AutoStar USA

What AutoStar USA does

AutoStar USA is a privately held, multi-rooftop automotive dealership group founded in 2013 and headquartered in Asheville, North Carolina. The company operates five dealership locations across Western North Carolina (Waynesville and Hendersonville) and Colorado (Silverthorne), representing seven OEM brands: Chevrolet (via GM), Chrysler, Dodge, Jeep, Ram, and FIAT (via Stellantis), and Subaru (via Subaru of America). Each rooftop functions under a separate subsidiary (e.g., Autostar Chevrolet of Waynesville, Autostar Subaru of Silverthorne) operating as wholly owned franchise stores.

The business sells new vehicles, certified pre-owned and used vehicles, and trade-in acquired inventory, with a price ladder stretching from approximately $25,000 (Chevrolet Trax entry vehicles) to over $150,000 (Chevrolet Corvette), plus commercial chassis cab variants. Revenue is generated from one-time vehicle sales gross (front-end), finance and insurance transaction fees through multiple lender relationships, trade-in markup, and a recurring service and maintenance stream from manufacturer-certified technicians using OEM parts. GTM motion is traditional in-person dealership sales supplemented by online inventory browsing, financing pre-approval, test-drive scheduling, trade-in appraisal, and 'We Buy Your Car' direct acquisition.

The technology stack is standard dealership operations with an online sales portal; no proprietary AI, API, or platform products are disclosed. Customers are primarily individual vehicle buyers in the Asheville metropolitan area and Western North Carolina, with a secondary segment of work and outdoor enthusiasts requiring 4x4 capability. Five physical showrooms plus service centers constitute the primary moat, anchored by OEM franchise agreements.

Name

AutoStar USA

Legal name

AutoStar USA

Website

https://autostarusa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoStar USA is a privately held multi-rooftop car dealership group founded in 2013, operating five franchised stores in Western North Carolina and Colorado that sell new and used Chevrolet, Chrysler, Dodge, Jeep, Ram, FIAT, and Subaru vehicles, financing, and service to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from manufacturers including Jeep, Ram, Subaru, Dodge, Chevrolet, Chrysler, and FIAT. Revenue generated from the difference between MSRP and dealer invoice pricing, often with dealer add-ons and dealer documentation fees.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles with quality vetting and rotating stock.
3. Finance and Insurance Products: Financing arrangements, extended warranties, vehicle protection products, and trade-in valuations offered through partnerships with multiple lenders.
4. Service and Maintenance: On-site service department providing routine maintenance, repairs, and warranty work using manufacturer-certified technicians and OEM parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

AutoStar USA is a multi-location franchise auto dealership group that retails new vehicles from Chevrolet, Jeep, Chrysler, Ram, Dodge, FIAT, and Subaru, alongside certified pre-owned and used vehicles. Sales are supported by an in-house finance department offering credit pre-approval and lending through multiple partner institutions, trade-in appraisal, a direct vehicle buy-out program, and an on-site manufacturer-certified service department for maintenance, repairs, and warranty work using OEM parts.

Product overview

AutoStar USA is a multi-location automotive dealership group operating as a single unified brand across five locations in North Carolina and Colorado. The company offers new and pre-owned vehicle sales spanning major automotive brands (Jeep, Ram, Subaru, Dodge, Chevrolet, Chrysler, FIAT), complemented by vehicle financing, trade-in appraisal, and comprehensive automotive service/repair. Their core offering is the physical dealership experience including test drives, sales, financing, and post-sale maintenance services. The product portfolio centers on vehicle sales as the primary business, supported by ancillary services including financing, trade-ins, and certified service departments using OEM parts.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT)coreChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for Stellantis brands including Chrysler, Dodge, Jeep, Ram, and FIAT. AutoStar operates multiple dealerships in North Carolina and Colorado selling these brands under franchise agreements.
• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership franchise selling new and pre-owned Chevrolet vehicles including Silverado trucks, Tahoe, Suburban, Corvette, and other models.
• Subaru of AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Subaru dealer franchise at Autostar Subaru of Silverthorne location, selling Subaru vehicles including Outback, Forester, Crosstrek, and new electric Trailseeker.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US franchised auto retailer, operating multi-brand new and pre-owned stores plus a finance product (AutoNation Finance) — directly comparable business model to AutoStar across OEM franchising, F&I, and certified service, but at vastly greater scale and national footprint.
• Lithia Motors: Large multi-brand franchised dealer group with national US footprint and aggressive acquisition strategy — same multi-OEM franchise model, online retail platform (Driveway), and F&I arm (Lithia Financial Services) as AutoStar, but operating at materially larger scale.
• Group 1 Automotive: Multi-brand franchised dealer group with US and UK operations, including franchised new vehicle sales, pre-owned, F&I (Inchcape), and certified service — operates the same four-pillar revenue model as AutoStar across multiple OEM franchises.
• Sonic Automotive: US franchised dealer group operating multi-brand new vehicle stores plus EchoPark pre-owned and an F&I/aftermarket product arm (Total Care Auto) — comparable in revenue stream mix (new, used, F&I, service) to AutoStar, but at much larger scale.
• Asbury Automotive Group: Large US franchised dealer group with multi-brand new and pre-owned stores, Total Care Auto F&I product, and Clicklane digital retail platform — operates the identical new/F&I/service/online revenue model as AutoStar at meaningful scale.
• Hendrick Automotive Group: Largest privately held US franchised dealer group; multi-brand new vehicle retail, pre-owned, F&I, and certified service business model identical to AutoStar, supported by a broad portfolio of luxury and mass-market franchises.
• Penske Automotive Group: International franchised dealer group with significant premium/luxury and commercial truck exposure; comparable in multi-brand franchise strategy but skewed toward premium OEMs and Penske Truck Leasing, distinguishing it from AutoStar's mass-market mix.
• CarMax: Largest US used vehicle retailer with in-house financing and extended service plans — directly comparable to AutoStar's pre-owned and F&I revenue streams, while also representing a differentiated channel for AutoStar's wholesale/trade-in acquisition.

Emerging players

• Carvana: Pure-online used vehicle retailer with vertical e-commerce platform and in-house financing — adjacent business model that both competes for online vehicle buyers and signals the digital retail trajectory AutoStar is attempting to address with its online pre-approval and trade-in tools.
• Vroom: Online used vehicle retailer with home delivery and financing — adjacent digital-native competitor that informs the omnichannel direction AutoStar is pursuing with its MyTradeValue and 'We Buy Your Car' online tools.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AutoStar_USA
• Facebookfacebook.com/autostarfamilydealerships
• LinkedInlinkedin.com/company/autostarusa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoStar USA