PINO Pharmazeutische Praparate GmbH

What PINO Pharmazeutische Praparate GmbH does

PINO Pharmazeutische Präparate GmbH is a privately held German specialty distributor and manufacturer headquartered in Hamburg, founded in 1904 as a partner to the physiotherapy profession. The company sells physiotherapy, massage, and body-treatment products primarily through its own e-commerce storefronts pinoshop.de (Germany) and pinoshop.at (Austria), targeting roughly 40,000 professional customers in the DACH region, including physiotherapy practices, massage therapists and wellness/spa facilities, hotels and clinical settings, and fitness/sports clubs.

The product catalog is organized around several proprietary brands. PINOTAPE covers kinesiology tape (Classic, Sport, Sensitive, FASZIA, Correction variants); PINOFIT spans training and therapy equipment (balance trainers, fascia rollers, sling trainers, Physio Boost percussion devices, floss bands, KG-Geräte for exercise therapy). PINOTHERM is registered as a reimbursable medical device for heat therapy (silicate-filled Spezial Wärmepackung, plus in-house treatment tables including the PINOPRO model). Adjacent lines include Natural Spa Therapy (aromatherapy oils), Vulkan Pak (quartz-sand/volcanic-mineral heat packs, OEKO-TEX cotton shell, hand-built by an inclusion enterprise), Moor- and Fangopackungen, hay/beeswax/Swiss-pine body wraps, SHOWER ME! and PROTECT ME! skin-care sub-brands, and German-manufactured physiotherapy consumables under the Praxisbedarf category.

The business model is a hybrid of one-time e-commerce product sales (with publicly visible unit pricing, volume discounts up to 14 percent on key heat-therapy SKUs, and free shipping above €200) supplemented by professional services revenue from Praxisberatung (practice setup consulting), online webinars, and paid Zertifikatskurse for KG-Geräte certification. Marketing spans the owned website, email/newsletter, six social channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube), trade fairs, and Google Ads/Meta Pixel paid acquisition. Headcount is reported at 101-250 employees; the company is a GmbH with no disclosed parent, external investor, funding round, M&A, or leadership change in the available record.

Name

PINO Pharmazeutische Praparate GmbH

Legal name

PINO Pharmazeutische Präparate GmbH

Website

https://pinoshop.de

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Short description

PINO Pharmazeutische Präparate GmbH is a Hamburg-based specialty distributor, founded in 1904, that sells physiotherapy, massage, heat-therapy, and wellness products via its online shops (pinoshop.de and pinoshop.at) to roughly 40,000 professional customers across the DACH region.

Ownership category

akta.pro rank

Product category

Physiotherapy and Wellness Supplies

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Cupping Therapy & Gua Sha Bodywork (HSADAHAN), Hand & Foot Care (CRABAAAE)

Keywords

• Physiotherapy supplies
• Massage products
• Kinesiology tape
• Thermotherapy equipment
• Treatment tables

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales (B2B/B2C): PINO operates its own e-commerce platform (pinoshop.de) selling therapeutic, massage, and wellness products. The primary revenue stream is product sales to professional customers (physiotherapists, massage therapists, wellness/spa practitioners) and some consumer sales. Products span categories including kinesiology tape, training equipment, massage supplies, treatment tables, thermotherapy equipment, skincare, and practice consumables. The company ships free of shipping costs for orders above €200.
2. Professional Consultation & Training Services: PINO offers practice consulting services (Praxisberatung), online seminars, webinars, and certification courses (Zertifikatskurse) for KG-Geräte (physiotherapy exercise equipment). These advisory and educational services generate additional revenue alongside product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PINO Pharmazeutische Präparate GmbH manufactures and distributes professional-grade products for physiotherapy, massage, and body treatments. Its portfolio spans kinesiology tape (PINOTAPE), training and therapy equipment (PINOFIT), medical-device registered heat packs (PINOTHERM), in-house manufactured treatment tables, fango/moor/thermal therapy preparations and equipment, massage media (oils, lotions, creams), skincare lines (SHOWER ME!, PROTECT ME!), and wellness body wraps. The company sells primarily through its own e-commerce shops pinoshop.de (Germany) and pinoshop.at (Austria), supplemented by direct practice consulting and certification training services.

Product overview

PINO Pharmazeutische Praparate GmbH is a German healthcare and wellness product company founded in 1904, operating primarily as a B2B e-commerce platform (pinoshop.de) serving physiotherapy practices, massage therapists, wellness facilities, and hotels. The product portfolio is organized around several core brands: PINOTAPE (kinesiology tapes including Sport, Classic, Sensitive, Correction, and FASZIA variants), PINOFIT (training equipment including balance products, gymnastics bands, fascia tools, and Physio Boost massage devices), PINOTHERM (medical-device registered heat packs with silicate filling), and Natural Spa Therapy (natural massage oils and aromatherapy products). Additional skin care lines include SHOWER ME! (shower foams) and PROTECT ME! (nourishing lotions). The company offers comprehensive practice equipment including manually produced treatment tables (PINOPRO), fango kitchen equipment for heat therapy preparation, electrotherapy and shock wave therapy devices, ultrasound equipment, cryotherapy units, and rehabilitation tools. Wellness products include spa body wraps (hay packs, beeswax with propolis, Swiss pine wood), moor packs, and hot stone massage accessories. Consumables cover hygiene supplies, acupuncture needles, and practice organization materials. The company serves approximately 40,000 professional customers including physiotherapists, massage therapists, fitness trainers, and wellness facilities across Germany and Austria.

Differentiator

Problem solved

Functional benefit

Brands

• PINOFIT: Brand for training tools, balance products, gymnastics equipment, and physiotherapy training accessories
• PINOTAPE
• PINOTHERM
• Vulkan Pak
• SHOWER ME!
• PROTECT ME!

Products and services

• PINOTAPE Kinesiology Tape Professional kinesiology tape brand offering Sport (rayon-based, quick-drying), Classic (cotton-based for therapy), Sensitive (uncolored, mild adhesive), Correction, and FASZIA variants for fascia therapy. Dermatologically tested, skin-compatible, breathable. For physiotherapists, sports therapists, and professional taping applications.
• PINOFIT Training & Therapy Equipment

Quantifiable outcome

• 120 years of industry experience as a trusted B2B partner
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Facebook/Meta (Marketing & Social Media)minorGTM or Marketing PartnerPINO maintains active Facebook and Instagram pages and uses Facebook Pixel for retargeting and custom audience creation. Joint responsibility arrangement under GDPR Article 26 for the Facebook fan page.
• Brändl Textil GmbH (Fangodecke Manufacturing)minorOEM/ Whitelabel/ Licensing PartnerBrändl Textil GmbH manufactures the PINO Fangodecke (patient/fango blanket) product line. Listed as manufacturer on product pages.
• Inklusionsunternehmen (Sheltered Workshop - Vulkan-Pak Manufacturing)minorStrategic or Co-development PartnerThe Vulkan-Pak heat pack is handmade in Germany by an inclusion enterprise (sheltered workshop for social integration), demonstrating PINO's social responsibility in production.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kinesio: Global pioneer and category leader in kinesiology tape. Directly competes with PINO's PINOTAPE brand across professional physiotherapy and sports medicine channels worldwide, offering the original Kinesio Tex Tape formulations that PINOTAPE variants (Classic, Sport, Sensitive, FASZIA, Correction) are positioned against.
• Sport-Tec: German B2B supplier of physiotherapy, fitness, and rehabilitation equipment. Directly competes with PINO's PINOFIT training equipment, treatment tables, electrotherapy, and practice consumables portfolio, serving the same DACH physiotherapy and sports medicine customer base.
• Beurer: German manufacturer of health and wellness devices including heat pads, massage devices, electrotherapy units, and clinical equipment. Overlaps directly with PINO's thermotherapy (heat packs), vibration massage, and electrotherapy categories, with a stronger consumer brand presence.
• Hasomed: German specialist in rehabilitation equipment and therapy software (RehaCom). Directly comparable to PINO's PINOFIT training equipment, KG-Geräte line, and electrotherapy/ultrasound device categories, serving German-speaking rehabilitation clinics and practices.
• Bort Medical: German manufacturer of orthopedic supports, bandages, and medical devices for physiotherapy and sports medicine. Directly comparable to PINO's physio bandagen, kinesiology tape accessories, and reusable medical-grade product offerings for professional users.
• Zimmer MedizinSysteme: German manufacturer of physiotherapy and aesthetic medicine devices including shockwave, ultrasound, and electrotherapy systems. Directly comparable to PINO's Stoßwellengeräte, Ultraschallgeräte, and Reizstromgeräte categories sold through pinoshop.de.
• Fackelmann: German personal care, kitchen, and bath products manufacturer with a professional spa/wellness line. Comparable to PINO's Natural Spa Therapy massage oils, aromatherapy products, and PROTECT ME!/SHOWER ME! skincare categories in the DACH market.

Broad incumbents

• Performance Health (Theraband, Active Ankle): Global manufacturer of rehabilitation and fitness brands including Theraband, Kinesiotape-equivalent products, and exercise equipment. A broader incumbent in the same professional rehabilitation/physiotherapy supply category as PINO, with much wider international reach.
• Enovis (DJO Global): Global medical technology company with a strong rehabilitation and physiotherapy equipment portfolio (Chattanooga, Compex, DonJoy). A broader incumbent operating in the same physiotherapy supply category as PINO but at significantly larger scale and global footprint.

Emerging players

• Trigger Point Performance (Therabody): US-based emerging player in percussion therapy (Theragun) and self-myofascial release tools. Comparable to PINO's PINOFIT Physio Boost massage gun, fascia rollers, and trigger point tools, but skewed toward consumer/prosumer fitness rather than B2B physiotherapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pinogmbh
• Facebookfacebook.com/pinoshop.de
• LinkedInlinkedin.com/company/pino-gmbh
• Instagraminstagram.com/pino.gmbh
• TikToktiktok.com/@pinotape
• Pinterestde.pinterest.com/pinogmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINO Pharmazeutische Praparate GmbH