SPORT-TEC GMBH

What SPORT-TEC GMBH does

Sport-Tec GmbH Physio & Fitness, founded in 1995 by Manfred Motl in Pirmasens, Germany, operates an e-commerce mail-order business specializing in physiotherapy, rehabilitation, and fitness equipment. The company lists more than 15,000 SKUs sourced from over 200 brand-name manufacturers, organized into product categories spanning Fitnessgeräte (fitness equipment such as crosstrainers, treadmills, and ergometers), Therapiegeräte (professional therapy devices including electrotherapy and ultrasound systems), Therapieliegen (treatment tables from Lojer and others), Kraftsportgeräte (strength training equipment), Therapiebedarf (consumables such as moor/fango materials, bandages, tapes, and acupuncture needles), Praxiseinrichtung (practice furnishings), Lehrmittel (educational and anatomical teaching aids), Wellnessprodukte (massage and BLACKROLL fascia products), and Gymnastik & Fitness (mats, balls, Pilates, and Yoga accessories). The underlying technology is a multi-channel retail platform combining a web shop at sport-tec.de, a separate dealer portal at haendler.sport-tec.de, and proprietary iOS and Android shopping apps, supported by a ~9,500 m² distribution facility in Pirmasens and ISO 9001:2015 quality, Trusted Shops buyer protection, SSL, and Triple-DES certifications.

The business model is direct-to-consumer and B2B mail-order hardware sales. Primary customer segments are hospitals, rehabilitation clinics, and medical and wellness practices (B2B), supplemented by end consumers purchasing for home use. Pricing is unit-based and varies product by product, with free shipping within Germany for orders above €149, payment terms including PayPal, credit card, SEPA direct debit, 30-day invoice (with 2% Skonto within 10 days), 3% Skonto for advance payment, and easyCredit financing for orders above €200. The company markets through its online catalog, newsletter, downloadable resources, and physical catalogs, and is reported to have served more than 1 million customers and shipped more than 10 million packages cumulatively since founding.

The entity is a privately held German GmbH with no parent company, no institutional investors, and no disclosed external funding. Operating geographies are Germany, Austria, and Switzerland, with the company describing itself as a pan-European mail-order house. Leadership rests with founder and Managing Director Manfred Motl. Revenue is not publicly disclosed; product launches in 2024 (Lojer Manuthera 242 C), 2025 (Lojer Kinos X), and 2026 (Gymna Elexeo Combi V) point to ongoing catalog refreshes rather than a transformative pivot.

Name

SPORT-TEC GMBH

Legal name

Sport-Tec GmbH Physio & Fitness

Website

https://sport-tec.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport-Tec GmbH is a German e-commerce mail-order retailer founded in 1995, selling more than 15,000 physiotherapy, rehabilitation, and fitness products from 200+ brand manufacturers to hospitals, rehabilitation clinics, medical practices, and consumers across the DACH region.

Ownership category

akta.pro rank

Product category

Physiotherapy & Fitness Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Physiotherapy equipment
• Fitness equipment
• Rehabilitation supplies
• Therapy tables
• Medical practice equipment

Headquarters

HQ city

Pirmasens

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Sport-Tec generates revenue through direct sales of physical fitness and therapy equipment via its e-commerce platform. The company sells over 15,000 products including therapy tables, crosstrainers, gymnastics articles, and practice equipment. Revenue is generated through one-time product transactions with various payment methods including PayPal, credit card, SEPA direct debit, invoice, and financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sport-Tec GmbH Physio & Fitness operates a pan-European e-commerce mail-order business selling more than 15,000 physiotherapy, rehabilitation, therapy, and fitness products sourced from over 200 brand-name manufacturers. The assortment spans therapy tables, electrotherapy and ultrasound devices, strength and cardio equipment, gymnastics articles, wellness products, practice furnishings, and teaching aids. Customers include hospitals, rehabilitation clinics, medical and wellness practices, and individual end consumers across DACH and broader Europe.

Product overview

Sport-Tec GmbH operates as an e-commerce retailer specializing in physiotherapy and fitness equipment with over 15,000 products. The portfolio is organized into distinct product categories: Fitnessgeräte (fitness equipment including crosstrainers, treadmills, ergometers, rowing machines), Therapiegeräte (therapy devices including electrotherapy, ultrasound, sling tables, wall bars), Therapieliegen (treatment tables and couches), Kraftsportgeräte (strength training equipment), Therapiebedarf (therapy supplies and consumables), Praxiseinrichtung (practice furnishings), Lehrmittel (educational aids), Wellnessprodukte (wellness and massage products), and Gymnastik & Fitness (gymnastics equipment). Sub-brands include Ergo-Fit Cardio Line for professional cardio equipment, Pertra Fördermaterial for perception training materials based on the Frostig method, and a proprietary Sport-Tec mobile app for iOS and Android. The company serves hospitals, rehabilitation clinics, healthcare practices, and end consumers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Gymna Elexeo Combi V Elektro-Ultraschallkombination Modular combination ultrasound and electrotherapy device enabling combined treatment applications for physiotherapy and rehabilitation practices.
• Therapieliege Lojer Kinos X Electrically driven therapy table from the Lojer range designed for professional therapy practices.
• Therapieliege Lojer Manuthera 242 C Therapy table featuring an anthracite design and electric drive for professional therapeutic treatment.
• Sport-Tec Mobile App

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• BLACKROLLcoreOthersSport-Tec carries BLACKROLL products including rollers, balls, bands, compression boots, and recovery pillows as part of their extensive product assortment.
• Thera-BandcoreOthersSport-Tec offers the complete Thera-Band product line including tubing, loops, stabilizers, hand trainers, and aqua-sports products.
• TOGUcoreOthersSport-Tec distributes TOGU products including balance training equipment, gymnastic balls, massage products, and training accessories.
• NOHrDcoreOthersSport-Tec carries NOHrD products including balance boards, dumbbells, ergometers, wall bars, and training equipment.
• LojercoreOthersSport-Tec distributes Lojer therapy tables and medical equipment including Capre series, Delta series, and Bobath treatment tables.
• HypericecoreOthersSport-Tec offers Hyperice recovery and massage technology products including percussion and vibration devices.
• AIREXcoreOthersSport-Tec carries AIREX balance products and gymnastic mats for fitness and therapy applications.
• ReebokcoreOthersSport-Tec distributes Reebok fitness equipment including Core Boards and training accessories.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• BLACKROLL: Premium German/Swiss recovery and fascia product brand carried by Sport-Tec. Core supplier but increasingly selling direct-to-consumer globally, representing both partnership upside and disintermediation risk for Sport-Tec.
• Lojer Group: Finnish manufacturer of medical therapy tables and treatment furniture distributed by Sport-Tec. Strategic supplier across Lojer, Capre, Delta, and Manuthera lines; also competes indirectly via its own dealer network in DACH.
• Ergo-Fit: German manufacturer of professional cardio and strength training equipment for medical and fitness facilities. Functions as both a key Sport-Tec supplier (Ergo-Fit Cardio Line) and an adjacent competitor via its own direct sales to clinics and gyms.

Direct peers

• DocCheck Shop: Online medical supplies retailer targeting healthcare professionals in Germany. Comparable DACH-focused e-commerce model serving clinics and practices with medical and therapy products overlapping Sport-Tec's B2B assortment.
• Praxisdienst: German online retailer specializing in medical practice and therapy supplies serving physiotherapists, doctors and clinics. Directly comparable B2B-leaning medical/therapy e-commerce model in the same DACH market as Sport-Tec.
• Medicalcorner24: Online retailer of medical and therapy equipment for practices, clinics, and consumers in Germany. Closely comparable e-commerce model spanning B2B medical supply and consumer therapy/fitness products.
• Kaphingst: German mail-order and online supplier of medical practice equipment, therapy products, and office furnishings. Closely comparable multi-channel distributor serving physiotherapists and medical practices across Germany.
• Promed: German specialist in medical and therapy supplies for practices and clinics. Comparable German specialty distributor overlapping on physiotherapy, massage, and practice equipment categories.

Broad incumbents

• Decathlon: Pan-European sporting goods mass-market retailer with broad fitness equipment and accessories assortment. Comparable on consumer fitness equipment but operates at much larger scale and lacks Sport-Tec's specialized therapy/medical B2B depth.
• Amazon Germany: Dominant German e-commerce marketplace carrying virtually all of Sport-Tec's brand partners. Direct competitive threat on consumer-side pricing and discovery for commoditized fitness, therapy, and recovery SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sport-tec

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORT-TEC GMBH