Rewined Candles

What Rewined Candles does

Rewined Candles is a privately held, Charleston-based designer and manufacturer of artisanal soy wax candles founded in 2009. The company operates from a single headquarters and manufacturing facility at 4500 Goer Drive in North Charleston, South Carolina, and employs between 11 and 50 people. Its core product is a portfolio of approximately 67 SKUs organized around themed fragrance collections that translate wine varietals (Cabernet, Merlot, Pinot Noir, Riesling, Sauvignon Blanc, Chardonnay), sparkling wines (Champagne, Mimosa, Prosecco, Rosé), classic cocktails (Cosmopolitan, French 75, Paloma, Sangria), martinis (Espresso, Dirty, Pumpkin), and farmers-market botanicals into named candle SKUs offered across multiple vessel formats and sizes.

The company's core technology is fragrance formulation and candle manufacturing rather than software or platform architecture; products are sold via a direct-to-consumer e-commerce storefront (global shipping, $50 free-ship threshold) and a dedicated wholesale portal for B2B buyers. Pricing is unit-based, with standard 6 oz candles at $26 and 10 oz candles at $38, a premium Metallic tier at $32, and a Mystery Box at $75; gift cards range from $10 to $300. The product surface has expanded beyond candles into adjacent categories including body care (fragrance mists, hand cream, soaps) and candle accessories (wick trimmers, snuffers, glass cloches, decorative matchboxes), supported by content marketing through The Spark blog and active social channels on Pinterest, Instagram, and Facebook.

Revenue mechanics rely on one-time unit sales to individual consumers and wholesale buyers; no subscription model, licensing, or recurring revenue is disclosed. The customer base is a long tail of individual home-decor and gift-giving consumers rather than named enterprise accounts. There is no disclosed external funding, no parent company, and no M&A activity, indicating the business has been built organically over 15+ years as a founder-led specialty brand.

Name

Rewined Candles

Legal name

Rewined Candles

Website

https://rewinedcandles.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rewined Candles is a Charleston-based designer and manufacturer of wine, cocktail, and spirit-inspired soy wax candles, plus body care and accessories, sold direct-to-consumer online and through a wholesale portal to individual gift-givers and home decor buyers.

Ownership category

akta.pro rank

Product category

Scented Candles & Home Fragrance

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Scented soy candles
• Wine-inspired fragrances
• Artisanal candle manufacturing
• Wholesale candle brand
• Handmade home fragrance

Headquarters

HQ city

North Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Revenue generated from selling candles, accessories, soaps, and fragrance products directly to consumers through the e-commerce website. Products include various sizes and formulations (glass candles, tin candles, gift sets).
2. Wholesale/B2B Sales: Revenue from wholesale accounts through a dedicated wholesale portal, selling products in bulk to retailers and business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rewined Candles designs and manufactures premium soy wax candles and home fragrance products inspired by wine varietals, champagne, and cocktails. The company operates from its Charleston, SC headquarters and sells candles, tins, body care items (soaps, mists, hand cream), and accessories (wick trimmers, snuffers, glass cloches) directly to consumers through its own e-commerce store and in bulk to retailers through a wholesale portal.

Product overview

Rewined Candles is a Charleston-based candle and home fragrance company offering wine, cocktail, and culinary-inspired soy wax candles. The product portfolio centers on four main candle collections: Signature (wine varietal scents), Sparkling (champagne-inspired), Cocktail (classic drink recipes), and the newer Martini Collection. Additional offerings include Market Collection (food-inspired scents), Metallic premium candles, body care products (fragrance mists, hand cream, soaps), candle care accessories (wick trimmers, snuffers, glass cloches), gift cards, and gift sets. The company also serves wholesale customers through a dedicated portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Candle Wine-varietal inspired soy wax candles sold in 6 oz and 10 oz sizes to home decor enthusiasts and gift-givers.
• Sparkling Candle Champagne and sparkling wine-inspired soy wax candles sold in 6 oz and 10 oz glass vessels to consumers seeking premium home fragrance.
• Cocktail Candle Cocktail-inspired soy wax candles sold in 6 oz glass vessels to home entertaining enthusiasts.
• Cocktail Tins Portable cocktail-scented candles sold in metal tins in 3.5 oz and 13 oz sizes, marketed for travel and gifting.
• Sparkling Coupe Candle Coupe-style vessel candles with champagne and prosecco scents, sold in a 6 oz size to home decor buyers.
• Martini Collection Martini-themed candle collection featuring Espresso Martini, Dirty Martini, and Pumpkin Martini variants available in multiple sizes.
• Market Collection Food and farmers market-inspired candle collection featuring Beet & Orange, Blackberry & Sage, Fig & Tomato Vine, Lavender & Pear, and Rosemary & Citrus Zest fragrances in tin and glass vessels.
• Metallic Candles Premium metallic-finish candles in 5.5 oz vessels featuring Rose, Champagne, Mimosa, and Prosecco scents for premium gifting.
• Rosé Boxed Tumbler Tumbler-style candle vessel with a Rosé fragrance, packaged for gifting.
• Wick Trimmer Candle care accessory (wick trimmer) available in Matte Black and Brushed Gold finishes.
• Snuffer Candle extinguishing tool (snuffer) available in Matte Black and Brushed Gold finishes.
• Glass Cloche Decorative glass dome used for covering and displaying candles.
• Cocktail Triangle Matchbox Decorative matchbox with cocktail-themed designs and phrases, available in multiple color variants.
• Fragrance Mist Body fragrance mists in Rosé, Champagne, Prosecco, and Mimosa scents, sold in 100 ml bottles.
• Rosé Hand Cream Rosé-scented hand cream in 2.7 fl oz size.
• Signature Soap Wine-inspired scented hand soaps matching the Signature Candle collection fragrances.
• Sparkling Soap Sparkling wine-inspired scented hand soaps matching the Sparkling Candle collection fragrances.
• Gift Cards Digital gift cards available in denominations from $10 to $300 for use on the Rewined Candles website.
• Signature Candle Gift Set Pre-packaged gift set featuring wine-inspired Signature Candle products, priced at $40.
• Sparkling Candle Gift Set Pre-packaged gift set featuring Sparkling (champagne-inspired) Candle products.
• Mystery Box Surprise gift box containing an assortment of Rewined products, priced at $75.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Capri Blue: Capri Blue is a designer candle and home fragrance brand best known for its signature vessels and strong gift/retail presence. Like Rewined, it blends lifestyle branding, premium positioning, and multi-channel distribution.
• NEST Fragrances: NEST is a premium DTC and wholesale candle and home fragrance brand with a curated scent library and gift-oriented positioning, directly comparable to Rewined's model of themed collections sold primarily through its own e-commerce plus retail partnerships.
• Goose Creek Candles: Goose Creek Candles is a value-oriented, large-catalog candle brand with strong DTC and Amazon presence. It is comparable to Rewined in extensive scent assortment and gift/sampler merchandising, but operates at a lower price point.
• Boy Smells: Boy Smells is a design-forward, premium-priced DTC candle brand built around distinctive scent concepts and aesthetic branding. It targets the same lifestyle/gifting consumer as Rewined and competes on craft, design, and curated collections.
• Voluspa: Voluspa is a premium candle and home fragrance brand with strong retail and wholesale presence and a focus on aesthetic vessels. It is closely comparable to Rewined on premium soy wax, decorative packaging, and boutique wholesale positioning.
• Paddywax: Paddywax is a candle and home fragrance brand with designer-curated collections sold through DTC, wholesale, and major retailers. Comparable to Rewined in artisan positioning, vessel design, and gift-set merchandising.

Broad incumbents

• Yankee Candle: Yankee Candle is the dominant mass-market candle brand with national retail distribution and broad scent assortments. It anchors the lower price tier of the candle market and sets competitive pricing context for Rewined's premium positioning.
• Maison Margiela Replica Candles: Maison Margiela's Replica candle line is a premium home fragrance offering from a global fashion house. It competes with Rewined on lifestyle branding, premium pricing, and gift-giving occasions but benefits from a much larger parent brand.
• Diptyque: Diptyque is a globally established luxury candle and home fragrance house sold through its own boutiques and high-end retailers. It represents the upper bound of the premium candle category where Rewined competes on artisanal positioning.

Emerging players

• Otherland: Otherland is a DTC-first, design-led candle brand targeting millennials and Gen Z through vibrant packaging, gift sets, and direct online sales. It overlaps with Rewined on DTC premium gifting positioning but skews younger and more digitally native.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Rewined
• Instagraminstagram.com/rewined
• Pinterestpinterest.com/rewined
• LinkedInlinkedin.com/company/rewined-candles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewined Candles