The John Maxwell Team

What The John Maxwell Team does

The John Maxwell Team is a private leadership development organization founded in 2017 and headquartered in West Palm Beach, Florida. It serves as the platform and licensing entity for a global network of independent Maxwell Leadership Certified coaches, teachers, trainers, and speakers who deliver John C. Maxwell's leadership methodology to individual professionals and corporate clients. End customers span two primary segments — individual professionals pursuing personal leadership development and corporate organizations seeking team training, executive retreats, keynotes, and communication improvement — both treated as primary in the segmentation structure.

Core offerings include individual one-on-one coaching, group coaching (on-site or webinar), customized speaking engagements ranging from 10-minute briefings and lunch-and-learn sessions through half-day and full-day workshops and executive retreats, and facilitated mastermind groups. Digital and educational products include the '15 Invaluable Laws of Growth' program (codifying 50+ years of leadership expertise), the Leadership Assessment Tool (a feedback instrument aggregating self and observer input), the 'A Day About Books' virtual event featuring John Maxwell, Michael Hyatt, and Charlie Wetzel, and the 'Minute With Maxwell' short-form video series. The underlying 'technology' is John Maxwell's intellectual property — 70+ titles, 20M+ copies sold, Amazon Top 25 author status — rather than any proprietary software platform; no API, SDK, or technical integrations are disclosed.

Revenue is generated through professional services delivered by independent certified operators, structured program sales (15 Laws of Growth, A Day About Books), book sales, and mastermind participation. The go-to-market model is community-led, with marketing channels spanning organic social media (Facebook, X/Twitter, Pinterest, Instagram, YouTube), video content, events, and bottom-of-funnel referrals through certified team members. Services are priced on a contact/quote basis with no publicly disclosed tiers. The parent-entity corporate headcount is reported at 1-10, and there is no evidence of outside investment, parent company ownership, or material structural changes.

Name

The John Maxwell Team

Website

https://johncmaxwellgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The John Maxwell Team is a West Palm Beach-based leadership development organization that licenses John C. Maxwell's coaching methodology through a global network of independent certified coaches, serving individual professionals and corporate clients with coaching, workshops, and digital programs.

Ownership category

akta.pro rank

Product category

Leadership Development Services

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Management Services (8741)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Coaching Leadership & Mentoring Skills (EDABAAAG), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development services
• Executive coaching programs
• Corporate training workshops
• Professional speaking services
• Personal growth programs

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Coaching Services: Individual and group coaching sessions provided by certified team members, including weekly interactions, accountability, and strategic planning based on Maxwell's programs.
2. Speaking and Workshop Services: Keynote speeches, corporate training, seminars, lunch and learn sessions, executive retreats, and partnership summits delivered by certified speakers.
3. Book Sales and Products: Sale of John Maxwell's books including the 15 Invaluable Laws of Growth and other published materials.
4. Mastermind Groups: Facilitated peer group sessions combining masterminding, brainstorming, education, and accountability in a group setting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The John Maxwell Team provides leadership development services through a global network of Maxwell Leadership Certified coaches, teachers, trainers, and speakers. Core offerings include individual and group coaching, keynote speeches, workshops and seminars (ranging from 10-minute briefings to multi-day executive retreats), masterminding groups, and structured educational programs such as The 15 Invaluable Laws of Growth and the Leadership Assessment Tool.

Product overview

The John Maxwell Team is a leadership development organization offering a portfolio of coaching, speaking, and educational products built around John C. Maxwell's leadership methodologies. The core offerings include individual and group coaching programs, customized speaking engagements and workshops (from 10-minute briefings to full-day seminars), and mastermind groups. Supporting products include The 15 Invaluable Laws of Growth program, the Leadership Assessment Tool, Minute With Maxwell video content, and the A Day About Books program. The company operates through a network of Maxwell Leadership Certified Team Members who deliver these services worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• The 15 Invaluable Laws of Growth

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Michael HyattminorOthersMichael Hyatt appeared as a special guest during the 'A Day About Books' virtual event, sharing insights on building a platform as an author.
• Charlie WetzelminorOthersCharlie Wetzel served as a special guest during the 'A Day About Books' event, providing guidance on working with a writer.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tony Robbins / Robbins Research International: Tony Robbins operates a global personal and business development brand with books, seminars, coaching, and mastermind groups. It overlaps significantly with The John Maxwell Team in leadership/personal development content and live event-driven GTM, but operates at much larger scale.
• FranklinCovey: FranklinCovey is a large, established leadership and execution training firm offering workshops, coaching, and content (e.g., The 7 Habits). It directly competes with The John Maxwell Team in the corporate leadership development and coaching category with a broader portfolio and direct enterprise sales force.
• Gallup (CliftonStrengths): Gallup provides leadership and employee engagement assessments, training, and coaching to enterprises globally. It competes with Maxwell's Leadership Assessment Tool and broader coaching/training portfolio in the corporate market.
• Dale Carnegie & Associates: Dale Carnegie is a long-standing leadership, sales, and communications training organization with global course delivery. It is a comparable incumbent offering individual and corporate training programs, public workshops, and certified instructor networks.
• DDI (Development Dimensions International): DDI is a global leadership development consultancy focused on selection, assessment, and leadership training for enterprises. It competes for corporate leadership development budgets and offers more rigorous, enterprise-grade programs.
• Korn Ferry (Leadership Development): Korn Ferry is a major organizational consulting firm with a sizable leadership development and coaching practice. It competes with Maxwell at the high end of enterprise leadership engagements and assessment-driven programs.

Emerging players

• BetterUp: BetterUp is a tech-enabled coaching platform serving enterprise customers with on-demand leadership and executive coaching. It represents the emerging digital, marketplace-driven model that competes with traditional certified-coach networks like Maxwell's.

Direct peers

• Zig Ziglar Corporate Training: Zig Ziglar's corporate training organization delivers sales, leadership, and motivational training through books, seminars, and certified speakers. It is a structurally similar author-led leadership/sales training brand with a network of affiliated trainers.
• Brian Tracy International: Brian Tracy is a personal development author and trainer offering courses, coaching, and seminars. He is a closely comparable personal-brand-led leadership/sales training operator with a similar content-plus-certified-coach model.
• The Ken Blanchard Companies: Blanchard is a leadership training and coaching firm built around Ken Blanchard's methodologies (e.g., The One Minute Manager). It is one of the most directly comparable peers, offering leadership programs, coaching, and speaking services through a partner network.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/johnmaxwellteam
• YouTubeyoutube.com/user/johnmaxwellteam
• Facebookfacebook.com/thejohnmaxwellteam
• Instagraminstagram.com/johnmaxwellteam
• Pinterestpinterest.com/johnmaxwellteam
• LinkedInlinkedin.com/company/10542776

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The John Maxwell Team