Brian Tracy

Name

Brian Tracy

Legal name

Brian Tracy International

Website

https://briantracy.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales & Customer Service Training (EDAGANAC)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Personal development training
• Sales training programs
• Leadership development courses
• Executive coaching services
• Online learning platform

Headquarters

HQ city

Solana Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Digital Products (Audio/Video Programs): Sale of MP3 audio programs and digital video courses covering topics like sales training, time management, leadership, self-confidence. One-time purchase model with prices ranging from $21.95 to $177.00 for digital training kits.
2. Coaching Services: High-value executive coaching with Brian Tracy at approximately $60,000/year ($5,000/month), plus FocalPoint certified coach program. Also includes free initial coaching session for lead generation.
3. Speaking Engagements: Keynote speaking and seminar engagements for corporate clients, addressing audiences on personal and professional development topics. Booking through Michelle Schiller.
4. Book Co-Authoring Program: AI-powered book ghostwriting and publishing service where entrepreneurs co-author books with Brian Tracy, including strategy, content creation, and marketing support.
5. Speaking Academy: Live 3-day intensive training program with Brian Tracy including networking dinner, VIP dinner, books, CDs, DVDs, video production of participant speaking.
6. Affiliate Referrals: 20-40% commission on product sales through affiliate partners. Managed through Commission Junction and HasOffers platforms.
7. Newsletter Subscription: Free Quote of the Day newsletter and Personal Success Newsletter for ongoing customer engagement and relationship building.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels10 records

Core offering

Brian Tracy International develops, markets, and delivers personal and professional development educational content and services, including audio and video training programs, DVD/CD training kits, online e-learning courses, certification programs, executive coaching services, live speaking engagements, and an AI-powered book co-authoring program. The portfolio spans sales training, leadership, time management, public speaking, and personal achievement, delivered through the company's own e-commerce site, e-Learning Academy, FocalPoint coaching franchise, and global distributor network.

Product overview

Brian Tracy International offers a comprehensive personal and professional development platform consisting of multiple delivery formats: OnDemand streaming video library (Brian's Best Videos OnDemand), e-Learning Academy with certification courses, audio/MP3 programs, DVD/video seminars, training kits, mobile apps, and live coaching services. The product portfolio includes flagship programs like The Psychology of Achievement, The Psychology of Selling, Success Mastery Academy, Maximum Productivity, The Science of Self-Confidence Training Kit, The Miracle of Self-Discipline, Doubling Your Productivity, The Power of Charm, and Resilience. The company also offers AI-powered book writing services, FocalPoint Business Coaching, Speaking Academy, and specialized workshops including Eat That Frog, Leadership Success, Sales Success, and Personal Success. Brian Tracy has written over 70 books and produced over 300 audio and video programs across categories including personal development, sales training, business training, time management, leadership, book writing, and public speaking.

Differentiator

Problem solved

Functional benefit

Brands

• FocalPoint Business Coaching: Brian Tracy's elite group of professional, certified business coaches providing coaching services to individuals and organizations worldwide.

Products and services

• Brian's Best Videos OnDemand
• Brian Tracy e-Learning Academy
• FocalPoint Business Coaching
• 1-on-1 Coaching with Brian Tracy
• AI-Powered Book Writing Program
• Goals Wizard iOS App
• The Science of Self-Confidence Training Kit
• Doubling Your Productivity
• The Power of Charm
• The Miracle of Self-Discipline
• Resilience
• Maximum Productivity Certification Course Essential time management certification course delivered through the e-Learning Academy, available as a full program ($697), a trial version, and an AI-enhanced challenge.
• The Psychology of Achievement
• The Psychology of Selling
• 21st Century Sales Training for Elite Performance
• The Universal Laws of Success
• Success Mastery Academy
• Speaking Academy (Live 3-Day Intensive)
• 6-Figure Speaker
• Think Like a Leader
• Free Newsletter and Quote of the Day
• Corporate Speaking Engagements

Quantifiable outcome

• 5 million+ people trained across 70+ countries
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Commission JunctionminorChannel Partner/ Reseller/ DistributorThird-party affiliate ad network providing banner ads and product catalog access for affiliates. Brian Tracy's affiliate program is listed on CJ platform for web advertising and online promotions.
• HasOffersminorChannel Partner/ Reseller/ DistributorAffiliate tracking platform powering Brian Tracy's internal affiliate program for email list owners and social media influencers. Requires 10 sales per year to qualify.
• Regional Distributors NetworkcoreChannel Partner/ Reseller/ DistributorWorldwide network of certified distributors in Canada, USA, Latin America, Europe, Africa, Russia, Asia, and Australia. Each region has licensed representatives who tailor programs to local market needs.
• FocalPoint Coaching FranchisecoreChannel Partner/ Reseller/ DistributorElite group of professional, certified business coaches operating under FocalPoint brand. Coaches serve local communities with Brian Tracy's proven coaching system and receive ongoing training and support.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Canfield (Success Principles / Chicken Soup for the Soul): Jack Canfield offers personal success training, coaching certifications, books, and live seminars under the Success Principles brand — directly comparable to Brian Tracy's success-achievement training portfolio.
• Mindvalley: Mindvalley is an online personal growth education platform with subscription courses, multiple teachers, and a global audience — a modern digital-native peer to Brian Tracy's e-Learning Academy offering.
• Toastmasters International: Toastmasters is the dominant public-speaking training organization globally — directly overlapping with Brian Tracy's Speaking Academy, 6-Figure Speaker, and public speaking curriculum.
• Tony Robbins: Tony Robbins is the most direct competitor in the personal development and seminar-based coaching space — operating live events, premium coaching, books, audio programs, and online courses with a similarly founder-led brand model.
• Sandler Training: Sandler Training is a global sales training franchise offering sales methodology, coaching, and certification — directly comparable to Brian Tracy's Psychology of Selling and 21st Century Sales Training programs and the FocalPoint coaching network.
• FranklinCovey: FranklinCovey sells leadership, productivity, and execution training content (books, workshops, All Access Pass subscriptions) into enterprises — overlapping with Brian Tracy's leadership, time management, and organizational training offerings.
• Dale Carnegie Training: Dale Carnegie Training overlaps directly on sales training, leadership development, and public speaking courses delivered through a global licensee network — the same GTM motion Brian Tracy uses via FocalPoint and regional distributors.
• Zig Ziglar Corporation: Zig Ziglar's legacy brand sells motivational and sales training content (books, audio, video, corporate training) — a closely comparable predecessor in the founder-anchored sales/motivational training category.
• Landmark Worldwide: Landmark Worldwide delivers personal development seminars, coaching, and curriculum globally — overlapping with Brian Tracy's live seminars, personal success programs, and self-confidence training.
• Brendon Burchard: Brendon Burchard is a personal development / high-performance brand selling online courses, certifications, books, and live events — a direct peer in the founder-led online personal-development and coaching space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrianTracy
• YouTubeyoutube.com/user/BrianTracySpeaker
• Facebookfacebook.com/briantracypage
• LinkedInlinkedin.com/company/brian-tracy-international
• Instagraminstagram.com/thebriantracy/?hl=en
• Pinterestpinterest.com/briantracy

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brian Tracy