AuctionsPlus
AuctionsPlus Pty Ltd, founded in 1986 in North Sydney, operates Australia's largest online agricultural marketplace for livestock, machinery, wool, and rural property, serving commercial producers, stud breeders, and machinery sellers through a transaction-fee platform with live audio/video streaming and an agent-assessor network.
- Company typePrivate
- Founded1986
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What AuctionsPlus does
AuctionsPlus Pty Ltd (ACN 072 403 984) is an Australian private company, founded in 1986 and headquartered in North Sydney, that operates Australia's largest online agricultural marketplace. The platform enables online auctions across livestock (commercial and stud cattle, sheep, goats, alpaca, working dogs, equine), agricultural machinery, wool (via the Wooltrade sub-brand), rural property, and water entitlements, with live audio and video streaming delivered through integrated Agora and YouTube infrastructure with Google OAuth authentication. The company services five primary user segments: commercial livestock producers, stud/seedstock breeders, machinery buyers and sellers, wool growers, and rural property sellers, served via a self-serve online marketplace augmented by an agent and certified-assessor network across Australia.
The core technology is a transactional marketplace platform with per-lot assessment forms, reference cards, and health declaration systems for livestock, plus market intelligence tools (Price Discovery, APlus News, Auction Results). Native iOS and Android applications extend access to mobile buyers, and an AI chatbot handles natural-language customer queries. Payments are processed through Stripe; the company does not collect or store card data directly. Distribution combines direct self-serve web/app access with a channel of agents, assessors, and selling agents.
Revenue is generated almost entirely through transaction-based fees: per-head listing fees for commercial cattle (A$8.55–A$9.95) and sheep/goats (A$1.00–A$1.25) with volume tiers; stud and genetics pricing (A$26/head for cattle, A$13/head for sheep, plus semen and embryo unit fees); special sales packages (Classic A$3,150, Prime A$3,300, Premium A$5,200); machinery commissions (1.5–3.5% depending on format); saleyard interface fees (A$3.10/head cattle, A$0.90/head sheep); wool commissions (8c/kg greasy via Wooltrade); and ancillary fees for Featured Lots, catalogue rebuilds, and custom market reports. Affiliate revenue is generated through a StockCo livestock finance partnership.
AuctionsPlus firmographics
Firmographics- Name
- AuctionsPlus
- Legal name
- AuctionsPlus Pty Ltd
- Website
- https://auctionsplus.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AuctionsPlus Pty Ltd, founded in 1986 in North Sydney, operates Australia's largest online agricultural marketplace for livestock, machinery, wool, and rural property, serving commercial producers, stud breeders, and machinery sellers through a transaction-fee platform with live audio/video streaming and an agent-assessor network.
- Ownership category
- akta.pro rank
Where AuctionsPlus is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AuctionsPlus business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Listing Fees - Commercial Livestock: Per-head listing fees for cattle ($8.55-$9.95/head depending on volume) and sheep/goats ($1.00-$1.25/head depending on volume). Fees are charged per vendor per agent for weekly commercial sales.
- Listing Fees - Stud & Genetics: Per-head fees for stud livestock including heifers, cows, bulls ($26/head), ewes and rams ($13/head), plus semen straws ($1.70-$1.80/straw) and embryos ($7.90-$8.40/embryo).
- Special Sales Packages: Tiered packages for standalone special auctions: Classic ($3,150), Prime ($3,300), Premium ($5,200 including travel expenses). Optional staff on site available for additional fee.
- Machinery Sales Commission: Commission-based fees for machinery sales: 3.5% on final gross (minimum $750) for standard online; 1.5% for interfaced clearing sales; tiered commission (2-3.5%) for multi-vendor machinery sales based on sale price.
- Saleyard Interface: Per-head fees for saleyard interface services: $3.10/head for cattle, $0.90/head for sheep. Audio streaming included in all packages.
- Featured Lots: Marketing fee of $220 (excl. GST) to feature lots for increased visibility in dedicated carousels across the platform.
- Wool Trading: 8c/kg greasy on all sold lots through Wooltrade platform.
- Livestock Finance Partnership: Partnership with StockCo for livestock finance services, likely generating referral or commission revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Commercial Cattle - Volume-based tiered pricing |
| Unit Pricing | Pay-as-you-go | Commercial Sheep/Goats - Volume-based tiered pricing |
| Unit Pricing | Pay-as-you-go | Stud Cattle - Per head pricing |
| Unit Pricing | Pay-as-you-go | Stud Sheep/Goats - Per head pricing |
| Subscription | Pay-as-you-go | Special Sales - Tiered packages |
| Transaction based/ take rate | Pay-as-you-go | Machinery Clearing Sales - Commission-based |
| Transaction based/ take rate | Pay-as-you-go | Machinery Multi-Vendor Sale - Commission-based tiered |
| Unit Pricing | Pay-as-you-go | Saleyard Sales - Per head |
| Subscription | Pay-as-you-go | Property and Water Sales |
| Unit Pricing | Pay-as-you-go | Forward+ Sheep Sales |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
AuctionsPlus product offering
Product offeringCore offering
AuctionsPlus operates an online marketplace that connects buyers and sellers of agricultural commodities across Australia, including commercial and stud livestock (cattle, sheep, goats, alpaca, working dogs, equine), agricultural machinery, wool, and rural property. The platform enables real-time online auctions with integrated audio/video streaming, standardized livestock assessments, and a national agent and assessor network to facilitate transactions.
Product overview
AuctionsPlus is Australia's Largest Agricultural Marketplace operating as a platform-plus-modules architecture. The core platform enables online auctions for livestock (cattle, sheep, goats, alpaca, working dogs, equine), machinery, wool, and rural property. Key modules include Price Discovery for market intelligence, StockCo Livestock Finance for buyer financing, and APlus News for market insights. The livestock vertical spans commercial and stud/seedstock categories through Weekly Commercial Sales, Stud & Genetics Sales, and Special Sales packages. The machinery vertical includes clearing sales and multi-vendor formats. Additional verticals cover wool trading via Wooltrade, Forward+ forward contracts for sheep, and property/water sales. All segments integrate with audio/video streaming for live auction participation.
Differentiator
Problem solved
Functional benefit
Brands
- Forward+: Forward sheep sales platform offering forward contracting for sheep livestock.
- Wooltrade
Products and services
- Livestock Auctions Online auction marketplace for livestock including commercial and stud cattle, sheep, goats, alpaca, working dogs, and equine, featuring real-time auctions with assessment data and live audio/video streaming for remote participation. Used by commercial livestock producers and stud/seedstock breeders across Australia.
Companies that use AuctionsPlus
Customer profileSegments5 records
Ideal customer profiles4 records
AuctionsPlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
AuctionsPlus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- StockCominorStockCo provides livestock finance services promoted through the AuctionsPlus platform. The partnership offers financing options for livestock purchases, branded as Livestock Finance on the platform.
- StripecoreStripe is the third-party payment gateway provider used to process payments for services on the AuctionsPlus platform. AuctionsPlus does not collect or store payment card details directly.
- Google/YouTubecoreGoogle/YouTube integration enables AuctionsPlus to stream auction videos to authorized YouTube accounts. Uses Google OAuth for authentication and YouTube live streaming functionality.
- AgoracoreAgora provides video streaming services for broadcasting auction content. The RTMP stream URL from YouTube is securely passed to Agora for video transmission during live auctions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
AuctionsPlus competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Customer concentration
AuctionsPlus social profiles
Digital presenceAuctionsPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
AuctionsPlus leadership team
Management profileNumber of profiles
AuctionsPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AuctionsPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AuctionsPlus
What does AuctionsPlus do?
AuctionsPlus operates an online marketplace that connects buyers and sellers of agricultural commodities across Australia, including commercial and stud livestock (cattle, sheep, goats, alpaca, working dogs, equine), agricultural machinery, wool, and rural property. The platform enables real-time online auctions with integrated audio/video streaming, standardized livestock assessments, and a national agent and assessor network to facilitate transactions.
Is AuctionsPlus a public or private company?
AuctionsPlus is a private company. It is classified as unknown and is currently operating.
When was AuctionsPlus founded?
AuctionsPlus was founded in 1986. It employs 11 to 50 people.
Where is AuctionsPlus based?
AuctionsPlus is headquartered in Sydney, Australia, in the Oceania region.
How does AuctionsPlus make money?
Eight revenue lines are on record. Listing Fees - Commercial Livestock is the primary driver. The others are listing Fees - Stud & Genetics, special Sales Packages, machinery Sales Commission, saleyard Interface, featured Lots, wool Trading and livestock Finance Partnership.
Does AuctionsPlus have an API?
No public API is recorded for AuctionsPlus.