Geomedia

Retail Geomarketing and Trade Area Analyticsgeomedia.ca

Geomedia is a Toronto-based analytics firm that helps Canadian retail brands optimize media investment and drive store-level sales through its proprietary Growth Platform, combining geodemographic intelligence, mobility data, and predictive geomarketing at the neighbourhood level.

Company typePrivate
Founded1994
HeadquartersToronto, Canada
Headcount11–50
GTM typeB2B
OfferingServices

What Geomedia does

Geomedia Inc. is a privately held Toronto-based analytics and geomarketing firm founded in the early 1990s that serves retail brands across Canada. The company positions itself as a strategic growth partner rather than a traditional media agency, combining advanced analytics, AI, and geo-marketing technologies to identify where customers live and where future store-level sales will come from at the neighbourhood level. Its core offering is the proprietary Geomedia Growth Platform, which integrates geodemographic intelligence, mobility data, retail sales analytics, and advanced mapping technology. This platform powers three interconnected service modules: Neighbourhood Growth Intelligence (predictive retail demand modelling), Precision Store-Level Media Investment (media activation aligned to local demand through geo-targeted digital, OOH, radio, flyer, and print), and Retail Performance Intelligence (closed-loop measurement tying media investment to store-level revenue and ROAS). The AdMap Viewer (viewer.admap.ca) and AdMap Media sub-brands extend the offering into user-facing mapping and media-planning tools.

Geomedia earns revenue through professional services engagements with enterprise retail brands, delivered via direct B2B field sales with no public pricing disclosed. Pricing is quote-based, reflecting bespoke service design for each retailer's store network and local market conditions. The company operates from a single Toronto headquarters at 20 Eglinton Ave West, Suite 1504, with headcount in the 11-50 range. Senior leadership includes President Steve Acland, SVP Digital Carolyn Convey (Vice-présidente principale, numérique), VP Analytics Enia Dhoska (Vice-présidente, analytique), and SVP Ted Naish. The firm maintains a bilingual (English/French) website and serves the Canadian market.

The company's technology stack pairs predictive analytics with optimization across store-level media allocation, supported by registered trademarks for the Geomedia, AdMap Media, and AdMap Viewer marks and copyright on website content since 2016. There are no disclosed funding rounds, institutional investors, M&A activity, partnerships, subsidiaries, or parent-company relationships in the available data, and revenue is not publicly reported.

Geomedia firmographics

Firmographics

Name: Geomedia
Legal name: Geomedia Inc.
Website: https://geomedia.ca
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 11–50 employees
Short description: Geomedia is a Toronto-based analytics firm that helps Canadian retail brands optimize media investment and drive store-level sales through its proprietary Growth Platform, combining geodemographic intelligence, mobility data, and predictive geomarketing at the neighbourhood level.
Ownership category
akta.pro rank

Geomedia industry classification

Industry

Product category: Retail Geomarketing and Trade Area Analytics
NAICS: Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro industry: PRIMARYBPAFACAL
Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting)
Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)
SECONDARYBPAMANAJ
Geofencing, Proximity & Location-Based Engagement Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

Retail geomarketing
Trade area analytics
Geo-marketing services
Retail media planning
Location intelligence

Where Geomedia is headquartered

Location

Headquarters

HQ city: Toronto
HQ country: Canada
HQ region: North America

Offices2 records

Markets served

Geomedia business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Retail Growth Partnership Services: Geomedia provides strategic growth partnership services to retailers, combining advanced analytics, geo-marketing, and precision media to drive measurable store-level performance and sales growth.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Geomedia product offering

Product offering

Core offering

Geomedia is a Canadian geomarketing and analytics firm that helps retailers turn media investment into store-level sales growth. It operates as a strategic growth partner, combining advanced analytics, AI, and geo-marketing to model neighbourhood-level retail demand and align media spending with local demand. The company delivers its services through the proprietary Geomedia Growth Platform and the AdMap Viewer, supporting planning, execution, and optimization of media by retail trade area.

Product overview

Geomedia is a retail growth partner offering a unified platform combining advanced analytics, AI, and geo-marketing. The core offering is the proprietary Geomedia Growth Platform, which integrates geodemographic intelligence, mobility data, retail sales analytics, and advanced mapping technology. This platform powers three interconnected service modules: Neighbourhood Growth Intelligence (demand modelling at the neighbourhood level), Precision Store-Level Media Investment (media activation aligned to local demand), and Retail Performance Intelligence (measuring sales impact and ROAS). The AdMap Viewer provides a user-facing tool for viewing advertising maps and trade area data. Together, these products enable retailers to optimize media investment and drive measurable store-level performance.

Differentiator

Problem solved

Functional benefit

Brands

AdMap Viewer: A platform for viewing retail trade area maps and market intelligence
AdMap Media

Products and services

AdMap Viewer Web-based platform for viewing and analyzing advertising maps and trade area data for retail media planning.
Geomedia Growth Platform Proprietary infrastructure combining geodemographic intelligence, mobility data, retail sales analytics, and advanced mapping technology. Enables precision growth modelling and media investment optimization at the individual store level.
Neighbourhood Growth Intelligence Models retail demand at the neighbourhood level to identify where future sales will come from. Reveals high-value trade areas, underserved neighbourhood demand, incremental sales potential by geography, and emerging growth zones.
Precision Store-Level Media Investment Aligns media investment with local demand through neighbourhood-level digital activation, precision flyer and print planning, geo-targeted OOH and radio, and store-specific media plans by trade area.
Retail Performance Intelligence Connects media investment directly to store-level sales performance, ROAS by channel and geography, mobile visit share, and predictive retail growth modelling. Creates a closed-loop system between media investment and retail revenue.

Quantifiable outcome

Higher media ROI for retailers
+5 more outcomes

Companies that use Geomedia

Customer profile

Segments1 record

Ideal customer profiles1 record

Geomedia technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Geomedia partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Geomedia competitors and assessment

Company assessment

Broad incumbents

Google Ads (Local / Performance): Google's local and performance advertising products (including geo-targeting, local search, and Performance Max) compete for a share of the geo-targeted media budgets that Geomedia helps retailers plan and optimise.
Esri Canada: Canadian arm of Esri, the dominant enterprise GIS and geospatial analytics platform. Competes indirectly with Geomedia via underlying mapping and spatial analytics technology, but serves a much broader set of verticals beyond retail.
NielsenIQ: Global retail measurement and consumer intelligence provider. Overlaps with Geomedia on retail sales analytics, market intelligence, and ROI measurement, but as part of a much broader portfolio of services.

Regional players

SRC Group / SRC Clio: Canadian market research and analytics consultancy serving retail and consumer brands. Comparable regional peer with similar client base in Canada but a less productised geo-marketing offering than Geomedia.

Direct peers

Environics Analytics: Canadian-based analytics firm specialising in geodemographic, consumer, and trade-area analytics. Closely comparable to Geomedia in geography, customer base (Canadian retailers and consumer-facing brands), and methodology around neighbourhood-level demand modelling.
Placer.ai: Mobility and foot-traffic analytics platform widely used by retailers for trade-area intelligence and competitive benchmarking. Competes head-on with Geomedia's Neighbourhood Growth Intelligence and Retail Performance Intelligence modules using anonymised location data.
Buxton Company: US-based retail analytics firm focused on site selection, trade-area analysis, and customer profiling for retail chains. Comparable to Geomedia in vertical specialisation and store-level decision support, though operating primarily in the US market.
Kalibrate (formerly Kantar Retail): Global location intelligence and pricing analytics provider serving fuel, convenience, and retail chains. Overlaps with Geomedia's trade-area modelling and retail media investment capabilities, especially for multi-site retailers.
SiteZeus: Location intelligence platform for multi-unit retailers offering predictive modelling and trade-area analytics. Directly comparable to Geomedia's Growth Platform for store-level growth and media investment optimisation.

Emerging players

Trade Area Analytics (Trade Area Systems): Niche provider of trade-area mapping and retail site analytics tools. Addresses similar use cases to Geomedia's AdMap Viewer but with a narrower product footprint and less service-layer depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Geomedia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Geomedia leadership team

Management profile

Number of profiles

Profiles4 records

Geomedia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Geomedia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geomedia

What does Geomedia do?

Is Geomedia a public or private company?

Geomedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Geomedia founded?

Geomedia was founded in 1994. It employs 11 to 50 people.

Where is Geomedia based?

Geomedia is headquartered in Toronto, Canada, in the North America region.

How does Geomedia make money?

One revenue line is on record: retail Growth Partnership Services.

Who are Geomedia's main competitors?

Broad incumbents on record are Google Ads (Local / Performance), Esri Canada and NielsenIQ. SRC Group / SRC Clio is listed as a regional player. Direct peers are Environics Analytics, Placer.ai, Buxton Company, Kalibrate (formerly Kantar Retail) and SiteZeus. Trade Area Analytics (Trade Area Systems) is listed as an emerging player.

Does Geomedia have an API?

No public API is recorded for Geomedia.

What industry is Geomedia in?

Geomedia's product category is Retail Geomarketing and Trade Area Analytics. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting), with a secondary code of BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms. Its NAICS code is 5418 and its SIC code is 7310.