SiteZeus
SiteZeus is a Tampa-based enterprise SaaS company that sells an AI-powered location intelligence platform — including site selection, franchise CRM, construction management, and consumer insights — primarily to U.S. multi-unit and franchise restaurant brands.
- Company typePrivate
- Founded2013
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SiteZeus does
SiteZeus is a Tampa, Florida-based enterprise B2B SaaS company that sells an AI-powered location intelligence platform to franchise systems and multi-unit brands, primarily in the U.S. restaurant industry. Founded in 2013 by brothers Keenan and Hannibal Baldwin, the company started as a site-selection vendor and has since repositioned around what it calls a Prescriptive-Led Growth methodology, in which a proprietary forecasting engine runs hundreds of model permutations in seconds within a single global model rather than producing a static point estimate. The platform spans four core products — Locate (AI-powered site selection with sales forecasting, heat maps, territory management, and sales impact analysis), Customer Insights (consumer intelligence using behavioral and demographic data), Build (construction management for unit openings), and Sell (franchise sales CRM) — unified by Zeus.ai, a generative AI assistant introduced in 2025 that exposes the platform's outputs through natural-language queries and plain-language forecast explanations. All products are fueled by the Olympus Data Exchange, an aggregated data marketplace integrating Near mobile location data, Spatial.ai GeoSocial psychographics, Dataplor foot traffic rankings, credit card spend data, and demographic analytics.
SiteZeus generates revenue through annual enterprise SaaS subscriptions priced per Purchase Order, with fees tied to Authorized User seat counts, up to 10% annual escalators on renewal, and additional charges for premium data layers such as Spatial.ai psychographic enrichment. The company distributes exclusively through direct enterprise sales — a 'Request Demo' CTA on the website, biweekly open-demo webinars, and a heavy trade-show presence at ICSC RECon, IFA, Restaurant Leadership, and Restaurant Finance & Development Conference — with no resellers, marketplaces, or self-serve channels. Named customers span more than 30 enterprise brands, including Fortune 500 systems (Burger King, Subway, Raising Cane's, White Castle, Vitamin Shoppe, TA/Petro, Crumbl Cookies, Inspire Brands) and PE investors (VantEdge Group, Savory Restaurant Fund), with customer count growing 25% in 2025. The company operates as SiteZeus, LLC, a Florida LLC, with total disclosed funding of approximately $8.5M across three rounds (2015, 2016, 2023); no revenue, ARR, or ownership-split figures are publicly disclosed.
SiteZeus firmographics
Firmographics- Name
- SiteZeus
- Legal name
- SiteZeus, LLC
- Website
- https://sitezeus.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SiteZeus is a Tampa-based enterprise SaaS company that sells an AI-powered location intelligence platform — including site selection, franchise CRM, construction management, and consumer insights — primarily to U.S. multi-unit and franchise restaurant brands.
- Ownership category
- akta.pro rank
SiteZeus industry classification
Industry- Product category
- Location Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where SiteZeus is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SiteZeus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription — Site Selection Software: SiteZeus operates as a B2B SaaS company offering AI-powered location intelligence software on a subscription basis. Fees are governed by enterprise Terms of Service and Purchase Orders, with pricing tied to the number of Authorized Users and scope of services purchased. The company expanded its platform through the 2023 merger with Synuma, introducing SiteZeus Sell (Franchise CRM) and SiteZeus Build (Construction Management) as additional product lines within the subscription suite.
- Data Marketplace Access (Olympus Data Exchange): The Olympus Data Exchange serves as an enriched data marketplace that fuels every product with deeper insights. Data partnerships with Near (mobile location), Spatial.ai (GeoSocial psychographic), and Dataplor (foot traffic) are integrated into the platform, with some offerings available at additional cost (e.g., half-price Spatial.ai data promotions).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription — custom pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
SiteZeus product offering
Product offeringCore offering
SiteZeus is an AI-powered location intelligence platform for franchise and multi-unit brands. It offers four integrated software products: Locate (site selection with sales forecasting), Customer Insights (consumer intelligence and trade area analysis), Build (construction management for unit openings), and Sell (franchise CRM for pipeline and territory management). The products are unified by Zeus.ai, a generative AI assistant layer, and fueled by the Olympus Data Exchange, an enriched data marketplace aggregating mobile location, foot traffic, psychographic, credit card spend, and demographic data.
Product overview
SiteZeus is an AI-powered location intelligence platform for franchise and multi-unit brands, consisting of four integrated products: Locate (site selection software), Customer Insights (consumer intelligence), Build (construction management), and Sell (franchise CRM). These products are unified by Zeus.ai, the intelligent AI layer that enables natural-language querying and plain-language forecast explanations, and fueled by the Olympus Data Exchange, an enriched data marketplace. The platform operates as a cloud-based, subscription service combining sophisticated data and AI-powered predictions to enable faster, more confident expansion decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Locate
- Customer Insights
- Build
- Sell
Quantifiable outcome
- Subway changed store hours based on SiteZeus data, and sales at some stores increased by more than 10 percent as a result.
- +3 more outcomes
Companies that use SiteZeus
Customer profileNamed customers32 records
Segments7 records
Ideal customer profiles4 records
SiteZeus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature12 records
SiteZeus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DataplorcoreFoot traffic data partnership providing estimated visit counts integrated into SiteZeus Locate. Dataplor delivers visit count data that SiteZeus uses as a complementary signal — combined with demographics, psychographics, market saturation, traffic patterns, and real estate characteristics — to validate assumptions, reveal competitive dynamics, and uncover growth opportunities. SiteZeus prioritized data quality and coverage over speed to market when integrating this dataset.
- SynumacoreSiteZeus merged with Synuma, a franchise development platform, in March 2023 to create a comprehensive enterprise solution for multi-unit brands' growth. The merger introduced two new SiteZeus products: SiteZeus Sell (Franchise CRM for managing franchise pipeline, candidate tracking, and territory assignments) and SiteZeus Build (Construction management software for managing unit openings, tracking budgets, and storing location information). The combined entity supports the full franchise growth lifecycle from franchise sales through site selection to operations management.
- NearcoreMobile location data partnership powering SiteZeus' geofencing capabilities. Near provides anonymized human movement data deeply integrated into the SiteZeus platform, enabling customer segmentation, trade-area analysis, and path-to-purchase visualization. SiteZeus leverages Near's data to help brands understand where customers travel from, when they travel, and how they behave before and after reaching franchise locations. Data can be filtered by day/time and trade-area polygons can encompass 60%, 70%, or 80% of customer trips.
- Spatial.aicoreData partnership with Spatial.ai using machine learning to unlock GeoSocial data for consumer understanding. This was SiteZeus' first psychographic partner and first social media data partner. Spatial.ai's geosocial segmentation data scores areas for existing behaviors in addition to providing detailed sales forecasting, helping brands understand guest behavior in individual trade areas and optimize offerings and profitability. SiteZeus has offered half-price promotions on Spatial.ai's GeoSocial Segmentation data to webinar registrants.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SiteZeus competitors and assessment
Company assessmentDirect peers
- Placer.ai: Placer.ai is a direct competitor offering AI-powered location intelligence and foot traffic analytics for retail, restaurant, and commercial real estate customers. Both companies target franchise and multi-unit brands with predictive site selection and trade area analytics, competing head-to-head for enterprise customers like restaurant chains.
- Buxton: Buxton is a direct peer providing site selection and customer analytics for retail and restaurant chains, with a focus on trade area analysis, customer profiling, and predictive modeling. Both companies serve multi-unit franchise brands and compete for the same enterprise customers in restaurant and retail site selection.
- Kalibrate: Kalibrate (formerly Sitewise) provides location intelligence and predictive analytics for retail, restaurant, and fuel/c-store chains. Both companies focus on AI-driven sales forecasting and site selection for multi-unit brands, with overlap in c-store and restaurant customer segments.
Emerging players
- Near: Near is a mobile location data provider that is a core data partner for SiteZeus' geofencing and customer movement analytics. Near also sells its own audience insights and location intelligence products directly to enterprises, creating partial competitive overlap in mobile-data-driven customer understanding.
- GeoFi (by Blis): Blis/GeoFi offers location-based audience targeting and foot traffic analytics for retail and restaurant brands. While more focused on advertising use cases, GeoFi's location intelligence capabilities overlap with SiteZeus' trade area and customer movement analytics for multi-unit brand customers.
- Spatial.ai: Spatial.ai is both a data partner and partial competitor, offering GeoSocial psychographic segmentation and consumer intelligence. While currently integrated into SiteZeus via the Olympus Data Exchange, Spatial.ai offers its own analytics layer for brands that could compete with SiteZeus Customer Insights.
- Dataplor: Dataplor is a foot traffic and POI data provider that is a core data partner via the Olympus Data Exchange. As Dataplor expands into analytics, it could become a partial competitor in foot-traffic-driven site selection for multi-unit brands.
Broad incumbents
- Mapbox: Mapbox is a location data and mapping platform that powers enterprise location analytics across industries. While primarily an infrastructure provider, Mapbox's data and visualization capabilities overlap with SiteZeus' underlying mapping and trade-area visualization, making it an enabling/adjacent peer.
- Yardi: Yardi provides commercial real estate and property management software widely used by retail and franchise tenants. While not a direct site selection competitor, Yardi's established enterprise relationships and broader CRE suite make it a potential bundling threat or acquisition target for SiteZeus.
- Esri: Esri is the dominant GIS and spatial analytics incumbent via ArcGIS, serving enterprise customers across retail, real estate, and government. Esri offers broader mapping and analytics capabilities but lacks SiteZeus' specialization in franchise site selection workflows, making it a broader incumbent rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
SiteZeus social profiles
Digital presenceSiteZeus financial estimates
Financial estimateRevenue estimate
Valuation estimate
SiteZeus leadership team
Management profileNumber of profiles
Profiles6 records
SiteZeus funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SiteZeus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SiteZeus
What does SiteZeus do?
SiteZeus is an AI-powered location intelligence platform for franchise and multi-unit brands. It offers four integrated software products: Locate (site selection with sales forecasting), Customer Insights (consumer intelligence and trade area analysis), Build (construction management for unit openings), and Sell (franchise CRM for pipeline and territory management). The products are unified by Zeus.ai, a generative AI assistant layer, and fueled by the Olympus Data Exchange, an enriched data marketplace aggregating mobile location, foot traffic, psychographic, credit card spend, and demographic data.
Is SiteZeus a public or private company?
SiteZeus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SiteZeus founded?
SiteZeus was founded in 2013. It employs 11 to 50 people.
Where is SiteZeus based?
SiteZeus is headquartered in Tampa, United States, in the North America region.
How does SiteZeus make money?
Two revenue lines are on record. SaaS Subscription — Site Selection Software is the primary driver. The others are data Marketplace Access (Olympus Data Exchange).
Who are SiteZeus's main competitors?
Direct peers on record are Placer.ai, Buxton and Kalibrate. Emerging players are Near, GeoFi (by Blis), Spatial.ai and Dataplor. Broad incumbents are Mapbox, Yardi and Esri.
Does SiteZeus have an API?
No public API is recorded for SiteZeus.
What industry is SiteZeus in?
SiteZeus's product category is Location Intelligence Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 5182 and its SIC code is 7370.