Spirit of Math Schools
Spirit of Math Schools is a Canadian after-school enrichment company operating a multi-product portfolio, including math, English, and technology programs, delivered through company-owned and franchised campuses, a virtual platform, and a mobile app, targeting high-performing K-12 students seeking advanced challenge.
- Company typePrivate
- Founded1994
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Spirit of Math Schools does
Spirit of Math Schools Inc. is a Canadian after-school enrichment company founded in 1994 and headquartered in Toronto, operating a multi-product portfolio targeting high-performing students who require more mathematical challenge than regular classroom instruction provides. Its core offering is the Spirit of Math program, built on a proprietary Four Elements methodology combining Core Curriculum, Drills, Problem Solving, and Collaborative Group Work, delivered on a 39-week curriculum through company-owned and franchised physical campuses across Canada. Adjacent products include Spirit of English, Spirit of Technology, Elite Contest Coaching, Summer Camps, Spirit of Math Contests, and the Fibonacci Virtual Online platform, plus a Drill App mobile application. The supporting technology stack includes Brightspace LMS, a Jumbula-powered registration site, and the proprietary sirs.spiritofmath.com registration platform.
The business generates revenue primarily through recurring annual tuition subscriptions across its core and adjacent programs, supplemented by franchise royalties from operators granted rights to run Spirit of Math campuses. The go-to-market is sales-led through a campus locator, with selective admissions (B+ average minimum and a complimentary assessment class) acting as both a quality gate and a funnel for high-fit families. Distribution is dual-channel: physical campuses for in-person cohorts and Fibonacci Virtual Online for remote enrollment, which extends geographic reach beyond Canada. The company is privately held and founder-owned, with CEO and Co-Founder Kimberley Langen leading the organization; no institutional investment, parent company, or public listing has been disclosed. Operating geography is concentrated in Canada, with the virtual channel and contest placements signaling modest international brand reach but no confirmed permanent international campuses.
The company is led by founder Kimberley Langen and is AODA-compliant, certified as a Great Place to Work in 2026, and holds a registered Spirit of Math trademark. Headcount is in the 101-250 range, and reported scale signals include 30+ years of operation, 5,000+ contest placements in five years, and a network of multiple company-owned and franchised campuses across Canada.
Spirit of Math Schools firmographics
Firmographics- Name
- Spirit of Math Schools
- Legal name
- Spirit of Math Schools Inc.
- Website
- https://spiritofmath.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Spirit of Math Schools is a Canadian after-school enrichment company operating a multi-product portfolio, including math, English, and technology programs, delivered through company-owned and franchised campuses, a virtual platform, and a mobile app, targeting high-performing K-12 students seeking advanced challenge.
- Ownership category
- akta.pro rank
Spirit of Math Schools industry classification
Industry- Product category
- After-school math enrichment education
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Problem-Solving & Enrichment Classes (Non-competition) (EDAMAEAB)
- akta.pro secondary industries
- Math Learning Centers (Small-Group) (EDANAHAE), Math Talent Search & Gifted/Accelerated Math Programs (EDAMAEAJ), Contest Prep Bootcamps & Intensive Workshops (EDAMAEAE)
Keywords
Where Spirit of Math Schools is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Spirit of Math Schools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- After-school Enrichment Programs: Tuition-based after-school math enrichment programs operating on a 39-week curriculum structure. Programs include Spirit of Math, Spirit of English, Spirit of Technology, Contest Coaching, Summer Camps, and Fibonacci Virtual Online.
- Franchise Operations: The company operates both corporately owned campuses and grants franchises for the operation of additional Spirit of Math campuses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard tuition for enrichment programs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Spirit of Math Schools product offering
Product offeringCore offering
Spirit of Math Schools operates an after-school math enrichment program for high-performing students (typically holding a B+ average or higher) delivered through company-owned and franchised campuses across Canada and a virtual platform (Fibonacci Virtual). The program runs on a 39-week curriculum with weekly classes ranging from 45 minutes (Kindergarten) to 120 minutes (high school), built on the proprietary Four Elements methodology (Core Curriculum, Drills, Problem Solving, Collaborative Group Work). Additional offerings include Spirit of English, Spirit of Technology, math contests, elite contest coaching, summer camps, and the Drill App.
Product overview
Spirit of Math Schools is an advanced math enrichment organization offering a multi-product portfolio for high-performing students. The core offerings include the Spirit of Math program (after-school enrichment), Spirit of English, Spirit of Technology, and Fibonacci Virtual Online (virtual delivery). Additional products include Elite Contest Coaching, Summer Camps, and Spirit of Math Contests. The company also offers a Drill App mobile application. Programs are delivered through corporately owned campuses and franchised locations, with class durations ranging from 45 minutes (Kindergarten) to 120 minutes (high school), following a 39-week curriculum with weekly homework.
Differentiator
Problem solved
Functional benefit
Brands
- Drill App: A mobile application designed to provide users with tools for learning, practicing, and mastering mathematics.
Products and services
- Spirit of Math A rigorous after-school math enrichment program where motivated students deepen their understanding of mathematics through challenge and discovery. Built on the Four Elements approach and aimed at high-performing students (typically with a B+ average or higher) seeking advanced problem-solving beyond the regular school classroom.
- Spirit of English An enrichment program designed for high-performing students who want to explore language, ideas, and communication beyond the classroom. Extends the Spirit of Math enrichment framework to English language learning.
- Spirit of Technology An enrichment program where high-performing students learn to design, build, and analyze technology through real-world programming and engineering challenges. Extends the enrichment portfolio to technology and STEM subjects.
- Fibonacci Virtual Online A complete virtual enrichment solution offering top-tier math, English, and technology programs for high-performing learners. Enables global geographic reach beyond physical campuses.
- Spirit of Math Contests Math contests designed to inspire excellence, strengthen mathematical thinking, and open doors to global achievement for high-performing students.
- Elite Contest Coaching A contest coaching program designed to help students prepare for and excel in math competitions.
- Summer Camps A summer learning experience that blends fun, focus, and advanced math exploration for students in Grades 2–9.
- Drill App A mobile application designed to provide users with tools for learning, practicing, and mastering mathematics. Collects name, email, grade level, general location from IP address, and performance data on drills.
Quantifiable outcome
- 5,000+ contest placements in 5 years across Canada and internationally
Companies that use Spirit of Math Schools
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Spirit of Math Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Spirit of Math Schools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Featured media partnersminorSpirit of Math is featured on various media platforms including television networks and publications. The company displays logos of media partners who have featured their programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Spirit of Math Schools competitors and assessment
Company assessmentDirect peers
- Art of Problem Solving: Direct peer in advanced math enrichment, offering textbooks, online courses, and an academy for high-performing students preparing for competitions. Comparable target customer (advanced learners) and curriculum focus on problem-solving and contest preparation.
- Russian School of Mathematics: Direct peer operating enrichment centers focused on advanced math for high-performing K-12 students. Similar cohort-based in-person model, selective admission, and emphasis on rigorous problem-solving.
- AoPS Academy: Physical academy extension of Art of Problem Solving offering in-person classes for advanced math students. Directly comparable cohort model and contest-preparation focus for high-performing learners.
Broad incumbents
- Mathnasium: Large-scale franchise-based math learning center chain serving a broader (not solely high-performing) student base. Comparable franchise-driven center model but with a tutoring, not enrichment, positioning.
- Kumon: Global incumbent in supplemental math learning with a massive franchise footprint. Serves a broader achievement range than Spirit of Math and represents the dominant mass-market alternative in the same category.
Emerging players
- Beestar: Online math and English enrichment platform for K-12 students with weekly practice and contests. Comparable enrichment/competition orientation but digital-first and broader in target segment.
- Thinkster Math: Online personalized math tutoring and enrichment program using AI-driven worksheets and worksheets with worksheets with tutor support. Adjacent advanced-math enrichment category with a hybrid digital model.
- Brilliant: Online STEM learning platform with strong math coverage aimed at curious, advanced learners. Comparable self-serve advanced-math audience but delivered purely digitally without a campus footprint.
- Outschool: Marketplace for live online classes for kids, including many math enrichment offerings. Represents the broader online enrichment competitive set where parents can find alternative advanced math classes.
Others
- Singapore Math Inc. Curriculum publisher and learning center franchisor built around Singapore Math methodology. Adjacent in math-enrichment philosophy and franchise model but positioned more broadly across achievement levels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spirit of Math Schools social profiles
Digital presenceSpirit of Math Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spirit of Math Schools leadership team
Management profileNumber of profiles
Profiles1 record
Spirit of Math Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spirit of Math Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spirit of Math Schools
What does Spirit of Math Schools do?
Spirit of Math Schools operates an after-school math enrichment program for high-performing students (typically holding a B+ average or higher) delivered through company-owned and franchised campuses across Canada and a virtual platform (Fibonacci Virtual). The program runs on a 39-week curriculum with weekly classes ranging from 45 minutes (Kindergarten) to 120 minutes (high school), built on the proprietary Four Elements methodology (Core Curriculum, Drills, Problem Solving, Collaborative Group Work). Additional offerings include Spirit of English, Spirit of Technology, math contests, elite contest coaching, summer camps, and the Drill App.
Is Spirit of Math Schools a public or private company?
Spirit of Math Schools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spirit of Math Schools founded?
Spirit of Math Schools was founded in 1994. It employs 101 to 250 people.
Where is Spirit of Math Schools based?
Spirit of Math Schools is headquartered in Toronto, Canada, in the North America region.
How does Spirit of Math Schools make money?
Two revenue lines are on record. After-school Enrichment Programs are the primary driver. The others are franchise Operations.
Who are Spirit of Math Schools's main competitors?
Direct peers on record are Art of Problem Solving, Russian School of Mathematics and AoPS Academy. Broad incumbents are Mathnasium and Kumon. Emerging players are Beestar, Thinkster Math, Brilliant and Outschool. Singapore Math Inc. is listed as an others.
Does Spirit of Math Schools have an API?
No public API is recorded for Spirit of Math Schools.
What industry is Spirit of Math Schools in?
Spirit of Math Schools's product category is After-school math enrichment education. Its primary akta.pro industry code is EDAMAEAB, Problem-Solving & Enrichment Classes (Non-competition), with a secondary code of EDANAHAE, Math Learning Centers (Small-Group). Its NAICS code is 611691 and its SIC code is 8200.