Totally Promotional

What Totally Promotional does

Totally Promotional, operated under legal entity Casad Company, Inc., is a private U.S. e-commerce retailer of custom-decorated promotional merchandise headquartered in Coldwater, Ohio. Founded around 1993-1994, the company has been in continuous operation for over 30 years serving businesses, non-profits, schools, sports teams, wedding planners, and individual consumers through a self-serve direct-to-consumer website. The company sells a catalog of more than 20,000 SKUs organized into 11 primary categories: drinkware and can coolers, apparel, bags and totes, trade show and lanyards, napkins and kitchen, home and auto, pens and writing, tech and office, outdoor and leisure, wellness and safety, and toys and novelty.

Customization is delivered through in-house decoration capabilities spanning full-color digital printing, screen-printing, pad-printing, embroidery, embossing, and engraving. Each order is supported by a dedicated graphic account manager who assists with artwork and provides free art proofs before production. The company competes on service speed with 24-hour rush production available alongside 2-, 3-, 4-, and 5-day turnaround options, and on price with free setup on many items, free delivery on more than 1,000 best-selling products across the contiguous United States, and volume-based tiered discounts.

The business model is transactional direct-to-consumer e-commerce with unit prices ranging from approximately $0.19 to over $450 depending on product and quantity. Revenue is generated one-time at order fulfillment with no subscription or recurring contract layer. Distribution is exclusively through owned online storefronts, including sibling sites Totally Wedding Koozies and Totally Wedding. The company reaches customers via email, multi-platform organic social (Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, X), an editorial blog, SEO, and sitewide discount codes. Product portfolio has been actively broadened through USA-Made, Eco-Friendly, full-color, and brand-name (Nike, Under Armour, Gildan, Sharpie, BruMate, Columbia, Adidas, Cutter & Buck, PopSockets, Cuisinart) sub-lines.

Name

Totally Promotional

Legal name

Casad Company, Inc.

Website

https://totallypromotional.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Totally Promotional is a private U.S. e-commerce retailer that sells custom-decorated promotional merchandise across 20,000+ SKUs to businesses, non-profits, schools, sports teams, and consumers via a self-serve website with in-house printing and embroidery.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Promotional Products & Branded Merchandise Retail (CRALAJAM)

akta.pro secondary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Promotional products
• Custom branded merchandise
• Logo printing services
• Trade show giveaways
• Corporate gift items

Headquarters

HQ city

Coldwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Promotional Products Sales: One-time transaction-based sales of custom-printed promotional products. Volume-based pricing with tiered discounts based on order quantity. Products include drinkware, apparel, bags, trade show items, and over 20,000 SKUs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Totally Promotional sells custom-printed and branded promotional merchandise through a direct-to-consumer e-commerce storefront. The company decorates a catalog of more than 20,000 blank SKUs — including drinkware, apparel, bags, trade show items, pens, tech accessories, outdoor gear, and novelty items — with customer logos and artwork using full-color digital printing, screen-printing, pad-printing, embroidery, embossing, and engraving. Orders are self-serve online, with graphic account managers assisting with artwork and rush production (including 24-hour turnaround) available.

Product overview

Totally Promotional is a B2B e-commerce platform offering a comprehensive catalog of custom-printed promotional products and branded merchandise. The offering is organized as a single unified e-commerce storefront with multiple product categories rather than a platform-plus-modules architecture. The core product portfolio includes 11 main categories: Drinkware & Can Coolers, T-Shirts & Apparel, Bags & Totes, Trade Show & Lanyards, Napkins & Kitchen, Home & Auto, Pens & Writing, Tech & Office, Outdoor & Leisure, Wellness & Safety, and Toys & Novelty. Additional service features include full-color digital printing, 24-hour rush production, USA-made products, and eco-friendly product lines. The company also offers brand-name products from partners including Nike, Under Armour, Gildan, Sharpie, BruMate, Columbia, and Adidas. The business model centers on custom imprinting of promotional items for businesses, organizations, schools, events, and weddings.

Differentiator

Problem solved

Functional benefit

Products and services

• Drinkware & Can Coolers

Quantifiable outcome

• 79% of people who received a promotional product researched the brand; 83% are more likely to do business with the company (PPAI study cited on site)

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 4imprint: 4imprint is the largest publicly-traded direct marketer of promotional products in North America, offering custom-imprinted drinkware, apparel, bags, and trade show items via a self-serve e-commerce model with similar SKU breadth and rush production.
• Halo Branded Solutions: Halo is one of the largest US promotional products distributors, selling custom-branded merchandise across categories directly to businesses and through a network of account executives — a close functional peer in product mix and customer base.
• Quality Logo Products: Quality Logo Products is a direct-to-consumer e-commerce promotional products retailer with similar price-leadership positioning, free artwork proofs, and rush production services across comparable product categories.
• Crestline Custom Promotional Products: Crestline is a long-established online promotional products retailer offering custom-imprinted drinkware, apparel, and accessories to businesses and organizations, mirroring Totally Promotional's catalog breadth and DTC orientation.
• Boundless Promotional Products: Boundless is a digital-first promotional products company serving businesses with custom-branded merchandise, competing in the same online configuration and quick-turn space as Totally Promotional.
• Discount Mugs: Discount Mugs is an online promotional products retailer specializing in custom drinkware, bags, and apparel at value price points, directly competing with Totally Promotional on commodity SKUs and free delivery positioning.

Emerging players

• SwagUp: SwagUp is a tech-enabled promotional products and corporate gifting platform focused on streamlined online ordering, kitting, and distribution, targeting modern marketing teams and overlapping with Totally Promotional's SMB customer base.
• Printfection: Printfection operates an online platform for sourcing, managing, and distributing custom-branded merchandise and swag, appealing to similar B2B marketing buyers with a software-forward approach to the same product category.

Broad incumbents

• Amazon Business: Amazon Business serves corporate procurement with customizable promotional and branded merchandise across many of the same categories, representing a broad incumbent threat to traditional promotional product distributors on price, selection, and fulfillment speed.
• Alibaba / Alibaba.com: Alibaba is the dominant global sourcing platform for promotional products, where many US distributors and direct buyers source blank inventory and finished custom items, representing an upstream competitive and pricing pressure on the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/tpromotional
• YouTubeyoutube.com/channel/UC4pU_0XDrqXh0dwhgKngYAg
• Facebookfacebook.com/tpromotional
• LinkedInlinkedin.com/company/totally-promotional/mycompany
• Instagraminstagram.com/totallypromotional
• TikToktiktok.com/@totallypromotional
• Pinterestpinterest.com/totallypromo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totally Promotional