US Youth Soccer

Name

US Youth Soccer

Legal name

US Youth Soccer

Website

https://usyouthsoccer.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Sports Organization

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth soccer programs
• National soccer championships
• Athlete development pathways
• Coaching education
• Adaptive sports programs

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Revenue generated through membership fees from state associations and individual players/participants registered through the organization's network of 55 state associations
2. Sponsorship and Partnerships: Partnership revenue from foundational partners (New Balance, New York Life, TreeTop, NCSA, VKTRY, Veo, On Location, TAKA) and strategic partners (US Performance Center, Wilson Trophy, Expandabrand, NBC SportsNext, Injure Free, GotSport, etrainu, Soccer Parenting, Project Play, Hospital for Special Surgery, Roundglass Living)
3. Event Registration and Competition Fees: Revenue from national championships, Presidents Cup, National League, ODP events, and tournament sanctions
4. Coaching Education and Certifications: Revenue from coach licensing, training programs, and USYS University educational resources
5. Merchandise Sales: Revenue from Soccer Locker Marketplace and Shop (shop.usyouthsoccer.org)
6. Digital Magazine Subscriptions: Revenue from US Youth Soccer Digital Magazine (Full Circle) subscriptions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

US Youth Soccer is the official national youth soccer organization in the United States, governing and operating organized youth soccer programs through a federated network of 55 state and regional associations covering all 50 states. It delivers competitive programs (National Championships, National League, Presidents Cup, Olympic Development Program), coaching and referee education through USYS University, adaptive soccer for athletes with disabilities (TOPSoccer), and member services including the Full Circle digital magazine and online retail.

Product overview

US Youth Soccer operates as a unified national youth soccer organization offering multiple competitive programs including National Championships (Boys and Girls), National League, National Presidents Cup, and the Olympic Development Program (ODP). The platform provides supplementary services including USYS University for coaching education, referee development, and TOPSoccer for players with disabilities. Digital offerings include Full Circle Magazine, video archives, and a marketplace. The organization is supported by a network of 55+ state and regional associations across four regions, with an Annual General Meeting for governance and member engagement.

Differentiator

Problem solved

Functional benefit

Brands

• National Championships: National competition series for youth soccer teams across various age groups
• National Presidents Cup
• National League
• Olympic Development Program (ODP)
• TOPSoccer
• Futsal National Championships
• National League PPL
• USYS University
• Full Circle
• Beyond 26

Products and services

• US Youth Soccer National Championships Flagship national competition for youth soccer teams featuring separate Boys and Girls National Championships; the premier youth soccer tournament in the United States.
• National League Elite youth soccer league providing top-level competition and pathways to college and professional soccer, including NL Cup Finals and conference eligibility programs.
• National Presidents Cup National competition offering youth soccer teams an opportunity to compete at the national level with conference eligibility and National League integration.
• Olympic Development Program (ODP) Elite player development pathway identifying and developing talented youth players for U.S. National Teams, with regional tryouts (East, Midwest, West, South) and international competition opportunities.
• TOPSoccer Program for players with disabilities providing opportunities to participate in soccer, including buddy systems, adaptive gym class resources, and special needs soccer programming.
• USYS University Educational platform partnering with leading sports and wellness organizations to provide coaching education and professional development resources for members.
• US Youth Soccer Coaching Education Comprehensive coaching certification and education programs including the National Youth License, grassroots coaching courses, and ability-based coaching training.
• US Youth Soccer Referee Development Program for developing referees at all levels including certification, training materials, and international referee development opportunities with concussion protocol resources.
• Full Circle Magazine Digital magazine publication covering news, member benefits, and information for the US Youth Soccer community; published monthly.
• Soccer Locker Marketplace Online marketplace for soccer equipment, apparel, and merchandise for youth soccer participants.
• US Youth Soccer Shop Official online store for US Youth Soccer branded merchandise, apparel, and equipment.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

22 partnerships are on record, tiered strategic, foundational, educational, wellbeing, sport and core.

• Boys & Girls Clubs of AmericastrategicStrategic or Co-development Partner · 21 May 2026Collaboration with FOX Sports to increase youth access to soccer nationwide. $500,000 investment expanding affordable, high-quality soccer programming to more than 26,000 Club youth, training over 160 new coaches, and certifying at least 80 teen referees. Soccer Forward Fests community events planned through FIFA World Cup 2026.
• IberCup ConventionstrategicStrategic or Co-development Partner · 20 May 2026Partnership to lead the way in coaching education, providing international coaching development opportunities and best practices exchange
• New BalancefoundationalStrategic or Co-development PartnerFoundational partner providing athletic footwear and apparel support for US Youth Soccer programs and events
• New York LifefoundationalStrategic or Co-development PartnerFoundational partner supporting youth soccer development and member programs
• TreeTopfoundationalStrategic or Co-development PartnerFoundational partner supporting youth soccer programs
• NCSA College RecruitingfoundationalStrategic or Co-development PartnerFoundational partner providing college recruiting resources and services for youth soccer families
• VKTRYfoundationalStrategic or Co-development PartnerFoundational partner providing athletic performance gear
• VeofoundationalTechnology or IntegrationFoundational partner providing video technology solutions for recording and analyzing soccer matches
• On LocationfoundationalStrategic or Co-development PartnerFoundational partner for event hospitality and experiences
• TAKAfoundationalStrategic or Co-development PartnerFoundational partner for youth soccer development
• US Performance CenterstrategicStrategic or Co-development PartnerStrategic partner providing performance training services for elite youth players
• Wilson TrophystrategicStrategic or Co-development PartnerStrategic partner providing trophies and awards for national championships and competitions
• NBC SportsNextstrategicTechnology or IntegrationStrategic partner for sports technology and platform solutions
• Injure FreestrategicStrategic or Co-development PartnerStrategic partner focused on injury prevention and player safety
• GotSportstrategicTechnology or IntegrationStrategic partner providing sports management and registration technology platform
• etrainueducationalStrategic or Co-development PartnerEducational partner providing online training and education platform for coaches and members
• Soccer ParentingeducationalStrategic or Co-development PartnerEducational partner providing resources and education for parents of youth soccer players
• Project PlayeducationalStrategic or Co-development PartnerEducational partner from Aspen Institute providing youth sports development frameworks
• Hospital for Special Surgery (HSS)educationalStrategic or Co-development PartnerEducational partner providing sports medicine and health resources for youth athletes
• Roundglass LivingwellbeingStrategic or Co-development PartnerWellbeing partner providing holistic wellness resources for members through the 'Beyond 26' campaign
• U.S. SoccersportStrategic or Co-development PartnerSport partner - National Governing Body for soccer in the United States, providing governance, standards, and pathway to professional and national team soccer
• SportsEnginecoreTechnology or IntegrationTechnology platform powering the website with Sports Relationship Management (SRM) software for member management, scheduling, and communications

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• USA Volleyball: USA Volleyball is a national governing body for youth and amateur volleyball with similar membership, regional association, and national championship structures. It is a strong comparable on nonprofit governance, sponsorship mix, and event-driven revenue.
• USA Hockey: USA Hockey is a national amateur sport governing body with a comparable federated state-association model, registration/insurance revenue, and competitive national championships. It is a useful comparable for the structure, scale, and economics of national amateur sports governance.
• Pop Warner Little Scholars: Pop Warner is a national youth football and cheer organization with a comparable regional-association model and large youth participation base. It is a useful comparable for membership-fee economics, national championships, and youth sport sponsor dynamics.
• U.S. Soccer Federation: U.S. Soccer is the national governing body for soccer in the United States and USYS's parent federation affiliate. It sits above USYS in the soccer governance hierarchy and sets standards, runs national teams, and influences the pathway that USYS ODP feeds into.
• Little League International: Little League is the dominant youth amateur baseball/softball organization with a comparable federated, community-based model and national tournament structure. It benchmarks scale, sponsorship monetization, and brand equity for a large national youth sports nonprofit.

Direct peers

• MLS NEXT: MLS NEXT is Major League Soccer's elite youth development platform, providing professional-tier competition and pathways to MLS academies. It directly competes with USYS National League and ODP for elite players and is a meaningful alternative for ambitious families.
• US Club Soccer: US Club Soccer is a direct competitor national youth soccer organization that sanctions competitive leagues (NPL, ECNL) and develops elite player pathways. It competes with USYS's National League and ODP programs for elite players, clubs, and competitive event revenue.
• American Youth Soccer Organization (AYSO): AYSO is the closest direct peer to US Youth Soccer: another large national nonprofit youth soccer organization with a federated regional model, recreational and competitive programming, and similar volunteer-driven governance. It directly competes for the same youth player pool and family market.
• Elite Clubs National League (ECNL): ECNL is a top-tier competitive youth soccer league focused on elite girls' (and increasingly boys') player development with strong college recruiting integration. It competes head-to-head with USYS National League for the most competitive clubs and players.

Emerging players

• National Premier Leagues (NPL): NPL is a US Club Soccer-operated national league system targeting competitive youth club teams. It overlaps with USYS National League in the competitive club tier and is a partial substitute for USYS-affiliated competitive pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usyouthsoccer
• YouTubeyoutube.com/usyouth
• Facebookfacebook.com/usyouthsoccer
• Instagraminstagram.com/usyouthsoccer
• TikToktiktok.com/@usyouthsoccer?lang=en
• LinkedInlinkedin.com/company/us-youth-soccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Youth Soccer