etrainu
etrainu operates a cloud-based Learning Management System with AI course authoring and sector-specific content, serving sports governing bodies, disability support providers, aged care operators, and corporate clients across Australia, North America, and the United Kingdom via subscription and professional services.
- Company typePrivate
- Founded2003
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What etrainu does
etrainu is an Australian-headquartered eLearning company founded in 2003 that operates a cloud-based Learning Management System (LMS) targeted at regulated and community organisations across sport, disability support, aged care, and corporate/franchise verticals. The platform is built on AWS RDS and MongoDB Atlas infrastructure and integrates with partner systems including Sport:80, intellHR, TANDA, and HubSpot, with database backups using point-in-time restore on RDS and PaaS-native capabilities on MongoDB Atlas.
The core product suite comprises the LMS, AI Course Authoring (generative course creation from prompts or documents), Reporting & Dashboards for compliance analytics, Playlists for automated training delivery, and a Qualification Management module for CPD/CEU tracking. Sector-specific content is produced by an in-house studio team working with domain experts, with pre-mapped compliance content for NDIS Practice Standards, aged care quality requirements, and national sports governing body pathways.
etrainu monetises through recurring LMS subscriptions for both off-the-shelf and fully customised enterprise deployments, paid access to ready-made content libraries (including DEI and Cultural Awareness bundles, with individual course pricing up to USD-equivalent levels for premium tiers), white-labelled platform instances, professional services for custom module development, marketplace commissions via Content Partner Services, and channel margins via non-exclusive Resale Rights. Customer evidence spans Rugby Australia, Football Australia, Basketball Australia, Hockey Australia, Gymnastics Australia, Pickleball Australia, Alliance Australian Sports, USATF, Healthscope, Warrigal, Mable, Home Caring, Carers Queensland, and several mid-market disability providers. Distribution combines direct enterprise field sales (with active Account Executive hiring in Australia and the United States), channel partnerships (notably Sport:80 USA, July 2023), content partner distribution, and self-serve individual purchase via community.etrainu.com.
etrainu firmographics
Firmographics- Name
- etrainu
- Legal name
- etrainu Pty Ltd ABN 20 117 967 030
- Website
- https://etrainu.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- etrainu operates a cloud-based Learning Management System with AI course authoring and sector-specific content, serving sports governing bodies, disability support providers, aged care operators, and corporate clients across Australia, North America, and the United Kingdom via subscription and professional services.
- Ownership category
- akta.pro rank
etrainu industry classification
Industry- Product category
- Learning Management System
- NAICS
- Educational Services (611), Business Schools and Computer and Management Training (6114), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)
- akta.pro secondary industries
- Compliance, Safety & Regulatory eLearning Content (EDAGAEAF), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Learning Technology & LMS/LXP Implementation (BPACANAH)
Keywords
Where etrainu is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
etrainu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Learning Management System (LMS) Subscriptions: Scalable subscription-based LMS pricing with options ranging from fully customised enterprise solutions to ready-to-use off-the-shelf options. Revenue generated through recurring subscription fees with 60-day notice renewal terms.
- Ready Made Content Access: Pre-built sector-specific courses and compliance training available for purchase. Initial period access with automatic renewal unless 60 days notice given. Content includes NDIS compliance, aged care, disability support, and corporate training modules.
- White-Labelled Solutions: Custom-branded learning management site instances for partners and large customers. B2B enterprise arrangement with custom pricing based on scope and requirements.
- Online Training Module Development: Custom course development services where etrainu transforms customer-provided materials into interactive online training modules. Development fees plus ongoing maintenance charges.
- Content Partner Services: Third-party content providers can create and distribute courses through the etrainu platform. Partners receive commission on paid access by platform users.
- Resale Rights: Non-exclusive reseller arrangements where partners can resell access to etrainu products and services to their customers with margin earned on the spread.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Individual Course Purchase - Cultural Awareness Bundle |
| Subscription | Monthly | Business Licence - Enhanced Admin Features |
| Subscription | Annual | Learning Management System - Custom Enterprise |
| Usage-based | Pay-as-you-go | Online Training Module Development |
| Freemium | Monthly | NDIS Commission Free Training |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
etrainu product offering
Product offeringCore offering
etrainu provides a cloud-based Learning Management System (LMS) along with ready-made and custom online training content for organisations. It delivers accredited, non-accredited, and tailored eLearning across hospitality, retail, business, construction, compliance, and sports, with a particular focus on sport, disability support, aged care, and corporate workforces.
Product overview
etrainu is an eLearning platform offering a unified ecosystem consisting of its proprietary Learning Management System (LMS) as the core product, complemented by sector-specific course content libraries. The portfolio includes the AI Course Authoring tool for automated course generation, Reporting & Dashboards for analytics, Playlists for training automation, and Qualification Management for CPD/CEU tracking. The platform serves multiple industries including Aged Care, Disability Support, Sports, Corporate, Early Childhood, and Mental Health. Additional service offerings include Ready Made Content Access (pre-built courses), White-labelling, custom Online Training Module Development, Content Partner Services, Resale Rights, Platform Enhancements, Site Building, and Technical Build. The platform also hosts the NDIS Commission's Positive Behaviour Support Training Package as a free training initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Learning Management System (LMS) Core SaaS platform that allows organisations to deliver, manage, track and report on online training and qualifications for their workforce.
- AI Course Authoring
Quantifiable outcome
- Course development time reduced from weeks to minutes with AI Course Authoring tool
- +2 more outcomes
Companies that use etrainu
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles3 records
etrainu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
etrainu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sport:80 USA Inc.coreSport:80 USA Inc. partnered with etrainu in July 2023 to deliver integrated sports management and learning solutions. Sport:80 provides sports management platform technology while etrainu delivers sector-specific training content. This partnership enables sports organizations to seamlessly access both management and education capabilities through integrated systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
etrainu competitors and assessment
Company assessmentDirect peers
- TalentLMS: Cloud LMS targeting mid-market and enterprise with course authoring, compliance training, and AI features. Directly comparable to etrainu's LMS + content subscription model across verticals like healthcare, sports, and corporate compliance.
- Litmos: Enterprise LMS with strong compliance and sales training content libraries, owned by CallidusCloud/ SAP. Comparable to etrainu in serving regulated industries (healthcare, financial services) with bundled content + LMS subscriptions.
- LearnDash: WordPress-based LMS widely used by sports federations, associations, and compliance training providers. Comparable to etrainu in serving mid-sized organizations needing course delivery, CPD tracking, and certification management.
- Totara: Open-source enterprise LMS (Totara Learn) with CPD/CEU tracking and compliance features. Comparable to etrainu's Qualification Management module and sports/government vertical positioning.
- Thinkific: Course creation and delivery platform with subscription LMS features. Comparable to etrainu's AI Course Authoring and self-serve individual course purchase model (community.etrainu.com storefront).
Broad incumbents
- Docebo: Public enterprise LMS with AI authoring and a content marketplace. Overlaps etrainu's LMS + AI Course Authoring + Content Partner Services model but operates at much larger scale and broader industry footprint.
Regional players
- aXcelerate: Australian RTO/student management software with LMS functionality serving vocational education and training providers. Closest Australia-headquartered LMS competitor to etrainu's regulated-industry focus.
- Cloud Assess: Australian workforce compliance and training platform with strong NDIS, aged care, and disability support modules. Directly comparable to etrainu's disability and aged care verticals and competing for the same Australian regulated-care buyer.
- Kallidus: UK-headquartered LMS and learning platform focused on mid-market and regulated industries. Comparable to etrainu in serving compliance-heavy sectors and having presence in both UK and Australian markets.
Emerging players
- OpenSesame: Online course marketplace that distributes third-party training content to enterprise LMS buyers. Comparable to etrainu's Content Partner Services model and overlapping with its ready-made content library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
etrainu social profiles
Digital presenceetrainu compliance and trust
Trust signalCompliance2 records
etrainu financial estimates
Financial estimateRevenue estimate
Valuation estimate
etrainu leadership team
Management profileNumber of profiles
Profiles1 record
etrainu funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
etrainu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about etrainu
What does etrainu do?
etrainu provides a cloud-based Learning Management System (LMS) along with ready-made and custom online training content for organisations. It delivers accredited, non-accredited, and tailored eLearning across hospitality, retail, business, construction, compliance, and sports, with a particular focus on sport, disability support, aged care, and corporate workforces.
Is etrainu a public or private company?
etrainu is a private company. It is classified as venture growth investor backed and is currently operating.
When was etrainu founded?
etrainu was founded in 2003. It employs 11 to 50 people.
Where is etrainu based?
etrainu is headquartered in Brisbane, Australia, in the Oceania region.
How does etrainu make money?
Six revenue lines are on record. Learning Management System (LMS) Subscriptions are the primary driver. The others are ready Made Content Access, white-Labelled Solutions, online Training Module Development, content Partner Services and resale Rights.
Who are etrainu's main competitors?
Direct peers on record are TalentLMS, Litmos, LearnDash, Totara and Thinkific. Docebo is listed as a broad incumbent. Regional players are aXcelerate, Cloud Assess and Kallidus. OpenSesame is listed as an emerging player.
Does etrainu have an API?
No public API is recorded for etrainu.
What industry is etrainu in?
etrainu's product category is Learning Management System. Its primary akta.pro industry code is EDAFAAAM, Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government), with a secondary code of EDAGAEAF, Compliance, Safety & Regulatory eLearning Content. Its NAICS code is 611 and its SIC code is 8200.