Deli Home
Deli Home manufactures and distributes wood-based interior products — doors, flooring, stairs, insect screens, storage furniture, and timber — across 10 European countries. The Netherlands-headquartered company employs approximately 1,300 people and serves DIY consumers and construction professionals through 1,500+ retail locations and a multi-brand portfolio including CanDo, Bruynzeel, Lundia, Weekamp Deuren, and Skantrae.
- Company typePrivate
- Founded1869
- HeadquartersGorinchem, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Deli Home does
Deli Home is a Netherlands-headquartered European manufacturer and distributor of wood-based decorative interior concepts, doors, flooring, stairs, storage furniture, insect screens, and timber products. Operating across 10 European countries with approximately 1,300 employees, the company serves two primary customer segments through distinct channels: DIY consumers and construction professionals access its products through more than 1,500 retail sales locations in BeNeLux and broader Europe (including DIY chains, home furnishing retailers, builder's merchants, and door centres), while large-scale contract customers — housing associations, construction firms, and carpentry businesses — are served through a dedicated field sales force with project-based measuring, delivery, and installation services. The company operates under a multi-brand portfolio spanning value-tier DIY (CanDo, Lundia), professional (Skantrae, Weekamp Deuren), and premium custom positions (Allure, Raffito), and is described as a market leader in BeNeLux for insect screens.
The company's product offering spans five core categories — doors (under Weekamp Deuren, Skantrae, Bruynzeel, CanDo, Lundia), flooring and stairs (CanDo, Lundia, Bruynzeel, plus the COREPEL sustainable floor and LeBeton concrete stair product lines), insect screens (CanDo, Bruynzeel, Hamstra, FlexScreen), custom storage furniture (Allure, Raffito, CanDo, Lundia, StoreMax, STIJL Dutch Furniture), and timber. Its technical differentiation centers on a 'digital carpenter' production model: consumer-facing digital configurators, a 3D cabinet design program, an AR visualization tool covering 250+ interior door models, and high-precision digital measurement equipment feeding directly into automated custom production at its own factories. This configuration-to-production pipeline enables made-to-measure wood solutions at accessible price points and underpins the company's stated ambition to become 'the digital carpenter of Europe'.
Deli Home generates revenue primarily through one-time product sales via dealer networks and direct-to-professional field sales, augmented by professional services revenue from delivery and installation. Pricing is configuration- and quote-based for custom-made solutions, while standard DIY-channel products are positioned at accessible unit price points through retail partners. The company is privately held, with Ardian as the primary institutional shareholder since acquiring NPM Capital's stake in 2021, alongside management. It pursues an active acquisition-led growth strategy, completing five brand and capability acquisitions between 2022 and 2025, and operates from headquarters in Gorinchem with manufacturing and branch operations in Belgium, Czech Republic, Hungary, Portugal, Germany, and Poland. Certifications include B Corp (Impact Score 92.2), 100% FSC and PEFC certified wood, and ISO 9001:2015.
Deli Home firmographics
Firmographics- Name
- Deli Home
- Legal name
- Deli Home Holding B.V.
- Website
- https://deli-home.com
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Deli Home manufactures and distributes wood-based interior products — doors, flooring, stairs, insect screens, storage furniture, and timber — across 10 European countries. The Netherlands-headquartered company employs approximately 1,300 people and serves DIY consumers and construction professionals through 1,500+ retail locations and a multi-brand portfolio including CanDo, Bruynzeel, Lundia, Weekamp Deuren, and Skantrae.
- Ownership category
- akta.pro rank
Deli Home industry classification
Industry- Product category
- Wood-Based Interior Building Products
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Window and Door Manufacturing (321911), Household and Institutional Furniture Manufacturing (33712), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wood Household Furniture, (No Upholstered) (2511), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Windows, Doors & Millwork Distribution (CRAOAFAI)
Keywords
Where Deli Home is headquartered
LocationHeadquarters
- HQ city
- Gorinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Deli Home business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wood-based building materials and interior products: Manufacture and sale of wood-based decorative interior concepts, doors, flooring, stairs, storage furniture, and insect screens through retail and professional channels.
- Delivery and installation services: Cutting-edge delivery and installation services provided alongside product sales, adding service revenue to product transactions.
- Project and contract sales: Bulk sales to contract customers, housing associations, and carpentry businesses with project-based services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products sold through DIY retailers at accessible price points |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Deli Home product offering
Product offeringCore offering
Deli Home manufactures and distributes wood-based interior and building products — including interior and exterior doors, flooring, stairs, custom storage furniture, insect screens, and timber — through multiple consumer brands (CanDo, Bruynzeel, Lundia) and professional brands (Skantrae, Weekamp Deuren), plus premium custom-storage brands (Allure, Raffito). The company operates its own production facilities with digital measurement, configuration, and automated manufacturing, and supplies these products through DIY retailers, home furnishing stores, builder's merchants, and direct field sales to construction professionals across 10 European countries.
Product overview
Deli Home is a leading European manufacturer and distributor of wood-based decorative interior concepts, doors, and building materials for sustainable home improvement and renovation. The company operates as a multi-brand platform offering custom-made home improvement solutions across five core product categories: Doors (interior and exterior doors under Weekamp Deuren, Skantrae, Bruynzeel brands), Flooring & Stairs (laminate, PVC and wood floors plus renovations under CanDo, Lundia, Bruynzeel brands), Insect Screens (under CanDo, Bruynzeel, Hamstra, FlexScreen brands), Storage Furniture (custom cabinets under CanDo, Lundia, Raffito, StoreMax, Allure brands), and Timber (panels, profiles, scaffolding wood). Additional brands include STIJL Dutch Furniture, Agnes, Jewe, and Deur Totaal Markt. The company employs approximately 1,300 people across 10 European countries, operates its own manufacturing facilities in the Netherlands, and uses modern digital tools including configurators and AR technology to enable consumers to customize and order products. Services include measurement, delivery, and installation. Deli Home's ambition is to become 'the digital carpenter of Europe' by combining wood craftsmanship with digital innovation.
Differentiator
Problem solved
Functional benefit
Brands
- CanDo: Young, lively and unique brand helping consumers get the most out of decorating and beautifying their homes with DIY products available at affordable prices in DIY stores.
- Skantrae
- Weekamp Deuren
- Lundia
- Allure
- Bruynzeel
- Raffito
Products and services
- Interior and Exterior Doors Extensive range of interior and exterior doors, fittings, treatments, and accessories offered under Weekamp Deuren, Skantrae, Bruynzeel, CanDo, and Lundia brands for residential and professional customers. Includes custom made-to-measure production with digital measurement, AR visualization for selection, and trend-setting designs meeting safety regulations.
- Flooring and Stairs Flooring options including laminate, PVC, and wood floors, plus staircase renovations, railings, skirting boards, and carpets. Sold under CanDo, Lundia, and Bruynzeel brands for DIY and professional renovation use.
- Insect Screens Insect screens suitable for every situation with various mounting types for window and door frames, available in standard and custom sizes. Market leader in Benelux, with millions of units sold globally per year across CanDo, Bruynzeel, Hamstra, and FlexScreen brands.
- Custom Storage Furniture Custom storage systems including wardrobes, sliding doors, walk-in closets, and cabinet interiors manufactured in the Gorinchem facility. Sold under CanDo, Lundia, Raffito, Allure, and StoreMax brands through dealers, independent furniture stores, and webshops at approximately 1,300 sales locations in Netherlands and Belgium.
- Timber and Wood Products Extensive range of wood products including panels, profiles, and scaffolding wood for construction and DIY use. Capable of delivering small quantities to retail customers while supplying industry with large volumes, offering both standard range and custom work.
- Skantrae SlimSeries Alu Door Series New metal door line within the SlimSeries door range from Skantrae, combining aluminum with wood for industrial and minimalist interior styles.
- COREPEL Flooring New generation of sustainable flooring with innovative design and beautiful wood look, offered as part of the Deli Home flooring assortment.
- LeBeton Concrete Staircase Concrete staircase renovation product cast in concrete with glass fiber reinforcement for lightweight strength and waterproof coating for protection.
- Decowall Acoustic
Quantifiable outcome
- 100% of European assortment consists of FSC and PEFC certified wood
- +3 more outcomes
Companies that use Deli Home
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Deli Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Deli Home partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KGM (Karl G. Miller Holding GmbH & Co. KG)coreProposed acquisition of KGM, a manufacturer and distributor of high-quality wooden skirting boards and profiles for home improvement in Germany. KGM serves specialized wholesalers, door and furniture industry players, and leading DIY stores in Germany. This acquisition will accelerate Deli Home's growth in the German market while expanding product offerings for European customers.
- HoutwerfcoreAcquired 50% strategic interest in Houtwerf in Netherlands. Houtwerf serves DIY retailers, building material wholesalers, and specialized stores with sustainable wood-based building materials.
- Distri-HoutcoreDeli Home's Belgian activities to be merged with Distri-Hout, combining distribution capabilities in the Belgian market for wood-based building materials.
- Allure (MR InterieurDesign BV)coreCompleted acquisition of Allure, a Dutch manufacturer of custom wardrobes known for high-quality designs and production of sliding and swing doors and cabinet interiors. Allure brings approximately 60 employees and strengthens Deli Home's position in the higher segment for storage solutions in Netherlands and Belgium.
- bash-tec GmbHcoreAcquisition of bash-tec, an insect screen specialist, expanding Deli Home's product portfolio and international presence in the insect screens category.
- Euromolding Madeiras LDAminorAcquisition of Euromolding Madeiras LDA in Portugal, expanding manufacturing capabilities in wood processing.
- Weekamp DeurencoreAcquisition of Weekamp Deuren, a leading door brand known for indoor doors, outdoor doors, treatments, and door fittings with 40 years of craftsmanship.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Deli Home competitors and assessment
Company assessmentBroad incumbents
- Compagnie de Saint-Gobain: Global building materials giant with extensive European distribution across interior and exterior products. Comparable as a broad incumbent in wood-based interior and millwork distribution competing for similar DIY and pro channel shelf space.
- Masco Corporation: Large North American/European home improvement products group with cabinetry, coatings and plumbing brands. Adjacent in cabinets/storage and DIY channel exposure to Deli Home's Allure, Raffito and CanDo brands.
- Kingspan Group: European building envelope and insulation products leader with growing interior products portfolio. Comparable in pan-European scale, sustainability positioning and channel relationships with large DIY/pro dealers.
Direct peers
- Kronospan: European leader in wood-based panels, flooring and timber products serving furniture manufacturers, DIY retailers and wholesalers. Overlaps with Deli Home's timber, flooring and laminate product lines and European distribution footprint.
- JELD-WEN: Global manufacturer of interior and exterior doors, windows and millwork serving DIY retailers, professional dealers and new-build markets. Directly comparable to Deli Home's Weekamp Deuren, Skantrae and Bruynzeel door brands in product, customer mix (DIY + pro) and distribution channels.
- Swiss Krono Group: European manufacturer of wood-based panels, laminate flooring and interior surfaces. Closely comparable to Deli Home's wood products and flooring categories on materials, channel mix and European footprint.
- Bauwerk Group (Swiss Krono): European engineered wood flooring brand focused on premium and sustainable wood flooring sold through specialist dealers and DIY. Comparable to Deli Home's Lundia and Bruynzeel flooring lines in product positioning and channel.
- Masonite International: One of the world's largest manufacturers of interior doors and door components, with deep relationships across DIY and professional channels. Closest pure-play peer to Deli Home's door portfolio given scale, product mix and channel overlap.
- Hörmann Group: German family-owned manufacturer of doors (interior, exterior, garage), frames and operators serving European DIY and professional channels. Comparable to Deli Home's door platforms (Weekamp, Skantrae) and operates across the same European geographies.
- Unilin (Mohawk Industries): Major European manufacturer of laminate flooring, wood panels and insulated roofing systems. Comparable to Deli Home's flooring category (laminate, PVC, wood) and adjacent timber-based product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Deli Home social profiles
Digital presenceDeli Home compliance and trust
Trust signalCompliance4 records
Deli Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deli Home leadership team
Management profileNumber of profiles
Profiles10 records
Deli Home subsidiaries and ownership
Company hierarchySubsidiaries10 records
Deli Home funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deli Home M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deli Home
What does Deli Home do?
Deli Home manufactures and distributes wood-based interior and building products — including interior and exterior doors, flooring, stairs, custom storage furniture, insect screens, and timber — through multiple consumer brands (CanDo, Bruynzeel, Lundia) and professional brands (Skantrae, Weekamp Deuren), plus premium custom-storage brands (Allure, Raffito). The company operates its own production facilities with digital measurement, configuration, and automated manufacturing, and supplies these products through DIY retailers, home furnishing stores, builder's merchants, and direct field sales to construction professionals across 10 European countries.
Is Deli Home a public or private company?
Deli Home is a private company. It is classified as private equity controlled and is currently operating.
When was Deli Home founded?
Deli Home was founded in 1869. It employs 1,001 to 5,000 people.
Where is Deli Home based?
Deli Home is headquartered in Gorinchem, Netherlands, in the Europe region.
How does Deli Home make money?
Three revenue lines are on record. Wood-based building materials and interior products are the primary driver. The others are delivery and installation services and project and contract sales.
Who are Deli Home's main competitors?
Broad incumbents on record are Compagnie de Saint-Gobain, Masco Corporation and Kingspan Group. Direct peers are Kronospan, JELD-WEN, Swiss Krono Group, Bauwerk Group (Swiss Krono), Masonite International, Hörmann Group and Unilin (Mohawk Industries).
Does Deli Home have an API?
No public API is recorded for Deli Home.
What industry is Deli Home in?
Deli Home's product category is Wood-Based Interior Building Products. Its primary akta.pro industry code is CRAOAFAI, Windows, Doors & Millwork Distribution. Its NAICS code is 337212 and its SIC code is 2430.