Masco Corporation

What Masco Corporation does

Masco Corporation (NYSE: MAS) is a Livonia, Michigan-based global manufacturer of branded home improvement and building products, founded in 1929 and operating through two reportable segments: Plumbing Products (~66% of sales, including Delta, Hansgrohe, BrassCraft, Brizo, Peerless, Bristan, HotSpring spas, and Watkins Wellness) and Decorative Architectural Products (~33% of sales, including Behr, KILZ, Liberty Hardware, and Vortex). The company designs, manufactures, and distributes products across approximately 38 production facilities in North America, Europe, and through shared services in India, selling primarily through home center retailers (Home Depot at 38% of FY2025 sales, Lowe's), mass merchandisers, hardware stores, homebuilders, wholesalers, distributors, e-commerce, and direct to professional contractors. International markets contribute 21% of revenue. Distribution is the central go-to-market motion; pricing is not publicly disclosed and is generally quote-based through retail and distribution channels.

Technically, the company's core competencies are mechanical/industrial (faucet valves, rough plumbing, custom thermoplastic extrusion via Mercury Plastics), coatings chemistry (Behr's plant-based ECOMIX and acrylic paint lines), and premium bath engineering (Hansgrohe). Software/AI appears as point features rather than platforms: Behr's ChatHUE AI color selection tool, Delta Touch2O with Touchless Technology sensor faucets, and an external venture exposure to Mattoboard's AI interior design platform. The proprietary Masco Operating System (MOS) is the internal continuous-improvement and value-creation framework applied across all business units.

Masco generates revenue almost entirely through branded product sales. FY2025 sales were $7.56 billion (down 3% YoY); Q1 2026 sales were $1.918 billion (up 6% YoY). Margins remain healthy with FY2025 EBITDA of $1.414B and operating income of $1.266B. Capital return is a core financial discipline, evidenced by 13 consecutive years of dividend increases and a $2 billion share repurchase authorization announced in February 2026. Masco Ventures (founded 2021, $50M) makes minority equity investments in adjacencies such as water management, connected home, and real estate technology, providing optionality beyond organic R&D.

Name

Masco Corporation

Legal name

Masco Corporation

Website

https://masco.com

Company type

Public

Founded year

1929

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Masco Corporation is a global manufacturer of branded home improvement and building products (plumbing, paint/coatings, and wellness/spa), operating through two segments and selling primarily via Home Depot, Lowe's, and other retail and distribution channels. It serves residential homeowners, builders, and contractors across North America and Europe.

Ownership category

akta.pro rank

Product category

Home Improvement and Building Products

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Home Centers (444110)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Home Décor, Housewares & Gifts Distribution (CRAOAFAB)

akta.pro secondary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Home improvement products
• Plumbing products
• Architectural coatings
• Building products manufacturing
• Kitchen bath fixtures

Headquarters

HQ city

Taylor

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plumbing Products: Revenue from faucets, plumbing fittings, valves, showerheads, bath hardware, bathtubs, spas, water handling systems. Includes Delta, Hansgrohe, Brizo, BrassCraft brands. Represents approximately 66% of total company sales.
2. Decorative Architectural Products: Revenue from architectural coatings (Behr paint, KILZ), exterior wood care products, glass shower doors, cabinet hardware, door and window hardware. Represents approximately 33% of total company sales.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Masco Corporation designs, manufactures, and distributes branded home improvement and building products across two segments: Plumbing Products (faucets, fittings, valves, showerheads, bath hardware, bathtubs, spas, water handling systems) under brands such as Delta, Brizo, Hansgrohe, Axor, BrassCraft, HotSpring, Watkins Wellness, and Bristan; and Decorative Architectural Products (architectural coatings, exterior wood care, glass shower doors, cabinet, door and window hardware) under brands such as Behr, KILZ, and Liberty Hardware. Products are sold primarily through Home Depot (38% of 2025 sales), Lowe's, mass merchandisers, independent hardware stores, wholesalers, homebuilders, and e-commerce channels across North America, Europe, and select international markets.

Product overview

Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. The company's product portfolio is organized into two primary segments: Plumbing Products and Decorative Architectural Products. Key brands include Behr Paint Company (architectural coatings), Delta Faucet Company (faucets), Hansgrohe SE (premium bathroom fixtures), Watkins Wellness (hot tubs and spas), BrassCraft (rough plumbing), and Bristan Group (UK bathroom products). Products are sold through home center retailers, mass merchandisers, hardware stores, homebuilders, wholesalers, distributors, e-commerce, and direct to consumers. The portfolio leverages industry-leading brands across product categories, sales channels and geographies to deliver products that enhance how consumers experience their living spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Behr: Paint, primers, decorative finishes, stains and surface preparation products for DIY and professional painters in the US, Canada and Mexico
• KILZ
• Delta
• Hansgrohe
• Brizo
• Peerless
• BrassCraft
• HotSpring Spas
• Watkins Wellness
• Bristan
• Masco Ventures

Products and services

• Delta Faucet Company Worldwide leader in faucets, flush valves and related accessories, manufacturing Delta, Brizo and Peerless branded products for residential and commercial buildings.
• Behr Paint Company One of the largest manufacturers of paints, primers, decorative finishes, stains and surface preparation products for do-it-yourselfers and professionals in the United States, Canada and Mexico, sold exclusively at The Home Depot in the U.S.
• Hansgrohe SE Premium bathroom and kitchen fixtures manufacturer based in Germany, selling products for showers, shower systems, bathroom and kitchen taps, and kitchen sinks in over 140 countries.
• Watkins Wellness
• BrassCraft Manufacturing Company
• Bristan Group

Quantifiable outcome

• Record-high home equity and aging housing stock provide long-term tailwinds for renovation activity
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• MattoboardminorStrategic or Co-development Partner · 11 February 2025AI-enabled interior design platform startup that received $2 million seed funding from Acrobator Ventures with participation from Home Depot Ventures and Masco Ventures to enhance digital tools and reduce material waste for designers and suppliers.
• CurbiominorOthersPortfolio company of Masco Ventures - real estate technology company
• HappyCominorOthersPortfolio company of Masco Ventures - property inspection technology
• RoofstockminorOthersPortfolio company of Masco Ventures - real estate investment platform
• InterPlay LearningminorOthersPortfolio company of Masco Ventures - training and education technology
• IriscxminorOthersPortfolio company of Masco Ventures - customer experience technology
• Fabric8labsminorOthersPortfolio company of Masco Ventures - advanced manufacturing company

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Trex Company: Leading manufacturer of wood-alternative decking and railing. Comparable exposure to outdoor home improvement, big-box retail distribution (Home Depot), and renovation-driven demand; smaller scale but similar end-market dynamics.
• TopBuild: Insulation and building envelope products installer, spun off from Masco in 2015. Shares Masco's housing market exposure and homebuilder customer base; though installation-services focused rather than products manufacturing.

Direct peers

• Newell Brands: Consumer durable goods manufacturer (Rubbermaid, Sharpie, Graco, Yankee Candle). Comparable diversified branded-products model selling through mass and home center retailers; Masco hired its former Chief Procurement Officer, signaling operational overlap.
• Sherwin-Williams: Largest paint and coatings manufacturer in the U.S. Direct competitor to Behr in architectural coatings, with both companies selling through home center channels (Home Depot, Lowe's) and professional painting segments.
• Fortune Brands Innovations: Diversified home products manufacturer (Moen faucets, Therma-Tru doors, Fiberon decking, Master Lock). Direct peer to Masco with similar channel-driven home improvement model, comparable revenue scale, and overlapping product categories in plumbing and home building products.
• Armstrong World Industries: Manufacturer of ceilings and wall solutions for residential and commercial markets. Comparable home improvement building products manufacturer with home center distribution and renovation-driven demand drivers.
• Mohawk Industries: World's largest flooring manufacturer (carpet, ceramic tile, laminate). Direct peer in home improvement building products with similar U.S. housing cycle exposure, big-box retail distribution, and premium brand portfolio strategy.
• American Woodmark: Kitchen and bath cabinetry manufacturer selling through home centers and homebuilders. Comparable exposure to residential renovation and new construction cycles, and serves overlapping DIY and professional contractor segments.

Broad incumbents

• Illinois Tool Works: Diversified industrial manufacturer with building products and construction segments. Comparable diversified branded-products model with shared operational excellence philosophy; much larger scale and broader industrial focus.
• PPG Industries: Global paints and coatings manufacturer with broad architectural and industrial portfolio. Overlaps with Masco's Behr paint business in architectural coatings; PPG is a larger, more diversified incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MascoCareers
• YouTubeyoutube.com/channel/UCUT74RmhYpcB0SI66-f8VBw
• Facebookfacebook.com/MascoCorp
• LinkedInlinkedin.com/company/masco-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A28 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masco Corporation