Deli Home

What Deli Home does

Deli Home is a Netherlands-headquartered European manufacturer and distributor of wood-based decorative interior concepts, doors, flooring, stairs, storage furniture, insect screens, and timber products. Operating across 10 European countries with approximately 1,300 employees, the company serves two primary customer segments through distinct channels: DIY consumers and construction professionals access its products through more than 1,500 retail sales locations in BeNeLux and broader Europe (including DIY chains, home furnishing retailers, builder's merchants, and door centres), while large-scale contract customers — housing associations, construction firms, and carpentry businesses — are served through a dedicated field sales force with project-based measuring, delivery, and installation services. The company operates under a multi-brand portfolio spanning value-tier DIY (CanDo, Lundia), professional (Skantrae, Weekamp Deuren), and premium custom positions (Allure, Raffito), and is described as a market leader in BeNeLux for insect screens.

The company's product offering spans five core categories — doors (under Weekamp Deuren, Skantrae, Bruynzeel, CanDo, Lundia), flooring and stairs (CanDo, Lundia, Bruynzeel, plus the COREPEL sustainable floor and LeBeton concrete stair product lines), insect screens (CanDo, Bruynzeel, Hamstra, FlexScreen), custom storage furniture (Allure, Raffito, CanDo, Lundia, StoreMax, STIJL Dutch Furniture), and timber. Its technical differentiation centers on a 'digital carpenter' production model: consumer-facing digital configurators, a 3D cabinet design program, an AR visualization tool covering 250+ interior door models, and high-precision digital measurement equipment feeding directly into automated custom production at its own factories. This configuration-to-production pipeline enables made-to-measure wood solutions at accessible price points and underpins the company's stated ambition to become 'the digital carpenter of Europe'.

Deli Home generates revenue primarily through one-time product sales via dealer networks and direct-to-professional field sales, augmented by professional services revenue from delivery and installation. Pricing is configuration- and quote-based for custom-made solutions, while standard DIY-channel products are positioned at accessible unit price points through retail partners. The company is privately held, with Ardian as the primary institutional shareholder since acquiring NPM Capital's stake in 2021, alongside management. It pursues an active acquisition-led growth strategy, completing five brand and capability acquisitions between 2022 and 2025, and operates from headquarters in Gorinchem with manufacturing and branch operations in Belgium, Czech Republic, Hungary, Portugal, Germany, and Poland. Certifications include B Corp (Impact Score 92.2), 100% FSC and PEFC certified wood, and ISO 9001:2015.

Name

Deli Home

Legal name

Deli Home Holding B.V.

Website

https://deli-home.com

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Deli Home manufactures and distributes wood-based interior products — doors, flooring, stairs, insect screens, storage furniture, and timber — across 10 European countries. The Netherlands-headquartered company employs approximately 1,300 people and serves DIY consumers and construction professionals through 1,500+ retail locations and a multi-brand portfolio including CanDo, Bruynzeel, Lundia, Weekamp Deuren, and Skantrae.

Ownership category

akta.pro rank

Product category

Wood-Based Interior Building Products

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Window and Door Manufacturing (321911), Household and Institutional Furniture Manufacturing (33712), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wood Household Furniture, (No Upholstered) (2511), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Windows, Doors & Millwork Distribution (CRAOAFAI)

Keywords

• Wood-based building products
• Interior doors manufacturing
• Custom storage furniture
• Laminate and wood flooring
• Insect screen solutions

Headquarters

HQ city

Gorinchem

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wood-based building materials and interior products: Manufacture and sale of wood-based decorative interior concepts, doors, flooring, stairs, storage furniture, and insect screens through retail and professional channels.
2. Delivery and installation services: Cutting-edge delivery and installation services provided alongside product sales, adding service revenue to product transactions.
3. Project and contract sales: Bulk sales to contract customers, housing associations, and carpentry businesses with project-based services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Deli Home manufactures and distributes wood-based interior and building products — including interior and exterior doors, flooring, stairs, custom storage furniture, insect screens, and timber — through multiple consumer brands (CanDo, Bruynzeel, Lundia) and professional brands (Skantrae, Weekamp Deuren), plus premium custom-storage brands (Allure, Raffito). The company operates its own production facilities with digital measurement, configuration, and automated manufacturing, and supplies these products through DIY retailers, home furnishing stores, builder's merchants, and direct field sales to construction professionals across 10 European countries.

Product overview

Deli Home is a leading European manufacturer and distributor of wood-based decorative interior concepts, doors, and building materials for sustainable home improvement and renovation. The company operates as a multi-brand platform offering custom-made home improvement solutions across five core product categories: Doors (interior and exterior doors under Weekamp Deuren, Skantrae, Bruynzeel brands), Flooring & Stairs (laminate, PVC and wood floors plus renovations under CanDo, Lundia, Bruynzeel brands), Insect Screens (under CanDo, Bruynzeel, Hamstra, FlexScreen brands), Storage Furniture (custom cabinets under CanDo, Lundia, Raffito, StoreMax, Allure brands), and Timber (panels, profiles, scaffolding wood). Additional brands include STIJL Dutch Furniture, Agnes, Jewe, and Deur Totaal Markt. The company employs approximately 1,300 people across 10 European countries, operates its own manufacturing facilities in the Netherlands, and uses modern digital tools including configurators and AR technology to enable consumers to customize and order products. Services include measurement, delivery, and installation. Deli Home's ambition is to become 'the digital carpenter of Europe' by combining wood craftsmanship with digital innovation.

Differentiator

Problem solved

Functional benefit

Brands

• CanDo: Young, lively and unique brand helping consumers get the most out of decorating and beautifying their homes with DIY products available at affordable prices in DIY stores.
• Skantrae
• Weekamp Deuren
• Lundia
• Allure
• Bruynzeel
• Raffito

Products and services

• Interior and Exterior Doors Extensive range of interior and exterior doors, fittings, treatments, and accessories offered under Weekamp Deuren, Skantrae, Bruynzeel, CanDo, and Lundia brands for residential and professional customers. Includes custom made-to-measure production with digital measurement, AR visualization for selection, and trend-setting designs meeting safety regulations.
• Flooring and Stairs Flooring options including laminate, PVC, and wood floors, plus staircase renovations, railings, skirting boards, and carpets. Sold under CanDo, Lundia, and Bruynzeel brands for DIY and professional renovation use.
• Insect Screens Insect screens suitable for every situation with various mounting types for window and door frames, available in standard and custom sizes. Market leader in Benelux, with millions of units sold globally per year across CanDo, Bruynzeel, Hamstra, and FlexScreen brands.
• Custom Storage Furniture Custom storage systems including wardrobes, sliding doors, walk-in closets, and cabinet interiors manufactured in the Gorinchem facility. Sold under CanDo, Lundia, Raffito, Allure, and StoreMax brands through dealers, independent furniture stores, and webshops at approximately 1,300 sales locations in Netherlands and Belgium.
• Timber and Wood Products Extensive range of wood products including panels, profiles, and scaffolding wood for construction and DIY use. Capable of delivering small quantities to retail customers while supplying industry with large volumes, offering both standard range and custom work.
• Skantrae SlimSeries Alu Door Series New metal door line within the SlimSeries door range from Skantrae, combining aluminum with wood for industrial and minimalist interior styles.
• COREPEL Flooring New generation of sustainable flooring with innovative design and beautiful wood look, offered as part of the Deli Home flooring assortment.
• LeBeton Concrete Staircase Concrete staircase renovation product cast in concrete with glass fiber reinforcement for lightweight strength and waterproof coating for protection.
• Decowall Acoustic

Quantifiable outcome

• 100% of European assortment consists of FSC and PEFC certified wood
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KGM (Karl G. Miller Holding GmbH & Co. KG)coreStrategic or Co-development Partner · 10 April 2025Proposed acquisition of KGM, a manufacturer and distributor of high-quality wooden skirting boards and profiles for home improvement in Germany. KGM serves specialized wholesalers, door and furniture industry players, and leading DIY stores in Germany. This acquisition will accelerate Deli Home's growth in the German market while expanding product offerings for European customers.
• HoutwerfcoreStrategic or Co-development Partner · 25 February 2025Acquired 50% strategic interest in Houtwerf in Netherlands. Houtwerf serves DIY retailers, building material wholesalers, and specialized stores with sustainable wood-based building materials.
• Distri-HoutcoreStrategic or Co-development Partner · 25 February 2025Deli Home's Belgian activities to be merged with Distri-Hout, combining distribution capabilities in the Belgian market for wood-based building materials.
• Allure (MR InterieurDesign BV)coreStrategic or Co-development Partner · 1 September 2023Completed acquisition of Allure, a Dutch manufacturer of custom wardrobes known for high-quality designs and production of sliding and swing doors and cabinet interiors. Allure brings approximately 60 employees and strengthens Deli Home's position in the higher segment for storage solutions in Netherlands and Belgium.
• bash-tec GmbHcoreStrategic or Co-development Partner · 1 February 2023Acquisition of bash-tec, an insect screen specialist, expanding Deli Home's product portfolio and international presence in the insect screens category.
• Euromolding Madeiras LDAminorStrategic or Co-development Partner · 1 January 2022Acquisition of Euromolding Madeiras LDA in Portugal, expanding manufacturing capabilities in wood processing.
• Weekamp DeurencoreStrategic or Co-development Partner · 1 January 2019Acquisition of Weekamp Deuren, a leading door brand known for indoor doors, outdoor doors, treatments, and door fittings with 40 years of craftsmanship.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Compagnie de Saint-Gobain: Global building materials giant with extensive European distribution across interior and exterior products. Comparable as a broad incumbent in wood-based interior and millwork distribution competing for similar DIY and pro channel shelf space.
• Masco Corporation: Large North American/European home improvement products group with cabinetry, coatings and plumbing brands. Adjacent in cabinets/storage and DIY channel exposure to Deli Home's Allure, Raffito and CanDo brands.
• Kingspan Group: European building envelope and insulation products leader with growing interior products portfolio. Comparable in pan-European scale, sustainability positioning and channel relationships with large DIY/pro dealers.

Direct peers

• Kronospan: European leader in wood-based panels, flooring and timber products serving furniture manufacturers, DIY retailers and wholesalers. Overlaps with Deli Home's timber, flooring and laminate product lines and European distribution footprint.
• JELD-WEN: Global manufacturer of interior and exterior doors, windows and millwork serving DIY retailers, professional dealers and new-build markets. Directly comparable to Deli Home's Weekamp Deuren, Skantrae and Bruynzeel door brands in product, customer mix (DIY + pro) and distribution channels.
• Swiss Krono Group: European manufacturer of wood-based panels, laminate flooring and interior surfaces. Closely comparable to Deli Home's wood products and flooring categories on materials, channel mix and European footprint.
• Bauwerk Group (Swiss Krono): European engineered wood flooring brand focused on premium and sustainable wood flooring sold through specialist dealers and DIY. Comparable to Deli Home's Lundia and Bruynzeel flooring lines in product positioning and channel.
• Masonite International: One of the world's largest manufacturers of interior doors and door components, with deep relationships across DIY and professional channels. Closest pure-play peer to Deli Home's door portfolio given scale, product mix and channel overlap.
• Hörmann Group: German family-owned manufacturer of doors (interior, exterior, garage), frames and operators serving European DIY and professional channels. Comparable to Deli Home's door platforms (Weekamp, Skantrae) and operates across the same European geographies.
• Unilin (Mohawk Industries): Major European manufacturer of laminate flooring, wood panels and insulated roofing systems. Comparable to Deli Home's flooring category (laminate, PVC, wood) and adjacent timber-based product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deli-home

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deli Home