Fisherman's Warehouse

What Fisherman's Warehouse does

Fisherman's Warehouse is a privately held, multi-channel retailer of fishing gear and apparel operating under parent company Tackle Technology, INC. Founded in 1982, it runs four physical storefronts across Northern California (Manteca, Sacramento, Fairfield, and Rocklin) and a direct-to-consumer e-commerce site at fishermanswarehouse.com. The company positions itself as the largest independent retail fishing dealer in Northern California, with more than 42 years of continuous operation.

The product catalog spans rods, reels, lures, line, terminal tackle, marine equipment, apparel, camping, accessories, and storage, sourced across multiple sub-brands including Megabass, Shimano, Rapala, Seaguar, Yo-Zuri, KastKing, Beckman Nets, Okuma, YakAttack, and G-Ratt, with a dedicated Japanese Domestic Market (JDM) tackle category. The platform supports standard e-commerce features such as product search, barcode/UPC lookup, GTIN-14 order imports, social login via Facebook and Google, and web analytics through Google Analytics. The website is hosted and operated as a Tackle Tech Affiliate Store, meaning Tackle Technology, INC. provides the underlying storefront, order processing, and back-end infrastructure.

Monetization is straightforward transactional retail: unit-priced product sales ranging from approximately $5.99 to $859.99, with free shipping offered on orders over $50 (excluding bulky items such as rods, nets, trolling motors, downriggers, and oversized boxes). Marketing combines organic social and video channels (YouTube, Facebook, Instagram) and an email newsletter, supported by content created by in-house pro anglers Luke Johns (2024 BAM PRO TOUR Champion) and Ken Mah. The primary customer segment is recreational anglers in California fishing for bass, trout, and saltwater species, including tournament participants. The company reports 1-10 employees.

Name

Fisherman's Warehouse

Legal name

Tackle Technology, INC.

Website

https://fishermanswarehouse.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Fisherman's Warehouse is a privately held specialty retailer operating four Northern California storefronts and a direct e-commerce site selling fishing rods, reels, lures, line, apparel, and marine gear to recreational anglers, including tournament and JDM tackle customers.

Ownership category

akta.pro rank

Product category

Fishing Tackle Retail

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

Keywords

• Fishing tackle retail
• Sporting goods store
• Fishing rods reels
• Outdoor fishing gear
• Recreational fishing supplies

Headquarters

HQ city

Manteca

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: One-time product sales of fishing gear including rods, reels, lures, line, terminal tackle, accessories, apparel, and marine equipment. Products sold at fixed unit prices with free shipping threshold for orders over $50.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Fisherman's Warehouse is a multi-brand fishing gear retailer operating four physical storefronts in Northern California (Manteca, Sacramento, Fairfield, and Rocklin) and an e-commerce website. It sells rods, reels, lures, fishing line, terminal tackle, marine equipment, apparel, camping gear, and accessories from premium brands such as Megabass, Shimano, Rapala, Seaguar, KastKing, and Yo-Zuri. The company emphasizes in-house pro angler expertise (Luke Johns, Ken Mah) and educational video content to support recreational and tournament anglers.

Product overview

Fisherman's Warehouse is a multi-brand e-commerce and retail platform offering an extensive portfolio of fishing gear and accessories. The store operates as a unified e-commerce platform with physical retail locations, featuring products across multiple sub-brands and categories including Megabass (premium JDM rods and lures), Rapala (hard and soft baits), Beckman Nets (landing nets), Seaguar (fishing lines), KastKing (carbon fiber rods), Yo-Zuri (3D prism baits), and Shimano (reels and plugs). The platform organizes products by category including Fishing Baits & Lures, Fishing Rods, Fishing Reels, Fishing Line, Marine, Accessories, Apparel, and Camping, supporting both online shopping and in-store pickup at four Northern California locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Megabass Respect Series Premium JDM Rods and Baits Japanese Domestic Market (JDM) premium fishing rods and hard baits including the Respect Series, Levante Spinning Rods, and Orochi X10 Spinning Rods, targeted at serious bass and freshwater anglers.
• Shimano Curado 150M Casting Reels Shimano casting reels including the Curado 150M casting reel and various surf/saltwater plugs for bass and saltwater anglers.
• Yo-Zuri Crystal 3D Minnow Hard Baits Hard baits featuring patented Internal 3D Prism Finish including the Crystal 3D Minnow series in floating, sinking, and magnum variants for predatory fish species.
• Rapala Crush City Jerk and Balsa Crankbaits Hard baits and soft plastics including the Crush City Jerk, X-Rap Saltwater, and various balsa crankbaits for freshwater and saltwater anglers.
• KastKing Assegai Casting Rods High-modulus carbon blank fishing rods including the Assegai Casting Rods and Kestrel BFS Casting Rods for bass and tournament anglers.
• Seaguar PEX8 Braid and Premium Fishing Lines Premium fishing lines including the PEX8 Braid, THREADLOCK Hollow Core Braid, fluorocarbon lines, and leader materials for tournament and recreational anglers.
• Beckman Rubber Landing Nets Rubber landing nets and trout nets featuring hook-resistant rubber baskets and quick-connect handles for catch-and-release anglers.
• G-Ratt Soft Poppa Pete Soft Plastics Soft plastic baits including the Soft Poppa Pete casting bait for bass anglers targeting pressured fish.
• YakAttack Kayak Fishing Accessories Kayak fishing accessories and mounting systems for kayak anglers rigging boats with rod holders, tracks, and gear management.
• Okuma Avenger Spinning Reels Spinning reels including the Avenger A series targeting value-oriented freshwater and light saltwater anglers.
• Fisherman's Warehouse Retail Storefronts Four physical retail locations in Northern California offering in-person sales, product expertise, and access to in-house pro anglers for recreational and tournament fishermen.
• Fisherman's Warehouse E-commerce Website Direct-to-consumer online store at fishermanswarehouse.com offering the full product catalog, free shipping on orders over $50, barcode/UPC search, and ship-to-home fulfillment for anglers outside the Northern California region.
• Pro Angler Video Content Library Educational video content library featuring in-house pro anglers Luke Johns and Ken Mah with fishing reports, gear reviews, technique guides, and tournament event recaps, used to drive customer engagement and product sales.
• Gift Cards Store gift cards redeemable for purchases through the Fisherman's Warehouse e-commerce site and physical retail locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Tackle TechnologycoreOthersFisherman's Warehouse is operated as a Tackle Tech Affiliate Store. The website and online store are powered by Tackle Technology, INC. (TT), which provides branded online stores for several affiliates. The parent company handles website operations, order processing, and backend infrastructure for the retail locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NetSports: Regional independent fishing tackle retailer operating a comparable multi-brand assortment of rods, reels, and terminal tackle — directly comparable size and operating model to Fisherman's Warehouse's independent-store category.
• Tackle Warehouse: Large multi-channel fishing tackle retailer operating primarily online with a strong physical showroom, carrying premium and JDM tackle across rods, reels, lures, and terminal tackle — directly comparable assortment and customer base to Fisherman's Warehouse.
• Sportsman's Warehouse: Multi-channel outdoor sporting goods retailer operating across hunting, fishing, and camping categories with both physical stores and e-commerce — directly comparable omnichannel retail model to Fisherman's Warehouse.
• FishUSA: Online-first fishing tackle and outdoor retailer carrying rods, reels, lures, line, and marine accessories with nationwide shipping — directly overlaps with Fisherman's Warehouse's e-commerce assortment and target customer.
• Cabela's: Iconic outdoor and fishing retailer now part of the Bass Pro entity, with comparable assortment in rods, reels, marine, and apparel — overlapping customer base with Fisherman's Warehouse in the recreational angler segment.
• Bass Pro Shops: The dominant U.S. specialty fishing and outdoor recreation retailer with a massive store footprint, broad tackle assortment, and owned brands — competes directly with Fisherman's Warehouse for both walk-in and online fishing gear customers.

Emerging players

• Reef Hawg Lures: Specialty lure brand sold through independent tackle retailers and direct-to-consumer channels — represents the type of emerging direct-to-consumer fishing brand that competes for Fisherman's Warehouse's premium tackle shelf space and customer attention.
• Hook & Tackle: Fishing lifestyle apparel and accessories brand with direct-to-consumer e-commerce — overlaps with Fisherman's Warehouse's apparel category and shares the recreational-angler customer segment.

Broad incumbents

• Dick's Sporting Goods: Large national sporting goods retailer offering fishing tackle and outdoor equipment as part of a broader assortment — competes on convenience and pricing for entry-level and mid-tier fishing gear, but does not specialize in premium/JDM tackle.
• Academy Sports + Outdoors: Regional sporting goods and outdoor retailer with stores across the southern U.S. offering fishing rods, reels, and marine accessories — overlaps with Fisherman's Warehouse on product categories but operates a broader generalist model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcv7TE9-bqoVI8dTOV1jz4A
• Facebookfacebook.com/FishermansOnline
• Instagraminstagram.com/fishermanswarehouse
• Xx.com/fishermanswhse
• LinkedInlinkedin.com/company/fishermans-warehouse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisherman's Warehouse