Name

FishUSA

Legal name

FishUSA

Website

https://fishusa.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fishing Tackle Retail

akta.pro primary industry

Freshwater Fishing Specialty Retail (CRAMALAB)

akta.pro secondary industries

Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM), Fishing Gifts, Collectibles & Licensed Gear Retail (CRAMALAO)

Keywords

• Fishing tackle retail
• Fishing rods reels
• Fishing baits lures
• Angling equipment
• Outdoor sporting goods

Headquarters

HQ city

Fairview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Primary revenue stream from direct online sales of fishing tackle, rods, reels, electronics, apparel, and accessories to consumers. Products are sold at published retail prices with occasional promotional discounts and daily deals. Revenue is generated through one-time transactional purchases rather than subscriptions.
2. Gift Cards: Physical gift cards and eGift cards sold to customers, providing a stored value payment mechanism that drives future purchases and serves as a gifting solution for anglers.
3. Pro Shop Retail: Physical retail store (Pro Shop) in Fairview, PA serving local customers and offering in-store pickup for online orders. Revenue generated from walk-in customers and order fulfillment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FishUSA is a direct-to-consumer fishing tackle retailer operating fishusa.com and a physical Pro Shop in Fairview, PA. It sells a multi-brand catalog of fishing rods, reels, combos, baits and lures, terminal tackle, line, hooks, ice fishing gear, trolling gear, fish finders and chartplotters, trolling motors, boating accessories, wading gear, apparel, and fly shop supplies, complemented by the FishUSA Flagship private-label product line, gift cards, and an Angler Resources educational content library.

Product overview

FishUSA is an e-commerce fishing tackle retailer operating as a comprehensive online fishing store offering a wide-ranging portfolio of fishing gear, equipment, and accessories. The core offering consists of thousands of products across major categories including Fishing Rods (spinning, casting, trolling, fly, ice, surf, centerpin, travel/pack rods organized by species), Fishing Reels (spinning, casting, spincasting, trolling, fly, centerpin, ice, surf reels), Fishing Rod & Reel Combos, Baits & Lures (hard baits, soft baits, spinnerbaits, spinners, spoons, jigs, vertical jigging, blade baits, trolling flies), Fishing Line (braided, fluorocarbon, copolymer, monofilament), Fishing Hooks (various styles), Terminal Tackle, Equipment & Gear (tackle storage, bait storage, nets, tools, knives, ice fishing gear), Electronics & Boating (fish finders, trolling gear, trolling motors, boating accessories, kayak gear), Wading & Apparel (waders, boots, clothing), and a complete Fly Shop. FishUSA also offers a growing line of proprietary private-label products under the FishUSA Flagship brand including rods (trolling, ice, ultralight spinning, salmon/steelhead, centerpin, bass spinning, bass casting, walleye spinning, elite spinning, elite casting, fly rod), spooled combo packages, and accessories like protection sleeves and rod cases. The store also features gift cards, wishlist functionality, and an Angler Resources educational content section.

Differentiator

Problem solved

Functional benefit

Brands

• FishUSA Flagship: Private label line of fishing rods, reels, and accessories sold exclusively through FishUSA

Products and services

• Fishing Rods
• Fishing Reels
• Fishing Rod & Reel Combos
• Baits & Lures
• Fishing Line
• Fishing Hooks
• Terminal Tackle
• Gear & Tackle Storage
• Ice Fishing Gear
• Trolling Gear
• Fishing Electronics
• Trolling Motors
• Boating Equipment
• Kayak Fishing Gear
• Waders & Wading Gear
• Fishing Apparel
• Fly Shop
• FishUSA Flagship Private-Label Rods and Combos
• Garmin LiveScope 2 (Pre-Order)
• Gift Cards

Quantifiable outcome

• Orders over $75 qualify for free standard shipping within the contiguous US
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Scheels: Employee-owned sporting goods chain with a large fishing, hunting, and outdoor assortment across both physical superstores and a growing e-commerce platform. Comparable omnichannel structure with significant fishing category breadth.
• DICK'S Sporting Goods: Mass-market sporting goods retailer with a meaningful fishing tackle and electronics category in-store and online. Competes for entry-level and mid-tier angler dollars through scale pricing and broad assortment.
• Cabela's: Outdoor specialty retailer (now part of Bass Pro) with deep fishing tackle catalog and strong content marketing DNA. Operates as a direct omnichannel competitor to FishUSA's online tackle shop plus Pro Shop model.
• Sportsman's Warehouse: Omnichannel outdoor sporting goods retailer with a strong fishing tackle, electronics, and boating assortment. Overlaps FishUSA across most product categories and targets a similar recreational value-conscious angler customer.
• Bass Pro Shops: Largest omnichannel outdoor retailer in North America, with a dominant fishing assortment, exclusive brand partnerships, and a massive physical store footprint. Overlaps FishUSA on rods, reels, electronics, and apparel, and competes for both online and in-store angler spend.
• Academy Sports + Outdoors: Omnichannel sporting goods retailer with a meaningful fishing tackle and marine electronics category. Competes with FishUSA primarily on value-tier rods, reels, and seasonal tackle promotions.

Direct peers

• Tackle Warehouse: Pure-play e-commerce fishing tackle retailer offering rods, reels, lures, and apparel across freshwater and saltwater categories. Directly comparable as a specialist online tackle shop with no flagship physical retail, targeting the same recreational angler base.
• West Marine: Specialty marine retailer overlapping with FishUSA's trolling motors, fish finders, chartplotters, and boat accessories categories. Comparable e-commerce-led model with strong boating/angling electronics assortment.
• Orvis: Specialty outdoor retailer with strong fly fishing, tackle, and apparel assortment plus a flagship catalog/content model. Directly comparable on species-specific merchandising (notably fly), expert content, and mid-to-premium price positioning.

Emerging players

• Mack's Bait & Tackle (and similar independent tackle e-tailers): Independent regional tackle retailers operating online storefronts, often combined with local physical shops. Comparable to FishUSA's Pro Shop-plus-ecommerce playbook at a smaller regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/FishUSA
• Facebookfacebook.com/FishUSA
• Instagraminstagram.com/FishUSA
• TikToktiktok.com/@fishusa
• Xx.com/fishusa
• LinkedInlinkedin.com/company/fishusa-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FishUSA