What Aubert Wines does

Aubert Wines is a privately held, family-owned ultra-premium winery founded in 1999 in Calistoga, California, by winemaker Mark Aubert and his wife Teresa Aubert (CEO). The company produces single-vineyard-designate Chardonnays (nine SKUs) and Pinot Noirs (four SKUs) sourced from ten distinct sites across Sonoma Coast, Russian River, Carneros, and Napa Valley. Its core technology is minimal-intervention winemaking — native fermentations, extended Pinot Noir macerations, unfined and unfiltered bottlings, and aging in high-quality French oak (often 100% new for Chardonnays) — combined with proprietary access to specific soil compositions (Goldridge soils, Sebastopol Clays) and rare clonal selections (Montrachet, Vosne-Romanée, Calera). Aubert's signature "weightless density" style and Mark Aubert's lineage as a Helen Turley protégé underpin the brand's premium positioning.

The business model is an allocation-based direct-to-consumer operation run through a closed mailing list with a multi-year waiting list; minimum orders are six bottles, credit-card only, and priority is given to active purchasers. Secondary revenue comes from a handful of select restaurants and from appointment-only tasting experiences at The Tasting Salon. Pricing is not publicly disclosed but the wines command ultra-premium wholesale and retail prices consistent with consistent 100-point scores from Robert Parker, Wine Spectator, James Suckling, and Vinous. The company has 11-50 employees, no external funding, and is entirely founder-owned.

Name

Aubert Wines

Legal name

Aubert Wines

Website

https://aubertwines.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Aubert Wines is a family-owned boutique winery in Calistoga, California, founded in 1999 by Mark and Teresa Aubert, producing ultra-premium single-vineyard Chardonnays and Pinot Noirs sold exclusively through a closed allocation mailing list and select restaurants.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Production & Winemaking (AFAFAAAB)

Keywords

• Premium chardonnay wines
• Single vineyard pinot noir
• Boutique winery production
• Limited allocation wines
• California winemaking

Headquarters

HQ city

Calistoga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Wine Sales: Wines are sold primarily through the company's mailing list directly to consumers. Production is limited and allocated to mailing list members. Customers must be 21+ years of age. Orders are credit card only (Visa, MasterCard, American Express).
2. Restaurant/Hospitality Sales: Wines are sold to a few select restaurants, providing a secondary distribution channel for limited production wines.
3. Tasting Experiences: The Tasting Salon offers appointment-based winery tours and tastings for members and prospective customers. Appointments can be booked through the member portal.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aubert Wines is a boutique winery that produces ultra-premium, single-vineyard Chardonnay and Pinot Noir from ten estate and partner vineyards across Sonoma Coast, Russian River, Carneros, and Napa Valley. Production is intentionally limited to 400-1000 cases per wine, and bottles are sold almost exclusively through a closed mailing list allocation system and to a few select restaurants, with new customers required to join a waiting list.

Product overview

Aubert Wines is a boutique winery producing ultra-premium, vineyard-designate Chardonnays and Pinot Noirs from prestigious California appellations. The portfolio consists of nine distinct Chardonnay offerings (CIX, Park Avenue, Powder House, Hudson, Eastside, Larry Hyde & Sons, Lauren, Sugar Shack, UV-SL) and four Pinot Noir offerings (CIX, Park Avenue, UV, UV-SL), each named after the specific vineyard site. Production is limited and wines are sold primarily through a mailing list with allocations to a few select restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• CIX Chardonnay Estate vineyard Chardonnay from Sonoma Coast, planted with Montrachet clone on Goldridge soils, known for distinctive aromatics and White Burgundian nuances.
• Park Avenue Chardonnay Estate vineyard Chardonnay from Sonoma Coast planted between Lauren and CIX vineyards, on a hillside site with ancient seabed and subsoils.
• Powder House Chardonnay Estate vineyard Chardonnay from Sonoma Coast highlighting one of the rarest Chardonnay clones on a powdery Goldridge-soiled hilly site.
• Hudson Chardonnay Vineyard-designate Chardonnay from Carneros, produced from old vines on thin and rocky soils along the northern stretch of Carneros.
• Eastside Chardonnay Vineyard-designate Chardonnay from Russian River Valley, from rocky slopes and cobbled soils producing small, concentrated clusters with site-specific undertones.
• Larry Hyde & Sons Chardonnay Vineyard-designate Chardonnay from Carneros from a warm site in a cool region, with optimally ripe grapes exhibiting organic notes derived from soil.
• Lauren Chardonnay Estate vineyard Chardonnay from Sonoma Coast, first produced in 2003, composed of four distinct Chardonnay clones expressing a hypothetical blend of Sonoma Coast and White Burgundy.
• Sugar Shack Chardonnay Estate vineyard Chardonnay from the Napa Valley (Rutherford Appellation) with a clone selected to narrow stylistic differences between Napa and Sonoma Chardonnays.
• UV-SL Chardonnay Vineyard-designate Chardonnay from Sonoma Coast, named after late vineyard manager Ulises Valdez Sr. and located on his home estate on Stoetz Lane.
• CIX Pinot Noir Aubert's first Estate Pinot Noir from Forestville, planted with Vosne-Romanée suitcase clone, producing an ethereal, delicate, and elegant red Burgundy-style wine.
• Park Avenue Pinot Noir Estate Pinot Noir from Sonoma Coast, the first addition to Aubert's Pinot Noir production in twelve years, grown in Sebastopol Hills on red soils.
• UV Pinot Noir Vineyard-designate Pinot Noir from Sonoma Coast benefiting from the unique clay composition of Sebastopol Clays soils that allow grapes to ripen without excessive water stress.
• UV-SL Pinot Noir Vineyard-designate Pinot Noir located six miles from the Pacific Ocean with maritime influences, described as Aubert's most masculine and opulent Pinot Noir.
• The Tasting Salon Appointment-only winery tour and tasting experience at the Calistoga location for mailing list members and prospective customers, booked through the member portal.

Quantifiable outcome

• Wine Spectator's #2 Wine of 2025 for 2023 UV-SL Vineyard Chardonnay
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kistler Vineyards: Sonoma Coast-focused boutique producer of vineyard-designate Chardonnays and Pinot Noirs with a similar allocation/mailing-list model. The closest direct comparable to Aubert in style, scale and go-to-market approach.
• Peter Michael Winery: Knights Valley-based ultra-premium winery known for estate Chardonnays and Pinots across single vineyards. Mark Aubert began his career at Peter Michael under Helen Turley, making it both a stylistic and lineage peer.
• Marcassin Vineyards: Sonoma Coast cult producer of Chardonnay and Pinot Noir with extremely limited, allocation-based releases. Direct comparability on terroir-driven single-vineyard style and scarcity model.
• Williams Selyem Winery: Russian River Valley cult Pinot Noir and Chardonnay producer with a long waiting list and single-vineyard focus. Comparable on product mix, allocation model and critical-acclaim-driven demand.
• Littorai Wines: Sonoma Coast producer of low-intervention Chardonnay and Pinot Noir from organically farmed vineyards. Highly comparable on terroir-driven, single-vineyard, allocated ultra-premium positioning.
• Colgin Cellars: Ultra-premium Napa-based cult winery known for limited-production Bordeaux blends and Cabernet; Mark Aubert previously worked at Colgin. Comparable on scarcity-driven, high-priced allocation model in luxury California wine.
• Paul Hobbs Winery: Single-vineyard Sonoma Coast and Russian River Chardonnay and Pinot Noir producer with strong critic scores. Comparable on winemaking philosophy, vineyard sourcing, and ultra-premium positioning.
• Failla Wines: Sonoma Coast-focused Chardonnay and Pinot Noir specialist with vineyard-designate bottlings. Comparable on restrained, terroir-emphasizing style and small-production direct-to-consumer focus.

Emerging players

• RAEN Winery: Sonoma Coast producer focused on Pinot Noir and Chardonnay single-vineyard bottlings with growing cult status. Comparable on origin, varietals, and rising critic momentum, though at an earlier stage than Aubert.
• Liquid Farm: Santa Barbara and Sonoma-focused Chardonnay producer with small-production, terroir-driven releases. Comparable on a Chardonnay-centric, single-vineyard, allocation-style model though smaller and more regional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aubert Wines