Müller-Elektronik

What Müller-Elektronik does

Müller-Elektronik, operating as PTx Trimble GmbH since April 2024, develops and manufactures electronic control systems for agricultural machinery built on the ISOBUS (ISO 11783) standard. The company's product portfolio centers on the MIDI ISOBUS-Controller job computer family and the TOUCH800 universal terminal, supplemented by implement-specific controllers for sprayers, seeders, planters, spreaders, slurry tankers, and hoes. Supporting technologies include DISTANCE-Control for automatic boom height adjustment, SECTION-Control TOP for individual nozzle switching, TANK-Control for fill level management, MULTI-Control for multi-product application, and integrated Trimble GNSS/RTK positioning. A web-based Connected Farm platform extends the offering into cloud-based farm management with partner APIs.

The company serves primarily agricultural implement OEM manufacturers as an embedded electronics partner, developing custom hardware and software integrated into OEM machinery. Named OEM customers include Strautmann (spreaders and forage wagons), Dammann (field and self-propelled sprayers), and KRONE (combines and hay tools), with AGCO serving as both parent company and OEM customer following the April 2024 AGCO-Trimble joint venture. Revenue is generated through hardware sales of embedded components, electronic manufacturing services (PCB assembly, cable harnesses, functional testing), aftermarket/retrofitting sales via the dealer channel (now migrating from the ME-Webshop to the Trimble iStore), and training services through the TeachME Academy.

Operationally, the company runs development and production at Salzkotten (headquarters, Germany) and Neustadt in Sachsen (Germany), with a French office in Heillecourt under PTx Trimble SARL. Headcount is 251-500, including 16 apprentices in vocational training programs covering industrial sales, electronics, and computer science. As an AEF founding member actively participating in ISOBUS standards development, the company maintains a position at the core of agricultural electronics interoperability.

Name

Müller-Elektronik

Legal name

PTx Trimble GmbH

Website

https://mueller-elektronik.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Müller-Elektronik (now PTx Trimble GmbH) develops and manufactures ISOBUS-based electronic control units, terminals, and GNSS integration for agricultural implement OEMs. The German company serves implement manufacturers globally with embedded precision farming electronics and custom OEM solutions under the AGCO-Trimble joint venture.

Ownership category

akta.pro rank

Headquarters

HQ city

Salzkotten

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. OEM Electronics Hardware and Software: Custom-developed electronic control units, terminals, job computers, sensors, and steering/GNSS systems sold as embedded components to agricultural implement OEM manufacturers. Revenue is generated through product sales and custom development projects per OEM specification.
2. Electronic Manufacturing Services (EMS): PCB assembly, cable harnesses, and functional testing services for OEM customers, including material procurement, consultation on PCB layout, assembly, and IPC-compliant quality testing.
3. Aftermarket / Retrofitting (Webshop): Dealer-facing online shop selling products for implement retrofitting. The ME webshop was being migrated to Trimble iStore as of October 2024.
4. Training and Academy Services: TeachME Academy provides on-site product training for dealers and OEM partners, covering operation, configuration, and diagnostics of ISOBUS systems.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

No source-supported description available in the provided input.

Product overview

Müller-Elektronik (now PTx Trimble) provides agricultural electronics with a modular product architecture built around ISOBUS technology (ISO 11783). The product portfolio centers on TOUCH800™ and SMART570™ terminals that control various implement systems, supported by MIDI ISOBUS-Controller job computers as the computational core. Implement-specific control systems include ISOBUS SPRAYER-Controller (field sprayers and orchard/vineyard), ISOBUS HOEING-Controller, ISOBUS DRILL-Controller, ISOBUS PLANTER-Controller, ISOBUS SLURRY-Controller, and ISOBUS SPREADER-Controller for seeding, planting, spraying, and fertilizing applications. Supporting technologies include DISTANCE-Control (boom height), ISOBUS TRAIL-Control (trailing), TANK-Control/TANK-Control III (fill level), MULTI-Control (multi-product), and SECTION-Control TOP (individual nozzle switching). The company also offers GNSS/RTK positioning technology from Trimble, Connected Farm cloud platform, sensor products (PLANTirium, Blockage, Optical), and ISOBUS accessories (Joysticks, Weather Station, S-BOX, Service Case). All products are AEF-certified and designed for OEM integration with individual customization options.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• GPS-controlled single-nozzle switching (SECTION-Control TOP) reduces overlap and minimizes input waste, cutting costs and environmental impact.
• +1 more outcomes

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• TrimblecoreStrategic or Co-development Partner · 1 April 2024Trimble (Nasdaq: TRMB) is a leading provider of positioning, timing, and navigation technologies including GNSS receivers, correction signals, and automatic steering systems. Müller-Elektronik integrates Trimble's GNSS and steering technologies into OEM agricultural products. The two companies formed a joint venture (PTx Trimble) with AGCO, combining precision agriculture assets.
• AGCO CorporationcoreStrategic or Co-development Partner · 1 April 2024AGCO (NYSE: AGCO) is a global leader in design, manufacture, and distribution of agricultural machinery and precision ag technology, with brands including Fendt, GSI, Massey Ferguson, PTx, and Valtra. AGCO holds 15% of PTx Trimble JV with option to increase to 100%. Müller-Elektronik (now PTx Trimble GmbH) is now the core precision ag electronics entity within AGCO's ecosystem. AGCO achieved net sales of ~$14.4 billion in 2023.
• Agricultural Industry Electronics Foundation (AEF)coreTechnology or IntegrationAEF is the industry body defining ISOBUS standards and functional guidelines. Müller-Elektronik was a founding member and remains actively involved in AEF project teams shaping future ISOBUS functionality. Products are certified against AEF ISOBUS database.
• StrautmannflagshipOEM/ Whitelabel/ Licensing PartnerLong-standing OEM customer. Müller-Elektronik realized control systems for Strautmann spreaders and forage wagons, including the newly developed SCALE-Controller integrated with MIDI 3.0 job computer for weight-dependent belt regulation and site-specific spreading.
• DammannflagshipOEM/ Whitelabel/ Licensing PartnerOne of the longest-standing OEM customers. Partnership has resulted in deep electronics integration in Dammann implements: ISOBUS control, Section Control, individual nozzle switching, automatic boom, boom height control, Tank-Control, motor bridge for self-propelled machines, and camera integration for spot spraying.
• KRONEflagshipOEM/ Whitelabel/ Licensing PartnerCustom terminal development partnership. Müller-Elektronik developed the compact DS 500 terminal (5.7" color display, 12 function keys, touchscreen, scroll wheel, ergonomic hand recess) to KRONE's specifications.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/me.salzkotten
• LinkedInlinkedin.com/company/me-salzkotten

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Müller-Elektronik