What KRONE does

KRONE (legal entity: Maschinenfabrik Bernard KRONE GmbH & Co. KG) is a family-owned German agricultural machinery manufacturer founded in 1906 and headquartered in Spelle, Lower Saxony. The company specializes in grassland harvesting technology (Grundfuttererntetechnik) and operates a portfolio of 240+ models covering the full forage production workflow: disc mowers (EasyCut series), rotary tedders (Vendro, KWT), rotary and belt rakes (Swadro, Swativo), round and large square balers (Comprima, VariPack, BiG Pack including the HDP II), bale wrappers (EasyWrap), transport wagons (AX, MX, RX, ZX, TX, GX), the Premos 5000 pellet press, and self-propelled machines (BiG M 450 mower-conditioner and BiG X forage harvesters ranging from 490 to 1,156 HP). Two customer segments anchor demand: professional contractors requiring high-capacity commercial equipment and dairy/livestock farmers needing solutions for feed production and grassland management.

KRONE monetizes primarily through hardware sales of machinery and genuine parts, complemented by financing services (e.g., KRONE UK Finance), and emerging recurring revenue from the mykrone.green customer portal and SmartConnect Solar telemetry subscriptions. Distribution is dealer-led globally, with wholly-owned regional sales subsidiaries in North America (KRONE NA, Inc.), the UK (KRONE UK Ltd.), France (KRONE France SAS), and Russia (OOO KRONE Rus). Marketing relies on field demonstrations, regional events (Grass 2026, Gr\u00fcnlandabende 2026), and major trade show presence (Agritechnica), supported by digital campaigns (#TheGrassKing, #KRONECTED) and an online parts shop.

The company has no external venture capital or private equity involvement and maintains its status as a privately-held family KG. Recent strategic activity centers on product innovation (Swativo belt rake entry, EasyCut B 1250 CV Fold Collect, EasyCut R 360 Collect), digital ecosystem buildout, and brand recognition milestones, including the 2026 Red Dot Design Award for the BiG Pack HDP II large square baler.

Name

KRONE

Legal name

Maschinenfabrik Bernard KRONE GmbH & Co. KG

Website

https://landmaschinen.krone.de

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KRONE is a family-owned German agricultural machinery manufacturer specializing in grassland harvesting equipment, producing 240+ models from disc mowers to 1,156 HP self-propelled forage harvesters for professional contractors and dairy/livestock farmers worldwide.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Harvesting & Forage Equipment (IMAHACAD)

akta.pro secondary industry

Agricultural Processing Equipment (On-farm) (IMAHACAL)

Keywords

• Agricultural machinery
• Grassland harvesting
• Forage harvesters
• Round balers
• Transport wagons

Headquarters

HQ city

Spelle

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Primary revenue from selling agricultural machinery including mowers, balers, forage harvesters, and transport equipment. Products range from small mowers to 1156 HP forage harvesters.
2. Parts and Accessories: KRONE excellent Parts division provides genuine replacement parts, accessories, and exchange services through online parts shop and catalog.
3. Finance Services: KRONE offers financing options and financial services for equipment purchases through KRONE UK Finance and other regional programs.
4. Digital Services: Customer portal mykrone.green provides telematics, technical information, training, parts ordering, and configuration services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KRONE designs, manufactures, and sells a full-spectrum portfolio of over 240 grassland harvesting machines and agricultural logistics vehicles, including disc mowers, rotary tedders, rotary and belt rakes, round and large square balers, bale wrappers, forage and transport wagons, agricultural trailers, and self-propelled BiG M mower-conditioners and BiG X forage harvesters (up to 1156 HP). The portfolio is complemented by genuine replacement parts, KRONE UK Finance financing, SmartConnect Solar telemetry, and the mykrone.green digital customer portal.

Product overview

KRONE is a German agricultural machinery manufacturer specializing in grassland harvesting equipment, founded in 1906 in Spelle. The company offers a comprehensive portfolio of over 240 models organized into distinct product lines: disc mowers (EasyCut series with front, rear, and butterfly configurations), rotary tedders (Vendro, KWT), rotary rakes (Swadro series including the new Swativo belt rake), round balers (Bellima, Fortima, Comprima, VariPack series with various chamber configurations), bale wrappers (EasyWrap series), large square balers (BiG Pack 4th and 5th Generation, HDP II), pellet presses (Premos 5000), transport wagons (AX, MX, RX, ZX, TX, GX), agricultural logistics solutions (AgriTruck, AgriLiner, KNAPEN KX, Schwarzmüller SX), and two self-propelled machines (BiG M 450 mower-conditioner and BiG X forage harvesters ranging from 490-1156 HP). The portfolio is complemented by digital services including KRONE Digital, SmartConnect Solar telemetry, and the mykrone.green customer portal. KRONE positions itself as a specialist in grassland harvesting technology, providing solutions from small mowers to 1156 HP forage harvesters, with a focus on quality manufacturing in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• KRONE Agriculture: Agricultural machinery division focusing on grass harvesting and forage equipment
• KRONE Highland
• KRONE Digital
• KRONE excellent Parts
• Swativo
• mykrone.green

Products and services

• EasyCut F Front Disc Mower Front-mounted disc mower for grass harvesting with high cutting quality and durability, designed for professional and farm operations.
• ActiveMow Rear Disc Mower Rear-mounted disc mower with side mounting for efficient grass cutting operations.
• EasyCut R Rear Disc Mower Rear-mounted disc mower with center hitch mounting for various grass harvesting applications.
• EasyCut TS/TC Pulled Disc Mowers Pulled disc mowers designed for wider operational coverage in grassland harvesting.
• EasyCut B Butterfly Mower Combinations Butterfly mower combinations for maximum working width and efficiency in grass harvesting; includes the EasyCut B 1250 CV Fold Collect, the world's first three-point-mounted mower combination with over 12m working width, integrated conditioner, and fold-collect feature (2025).
• Vendro Rotary Tedder Next-generation rotary tedders for efficient grass drying and spreading, designed for modern forage operations.
• KWT Rotary Tedder Rotary tedders for spreading and turning grass for faster drying, suited to a range of working widths and operation scales.
• Swadro S | TS Side-Delivery Rotary Rakes Side-delivery rotary rakes for gathering grass into uniform swaths across the working width.
• Swadro TC Center-Delivery Rotary Rake Center-delivery rotary rakes for forming swaths in the center of the machine's path.
• Swativo T 1040 Pro Belt Rake KRONE's first belt rake, featuring flexible and gentle working action designed to protect the crop and produce high-quality forage swaths.
• Bellima Round Baler Round baler known for great robustness and high reliability for everyday grassland harvesting.
• Fortima Round Baler Round baler offering fixed or variable bale chamber options for flexible forage baling.
• Comprima Round Baler Round baler with fixed, semi-variable, or variable chamber configurations, also available as a press-wrap combination.
• Comprima Plus Round Baler Round baler with semi-variable or variable chamber, also available as a press-wrap combination for baling and wrapping in one pass.
• ComPack Pro Round Baler Round baler with semi-variable or variable chamber, also available as a press-wrap combination.
• CombiPack HDP Press-Wrap Combination Fully variable press-wrap combination for complete baling and wrapping in one pass, increasing operational efficiency.
• VariPack Round Baler Fully variable bale chamber round baler delivering high throughput and bale density.
• VariPack Plus Round Baler Fully variable bale chamber round baler with enhanced throughput and density performance for higher-volume operations.
• VariPack Pro Round Baler Fully variable bale chamber round baler designed for professional high-throughput operations.
• EasyWrap 150 Mounted Bale Wrapper Mounted bale wrapper for wrapping round bales, suited to operations using a tractor-mounted setup.
• EasyWrap 165 T Pulled Bale Wrapper Pulled (trailing) bale wrapper for efficient round bale wrapping operations.
• BiG Pack 4th Generation Large Square Baler Large square baler in fourth generation for high-density forage packaging and large-volume hay and straw operations.
• BiG Pack 5th Generation Large Square Baler Fifth-generation large square baler with enhanced performance and efficiency for professional straw and forage packaging.
• BiG Pack HDP II 1290 (VC) Large Square Baler High-density large square baler with variable chamber for optimal bale quality, recognized with the Red Dot Design Award in 2026.
• BaleCollect Bale Collection Wagon Bale collection wagon for gathering and transporting baled forage from the field.
• Premos 5000 Pellet Press Stationary pellet press for producing structure pellets from straw or biomass used for bedding, enrichment material, or fodder.
• AX Forage Wagon Loading and forage transport wagons with 25 to 31 m³ capacity for mid-scale forage collection.
• MX Forage Wagon Loading and forage transport wagons with 33 to 40 m³ capacity for larger-scale forage collection.
• RX Forage Wagon Loading and forage transport wagons with 33 to 40 m³ capacity.
• ZX High-Performance Short-Cut Wagon High-performance short-cut wagons with 43 to 56 m³ capacity for professional harvesting operations.
• TX Forage Transport Wagon Forage transport wagons with 46 or 56 m³ capacity for high-volume transport.
• GX Universal Transport Wagon Universal transport wagons with 44 or 52 m³ capacity.
• KRONE AgriTruck Agricultural Logistics Vehicle Versatile vehicle for road and field use in agricultural logistics applications.
• GX 520 AgriLiner Pro Trailer Versatile agricultural trailer for multiple transport applications.
• KNAPEN KX Push-Floor Trailer Push-floor trailer for agricultural transport applications.
• Schwarzmüller SX Tipper Trailer Tipper trailer designed for mass and efficiency in agricultural transport.
• BiG M 450 Self-Propelled Mower-Conditioner High-performance self-propelled mower-conditioner, the world's first of its kind (originally launched 1996), now in the BiG M 450 form celebrating 30 years of innovation in 2026.
• BiG X 480-630 Self-Propelled Forage Harvester Self-propelled forage harvesters (BiG X 480, 530, 580, 630) with a power range from 490 to 653 HP for professional silage operations.
• BiG X 680-1180 High-Power Forage Harvester High-power self-propelled forage harvesters (BiG X 680, 780, 860, 980, 1080, 1180) ranging from 687 to 1156 HP — the high end of KRONE's product portfolio.
• KRONE Digital Digital solutions and telematics services for KRONE agricultural equipment, supporting fleet management and machine connectivity.
• SmartConnect Solar Telemetry Device Manufacturer-independent telemetry unit with solar power, compatible with machines of all brands for fleet management.
• mykrone.green Customer Portal Customer portal providing access to technical information, e-solutions, telematics, sales, training, parts catalog, and configuration services for KRONE equipment.
• EasyCut F Highland Front Disc Mower Front-mounted disc mower from the KRONE Highland product line, designed for stable and safe operation on sloped and mountainous terrain.
• Vendro Highland Rotary Tedder Rotary tedder from the KRONE Highland product line designed for grass spreading and tedding on sloped and mountainous terrain.
• Swadro S Highland Rotary Rake Rotary rake from the KRONE Highland product line designed for swath formation on sloped and mountainous terrain.
• KRONE UK Finance Financing and financial services offered through KRONE UK Finance and other regional programs to support customer equipment purchases.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FBD InsuranceminorGTM or Marketing Partner · 22 April 2026FBD Insurance provided support for the Grass 2026 agricultural event organized by Irish Farmers Journal, where KRONE equipment was demonstrated. This is an event sponsorship/partnership rather than a commercial product relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pöttinger: Austrian family-owned specialist in grassland harvesting equipment (mowers, tedders, rakes, loader wagons) and tillage; directly comparable to KRONE as a similarly sized European grassland-focused OEM with analogous product line breadth.
• Kverneland Group: Norwegian-origin manufacturer of grassland and tillage equipment (now part of Kubota), offering mowers, tedders, rakes, and balers that overlap directly with KRONE's EasyCut, Vendro, Swadro, and round baler families.
• CLAAS: German family-owned manufacturer directly competing across forage harvesting (mowers, tedders, rakes, balers, self-propelled forage harvesters like the JAGUAR) with overlapping product categories, customer base (professional contractors and dairy farms), and dealer-driven GTM.
• Kuhn Group: French agricultural machinery manufacturer (part of Bucher Industries) with strong positions in mowers, tedders, rakes, and balers; competes head-to-head with KRONE in the European grassland harvesting segment and shares a similar dealer-driven distribution model.

Broad incumbents

• Kubota Corporation: Japanese full-line agricultural OEM (parent of Kverneland) that competes in hay tools, tractors, and compact equipment; broader portfolio but increasing overlap with KRONE's grassland harvesting range through its Kverneland subsidiary.
• CNH Industrial (Case IH / New Holland): Global full-line OEM with New Holland's legacy strength in hay/forage equipment and Case IH agricultural machinery; competes with KRONE across mowing, baling, and self-propelled harvesting while bundling tractors and precision ag.
• John Deere (Deere & Company): Largest global agricultural equipment manufacturer offering mowers, balers, and self-propelled forage harvesters that overlap with KRONE's portfolio; competes via integrated tractor-implement solutions and an unmatched dealer network.
• AGCO Corporation (Fendt / Massey Ferguson): Global full-line agricultural equipment OEM whose Fendt and Massey Ferguson brands compete across grassland harvesting; broader portfolio (tractors, combines, hay tools) gives AGCO bundling leverage that KRONE, as a specialist, does not have.
• Vermeer Corporation: U.S.-based manufacturer with a significant hay and forage equipment line (round balers, mowers, rakes) competing with KRONE particularly in North American grassland contractor markets.

Emerging players

• Maschio Gaspardo: Italian agricultural machinery group offering mowers, tedders, rakes, and balers with growing international presence; competes with KRONE in selected grassland categories and represents a credible mid-tier specialist challenger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kroneuk
• Facebookfacebook.com/landmaschinen.krone

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRONE