What BizBen does

BizBen, Inc. is a privately held California-incorporated online marketplace that connects sellers of small and mid-sized businesses with prospective buyers and licensed business brokers across all 50 U.S. states. Founded in 1994 and headquartered in Sunnyvale, the platform operates as a self-serve, advertising-driven listing destination: sellers pay posting fees (single listings, multi-posting packages, franchisor programs) while buyer access is free, and brokers can purchase recurring advertising placements including Featured/Recommended Broker slots. The company's product surface combines core listing/search infrastructure (Sell-It-Yourself postings, Wanted-to-Buy postings, Advanced Search) with transaction-support tooling (e-NDA, NDA management, SBA financing resources, a Business Valuation tool, a Deal Analyzer, and FastTrack management) and dedicated franchise resale modules. The platform also exposes a recent AI-powered CIM generator that auto-drafts buyer-facing memorandums from listing fields.

The underlying technology is a web-based marketplace platform with verified listings, electronic NDA signing, and an account dashboard for saved searches, saved postings, messaging, and billing. Distribution is self-serve and primarily SEO- and content-driven, supplemented by the broker referral network. The firm reports facilitating $27B+ in cumulative business exchanges and roughly 5,000+ California listings, but it does not broker transactions, hold escrow, or collect payment — it functions strictly as a listing/advertising intermediary. The organization is small (1-10 employees in the firmographic record), bootstrapped over three decades with no disclosed institutional investors or funding rounds, and operates without any public API, mobile app, or partner integrations disclosed in the source data.

Name

BizBen

Legal name

BizBen, Inc.

Website

https://bizben.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

BizBen is an online business-for-sale marketplace founded in 1994 connecting SMB sellers, buyers, and licensed brokers across all 50 U.S. states through paid listing plans, broker advertising, and NDA-enabled transaction tools, with a recent AI-powered CIM generator layered on top.

Ownership category

akta.pro rank

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Listing/Subscription Fees: Sellers pay to post business listings on the platform through various posting plans (For Sale Postings, Multi-Posting Program). BizBen provides the advertising and search platform but does not broker transactions or collect payment on behalf of buyers and sellers.
2. Broker Advertising: Business brokers can advertise on the platform, including placement in Recommended Brokers sections

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BizBen operates an online business-for-sale marketplace connecting business sellers, buyers, and licensed business brokers across the United States. Sellers post listings through paid posting plans, while buyers search listings, sign electronic NDAs, and contact sellers or brokers directly. The platform also offers integrated tools including advanced search, AI-powered CIM generation, business valuation, franchise search, SBA financing resources, and broker advertising.

Product overview

BizBen is an online business marketplace platform that operates as a comprehensive ecosystem for buying and selling businesses. The platform offers a unified marketplace with multiple integrated modules: the core listing and search infrastructure (including Sell It Yourself, Wanted to Buy Postings, and Advanced Search), professional services (Business Broker Directory, SBA Financing), AI-powered tools (AI CIM for automated document generation), transaction support (e-NDA, NDA Management), financial tools (Business Valuation, Deal Analyzer), and supplementary services (Franchise Search, Business Opportunities). The platform connects business buyers, sellers, and brokers across all 50 U.S. states with over $27 billion in business exchanges facilitated since 1994.

Differentiator

Problem solved

Functional benefit

Products and services

• Sell It Yourself (Self-Service Listing) Self-service listing product for business owners to create and publish their own for-sale business listings directly on BizBen without requiring a broker.
• Wanted to Buy Postings Allows prospective business buyers to post wanted-to-buy advertisements specifying their acquisition criteria so sellers with matching businesses can respond directly.
• Advanced Search Filter-based search tool enabling users to find business listings by category, revenue, location, keywords, or posting ID.
• Business Valuation Tool Online tool providing business valuation estimates and financial metrics analysis to help buyers evaluate listing prices and sellers set asking prices.
• Business Broker Directory Directory of vetted, experienced business brokers specializing in various markets and industries, connecting buyers and sellers with qualified intermediaries.
• Franchise Search Search platform for finding franchises for sale and franchise resales, with filtering by franchise type and location.
• AI CIM (Comprehensive Information Memorandum Generation) AI-powered tool that automatically generates Comprehensive Information Memorandums (CIMs) from business listing data, creating professional documents for buyer presentations.
• e-NDA Feature Electronic Non-Disclosure Agreement system enabling instant, secure, and transparent NDA signing for accessing confidential business information on listings.
• SBA Financing Resources and guidance for obtaining SBA-backed loans to finance business acquisitions through qualified lenders.
• Discounted Multi-Posting Program Program allowing sellers to post multiple business listings at discounted rates compared to individual posting fees.
• Franchisor Program

Quantifiable outcome

• $27B+ in business exchanges facilitated
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Flippa: Online marketplace for buying and selling websites, SaaS, and digital businesses with listing fees, broker integration, and AI-driven valuation/CIM tooling. Comparable on online marketplace mechanics, listing-based revenue, and AI-driven seller tools.
• Axial: Private network and marketplace for buying and selling lower-middle-market businesses with subscription-based listing and matching tools. Comparable on SMB M&A matching, listing-based revenue, and broker/buyer network dynamics.
• Franchise.com: Online franchise marketplace connecting franchisors and franchise buyers with listing and lead-generation monetization. Directly overlaps BizBen's franchise search, franchisor program, and franchise resale categories.

Broad incumbents

• Transworld Business Advisors: Large US business brokerage franchise network offering M&A advisory, franchise resales, and business valuation; overlaps BizBen's broker directory and listings advertising categories with a service-led rather than marketplace-led model.
• Murphy Business & Financial Corporation: US business brokerage and M&A advisory franchise network with comparable seller/buyer/broker audience and franchise-resale listings. Overlaps BizBen on broker directory, valuation, and franchise categories.
• Sunbelt Business Brokers: Large US business brokerage franchise with thousands of advisors and active listings. Comparable on serving business buyers/sellers and brokers with extensive geographic reach, though delivered via franchisee offices rather than a pure marketplace platform.

Direct peers

• BizBuySell: Largest US business-for-sale marketplace, operating a model nearly identical to BizBen's: listing-based marketplace connecting business sellers, buyers, and brokers nationwide. Directly comparable on customer segments, revenue model, and competitive dynamics.
• BusinessesForSale.com: Global business-for-sale marketplace with similar listing/subscription revenue model and overlapping SMB buyer/seller audience. Comparable in marketplace mechanics, geographic scope, and broker directory offering.
• BizQuest: US-focused business-for-sale marketplace with listings across categories and broker connections. Comparable on core listing model, search functionality, and buyer/seller/broker tri-segment serving.
• DealStream (formerly MergerPlace): Online marketplace for businesses, franchises, and commercial real estate; serves mid-market M&A participants with listing-based monetization and broker tools. Directly comparable marketplace structure and SMB/Mid-market customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BizBenInfo
• Facebookfacebook.com/92902823120
• LinkedInlinkedin.com/company/bizben

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BizBen