Marky's Group, Inc.

What Marky's Group, Inc. does

Marky's Group, Inc. is a Miami, Florida-based gourmet food retailer and caviar specialist founded in 1983. The company operates a vertically integrated business spanning direct-to-consumer e-commerce (markys.com), B2B wholesale distribution (wholesale.markys.com), company-owned retail stores, and the Huso upscale restaurant in New York City. Its product portfolio centers on premium sturgeon caviar varieties—Beluga, Osetra, Kaluga, Sevruga, Sterlet, Siberian Sturgeon, White Sturgeon, and Hackleback—alongside non-sturgeon roes, foie gras, artisanal cheeses, truffles, mushrooms, smoked salmon, cured meats, pantry items, and luxury gift sets. The company serves affluent gift-givers, gourmet food connoisseurs, restaurants and hospitality operators, and wholesale buyers across the United States, with active physical retail in Florida (Miami, Davie), New York (Tribeca and Madison Avenue), and Massachusetts (Boston).

The company's most differentiated asset is its affiliated Sturgeon Aquafarms operation in Bascom, Florida—established in 2003—which holds the only federal exemption from the U.S. Fish and Wildlife Service for the commercial sale of purebred Beluga (Huso huso) caviar in the United States, granted in 2016. This positions Marky's as the sole legitimate source of purebred American Beluga caviar globally following the 2005 CITES/UN ban on Caspian Beluga trade. The aquaculture facility collaborates with Caspian and Black Sea governments on sturgeon conservation and reintroduction, providing the company with a defensible regulatory position in the luxury seafood category.

Commercially, Marky's operates a multi-channel model with pricing ranging from $15 entry-level roes to ultra-premium Beluga Deluxe Experience offerings exceeding $685. The business is privately held with no disclosed institutional investors, parent company, or public funding rounds. Leadership consists of Mark Zaslavsky (CEO and Managing Partner at Sturgeon Aquafarms) and Mark Gelman (Owner, co-obtainer of the FWS Beluga exemption). Distribution is supported by an active content marketing engine including a recipe blog, caviar education guides, email newsletter, and presence on YouTube, Instagram, and TikTok.

Name

Marky's Group, Inc.

Legal name

Marky's Group, Inc.

Website

https://markys.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Marky's Group, Inc., founded in 1983 and headquartered in Miami, is a gourmet food retailer and caviar specialist operating DTC e-commerce, B2B wholesale, five retail stores, and the Huso NYC restaurant, with the only U.S. federal exemption to sell purebred Beluga caviar via its Sturgeon Aquafarms affiliate.

Ownership category

akta.pro rank

Product category

Premium Caviar & Gourmet Foods

NAICS

All Other Specialty Food Retailers (445298), Food Manufacturing (311), Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

akta.pro secondary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Premium caviar retail
• Gourmet food distribution
• Sturgeon aquaculture
• Specialty food e-commerce
• Luxury food importer

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales through markys.com selling caviar, gourmet foods, truffles, cheeses, meats, and specialty products directly to consumers nationwide with shipping.
2. Physical Retail Store Sales: Retail sales through company-owned stores in Miami and NYC markets, including Marky's Caviar locations and full gourmet stores.
3. Restaurant & Dining: Revenue from Huso restaurant experience (12-course tasting menu with caviar) and casual dining at Madison Ave location in NYC.
4. Wholesale Distribution: B2B wholesale sales to restaurants, hotels, caterers, and gourmet retailers through dedicated wholesale platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Marky's Group, Inc. is a vertically integrated gourmet food company that sources, produces, and distributes premium caviar and specialty foods to consumers and businesses across the United States. The company manufactures purebred Beluga and other sturgeon caviars at its Sturgeon Aquafarms facility in Florida (the only licensed purebred American Beluga operation in the U.S.) and sells through its own e-commerce site (markys.com), a B2B wholesale portal, physical retail locations in major U.S. cities, and the upscale Huso restaurant in New York City.

Product overview

Marky's Group, Inc. is a gourmet food e-commerce platform and retailer specializing in premium caviar and luxury food products. Founded in 1983, the company operates as both an online store and a network of physical retail locations and restaurants. The core product portfolio centers on sturgeon caviar varieties (Beluga, Osetra, Kaluga, Sevruga, Sterlet, Siberian Sturgeon, White Sturgeon, Hackleback) sourced from sustainable aquaculture operations, complemented by non-sturgeon roes (Salmon, Trout, Paddlefish), specialty caviar products (Caviar Butter, Truffle Butter), and an extensive gourmet food selection including Foie Gras, artisanal cheeses, charcuterie, fresh and preserved truffles, smoked salmon, meats, chocolates, and gift sets. The company also operates Sturgeon Aquafarms in Florida—the only U.S. source of purebred Beluga caviar—and several restaurant locations including Huso in NYC. Products are available through the e-commerce platform with nationwide shipping (free on orders over $2,999 of caviar) and at retail stores in Miami, Davie, and New York.

Differentiator

Problem solved

Functional benefit

Brands

• Sturgeon Aquafarms (SAF): Affiliate company operating Beluga sturgeon aquaculture facilities in Bascom, Florida for sustainable caviar production and sturgeon conservation.
• Aureta
• Saint Urgeon
• Purebred American Beluga

Products and services

• Purebred American Beluga Caviar Purebred Huso huso Beluga caviar from Sturgeon Aquafarms, the only commercially legal purebred American Beluga in the U.S., sold through markys.com and retail locations to consumers, restaurants, and wholesale buyers.
• Sturgeon Caviar Line (Osetra, Kaluga Hybrid, Sevruga, Sterlet, Siberian, White Sturgeon, Hackleback) Multi-variety sturgeon caviar assortment including Osetra, Kaluga Hybrid, Sevruga, Sterlet, Siberian Sturgeon, White Sturgeon, and Hackleback, offered as standalone SKUs through e-commerce and wholesale channels.
• Beluga Hybrid Caviar Crossbreed of Beluga and Siberian sturgeon caviar, exhibiting Beluga-like size and flavor with Siberian production efficiency; sold through markys.com.
• Private Stock Caviar Exclusive premium caviar selections including Almas Osetra at $455, marketed as ultra-luxury private stock offerings.
• Pressed Beluga Fleur de Caviar Pressed Beluga caviar finished with gold, an ultra-luxury caviar expression launched in 2025.
• Non-Sturgeon Caviar & Roe (Salmon Roe, Trout Roe, Paddlefish, Bowfin, Tobiko, Masago) Alternative roe assortment including Salmon Roe, Trout Roe, Paddlefish, Bowfin, Tobiko, Masago, and other roes ranging from $15 (Pink Salmon Roe) to higher price points, sold through e-commerce and wholesale.
• Aureta Caviar Sub-brand Marky's premium caviar sub-brand featuring Kaluga Hybrid Special Selection caviar, positioned as a curated luxury offering within the Marky's assortment.
• Saint Urgeon Caviar Collection Exclusive caviar collection developed in collaboration with Top Chef winner Buddha Lo, sold as a chef-curated luxury sub-line under Marky's.
• Marky's Caviar Butter Fine French butter infused with 35% fresh sturgeon caviar, an infused specialty product sold across the Marky's assortment at $68.
• Marky's Black Truffle Butter Creamy French butter infused with real black truffle, an infused gourmet product launched in 2026.
• Caviar Tasting & Gift Sets (Essential, Grand, International, Connoisseur Celebration) Curated caviar gift and tasting sets priced from $159 (Essential) to $999 (Caviar Connoisseur Celebration Set), positioned as luxury gifting assortments.
• Marky's Gourmet Cheese Set & Artisanal Cheese & Charcuterie Set Curated European cheese assortments and charcuterie sets marketed as premium gourmet gifts and entertaining collections.
• Fresh & Preserved Truffles (Black Summer, Black Winter, Truffle Products) Fresh and preserved Italian and Australian black truffles (Aestivum and Melanosporum) plus truffle-infused specialty products, sold through e-commerce and wholesale.
• Foie Gras & Duck Specialties Ready-to-eat and raw foie gras preparations including entier, mousse, pâté, rillettes, terrine, plus duck breast, confit, and magret specialties.
• Mushrooms & Mushroom Products (Chanterelle, Morel, Porcini, Shiitake) Fresh and prepared specialty mushrooms including Chanterelle, Morel, Porcini, and Shiitake, plus mushroom-based products, distributed nationwide.
• Seafood & Smoked Salmon (Norwegian, Scottish) Premium smoked salmon (Norwegian and Scottish), fresh fish, seafood pâté, canned seafood, anchovies, sardines, tuna, squid, octopus, crab, shrimp, and shellfish, distributed through e-commerce and wholesale.
• Specialty Meats (Wagyu, Iberico, Cured Meats, Prosciutto, Salami) Specialty meats including Wagyu beef, Iberico pork bites, cured meats, prosciutto, salami, chorizo, jamón, deli meats, pâté, lamb, poultry, and sausage, distributed through e-commerce and wholesale.
• Pantry Items (Oils, Vinegars, Condiments, Sauces, Mustards, Salt, Spices, Honey, Pasta, Grains) Gourmet pantry staples including olive oils, balsamic vinegars, specialty oils, sauces, mustards, salt, pepper, spices, herbs, honey, sugars, vanilla, tea, pasta, grains, and fruit purees, sold across all Marky's channels.
• Desserts & Confections (Chocolates, Macarons, Cakes, Pastries, Nougat) Gourmet desserts including Belgian Leonidas chocolates, French almond macarons (pastel pink and blue packs), dried fruits, cakes, pastries, cookies, and nougat, sold as individual SKUs and gift assortments.
• Marky's Mystery Boxes Surprise seasonal gourmet boxes with curated secret items, marketed as limited-run discovery products.
• Marky's Digital Gift Cards Digital gift cards redeemable across markys.com, sold in limited-edition holiday designs.
• Huso Restaurant (NYC Tribeca) Upscale 12-course tasting menu restaurant at 323A Greenwich Street, New York, showcasing Marky's caviar under Executive Chef Buddha Lo (Top Chef seasons 19 and 20 winner), serving as the flagship experiential brand for the company.
• Marky's Retail Locations (Miami Gourmet, Davie Caviar Lounge, NYC Tribeca, NYC Madison Ave, Boston)
• Sturgeon Aquafarms (SAF) Caviar Supply Wholly-owned aquaculture operation in Bascom, FL producing sustainable purebred Beluga (Huso huso), Sevruga, Sterlet, and Russian Osetra caviar under federal exemption — the only such facility licensed in the United States — supplying Marky's retail and wholesale channels.
• Marky's Wholesale Distribution (wholesale.markys.com) Dedicated B2B wholesale portal providing restaurants, hotels, caterers, and gourmet retailers with account-based access to the full Marky's product range at wholesale pricing.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Sturgeon AquafarmscoreStrategic or Co-development Partner · 1 January 2016Affiliate company founded by Marky's in Bascom, FL for sustainable sturgeon aquaculture. Holds federal exemption for commercial production of purebred Beluga (Huso huso) caviar - the only such exemption in the United States. Works with scientists and governments to reintroduce fertilized sturgeon eggs to natural habitats in Caspian and Black Sea regions.
• HusoflagshipStrategic or Co-development PartnerUpscale restaurant concept at 323A Greenwich Street in NYC's Tribeca neighborhood, operated by Marky's. Executive Chef Buddha Lo (Top Chef seasons 19 and 20 winner) creates 12-course tasting menu showcasing Marky's caviar. Restaurant serves as flagship brand experience and product showcase.
• Chef Buddha LoflagshipStrategic or Co-development PartnerTop Chef seasons 19 and 20 winner who serves as Executive Chef for Huso restaurant and collaborated with Marky's to develop the Saint Urgeon caviar line. Created signature recipes including Huso Dog, Beef Tartare with Caviar, and Heirloom Scrambled Eggs with Caviar.
• Collectors GeneminorGTM or Marketing PartnerCollaboration on limited vintage collection featuring five one-of-a-kind gift sets designed for the table. Marky's x Collectors Gene limited edition products available on markys.com.
• U.S. Fish and Wildlife ServicecoreOthersFederal regulatory agency that granted Sturgeon Aquafarms the sole exemption to trade in purebred Beluga (Huso huso) caviar in the United States. Ongoing compliance oversight for endangered species regulations.
• Caspian and Black Sea GovernmentsminorStrategic or Co-development PartnerCollaborative partnerships with governments from countries bordering the Caspian and Black Seas for sturgeon conservation and reintroduction efforts. Sturgeon Aquafarms works to reintroduce fertilized sturgeon eggs to natural habitats.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Petrossian: Paris-founded caviar and gourmet retailer with boutiques in New York. Most direct US-headquartered competitor to Marky's in premium caviar retail, gift sets, and fine foods distribution.
• Russ & Daughters: Iconic NYC appetizing store and caviar retailer offering sturgeon and salmon roe alongside smoked fish, Jewish specialties, and gourmet gift sets. Comparable product mix and DTC-plus-retail channel strategy targeting HNY consumers.
• Tsar Imperial Caviar: US-based premium caviar retailer sourcing from sustainable aquaculture, offering Osetra, Sevruga, and Beluga-style caviars via DTC e-commerce. Direct competitor in the same premium-price tier as Marky's.
• Sterling Caviar: California-based white sturgeon farm and caviar producer. Operates the largest US sturgeon aquaculture facility, comparable to Marky's Sturgeon Aquafarms in Bascom, FL, and supplies premium domestic caviar to wholesale and retail channels.
• Browne Trading Company: Maine-based gourmet seafood retailer specializing in caviar, smoked salmon, oysters, and rare seafood. Comparable as a DTC-plus-wholesale specialty gourmet seafood platform with strong restaurant and gift-giving customer overlap.
• Citarella: NYC-based gourmet market and seafood retailer offering caviar, smoked fish, cheeses, meats, and prepared foods. Comparable multi-category gourmet retailer operating physical stores in NYC and Greenwich, CT with similar affluent customer base.
• Zabar's: Legendary Upper West Side NYC gourmet retailer offering caviar, smoked fish, cheeses, meats, and housewares. Comparable as a long-standing NYC specialty food destination with similar customer profile and gift-oriented merchandising.
• Dean & DeLuca: Premium gourmet food retailer known for caviar, cheese, chocolate, and specialty pantry items. Comparable as a multi-category specialty food brand with strong gifting and DTC orientation, though currently operating with a smaller footprint than its historical peak.

Broad incumbents

• Eataly: Italian-themed gourmet marketplace combining retail, restaurants, and educational experiences in flagship locations including NYC. A broader incumbent that overlaps with Marky's on cheese, charcuterie, truffles, and gourmet retail-plus-dining model.
• Whole Foods Market: National premium grocery chain stocking caviar, cheeses, charcuterie, truffles, and gourmet gift assortments. A broad incumbent competing with Marky's on accessible premium-positioned assortment, particularly in NYC, Florida, and Boston markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@markysgourmetfoods
• Instagraminstagram.com/markyscaviar
• TikToktiktok.com/@markyscaviar
• Xx.com/markysgourmet
• Facebookfacebook.com/markysgourmet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marky's Group, Inc.