SuperPro Europe
SuperPro Europe is a UK e-commerce distributor, operated by Co-ordSport Limited, of SuperPro's polyurethane suspension bushings and chassis components, serving performance, classic, 4x4, and VAG vehicle enthusiasts via DTC storefront and a specialist stockist network.
- Company typePrivate
- Founded2005
- HeadquartersSparkford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SuperPro Europe does
SuperPro Europe is a UK-based specialist e-commerce distributor of SuperPro polyurethane suspension bushings and related chassis components, operated by Co-ordSport Limited from Sparkford, with the underlying products manufactured in Brisbane, Australia. Its catalog centers on polyurethane bushes, anti-roll bars and links, radius rods, control arms, panhard rods, greasable shackle and pin kits, shock absorber bushings, and complete car bush kits — spanning core, premium (Supaloy lightweight alloy, OEM+ front control arm kits), and specialty (caster correction) tiers. The technical proposition is a proprietary polyurethane compound that replaces rubber OE bushes to reduce suspension compliance without raising Noise, Vibration, and Harshness (NVH), supported by a continuous testing program across in-house and customer fleets.
The company serves automotive enthusiasts, classic-car restorers, 4x4/off-road owners, and VAG vertical specialists across 100+ vehicle marques, with go-to-market executed through two complementary channels: a direct-to-consumer e-commerce storefront at superproeurope.com (featuring vehicle-specific make/model/year product finder and free UK delivery over £50), and a wholesale distribution arm via ~10 named UK specialist stockists and installers including MW Performance, Walkinshaw Performance, GNJ Motorsport, Moss Europe, Revington TR, Classic Cars Cardiff, EJ Ward, Racetorations, JENTREE Classic Cars, and the Triumph Sports Six Club. Revenue is generated through one-time unit purchases (example: KIT5336CAK Control Arm Bush Kit at £195.00) at both consumer and wholesale levels. The business was founded in 2005, transitioned from Octane Distribution to Co-ordSport Limited ownership, and operates privately with 11–50 employees and no disclosed financial figures.
SuperPro Europe firmographics
Firmographics- Name
- SuperPro Europe
- Legal name
- Co-ordSport Ltd.
- Website
- https://superproeurope.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperPro Europe is a UK e-commerce distributor, operated by Co-ordSport Limited, of SuperPro's polyurethane suspension bushings and chassis components, serving performance, classic, 4x4, and VAG vehicle enthusiasts via DTC storefront and a specialist stockist network.
- Ownership category
- akta.pro rank
SuperPro Europe industry classification
Industry- Product category
- Automotive Suspension Components
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
Keywords
Where SuperPro Europe is headquartered
LocationHeadquarters
- HQ city
- Sparkford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SuperPro Europe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of automotive suspension parts including poly bushes, suspension bushes, anti-roll bar bushes, anti-roll bars, anti-roll bar links, radius rods, control arms, panhard rods, shock absorber bushings, and greasable shackle and pin kits. One-time product purchase model.
- Wholesale/Distribution: Distribution of SuperPro products through a network of specialist stockists and performance shops across the UK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume-based free delivery threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
SuperPro Europe product offering
Product offeringCore offering
SuperPro Europe manufactures and distributes a complete range of polyurethane automotive suspension upgrade components — including poly bushes, anti-roll bars and links, radius rods, control arms, panhard rods, shock absorber bushings, greasable shackle and pin kits, caster correction bushes, and complete car bush kits — for on-road, off-road, and race track applications across more than 100 vehicle brands. The company operates a vehicle-specific e-commerce storefront (superproeurope.com) supported by a UK network of specialist stockists and installers.
Product overview
SuperPro Europe is a Master Distributor of SuperPro automotive suspension products, offering a complete range of polyurethane suspension upgrade components. The product portfolio centers on SuperPro's core polyurethane bushings and includes Anti-Roll Bars, Anti-Roll Bar Bushes, Anti-Roll Bar Links, Radius Rods, Control Arms, Panhard Rods, Shock Absorber Bushings, Greasable Shackle and Pin Kits, OEM+ Front Control Arm Kits, Supaloy Lightweight Control Arms, Caster Correction Bushes, and Universal Products. The offering is organized as a single unified product line with premium variants (Supaloy lightweight alloy, OEM+ kits) alongside the standard polyurethane range, plus complete bush kits for full suspension restoration. Products are designed for on-road, off-road, and race track applications across a comprehensive range of vehicle makes and models.
Differentiator
Problem solved
Functional benefit
Products and services
- Anti-Roll Bars Performance anti-roll bars (sway bars) that reduce body roll during cornering, improving vehicle stability and handling characteristics. Available across the SuperPro Europe catalogue for numerous vehicle applications.
- Anti-Roll Bar Links Adjustable anti-roll bar links that connect the anti-roll bar to the suspension, enabling fine-tuning of suspension geometry and roll stiffness.
- OEM+ Front Control Arm Kits Original equipment plus specification front control arm kits offering enhanced performance while maintaining factory-like fitment and alignment characteristics.
- Supaloy Lightweight Control Arms Advanced lightweight alloy front control arm kits featuring Supaloy material technology for reduced weight and improved strength.
- Greasable Shackle and Pin Kits Maintenance-friendly shackle and pin kits with grease fittings that allow periodic lubrication to extend component life and maintain consistent performance.
- Polyurethane Suspension Bushes High-quality polyurethane suspension bushings designed to replace stock rubber bushings, providing improved stability, handling, and control for on-road, off-road, and race track applications.
- Anti-Roll Bar Bushes Specialized polyurethane bushes for anti-roll bar mounting points, designed to reduce compliance and improve suspension response.
- Radius Rods Suspension components that control lateral movement of the axle, helping maintain proper wheel alignment and handling characteristics.
- Control Arms Suspension control arms that connect the wheel hub to the vehicle frame, available in various configurations for different vehicle applications.
- Panhard Rods Lateral suspension links that locate the axle laterally while allowing longitudinal movement, maintaining proper axle positioning.
- Shock Absorber Bushings Polyurethane bushings designed for shock absorber mounting points, reducing wear and improving damping performance consistency.
- Caster Correction Bushes Specialized bushings designed to correct caster angle in vehicle suspension systems, improving steering stability and alignment correction.
- Universal Products A range of universal suspension components suitable for various vehicle applications where specific vehicle-fit products are not available.
- Complete Car Bush Kits Comprehensive suspension bush replacement kits containing all necessary bushings for a complete vehicle suspension refresh.
Companies that use SuperPro Europe
Customer profileSegments4 records
Ideal customer profiles4 records
SuperPro Europe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SuperPro Europe partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Co-ordSport LimitedcoreCo-ordSport is a Master Distributor of SuperPro products, amongst other leading brands of performance automotive parts. The company owns the SuperPro Europe website (previously owned by Octane Distribution). Contact: +44 121 661 6263 or [email protected].
- MW PerformanceminorSpecialist SuperPro stockist based in Chester, Cheshire. Provides SuperPro suspension products and installation services.
- Walkinshaw Performance LimitedminorSuperPro Vauxhall specialist based in Chipping Norton, Oxfordshire. Offers SuperPro products and installation for Vauxhall vehicles.
- GNJ Motorsport LtdminorSuperPro Vauxhall specialist based in Blackburn, Lancashire. Provides SuperPro suspension products and installation services.
- Moss Europe LtdminorSuperPro Triumph specialist based in Hanworth, Feltham, Middlesex. Provides SuperPro products for Triumph vehicles.
- Revington TR LtdminorSuperPro Triumph specialist based in Middlezoy, Bridgwater. Offers suspension and steering SuperPro products for Triumph vehicles.
- Classic Cars CardiffminorSuperPro specialist for classic cars based in Penarth, Vale of Glamorgan. Provides SuperPro products for classic car restoration.
- EJ WardminorSuperPro specialist based in Upper Bruntingthorpe, Lutterworth, Leicestershire.
- Triumph Sports Six ClubminorSuperPro Triumph specialist representing the Triumph Sports Six Club in Market Harborough.
- RacetorationsminorSuperPro specialist based in Gainsborough, Lincolnshire. Provides SuperPro products for motorsport applications.
- JENTREE Classic CarsminorSuperPro specialist for classic cars based in East Hoathly, Lewes, East Sussex.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SuperPro Europe competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SuperPro Europe social profiles
Digital presenceSuperPro Europe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperPro Europe leadership team
Management profileNumber of profiles
Profiles1 record
SuperPro Europe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperPro Europe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperPro Europe
What does SuperPro Europe do?
SuperPro Europe manufactures and distributes a complete range of polyurethane automotive suspension upgrade components — including poly bushes, anti-roll bars and links, radius rods, control arms, panhard rods, shock absorber bushings, greasable shackle and pin kits, caster correction bushes, and complete car bush kits — for on-road, off-road, and race track applications across more than 100 vehicle brands. The company operates a vehicle-specific e-commerce storefront (superproeurope.com) supported by a UK network of specialist stockists and installers.
Is SuperPro Europe a public or private company?
SuperPro Europe is a private company. It is classified as unknown and is currently operating.
When was SuperPro Europe founded?
SuperPro Europe was founded in 2005. It employs 11 to 50 people.
Where is SuperPro Europe based?
SuperPro Europe is headquartered in Sparkford, United Kingdom, in the Europe region.
How does SuperPro Europe make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are wholesale/Distribution.
Does SuperPro Europe have an API?
No public API is recorded for SuperPro Europe.
What industry is SuperPro Europe in?
SuperPro Europe's product category is Automotive Suspension Components. Its primary akta.pro industry code is IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks). Its NAICS code is 33633 and its SIC code is 3714.