E.J. Ward
E.J. Ward Inc. builds and sells IoT-based fleet fuel management hardware and Fuel View cloud software for government, transit, utility, and commercial fleets across the United States. It also resells Geotab and Samsara telematics and offers EV charging and a fleet card.
- Company typePrivate
- Founded1974
- HeadquartersSan Antonio, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What E.J. Ward does
E.J. Ward Inc. is a US-based, privately held provider of integrated fleet fuel management solutions, founded in 1974 in San Antonio, Texas and operating with 51-100 employees. The company builds and sells an IoT fuel island ecosystem comprising proprietary Fuel Control Terminals (FCT), Hose Modules, Fuel Tags (RFID), CANceiver telematics devices, Mobile Fueling Terminals, Level 2 and Level 3 DC Fast EV chargers, and Omntec tank level sensors, all managed through its cloud-based Fuel View software platform delivered as SaaS from a hosted data center with mirrored databases, hourly backups, and biometrically secured facilities. Its primary customers are government entities (federal, state, local), public transit authorities, utilities, and commercial fleets, with additional reach into industrial, delivery, airport, and terminal/port operators; sales motion combines Regional Sales Managers covering defined US territories with a nationwide channel partner program and Sourcewell cooperative purchasing access for public-sector buyers. Revenue is generated through hardware sales, recurring Fuel View SaaS subscriptions, professional services (installation, training, certification), GPS/telematics resale (Geotab and Samsara), and transaction-based economics on the SimplyFuel Visa Fleet Card. In September 2025 the company underwent a change of ownership via a strategic investment from TPA Investment Partners while continuing to operate from San Antonio, and has since hired a new CTO, CFO, and EVP of Sales and Marketing to professionalize the organization and accelerate expansion into EV charging and telematics.
E.J. Ward firmographics
Firmographics- Name
- E.J. Ward
- Legal name
- E.J. WARD, INC.
- Website
- https://ejward.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- E.J. Ward Inc. builds and sells IoT-based fleet fuel management hardware and Fuel View cloud software for government, transit, utility, and commercial fleets across the United States. It also resells Geotab and Samsara telematics and offers EV charging and a fleet card.
- Ownership category
- akta.pro rank
E.J. Ward industry classification
Industry- Product category
- Fleet Fuel Management Systems
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)
- akta.pro secondary industries
- Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop) (TLABAMAJ), Telematics Hardware, Sensors & Installation Services (TLABAJAL)
Keywords
Where E.J. Ward is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
E.J. Ward business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of IoT Fuel Control Terminals, Fuel Tags, Hose Modules, CANceiver devices, RFID readers, EV chargers (Level 2, Level 3 DC Fast), tank level sensors, and accessories. Hardware forms the upfront capital investment for fleet installations.
- SaaS Subscription (Fuel View): Cloud-hosted Fuel View software subscription providing software updates, hosting, security, disaster recovery, and support. Customers shift from IT maintenance to Ward-managed infrastructure with no server hardware costs.
- Professional Services: Installation, training, certification, and ongoing technical support services for hardware and software implementations. Certified training required for warranty maintenance.
- GPS/Telematics Integration: Revenue from Geotab and Samsara GPS/telematics devices, Go Fuel Interface, and related software integrations with Fuel View platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fuel View SaaS Subscription |
| Hybrid | Quote-based | SimplyFuel Solutions Bundles |
| Transaction based/ take rate | Pay-as-you-go | SimplyFuel Visa Fleet Card |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
E.J. Ward product offering
Product offeringCore offering
E.J. Ward sells an integrated fuel management ecosystem for commercial and government fleets, combining proprietary IoT hardware (Fuel Control Terminals, Fuel Tags, Hose Modules, CANceiver telematics devices), the cloud-hosted Fuel View software platform, EV charging stations (Level 2 and Level 3 DC Fast), Omntec tank level sensors, and GPS/telematics integrations with Geotab and Samsara. The system provides automated fuel access control, real-time transaction monitoring, loss prevention, odometer and maintenance tracking, and remote pump authorization from a single software interface. Ward also offers the SimplyFuel Visa Fleet Card for universal fleet fuel and non-fuel transactions.
Product overview
E.J. Ward provides an integrated fleet fuel management ecosystem comprising IoT hardware devices (Fuel Control Terminals, Fuel Tags, Hose Modules, CANceivers), cloud-based Fuel View software platform, and third-party integrations with Geotab and Samsara for GPS/telematics. The product portfolio includes automated fuel island solutions, mobile fueling systems, EV charging stations (Level 2 and Level 3 DC Fast), Omntec tank level monitoring sensors, and the SimplyFuel Visa Fleet Card. The system operates from the Fuel View software platform (available as SaaS or on-premise) that centrally controls, stores, manages, and reports all site activity from storage tank to vehicle fuel tank. The SimplyFuel Solutions sub-brand offers a more affordable entry-level bundle for smaller fleets.
Differentiator
Problem solved
Functional benefit
Products and services
- Fuel View Centralized fleet fuel management software that automates data collection, provides comprehensive reporting tools, integrates with fuel islands, maintenance systems, and accounting platforms; designed for fleet operators managing unlimited sites, tanks, pumps, EV chargers, vehicles, and employees.
- Ward Hosted Data Center (SaaS) Cloud-hosted software-as-a-service platform providing secure data storage, redundant backup, disaster recovery, and 100% ownership of customer data in individually tailored virtual environments with biometric security, CCTV, and armed guard protection.
Quantifiable outcome
- Idling waste example: 10 medium-duty trucks with 10 idling episodes per workday costs ~$7,550 annually in wasted fuel
- +2 more outcomes
Companies that use E.J. Ward
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
E.J. Ward technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
E.J. Ward partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered acquisition and core.
- MoneyHaul LLCacquisitionE.J. Ward acquired MoneyHaul LLC, a driver retention app for the heavy truck industry, expanding the product portfolio into driver retention solutions.
- GeotabcoreE.J. Ward became a Geotab authorized reseller for GPS and telematics solutions. Go Fuel Interface enables integration between Geotab telematics devices and Ward Fuel Management System for odometer validation and OBDII data sharing.
- SamsaracoreSamsara GPS and telematics integration through Ward-Go Fuel Interface for fleet management. Ward offers Samsara Connected Operations Cloud with real-time fleet visibility, ELD compliance, dash cams, and wireless sensors.
- OmnteccoreOmntec tank gauging and sensors integrated with Ward Fuel Control Terminals and Fuel View software. PROTEUS series monitors product levels, water levels, temperature, leaks, and overfill situations for fleet fueling applications.
- SourcewellcoreSourcewell cooperative purchasing program enables 50,000+ government, education, and nonprofit organizations to purchase Ward fuel management, EV chargers, and GPS solutions through pre-established national contract.
- TagMastercoreTagMaster XT-5 RFID reader and UHF tags integrated with Ward fuel management for automated access to fuel dispensers and EV chargers. Passive windshield tags and heavy-duty tags provide long-range identification up to 30 feet.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
E.J. Ward competitors and assessment
Company assessmentDirect peers
- OPW (a Dover company): OPW, part of Dover Corporation, is a leading manufacturer of fuel management hardware, nozzles, and automated fuel site systems serving commercial fleets. It is the most direct competitor to E.J. Ward's IoT FCT, Hose Module, and Fuel Tag product line for fleet fuel islands.
- Gasboy (Gilbarco Veeder-Root): Gasboy, part of Gilbarco Veeder-Root, provides fleet fuel management systems including card readers, fuel site controllers, and back-office software used by government, commercial, and industrial fleets — directly overlapping E.J. Ward's core fuel island business.
- Bennett Pump: Bennett Pump manufactures fuel dispensers and fleet management systems for retail and commercial fueling, including fuel island controllers and reporting software — a comparable product category to E.J. Ward's fuel dispensing and access control offerings.
- FuelMaster by Comdata: FuelMaster (a Comdata brand) provides automated fuel management systems, fuel site controllers, and back-office software for fleet operators. It competes head-to-head with Ward's Fuel View and IoT FCT in commercial, government, and transit accounts.
Broad incumbents
- WEX Fleet: WEX is a large, publicly traded fleet payment and fuel card company with broad reach across North American commercial and government fleets. It overlaps with Ward's SimplyFuel Visa Fleet Card and integrates with Fuel View, but WEX's scale and payment network make it a much broader incumbent.
- Fuelman: Fuelman is a long-standing fleet fuel card and small-business fuel management program, part of a larger fleet services portfolio. It is comparable to E.J. Ward's SimplyFuel Visa card for SMB fleet customers but lacks Ward's depth of hardware-based fuel island control.
Emerging players
- Geotab: Geotab is a leading telematics platform integrated with Ward via Ward-Go Fuel Interface and a Ward-resold product line. While primarily a telematics player, Geotab's growing ecosystem and adjacent fleet management features position it as a partial competitor on the broader fleet software stack.
- Samsara: Samsara is a major IoT fleet management platform with GPS, telematics, dash cams, and ELD — integrated into Ward Fuel View through Ward-Go Fuel Interface. Samsara's continued expansion into fleet operations represents a partial overlap and potential competitive threat for end-to-end fleet buyers.
- Fleetio: Fleetio is a modern, software-first fleet management platform targeting small and mid-market commercial fleets. While it does not provide hardware fuel-island control, Fleetio competes for the same fleet manager wallet share on fuel cards, maintenance, and reporting — and could disrupt Ward's smaller-fleet positioning over time.
- Trillium (LO3 Energy / EV charging and energy services): Trillium, part of Love's, provides EV charging infrastructure and energy services for fleets. It is comparable to E.J. Ward's EV charger line as both companies pursue fleet electrification, though Trillium is more focused on turnkey charging deployment and grid services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
E.J. Ward social profiles
Digital presenceE.J. Ward financial estimates
Financial estimateRevenue estimate
Valuation estimate
E.J. Ward leadership team
Management profileNumber of profiles
Profiles1 record
E.J. Ward subsidiaries and ownership
Company hierarchySubsidiaries1 record
E.J. Ward funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E.J. Ward M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E.J. Ward
What does E.J. Ward do?
E.J. Ward sells an integrated fuel management ecosystem for commercial and government fleets, combining proprietary IoT hardware (Fuel Control Terminals, Fuel Tags, Hose Modules, CANceiver telematics devices), the cloud-hosted Fuel View software platform, EV charging stations (Level 2 and Level 3 DC Fast), Omntec tank level sensors, and GPS/telematics integrations with Geotab and Samsara. The system provides automated fuel access control, real-time transaction monitoring, loss prevention, odometer and maintenance tracking, and remote pump authorization from a single software interface. Ward also offers the SimplyFuel Visa Fleet Card for universal fleet fuel and non-fuel transactions.
Is E.J. Ward a public or private company?
E.J. Ward is a private company. It is classified as private equity controlled and is currently operating.
When was E.J. Ward founded?
E.J. Ward was founded in 1974. It employs 51 to 100 people.
Where is E.J. Ward based?
E.J. Ward is headquartered in San Antonio, United States, in the North America region.
How does E.J. Ward make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are saaS Subscription (Fuel View), professional Services and GPS/Telematics Integration.
Who are E.J. Ward's main competitors?
Direct peers on record are OPW (a Dover company), Gasboy (Gilbarco Veeder-Root), Bennett Pump and FuelMaster by Comdata. Broad incumbents are WEX Fleet and Fuelman. Emerging players are Geotab, Samsara, Fleetio and Trillium (LO3 Energy / EV charging and energy services).
Does E.J. Ward have an API?
No public API is recorded for E.J. Ward.
What industry is E.J. Ward in?
E.J. Ward's product category is Fleet Fuel Management Systems. Its primary akta.pro industry code is TLABAMAL, Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses), with a secondary code of TLABAMAJ, Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop). Its NAICS code is 5321 and its SIC code is 7510.