Sweet Basil
Sweet Basil is a privately held single-location Asian fusion restaurant in Fairfield, Connecticut, serving Japanese/Sushi, Thai, and Chinese cuisine via dine-in, takeout, and local delivery to individual consumers within a 5-mile radius.
- Company typePrivate
- Founded-
- HeadquartersFairfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sweet Basil does
Sweet Basil is a privately held, single-location Asian fusion restaurant operating at 284 Black Rock Turnpike in Fairfield, Connecticut. The establishment combines Japanese/Sushi, Thai, and Chinese culinary traditions under one roof, offering a comprehensive menu portfolio organized into appetizers, a sushi menu (including appetizers, entrees, vegetable rolls, individual nigiri/sashimi pieces, classic rolls, and specialty rolls), main rice entrees, specialty entrees and noodles, and a structured lunch menu. The restaurant is open seven days a week with extended Friday and Saturday service until 11pm, employing between 11 and 50 staff. Pricing is transactional unit pricing across all categories, with appetizers ranging $2-$13, main rice entrees $10-$16.50, sushi entrees up to $56, and lunch specials $5.95-$12.50.
The business operates three revenue channels: dine-in service, takeout orders, and local delivery. Online ordering for takeout and delivery is facilitated through a third-party integration with ChowNow, which is accessed via redirect from the restaurant's own website. The company offers free delivery within a 5-mile radius for orders meeting a $20 minimum, effectively capping its addressable trade area. The customer base consists exclusively of individual consumers in the Fairfield, CT geography; there are no enterprise, institutional, or B2B accounts, no franchise operations, and no disclosed ownership, parent company, or investor structure.
There are no disclosed financials, funding rounds, M&A activity, or AI/technology capabilities beyond the ChowNow ordering integration. The technology footprint is minimal: a static website, a third-party ordering redirect, and a mapped physical location. Ownership, incorporation jurisdiction, founding date, and management team are not publicly disclosed in the available source material.
Sweet Basil firmographics
Firmographics- Name
- Sweet Basil
- Website
- https://sweetbasilfairfield.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sweet Basil is a privately held single-location Asian fusion restaurant in Fairfield, Connecticut, serving Japanese/Sushi, Thai, and Chinese cuisine via dine-in, takeout, and local delivery to individual consumers within a 5-mile radius.
- Ownership category
- akta.pro rank
Sweet Basil industry classification
Industry- Product category
- Asian Fusion Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where Sweet Basil is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweet Basil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in Restaurant Sales: Traditional restaurant revenue from customers dining in, paying for food and beverages at menu prices.
- Takeout and Delivery Sales: Revenue from takeout orders and delivery orders placed online or by phone, with free delivery within 5 miles for orders over $20 minimum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Menu Items |
| Unit Pricing | Pay-as-you-go | Appetizers and Soups |
| Unit Pricing | Pay-as-you-go | Sushi Menu Items |
| Unit Pricing | Pay-as-you-go | Main Rice Entrees |
| Unit Pricing | Pay-as-you-go | Noodles and Specialty Entrees |
Distribution channels3 records
Marketing channels1 record
Sweet Basil product offering
Product offeringCore offering
Sweet Basil is a single-location Asian-fusion restaurant in Fairfield, CT that serves Japanese/Sushi, Thai, and Chinese cuisine across dine-in, takeout, and local delivery channels. The menu includes sushi appetizers, sushi and sashimi entrees, specialty rolls, classic rolls, vegetable rolls, rice-based entrees, noodles, lunch specials, and appetizers like dumplings, soups, and salads. Customers can order online through the ChowNow platform for pickup or free delivery within five miles on orders over $20.
Product overview
Sweet Basil is an Asian-fusion restaurant in Fairfield, CT offering a multi-cuisine dining experience that combines Japanese/Sushi, Thai, and Chinese culinary traditions. The restaurant operates as a single unified dining establishment with a comprehensive menu portfolio organized into distinct offerings: a full Sushi Menu featuring traditional nigiri, specialty rolls, and sashimi; a Main Rice Entrees section with protein-based dishes in various Asian preparations; Specialty Entrees and Noodles showcasing Thai-style dishes like Pad Thai and fried rice alongside chef specialties such as General Tso's and teriyaki items; a Lunch Menu with express midday offerings; and an Appetizers menu with Asian starters, soups, and salads. The restaurant provides both dine-in service and digital ordering via third-party ChowNow integration for delivery and pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service dine-in restaurant offering lunch and dinner across multiple Asian cuisines including Japanese/Sushi, Thai, and Chinese. Open 7 days a week with varying hours: Monday-Thursday 11am-10pm, Friday-Saturday 11am-11pm, Sunday 12pm-10pm. Located at 284 Black Rock Tpke, Fairfield, CT.
- Online Ordering and Delivery Digital ordering service enabling customers to place delivery and pickup orders online. Offers free delivery within 5 miles with a $20 minimum order. Powered by ChowNow platform integration accessible from the restaurant's website.
Companies that use Sweet Basil
Customer profileSegments1 record
Ideal customer profiles1 record
Sweet Basil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Sweet Basil partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Sweet Basil competitors and assessment
Company assessmentBroad incumbents
- Benihana: Established Japanese casual dining chain with teppanyaki and sushi offerings. Comparable to Sweet Basil's Japanese cuisine and sushi focus, though anchored by teppanyaki theater dining rather than à la carte sushi rolls.
- Bonefish Grill: Polished casual dining chain with a focused seafood-centric menu and similar suburban strip-mall footprint. Comparable to Sweet Basil on casual dining format, suburban trade area, and similar scale per location, though cuisine differs.
- Kona Grill: Upscale casual dining chain with broad sushi menu, Asian-inspired entrees, and American items. Comparable to Sweet Basil for its sushi-led casual dining format and lunch-to-dinner multi-daypart operation.
- P.F. Chang's: Large nationwide Asian casual dining chain offering sushi, Chinese entrees, noodles, and wok-fired dishes. Comparable to Sweet Basil on cuisine category and casual sit-down experience, but operates at much broader scale.
Direct peers
- Pei Wei Asian Kitchen: Pan-Asian fast-casual chain with Thai, Chinese, and Japanese-leaning menu items including noodle and rice bowls. Comparable to Sweet Basil's Pan-Asian menu breadth and Chinese/Thai stir-fry offering.
- BIBIBOP Asian Grill: Asian fast-casual chain combining Korean, Japanese, and Thai-inspired bowls. Comparable to Sweet Basil on Pan-Asian cuisine breadth and rice/noodle-centric menu, though operated in fast-casual format.
- RA Sushi: Sushi-focused casual dining chain offering sushi, specialty rolls, and Asian-inspired small plates in a full-service setting. Directly comparable to Sweet Basil's sushi-led, casual sit-down menu with comparable price points.
- Kura Revolving Sushi Bar: Sushi-focused casual chain with broad menus of nigiri, specialty rolls, and Japanese entrees. Comparable to Sweet Basil for sushi-centric ordering, casual dining format, and reliance on roll/entree mix.
- Sticky Rice: Thai-focused casual dining restaurants serving noodle dishes, curries, and pan-Asian favorites in a sit-down setting. Directly comparable to Sweet Basil's Thai cuisine offering, noodle and rice entree structure, and casual dining service model.
Emerging players
- Wow Bao: Asian fast-casual concept specializing in steamed buns, dumplings, and rice bowls with delivery-led operations. Overlaps with Sweet Basil's Asian appetizer range (dumplings, spring rolls) and delivery/takeout-led GTM motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sweet Basil social profiles
Digital presenceSweet Basil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Basil leadership team
Management profileNumber of profiles
Sweet Basil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Basil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Basil
What does Sweet Basil do?
Sweet Basil is a single-location Asian-fusion restaurant in Fairfield, CT that serves Japanese/Sushi, Thai, and Chinese cuisine across dine-in, takeout, and local delivery channels. The menu includes sushi appetizers, sushi and sashimi entrees, specialty rolls, classic rolls, vegetable rolls, rice-based entrees, noodles, lunch specials, and appetizers like dumplings, soups, and salads. Customers can order online through the ChowNow platform for pickup or free delivery within five miles on orders over $20.
Is Sweet Basil a public or private company?
Sweet Basil is a private company. It is classified as unknown and is currently operating.
When was Sweet Basil founded?
Sweet Basil was founded in -1. It employs 11 to 50 people.
Where is Sweet Basil based?
Sweet Basil is headquartered in Fairfield, United States, in the North America region.
How does Sweet Basil make money?
Two revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery Sales.
Who are Sweet Basil's main competitors?
Broad incumbents on record are Benihana, Bonefish Grill, Kona Grill and P.F. Chang's. Direct peers are Pei Wei Asian Kitchen, BIBIBOP Asian Grill, RA Sushi, Kura Revolving Sushi Bar and Sticky Rice. Wow Bao is listed as an emerging player.
Does Sweet Basil have an API?
No public API is recorded for Sweet Basil.
What industry is Sweet Basil in?
Sweet Basil's product category is Asian Fusion Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722513 and its SIC code is 5812.