Bibibop

What Bibibop does

Bibibop is a fast-casual restaurant chain specializing in build-your-own Korean-inspired bowls and salads, founded in 2013 and headquartered in Columbus, Ohio. The company operates more than 60 company-owned locations across nine U.S. states — primarily Ohio, Indiana, Illinois, and North Carolina, with newer presence in Missouri, Kansas, Kentucky, and Washington D.C. — under parent Gosh Enterprises, Inc., which also owns Charleys Philly Steaks and Lenny's Grill & Subs. Its entire menu is chain-wide certified as a Validated Gluten-Free Safe Spot by the Gluten Intolerance Group's Gluten Free Food Service (GFFS) program, audited to less than 20 ppm gluten per FDA standards, and the brand positions around dietary safety, wellness ("Well B·ing"), and high-protein customization. Customers select bases (rice, greens, noodles), proteins, vegetables, and sauces to assemble personalized meals, with bundled offerings such as the Well B·ing Meal starting at $10 and premium add-ons like the Double Protein Bowl adding 10-28g of protein.

The revenue model is primarily transaction-based through in-store sales at $10+ per bowl, supplemented by corporate and event catering services and a subscription-style loyalty program (BIBIBOP Rewards) delivered via a Punchh-powered mobile app that issues a free bowl after the first $10+ loyalty purchase. Supporting infrastructure includes an online ordering platform with pickup and delivery, Apple Pay and Google Pay integrations, email and SMS marketing, and a multi-channel social presence on Instagram, Facebook, Twitter/X, and TikTok. Recent product development has centered on high-protein (Double Protein Bowl), quick-service (Fast & Fresh Bowls), value-tier (Well B·ing Meal), and innovation formats (Innovation Kitchen at the Henderson, KY test location), alongside community initiatives through the Charleys Kids partnership and Kids Program. Bibibop is privately held under Gosh Enterprises with no disclosed external institutional capital, and revenue is not publicly disclosed.

Name

Bibibop

Legal name

Gosh Enterprises, Inc.

Website

https://bibibop.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Bibibop is a fast-casual restaurant chain operating 60+ company-owned locations across nine U.S. states, serving build-your-own Korean-inspired bowls with a fully certified gluten-free menu to health-conscious consumers, gluten-sensitive families, and corporate catering clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Sales: BIBIBOP generates primary revenue through sales of customizable Asian bowls at physical restaurant locations. Customers build their own bowls choosing bases, proteins, vegetables, and sauces.
2. Catering Services: Corporate and event catering orders provide additional revenue through bulk bowl orders for offices, meetings, and events.
3. Subscription/Loyalty Program: BIBIBOP Rewards program offers a free bowl after first $10+ purchase, driving repeat customer engagement and predictable spending through the loyalty program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bibibop is a fast-casual restaurant chain that serves customizable Korean-inspired bowls in physical locations across the United States. Guests build a meal by choosing a base (rice, greens, or noodles), a protein, vegetables, and a sauce, with the entire menu 100% gluten-free certified and accommodating vegan, vegetarian, and other dietary preferences. The company operates more than 60 restaurants across 9 U.S. states, with a plan to reach roughly 80 locations by the end of 2025, and supports dining room, carryout, digital ordering, and catering sales channels.

Product overview

BIBIBOP Asian Grill is a fast-casual restaurant chain operating on a build-your-own bowl concept. The core offering consists of customizable Asian-inspired bowls where guests select bases (rice, greens, noodles), proteins (chicken, Korean BBQ beef, tofu), vegetables, kimchi, and bold sauces. The company has expanded its product portfolio with the Double Protein Bowl (high-protein variant), Fast & Fresh Bowls (quick-service option), and the Well B·ing Meal (bundled offering starting at $10). Supporting the core dining experience, BIBIBOP offers a Rewards App for loyalty points and mobile ordering, catering services for corporate events and group meals, and the limited-time BIBITOX subscription program. The company also maintains community engagement through the Charleys Kids partnership and a Kids Program. All menu items are certified 100% gluten-free, prepared in a dedicated gluten-free kitchen.

Differentiator

Problem solved

Functional benefit

Products and services

• Build-Your-Own Bowls Customizable Korean-inspired bowls where guests select a base (rice, greens, or noodles), protein, vegetables, and sauce, served across 100% gluten-free certified menu. Targeted at individual diners seeking quick, healthy lunches or dinners.
• Catering Services Bulk group meal service for businesses and organizations, providing individually customized Bibibop bowls for meetings, trainings, office lunches, and events. Orders are placed online through the Bibibop catering portal.

Quantifiable outcome

• 98% of gluten-free diners surveyed felt safer eating at a Validated Gluten-Free Safe Spot

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Gluten Intolerance GroupcoreStrategic or Co-development Partner · 25 March 2021BIBIBOP partnered with the Gluten Intolerance Group to earn their Gluten Free Food Service (GFFS) certification as a Validated Gluten-Free Safe Spot. This certification validates that all BIBIBOP restaurants maintain proper protocols for gluten-free food preparation.
• Charleys Kids FoundationcoreOthersBIBIBOP partners with Charleys Kids, a nonprofit organization that helps strengthen diverse and passionate communities by partnering with local programs providing children with support systems and critical resources. The partnership focuses on food, education, and mentorship for underprivileged communities. BIBIBOP Founder & CEO Charley Shin leads the initiative.

Scale indicators3 records

Recent moves20 records

Expansion highlights5 records

Direct peers

• CAVA Group: Publicly traded Mediterranean fast-casual chain built around customizable grain/bowl concepts with similar health-forward positioning, digital ordering, and roughly 300+ locations — the most direct unit-economics and consumer-overlap comparable for Bibibop.
• Sweetgreen: Public fast-casual chain known for customizable salads and warm bowls at scale (~200+ units), serving a similar health-conscious urban/suburban consumer and competing for the same lunch occasion.
• Honeygrow: Stir-fry and salad fast-casual concept headquartered in the same Mid-Atlantic/Midwest corridor, with a customizable, health-forward, fresh-ingredient positioning that most closely mirrors Bibibop's "build your own" bowl thesis.
• CoreLife Eatery: Health-focused fast casual with build-your-own bowls, greens, and signature grain dishes — essentially a direct category competitor for the same better-for-you lunch customer.
• Tropical Smoothie Cafe: Fast-casual franchise with ~1,000+ U.S. units offering smoothies and healthier bowls/wraps; relevant comp for scaled unit economics, franchise dynamics, and wellness positioning.
• Salad and Go: Drive-thru-focused salad and wraps concept with aggressive unit expansion; useful proxy for fast-casual-to-drive-thru scaling and value-tier pricing pressures on Bibibop.
• Mad Greens: Better-for-you bowls and salads fast casual with similar build-your-own model and roughly 50+ stores; close analog in scale and Midwest/Mountain state footprint overlap.

Broad incumbents

• Chipotle Mexican Grill: 3,500+ unit customizable fast-casual incumbent that defines the build-your-own category economics; relevant as the dominant share-taker in the overall fast-casual customization segment where Bibibop competes for share of stomach.
• Panda Express: Largest Asian-focused fast-casual chain in the U.S. and closest mass-market Asian cuisine comparable; useful for benchmarking Asian-flavor menu penetration and supply-chain economics at scale.
• Qdoba Mexican Eats: Multi-brand customizable fast-casual incumbent with comparable per-ticket economics and digital loyalty/app ordering infrastructure, representative of the broader fast-casual category pressures Bibibop faces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BiBiBopGrill
• Facebookfacebook.com/BibibopAsianGrill
• Instagraminstagram.com/bibibopasiangrill
• TikToktiktok.com/@bibibopgrill
• LinkedInlinkedin.com/company/bibibop-asian-grill

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bibibop