Arborguard

What Arborguard does

Arborguard is a Southeast-focused professional tree care company that delivers arboriculture services to residential, commercial, and municipal customers across the Atlanta and Charlotte metropolitan areas. Founded by Spence Rosenfeld in Atlanta in 1981, the company has built a four-decade practice around ISA Certified Arborists providing on-site tree trimming, pruning, removal, planting, storm preparation, integrated pest and disease management, and consulting arborist services for construction and development projects. Since 2017, Arborguard has operated as a subsidiary of The Davey Tree Expert Company while retaining its regional brand and customer relationships.

The company's technical and product foundation rests on proprietary inputs and a specialized software platform. ArborGrow Soil Therapy is an organic-based program that pressure-injects a custom blend of plant extracts, worm castings, Acadian sea kelp, humates, amino acids, biostimulants, and living microbes into compacted urban soils. Arbor Green PRO is a patented controlled-release fertilizer that mimics natural mineral breakdown patterns. Arborguard also deploys specialized field techniques including Silva Cell suspended pavement installations for urban tree planting, root bridging using expanded slate and geo-textile fabric to protect root zones during construction, and Air Spade compressed-air excavation for utility threading beneath roots. TreeKeeper 8 is a proprietary tree inventory and management software with GPS mapping, work-order tracking, and a tree valuation and benefits calculator used to support municipal urban-forest management and LEED documentation.

Arborguard generates revenue through a direct field-sales model in which certified arborists provide free on-site consultations that convert into service contracts, recurring annual tree-care plans, and project-based conservation engagements for developers and municipalities. The company sells across seven customer segments — residential properties, Class A commercial properties, cities and parks, universities, HOAs, golf courses, and construction/development — and supplements demand generation with a Refer-a-Friend program offering $100 service credits, content marketing through case studies and seasonal blog content, and community involvement. Pricing is quote-based and not publicly disclosed. Long-tenured anchor accounts (Concourse, Atlanta Galleria, City of Decatur, Jekyll Island) and TCIA accreditation provide revenue stability and credibility.

Name

Arborguard

Legal name

The Davey Tree Expert Company

Website

https://arborguard.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Arborguard is a Southeast-based professional tree care company delivering residential, commercial, and municipal arboriculture services — pruning, removal, soil therapy, and consulting — across Atlanta and Charlotte as a subsidiary of The Davey Tree Expert Company.

Ownership category

akta.pro rank

Product category

Tree Care Services

NAICS

Support Activities for Forestry (11531), Landscaping Services (561730)

SIC

Forestry (800)

akta.pro industry

PRIMARYIMAIAIAB

Tree Care & Arborist Services

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Landscaping, Groundskeeping & Snow Removal

SECONDARYHSAIADAL

Tree Preservation & Construction Site Tree Protection

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

SECONDARYHSAIADAD

Tree Health Care (Diagnosis, Treatment, Fertilization)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

SECONDARYHSAIADAJ

Arborist Consulting, Tree Risk Assessments & Appraisals

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

Keywords

• Tree care services
• Arborist consulting
• Tree pruning trimming
• Soil therapy treatment
• Urban tree management

Headquarters

HQ city

Avondale Estates

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Tree Care Services: Core revenue from residential and commercial tree services including tree trimming, pruning, removal, planting, and plant health care. Services delivered by ISA Certified Arborists through direct field sales model with free consultations to generate service contracts.
2. Annual Tree Care Plans: Recurring subscription-style service contracts providing ongoing tree maintenance, soil therapy, and pest management. Generates predictable recurring revenue from property owners seeking continuous tree care.
3. Consulting Arborist Services: Consulting services for construction and development projects including tree inventory, assessments, ordinance compliance, tree protection plans, and expert witness representation. Billed as professional consulting engagements for developers and municipalities.
4. Tree Conservation Services: Specialized services for construction sites including tree preservation during development, ordinance compliance consulting, and sustainable management. Positioned as premium consulting for demanding construction projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Arborguard is a professional tree care company delivering residential and commercial arboricultural services including tree pruning, removal, planting, integrated pest management, storm preparation, and proprietary soil therapy. Services are delivered by ISA Certified Arborists through direct field sales with free on-site consultations, supported by annual maintenance plans and conservation consulting for construction and municipal projects.

Product overview

Arborguard offers a comprehensive portfolio of tree care services and software products. The core offering includes tree pruning, removal, planting, and ongoing maintenance programs delivered by ISA Certified Arborists. The product portfolio centers on two proprietary branded offerings: TreeKeeper® (tree inventory and management software) and ArborGrow® Soil Therapy (organic soil treatment program), supported by the DaveyCare℠ client satisfaction guarantee. Services are organized around three pillars: residential and commercial tree services (pruning, pest management, storm preparation), conservation and sustainable management (tree inventories, consulting arborist services, ordinance compliance), and specialized solutions like Silva Cell installation. The company primarily serves the Atlanta and Charlotte metro areas.

Differentiator

Problem solved

Functional benefit

Brands

• ArborGrow: Organic-based soil therapy program and product line including ArborGrow Soil Therapy mix containing plant extracts, worm castings, sea kelp, humates, and living microbes.
• TreeKeeper
• DaveyCare

Products and services

• Tree Trimming & Pruning Professional tree pruning services performed by ISA Certified Arborists to maintain tree health, structure, and aesthetics for residential and commercial properties.
• Tree Removal Safe and professional tree removal services for residential and commercial properties.
• Tree Planting Professional tree selection assistance and planting services with proper site preparation and organic amendments.
• Annual Tree Care Plans Customized annual maintenance programs including pruning, soil therapy, and pest management to maintain tree health on an ongoing subscription-style basis.
• Integrated Pest & Disease Management Comprehensive pest and disease identification, prevention, and treatment services for trees and shrubs.
• Storm Preparation & Response Services including cabling, bracing, lightning protection systems, and emergency storm response to protect trees and property.
• Root Collar Disorders Treatment Diagnosis and treatment of root collar disorders using Air Spade technology and soil removal techniques.
• ArborGrow Soil Therapy Organic-based proprietary soil care program duplicating natural conditions by adding organic matter, micronutrients, and living microbes while aerating compacted soil.
• TreeKeeper Software Industry-leading tree management software with tree inventory management, call management, work management, report creation, integrated mapping, and customizable tree attributes including species, condition, DBH, recommended maintenance, and tree valuation and benefits calculator.
• Tree Inventory & Assessments GPS-enabled tree inventory services with aluminum tagging, health assessments, and data collection for ordinance compliance.
• Consulting Arborist Services Expert representation for developers during construction projects, including site plan review, tree protection planning, and regulatory compliance.
• Tree Ordinances & Permits Assistance with local tree ordinance interpretation, permit applications, and recompense calculations for construction projects.
• DaveyCare Client Promise Client satisfaction guarantee program ensuring professional service delivery with reputation, expert advice, and premium value commitments for residential clients.

Quantifiable outcome

• Tree health and vitality improved by 200% at Concourse office park
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• The Davey Tree Expert CompanyflagshipStrategic or Co-development Partner · 1 January 2017Arborguard merged with The Davey Tree Expert Company in 2017. The Davey Tree Expert Company is a major tree care company founded in 1880, headquartered in Kent, Ohio. Arborguard operates as a division of Davey while maintaining its brand identity and regional focus on Atlanta and Charlotte markets.
• Greenco EnvironmentalminorStrategic or Co-development PartnerPartnership for organic recycling where greenwood waste is mixed with food waste through a unique collaboration. Greenco Environmental is an award-winning company specializing in organic recycling.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Davey Tree Expert Company: Direct parent company of Arborguard and the largest U.S. tree care operator, founded 1880 and headquartered in Kent, Ohio. Operates a national network of tree care, environmental consulting, and utility services, making it the closest broad incumbent comparable to Arborguard's full-service tree care and arborist consulting model.
• Asplundh Tree Expert: Large, established utility and commercial tree care company with national reach. Comparable as a broad incumbent in tree care services, though Asplundh is more weighted toward utility line clearance while Arborguard focuses on residential, commercial, and municipal tree care.
• BrightView Holdings: Largest U.S. commercial landscaping services company (NYSE: BV), offering landscape maintenance, tree care, and snow removal to commercial clients. Comparable to Arborguard's Class A commercial and HOA segments through its maintenance services arm.
• TruGreen: National lawn and tree care company serving residential customers through a franchise and branch network. Comparable to Arborguard's residential tree care segment, though TruGreen is more weighted toward lawn care with tree services as an add-on offering.

Direct peers

• Bartlett Tree Experts: One of the largest U.S. tree care companies with ISA Certified Arborists, regional offices, plant health care programs, and consulting arborist services. Directly comparable to Arborguard across residential, commercial, municipal, and consulting customer segments and proprietary care programs.
• SavATree: National tree, shrub, and lawn care company operating across the Northeast, Mid-Atlantic, Midwest, and Southeast with a similar service portfolio (pruning, removal, plant health care, consulting). Directly comparable to Arborguard's full-service model and Southeast geographic presence.

Regional players

• Yellowstone Landscape: Southeast-focused commercial landscaping and tree care provider serving Florida, Georgia, and the Carolinas. A relevant regional peer to Arborguard's Atlanta and Charlotte operations in the Class A commercial and HOA segments.

Emerging players

• Monster Tree Service: Franchised residential and commercial tree service brand scaling nationally. Comparable to Arborguard's residential tree service offering and represents a competitive threat as a fast-scaling branded alternative.

Others

• Arbor Day Foundation: Nonprofit organization that administers the Tree Campus USA distinction referenced in Arborguard's customer success stories. Indirectly comparable as a key ecosystem player whose programs drive institutional demand for the type of professional tree care Arborguard provides.
• Davey Resource Group: The consulting and environmental services division of Davey Tree that performs urban forestry, tree inventory, and municipal consulting work. Comparable to Arborguard's consulting arborist and TreeKeeper-driven urban forestry services as a sibling offering under the same parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arborguard-130385873653554

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arborguard