Principal Properties
Principal Properties is a family-owned, full-service real estate brokerage founded in 1977 in Hialeah, Florida, providing residential, commercial, and investment property sales, plus property management, across South Florida through a team of seven credentialed realtors.
- Company typePrivate
- Founded1977
- HeadquartersHialeah, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Principal Properties does
Principal Properties, Inc. is a privately held, family-owned full-service real estate brokerage founded in 1977 by Juan and Mirta Rodriguez and headquartered in Hialeah, Florida. The firm operates as a traditional real estate company without proprietary technology, serving residential buyers and sellers, commercial investors, and property owners across South Florida — with marketing reach extending statewide. Its core offerings include residential and commercial buying/selling representation, investment real estate advisory, and recurring property management services, delivered through a team of seven realtors holding professional designations including CRS, GRI, and MBA.
The company's revenue model is primarily transaction-based, earning standard real estate commissions (typically 5–6%) on residential and commercial sales, supplemented by recurring fees from property management engagements. The go-to-market is sales-led, with dedicated agents guiding clients through search, showing, negotiation, and closing. The firm has built a digital marketing presence featuring an MLS-integrated property search platform, community-specific landing pages for at least eight South Florida submarkets, and social media channels across Facebook, Instagram, LinkedIn, YouTube, and Pinterest.
Despite nearly five decades of continuous operation and survival through multiple Florida real estate cycles, the company remains a small-scale operation (11–50 employees) with no disclosed external funding, no parent company, no acquisitions, and no proprietary technology. Its competitive position rests on local brand recognition, multi-generational family expertise, and MLS distribution rather than technology differentiation or scale economies.
Principal Properties firmographics
Firmographics- Name
- Principal Properties
- Legal name
- Principal Properties Inc.
- Website
- https://principalproperties.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Principal Properties is a family-owned, full-service real estate brokerage founded in 1977 in Hialeah, Florida, providing residential, commercial, and investment property sales, plus property management, across South Florida through a team of seven credentialed realtors.
- Ownership category
- akta.pro rank
Principal Properties industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Lessors of Other Real Estate Property (53119)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where Principal Properties is headquartered
LocationHeadquarters
- HQ city
- Hialeah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Principal Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commission: The firm earns commissions on residential and commercial property sales and purchases. Agents facilitate transactions and earn a percentage of the sale price as standard in the real estate industry.
- Property Management: Full-service property management services for residential and commercial properties, likely generating recurring management fees.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Principal Properties product offering
Product offeringCore offering
Principal Properties, Inc. is a full-service real estate brokerage providing residential, commercial, and investment property buying and selling representation, along with property management services for owners in South Florida. Agents guide clients through property search, showings, negotiations, financing guidance, and closing, supported by an MLS-integrated website with featured property listings and community guides. The firm has operated since 1977 and serves the entire state of Florida with a focus on Miami-Dade and Broward counties.
Product overview
Principal Properties, Inc. is a full-service real estate firm founded in 1977, offering a platform-plus-services model for residential, commercial, and investment real estate transactions across South Florida. The company operates as a unified service offering rather than a modular software platform, providing core services including residential and commercial buying/selling representation, property management, and investment advisory. The digital platform features an MLS-integrated property search with Featured Properties listings, New Developments information, community guides, and the What's My Home Worth? comparative market analysis tool. Additional features include the Find My Dream Home lead-capture tool, Property Listings Search, Open House Search, Financing Options guidance with Mortgage Calculator, and specific property listings such as Tropical Estates, The Sterling Condo, Universal Dream Homes, Lakes by the Bay Jay, and Rive Marseille. The company was established in 1977 by Juan and Mirta Rodriguez and is headquartered in Hialeah, Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services Full-service residential real estate buying and selling representation, including agent guidance through property search, showings, negotiations, and closing for individual homeowners, families, and first-time buyers in South Florida.
- Commercial Real Estate Services Commercial property buying and selling services for investors and small businesses seeking commercial investment properties across South Florida.
- Investment Real Estate Services Real estate investment advisory and transaction services for clients seeking to acquire or dispose of rental, income, and commercial investment properties in Florida.
- Property Management Full-service property management for residential and commercial real estate holdings in South Florida, covering tenant relations, maintenance, and rental operations on behalf of property owners.
Companies that use Principal Properties
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Principal Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Principal Properties partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Principal Properties competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: Global franchise brokerage with extensive South Florida agent coverage offering residential and commercial services with a similar commission-based model.
- Coldwell Banker (Florida): National legacy brokerage with deep South Florida franchise presence, offering residential, commercial, and relocation services that directly compete for the same client base.
- Keller Williams Realty: Large national brokerage with strong Florida market share, agent-centric model, and significant investment in technology and training that competing small brokerages must match.
- Berkshire Hathaway HomeServices Florida Realty: Large Florida-focused brokerage within the Berkshire Hathaway franchise system, competing for the same South Florida buyers and sellers with a national brand and broader resource base.
Emerging players
- Compass: Tech-enabled national brokerage that has aggressively expanded into South Florida, recruiting top-producing agents and competing head-to-head for high-end listings.
- eXp Realty: Cloud-based brokerage model attracting independent agents nationwide, including in Florida, with lower overhead that pressures traditional firms on agent recruitment economics.
- Realty ONE Group: Fast-growing modern brokerage franchise expanding aggressively in Florida, competing for independent agents with a low-fee, tech-forward model.
Direct peers
- The Keyes Company: Family-founded Florida real estate brokerage headquartered in the Miami area, similar in size and service mix (residential, commercial, property management). Most directly comparable mid-size South Florida competitor.
- Illustrated Properties: Long-established Palm Beach / South Florida residential brokerage with similar community-focused model, full-service offerings, and reliance on local market expertise.
- Avanti Way Realty: South Florida-based brokerage covering Miami-Dade, Broward, and Palm Beach with residential and commercial services, directly competing in the same submarkets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Principal Properties social profiles
Digital presencePrincipal Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Principal Properties leadership team
Management profileNumber of profiles
Profiles9 records
Principal Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Principal Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Principal Properties
What does Principal Properties do?
Principal Properties, Inc. is a full-service real estate brokerage providing residential, commercial, and investment property buying and selling representation, along with property management services for owners in South Florida. Agents guide clients through property search, showings, negotiations, financing guidance, and closing, supported by an MLS-integrated website with featured property listings and community guides. The firm has operated since 1977 and serves the entire state of Florida with a focus on Miami-Dade and Broward counties.
Is Principal Properties a public or private company?
Principal Properties is a private company. It is classified as family owned and is currently operating.
When was Principal Properties founded?
Principal Properties was founded in 1977. It employs 11 to 50 people.
Where is Principal Properties based?
Principal Properties is headquartered in Hialeah, United States, in the North America region.
How does Principal Properties make money?
Two revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are property Management.
Who are Principal Properties's main competitors?
Broad incumbents on record are RE/MAX, Coldwell Banker (Florida), Keller Williams Realty and Berkshire Hathaway HomeServices Florida Realty. Emerging players are Compass, eXp Realty and Realty ONE Group. Direct peers are The Keyes Company, Illustrated Properties and Avanti Way Realty.
Does Principal Properties have an API?
No public API is recorded for Principal Properties.
What industry is Principal Properties in?
Principal Properties's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.