What CRYPTOTAG does

CRYPTOTAG B.V., founded in 2017 (per firmographics; one legal record references 2020) and headquartered in the Netherlands, manufactures titanium backup systems for storing cryptocurrency seed phrases. Its product line centers on four core hardware plates — Loki (BIP39/SLIP39-compatible, launched November 2024), Zeus (BIP39, up to 24 words), Thor (BIP39, up to 48 words for multi-wallet users), and Odin (SLIP39 Shamir Backup, configurable 3/5/7-share thresholds) — built from bulletproof 6mm titanium plates rated to withstand fire up to 1665°C, water, acid, and a 20-ton hydraulic press, with all products independently Triple A-rated by Jameson Lopp. The company sells bundled "Stack Packs" combining its plates with Ledger Nano S Plus/Nano X or Trezor Safe 3 hardware wallets, plus accessories (Stack Sack leather case, Hodl Bodl stainless steel bottle, Hodl Light Bitcoin LED lamp, Zeus Expansion Kit).

CRYPTOTAG operates a direct-to-consumer e-commerce model through cryptotag.io, supplemented by channel partnerships with Ledger and Trezor, official Amazon stores in the USA and Canada, and a network of regional resellers across Europe, North America, South America, and Asia, reaching customers in 100+ countries. Revenue is generated primarily from one-time hardware sales (Loki, Zeus, Thor, Odin), bundled Stack Packs, and recurring attach revenue via expansion kits and accessories; pricing is unit-based with €15 international shipping (free on 2+ units, €35 to higher-risk destinations). The customer base is fundamentally long-tail B2C — cryptocurrency "hodlers" ranging from first-time hardware wallet buyers to multi-wallet veteran holders — with named endorsers (CZ of Binance, Dan Held of Kraken, Jameson Lopp) and wallet partners (Exodus) functioning as marketing/credibility assets rather than enterprise customers.

The business is bootstrapped and operated by a small team of 1-10 employees, with no disclosed external funding, no patents, no AI/ML capabilities, and no software/SaaS surface beyond a content-driven blog, MailerLite newsletter, and Google display advertising. The first material price adjustment in approximately five years was announced in April 2025, citing inflation and input cost pressure, and operational scale is anchored by a legal entity in Utrecht (Netherlands) and a warehouse/distribution node in Manchester (United Kingdom).

Name

CRYPTOTAG

Legal name

CRYPTOTAG B.V.

Website

https://cryptotag.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

CRYPTOTAG manufactures titanium backup plates (Loki, Zeus, Thor, Odin) for storing cryptocurrency seed phrases, serving long-term crypto hodlers via DTC e-commerce, Ledger and Trezor bundles, and global resellers across 100+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time sale of titanium seed phrase storage products (Loki, Zeus, Thor, Odin) and bundled hardware wallet packages. Revenue generated from product purchases with optional accessories like Hodl Light and Stack Sack leather case.
2. Expansion Kits: Sale of expansion plates for additional seed phrase storage capacity (e.g., Zeus Expansion Kit for 24 extra words).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

CRYPTOTAG manufactures and sells titanium plates for durable, fireproof backup of cryptocurrency wallet seed phrases. Their core products—Loki, Zeus, Thor, and Odin—allow individual crypto holders to permanently imprint BIP39 or SLIP39 recovery words (12–24 word standard configurations or 20/33-word Shamir shares) onto bulletproof titanium plates, with bundled packages also offered alongside Ledger and Trezor hardware wallets.

Product overview

CRYPTOTAG is a provider of titanium seed phrase storage products for cryptocurrency hardware and software wallets. The product lineup centers on four main seed phrase backup products (Loki, Zeus, Thor, Odin) made from bulletproof titanium capable of withstanding fire, water, acid, and extreme pressure. These products use the industry-standard BIP39 and SLIP39 (Shamir Backup) protocols, allowing users to immortalize their 12-24 word recovery phrases. The Zeus is designed for standard BIP39 wallets storing up to 24 words, Thor serves multi-wallet users with 48-word capacity, and Odin supports Shamir Backup with configurable share thresholds (3, 5, or 7). Loki is the newest accessible option supporting both protocols. CRYPTOTAG offers bundle packages (Stack Packs) combining their seed storage with Ledger or Trezor hardware wallets, along with accessories including a leather Stack Sack case, Hodl Bodl water bottle, and Hodl Light Bitcoin decorative lamp.

Differentiator

Problem solved

Functional benefit

Brands

• Loki: The all-new titanium seed phrase storage product for all hodlers.
• Zeus
• Thor
• Odin
• Hodl Light Bitcoin
• Hodl Bodl
• Stack Sack
• Zeus Expansion Kit

Products and services

• Loki Titanium seed phrase storage plate designed for accessibility, supporting BIP39 and SLIP39 (Shamir Backup) protocols for backing up 12, 20, or 24-word recovery phrases from any compatible hardware or software wallet. Features privacy covers.
• Zeus Titanium seed phrase storage solution for storing up to 24 recovery words in 6mm thick bulletproof titanium plates, suitable for backing up BIP39 wallets from Ledger, Trezor, and other compatible wallets.
• Thor Titanium seed phrase storage kit for veteran multi-wallet hodlers, featuring a 3.6kg box with stamp tools for imprinting up to 48 recovery words across 6mm thick bulletproof titanium plates.
• Odin Single-share and multi-share titanium seed phrase storage solution designed for Shamir Backup (SLIP39), available in 3, 5, or 7-share configurations with threshold-based recovery for enhanced security.
• Zeus + Ledger Bundle (Stack Pack) Bundled package combining Cryptotag Zeus titanium seed storage plates with a Ledger Nano S Plus or Nano X hardware wallet for complete cryptocurrency self-custody setup.
• Zeus + Trezor Bundle (Stack Pack) Bundled package combining Cryptotag Zeus titanium seed storage plates with a Trezor Safe 3 hardware wallet, featuring Secure Element (EAL6+) protection for complete cryptocurrency self-custody.
• Zeus Expansion Kit Expansion kit providing additional titanium plates for storing 24 extra recovery words, allowing users with existing Zeus units to back up additional wallets without purchasing a complete new kit.
• Hodl Light Bitcoin Customizable LED light featuring Bitcoin branding, offering over a million color options, scene settings, and smart home integration for hodlers seeking decorative Bitcoin-themed products.

Quantifiable outcome

• Products tested and confirmed legible after exposure to fire, acid, and 20-ton hydraulic press pressure
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major, minor and supporting.

• LedgercoreChannel Partner/ Reseller/ DistributorLedger is a major hardware wallet manufacturer that sells Cryptotag Zeus products through its official store. This partnership provides Cryptotag access to Ledger's large customer base of hardware wallet users who need seed phrase backup solutions.
• TrezorcoreChannel Partner/ Reseller/ DistributorTrezor sells Cryptotag Zeus as an official accessory through its website, bundling Cryptotag products with Trezor hardware wallets for comprehensive cryptocurrency self-custody solutions.
• AmazonmajorChannel Partner/ Reseller/ DistributorOfficial Cryptotag store on Amazon USA and Canada for direct consumer sales. Amazon serves as a trusted third-party marketplace for Cryptotag products with Black Friday promotional campaigns.
• Jameson LoppminorOthersIndependent cryptocurrency security researcher who conducted comprehensive metal seed phrase backup durability tests. All Cryptotag products received Triple A rating, providing third-party validation of product durability claims.
• Regional Reseller NetworksupportingChannel Partner/ Reseller/ DistributorGlobal network of regional resellers including The Crypto Merchant (USA), Cryptomaan (Netherlands), BTC Direct (Netherlands), Hardware Wallets Online (Netherlands), bitConsult (Switzerland), BitcoinBG (Bulgaria), Lwallet (Ukraine), and others across Europe, North America, and South America.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• BitBox02 (Shift Crypto): BitBox02 is a Swiss-made hardware wallet that competes in the same self-custody ecosystem as CRYPTOTAG's wallet-maker partners, addressing the same security-conscious Bitcoin and crypto holder market that purchases titanium seed storage.
• Ellipal: Ellipal is a hardware wallet manufacturer serving the same crypto self-custody customer base, providing air-gapped cold storage solutions that compete indirectly with the wallet ecosystem in which CRYPTOTAG's backup products are sold.
• Ledger: Ledger is the world's largest hardware wallet manufacturer and a CRYPTOTAG channel partner. It competes indirectly by potentially introducing first-party backup solutions and dominates the broader self-custody ecosystem that drives seed phrase backup demand.
• SafePal: SafePal manufactures hardware wallets with seed phrase backup features and serves the same crypto self-custody customer segment. As a broader incumbent in self-custody, it competes for the same wallet holder mindshare that drives demand for premium seed phrase storage solutions.
• Trezor: Trezor is a major hardware wallet manufacturer and CRYPTOTAG channel partner that sells Cryptotag Zeus as an official accessory. As an incumbent, Trezor could at any time introduce competing first-party backup products that would directly threaten CRYPTOTAG's core offering.

Direct peers

• Keystone (formerly Cobo Vault): Keystone is a hardware wallet manufacturer that also offers metal seed phrase backup products as part of its self-custody ecosystem, directly competing with CRYPTOTAG's Stack Pack bundles. Both target security-focused crypto holders using BIP39 and SLIP39 protocols.
• Hodlr Swiss: Hodlr Swiss produces titanium and stainless steel seed phrase storage products (Hodlr One, Hodlr Two) targeting the same BIP39-compatible backup category as CRYPTOTAG, with similar premium positioning and crypto-security branding.
• Coinkite (Coldcard): Coinkite manufactures Coldcard hardware wallets and also produces metal seed phrase backup products (Blockmate), directly competing with CRYPTOTAG in the Bitcoin-focused self-custody backup market. Both serve security-conscious Bitcoin hodlers requiring durable, protocol-compatible storage.
• Billfodl: Billfodl is the most direct competitor to CRYPTOTAG, offering stainless steel seed phrase backup plates using the same BIP39 protocol and competing on durability claims at a lower price point. Both target the same hardware wallet holder customer with a physical, fire/water-resistant seed phrase storage solution.
• BlockPlate: BlockPlate manufactures stainless steel seed phrase storage plates designed for BIP39 recovery phrase backup, directly competing with CRYPTOTAG's titanium-based Loki, Zeus, and Thor product lines in the same category and serving the same hardware wallet customer base.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CRYPTO_TAG
• YouTubevimeo.com/user87688970
• Facebookfacebook.com/CRYPT0TAG
• LinkedInlinkedin.com/company/cryptotag
• Instagraminstagram.com/cryptotag/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRYPTOTAG