Triangular Pixels
Triangular Pixels is a Cornwall-based independent VR games studio that develops consumer VR titles and developer tools built on its proprietary Environmental Redirection locomotion technology, serving platform holders (Valve, Sony, Meta), other studios via work-for-hire, and public-sector healthcare and heritage clients.
- Company typePrivate
- Founded2014
- HeadquartersBude, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Triangular Pixels does
Triangular Pixels is an independent, Bude (Cornwall)-based games studio founded in 2014 by John Campbell (Technical Director) and Katie Goode (Creative Director), both former senior developers at Sony London Studio. The studio is a micro-organization of approximately five staff operating across consumer VR game publishing, B2B work-for-hire, and developer-tools licensing. Its core technology is a proprietary VR locomotion system called Environmental Redirection (ER), which induces perceived motion without traditional teleportation or artificial locomotion, paired with a 'Smart Room-Scaling' technique that adapts gameplay to a player's actual physical playspace. The same underlying technology underpins the Technie Tools suite sold via the Unity Asset Store to other VR developers.
The studio has shipped four VR titles: Unseen Diplomacy (2016, SteamVR/HTC Vive flagship), Smash Hit Plunder (2018, PlayStation VR with Sony funding), Unseen Diplomacy 2 (2025, Meta Quest and Steam VR with Meta funding), plus a healthcare application, Sowenna VR, built for Cornwall NHS in 2019. Revenue is diversified across five streams: consumer game royalties through Steam, PlayStation Store, and Meta Quest Store; Unity Asset Store sales of Technie Tools; commissions and co-development work-for-hire for clients including XR Games, Improbable, and Preloaded; technology licensing of the ER system; and consultancy services. Notable public-sector contracts also include the Science Museum Group's 'Nature of Light' interactive (2019).
Triangular Pixels has accumulated significant industry recognition, including a 2017 BAFTA Game Beyond Entertainment award for Unseen Diplomacy and subsequent BAFTA nominations, TIGA Awards, and Develop Awards. The combination of platform-holder relationships (Valve/HTC, Sony, Meta), public-sector grant track record (UK Games Fund, Creative UK, Cornwall Council's Cultivator programme), and a defensible technical moat (Environmental Redirection) positions it as one of the more durable UK micro-studios in the VR segment, though absolute scale remains constrained by headcount.
Triangular Pixels firmographics
Firmographics- Name
- Triangular Pixels
- Legal name
- Triangular Pixels Ltd
- Website
- https://triangularpixels.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Triangular Pixels is a Cornwall-based independent VR games studio that develops consumer VR titles and developer tools built on its proprietary Environmental Redirection locomotion technology, serving platform holders (Valve, Sony, Meta), other studios via work-for-hire, and public-sector healthcare and heritage clients.
- Ownership category
- akta.pro rank
Triangular Pixels industry classification
Industry- Product category
- VR Game Development
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
- akta.pro secondary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Triangular Pixels is headquartered
LocationHeadquarters
- HQ city
- Bude
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Triangular Pixels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Original Game Sales: Self-publishing original games (Unseen Diplomacy, Unseen Diplomacy 2, Smash Hit Plunder) through platforms like Steam, PlayStation Store, and Meta Quest. Revenue is generated from game sales and downloads.
- Tool Sales: Technie Tools sold via the Unity Asset Store, providing supplementary income from internal developer tools packaged for other Unity developers.
- Commissions and Work-for-Hire: Professional studio services for commissions — working on client ideas from concept to completion, either as work for hire or co-development. Includes projects for healthcare (NHS), other studios, and non-game industries.
- Technology Licensing: Licensing of innovative technology for traditional experiences and immersive hardware, including Environmental Redirection and other VR interaction systems.
- Consultancy: XR and games development consultancy services helping others start projects, use games for good, or learn game development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer game pricing for original titles |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Triangular Pixels product offering
Product offeringCore offering
Triangular Pixels is an independent games studio that self-publishes original room-scale VR games (Unseen Diplomacy, Unseen Diplomacy 2, Smash Hit Plunder, Sowenna VR, Double Destruction) on Steam, PlayStation VR and Meta Quest. It also sells Technie Tools (Unity3D developer utilities) on the Unity Asset Store and licenses its proprietary Environmental Redirection VR navigation technology. Beyond self-published products, the studio accepts game development commissions and XR consultancy work-for-hire from clients such as the NHS, Science Museum, IO Interactive and Improbable.
Product overview
Triangular Pixels is an award-winning VR games studio based in Cornwall, UK, offering a portfolio of original VR games, developer tools, and professional services. Their core products include Unseen Diplomacy and Unseen Diplomacy 2 (innovative VR spy games using environmental redirection technology), Smash Hit Plunder (a medieval pixel VR game for PlayStation VR), and Sowenna VR (a mental health application). They also license Technie Tools for Unity3D and provide game development consultancy and commission services.
Differentiator
Problem solved
Functional benefit
Brands
- Technie Tools: Popular Unity3D tools and assets created by Triangular Pixels, sold on the Unity Asset Store to support studio income.
Products and services
- Unseen Diplomacy A BAFTA-nominated VR stealth spy game in which players physically walk, run and crawl through rooms using Environmental Redirection technology invented by the studio to navigate obstacle-course-like spy missions.
- Unseen Diplomacy 2 The sequel to Unseen Diplomacy, featuring new redirection technology, substantially more content, expanded accessibility features and smart room-scaling that automatically adapts the game to the player's VR space; released on Meta Quest and Steam VR.
- Smash Hit Plunder A medieval pixel-art VR game exclusive to PlayStation VR where players smash through environments to collect treasure, with single-player, 2-player local co-op and up to 4-player versus multiplayer modes.
- Double Destruction Oculus mobile VR Jam-winning game produced during a game jam, serving as a showcase of Triangular Pixels' early VR development capabilities.
- Sowenna VR (NHS Sensory Application) An award-winning VR sensory application built for the Cornwall NHS Foundation Trust's Sowenna mental health unit, delivering inpatient mental health treatment experiences for young people aged 13-18.
- Technie Tools for Unity3D Suite of time-saving developer tools (e.g. Collider Creator) for Unity3D, sold to other Unity developers on the Unity Asset Store to speed up editor workflows.
- VR Game Development Commissions (Work-for-Hire / Co-Development) Bespoke game and VR development services delivered on a work-for-hire or co-development basis, taking client ideas from concept to completion for publishers, studios, healthcare and cultural institutions.
- XR and Games Development Consultancy Advisory and consulting services in XR and games development, helping organisations start projects, apply games for social good, and learn immersive technology.
- Technology Licensing (Environmental Redirection & VR Systems) Licensing of Triangular Pixels' proprietary VR interaction technologies (including Environmental Redirection) for use in traditional experiences and immersive hardware products, on negotiated commercial terms.
Quantifiable outcome
- Unseen Diplomacy reached top games lists and received strong player reviews upon launch
- +2 more outcomes
Companies that use Triangular Pixels
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Triangular Pixels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Triangular Pixels partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, supporting, key and minor.
- Valve / HTCcoreValve and HTC partnered with Triangular Pixels to showcase Unseen Diplomacy at GDC and on Valve's stand. Unseen Diplomacy was released on Steam as a launch title for the HTC Vive on April 5, 2016.
- Transform CornwallsupportingTransform Cornwall provided vital business mentoring to help keep Triangular Pixels fully independent.
- National Videogame ArcadekeyThe NVA in Nottingham hosted Unseen Diplomacy as a playable exhibition in their Gallery of Inputs as part of their first birthday celebrations in Easter 2016, bringing VR to the public.
- XR Games / IO InteractiveminorTriangular Pixels was contracted to support Hitman 3 VR development, working on a custom engine, C++, and two-handed VR shooting system that was well-received by reviewers.
- ImprobableminorTriangular Pixels contributed technical and networking knowledge to help Zenith VR MMO pass VRCs (Virtual Reality Check), working in Unity with Improbable's platform.
- PreloadedminorTriangular Pixels contributed game design for Rugged Rovers, created for the Science Museum. Preloaded noted it as 'one of the most inclusive and endlessly playable games PRELOADED has ever made'.
- Story JuiceminorStory Juice commissioned Triangular Pixels to help develop The Glass Ceiling Games prototype for EGX 2019, a feminist punk AR game supported by UK Games Fund.
- Cornwall NHS Foundation Trust / Innovate TrustkeyTriangular Pixels developed an award-winning VR sensory application (Sowenna) for the Cornwall NHS Foundation Trust's mental health unit for young people, funded by Innovate Trust.
- Perp GamessupportingPerp Games handled physical box retail distribution for Smash Hit Plunder in EU territories, releasing on October 5, 2018.
- Cornwall CollegesupportingStudents from Cornwall College collaborated with Triangular Pixels to produce a trailer for Smash Hit Plunder, part of Sony's Paris Games Week launch announcement.
- GameCity FestivalkeyGameCity Festival in Nottingham provided Triangular Pixels a platform to launch Smash Hit Plunder and later commissioned Unseen Diplomacy as a special event installation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Triangular Pixels competitors and assessment
Company assessmentDirect peers
- nDreams: UK-based VR-native game studio publishing across Quest, PSVR2, and PCVR, with both original titles and co-development work. Closely comparable to Triangular Pixels in size, geography, and VR focus; nDreams operates at a larger scale and was acquired by Aonic, illustrating the strategic exit path available to award-winning UK VR studios.
- Resolution Games: VR-focused studio that has shipped multiple cross-platform VR titles (Demeo, Angry Birds VR, Cook-Out) and is well known for room-scale and social VR experiences. Directly comparable as a multi-game VR studio emphasizing accessible, social, and physical play — overlapping Triangular Pixels' design philosophy.
- Survios: VR-native studio shipping location-based and consumer VR titles ( Creed, Sprint Vector, Westworld Awakening). Comparable as a multi-game VR studio that has both self-published and worked on franchise IP, similar to Triangular Pixels' Hitman 3 VR and Smash Hit Plunder engagements.
- Schell Games: Independent studio with a large portfolio of VR and location-based entertainment titles (I Expect You To Die, Until You Fall) plus serious-games / educational work. Comparable to Triangular Pixels in blending entertainment VR with healthcare / educational deployments (Sowenna, Rugged Rovers).
- Maze Theory: UK-based immersive studio producing VR narrative games and location-based entertainment (Doctor Who: The Edge of Reality, Peaky Blinders: Mastermind). Comparable as a UK indie VR studio pursuing both original IP and licensed franchise work.
- Fast Travel Games: Sweden-based VR-first studio publishing premium VR titles (Wraith: The Oblivion, Cities VR, The Exorcist: Legion VR). Comparable as a focused VR publisher/developer with a similar product cadence to Triangular Pixels.
- Force Field: Dutch VR game studio and publisher known for VR titles (Red Matter, Angry Birds VR) and co-development. Comparable as a VR-native studio with strong proprietary engine work, similar in profile to Triangular Pixels' technical depth.
Regional players
- Coatsink Software: UK-based indie publisher/developer of VR and console titles (Onward, Jurassic World Aftermath). Comparable as a UK indie studio with a mix of self-published VR and external publishing relationships, but primarily serves global markets rather than the UK.
Broad incumbents
- Owlchemy Labs: Acquired by Google and known for VR hit Vacation Simulator and Job Simulator. Comparable in VR-first design and accessibility emphasis, but operates at materially larger scale and is part of a larger parent organization.
- Vertigo Games: VR-focused publisher and developer (Arizona Sunshine, After the Fall) and parent of multiple VR studios. Comparable as a VR-specialized publisher/developer with both first-party and third-party publishing, an exit / scale path that contrasts with Triangular Pixels' fully independent status.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Triangular Pixels social profiles
Digital presenceTriangular Pixels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triangular Pixels leadership team
Management profileNumber of profiles
Profiles5 records
Triangular Pixels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triangular Pixels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triangular Pixels
What does Triangular Pixels do?
Triangular Pixels is an independent games studio that self-publishes original room-scale VR games (Unseen Diplomacy, Unseen Diplomacy 2, Smash Hit Plunder, Sowenna VR, Double Destruction) on Steam, PlayStation VR and Meta Quest. It also sells Technie Tools (Unity3D developer utilities) on the Unity Asset Store and licenses its proprietary Environmental Redirection VR navigation technology. Beyond self-published products, the studio accepts game development commissions and XR consultancy work-for-hire from clients such as the NHS, Science Museum, IO Interactive and Improbable.
Is Triangular Pixels a public or private company?
Triangular Pixels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Triangular Pixels founded?
Triangular Pixels was founded in 2014. It employs 1 to 10 people.
Where is Triangular Pixels based?
Triangular Pixels is headquartered in Bude, United Kingdom, in the Europe region.
How does Triangular Pixels make money?
Five revenue lines are on record. Original Game Sales are the primary driver. The others are tool Sales, commissions and Work-for-Hire, technology Licensing and consultancy.
Who are Triangular Pixels's main competitors?
Direct peers on record are nDreams, Resolution Games, Survios, Schell Games, Maze Theory, Fast Travel Games and Force Field. Coatsink Software is listed as a regional player. Broad incumbents are Owlchemy Labs and Vertigo Games.
Does Triangular Pixels have an API?
No public API is recorded for Triangular Pixels.
What industry is Triangular Pixels in?
Triangular Pixels's product category is VR Game Development. Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios, with a secondary code of MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its NAICS code is 5132.