What KY3 does

KY3 (legal entity: Gray Local Media, Inc.; DBA: KY3, KYTV, First Alert Weather, The Place to Be) is a regional broadcast television station licensed to Springfield, Missouri and operating since 2002 under Gray Television, Inc. (NYSE: GTN), one of the largest U.S. television broadcast companies with approximately 90 stations. The station serves the Ozarks region across Southwest Missouri and Northwest Arkansas, delivering local news (KY3 News @4 and @11), the First Alert Weather service, sports coverage through Ozarks Sports Zone, and a portfolio of community content segments including On Your Side (consumer advocacy), Leigh's Lost and Found (pet reunification), Watching Your Wallet (personal finance), and Garden Spot (home and garden).

The underlying technology stack is anchored by a free over-the-air broadcast signal upgraded to NEXTGEN TV (ATSC 3.0), enabling 4K HDR video, cinema-quality audio, interactive features, personalized recommendations, and a hybrid broadcast/broadband architecture. Content is also distributed through cable and satellite carriage and a dedicated KY3 streaming app available on TV platforms, supporting on-demand and live consumption beyond the traditional linear broadcast.

The business model is advertising-funded: viewers receive content free of charge, and revenue is generated by selling on-air, digital, and sponsored content inventory to local and regional advertisers. The station operates with 51-100 employees and does not disclose station-level financials; investment, M&A, and capital allocation decisions sit at the parent Gray Television level rather than at KY3 as an independent entity.

Name

KY3

Legal name

Gray Local Media, Inc.

Website

https://ky3.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

KY3 is a regional broadcast television station serving Springfield, Missouri and the Ozarks region with local news, First Alert Weather, sports, and community content, owned by Gray Television, Inc. and funded primarily through advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

KY3 is a local broadcast television station serving Springfield, Missouri and the Ozarks region. It delivers free over-the-air local news, weather forecasting, sports coverage, and community programming across broadcast, cable, satellite, and its own streaming app. Core revenue is generated through advertising sold against this locally produced content.

Product overview

KY3 is a local broadcast television station in Springfield, Missouri, owned by Gray Television. The station operates as a multi-platform news and entertainment network offering broadcast television (KYTV/KY3), streaming services via its app, and NEXTGEN TV technology. Core offerings include local news broadcasts (KY3 News @11, KY3 News @4), the First Alert Weather service with interactive radar, and sports coverage through Ozarks Sports Zone. The station also produces content segments including Leigh's Lost and Found (pet reunification), On Your Side (consumer advocacy), Garden Spot (home and garden), Watching Your Wallet (personal finance), and PowerNation (DIY content). The NEXTGEN TV platform represents its advanced digital broadcast technology initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• KY3 News Local news broadcasting covering Springfield, Missouri, Arkansas, and the Ozarks region with multiple daily newscasts including KY3 News @11 and KY3 News @4, targeted at viewers in the Ozarks market.
• First Alert Weather Severe weather forecasting and alert service for the Ozarks region, featuring interactive radar, weather maps, weather cameras, and storm tracking, targeted at viewers who need reliable local weather and tornado/storm warnings.
• KY3 Streaming App Mobile and TV streaming application that allows viewers to watch live KY3 broadcasts and on-demand content on connected devices, targeted at Ozarks viewers who consume video via streaming platforms rather than over-the-air reception alone.
• NEXTGEN TV (ATSC 3.0) Advanced over-the-air digital television technology (ATSC 3.0) offering 4K HDR ultra-high-definition video, Dolby movie-theatre-quality audio, interactive features, personalized content recommendations, and upgradable hybrid broadcast/broadband delivery for Ozarks viewers.
• Ozarks Sports Zone Regional sports coverage and content brand for the Ozarks, including high school athletics, local teams, and sports features, targeted at sports fans across the Ozarks region.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• KOLR: KOLR is the CBS affiliate in Springfield, Missouri, directly competing with KY3 in the same Ozarks DMA. Both stations serve overlapping local news, weather, and sports audiences in Southwest Missouri and compete for the same regional advertising dollars.
• KOZK: KOZK is the PBS affiliate serving the Ozarks region in Springfield, Missouri. While operating under a non-commercial model, KOZK competes for local viewer attention and audience share in the same DMA as KY3 and offers comparable local programming.
• KSDK: KSDK is the NBC affiliate in St. Louis, owned by Tegna. As a fellow NBC affiliate in Missouri, KSDK shares network programming, similar newsroom structures, and comparable broadcast operations to KY3, differing mainly in market size.
• WGAL: WGAL is the NBC affiliate in Lancaster, Pennsylvania, owned by Hearst Television. As a mid-size market NBC affiliate with deep local news commitment, WGAL shares operational model, network affiliation, and audience composition with KY3.

Broad incumbents

• Sinclair Broadcast Group: Sinclair Broadcast Group operates approximately 185 TV stations across the US, making it one of the largest broadcast groups. It competes with Gray Television (KY3's parent) for local advertising, syndicated content, and political ad revenue nationwide.
• Nexstar Media Group: Nexstar Media Group is the largest television broadcaster in the US with over 200 stations. As a major broadcast group competitor to Gray Television, Nexstar operates many stations in mid-size markets comparable to KY3's Springfield DMA.
• Tegna: Tegna owns 64 TV stations across the US, including NBC, CBS, ABC, and Fox affiliates. As a broadcast group peer to Gray Television, Tegna's portfolio includes stations in mid-size markets with similar operational structures to KY3.
• EW Scripps Company: EW Scripps Company operates a portfolio of local TV stations and national networks. As a broadcast group peer to Gray Television, Scripps serves similar mid-size markets with local news, weather, and sports content comparable to KY3's offerings.
• Hearst Television: Hearst Television operates 33 TV stations in 26 markets, including several NBC affiliates similar to KY3. As a broadcast group peer, Hearst competes for syndicated content, network affiliation terms, and local advertising dollars across comparable markets.
• Cox Media Group: Cox Media Group operates TV stations, radio stations, and digital advertising platforms. As a multi-platform media company, CMG competes with Gray Television for local advertising budgets across multiple channels similar to KY3's broadcast and digital offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ky3news
• Xx.com/KY3Contests
• LinkedInlinkedin.com/company/kytv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KY3