KSDK
KSDK is an NBC-affiliated local television station in St. Louis, owned by TEGNA, delivering local news, weather, sports, and lifestyle content across broadcast, streaming, digital, and mobile platforms to advertisers targeting the St. Louis DMA.
- Company typePrivate
- Founded1947
- HeadquartersSaint Louis, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What KSDK does
KSDK (Channel 5), operating under the "5 On Your Side" brand, is an NBC-affiliated local television station serving the St. Louis metropolitan area. Founded in 1947 and headquartered in St. Louis, Missouri, the station is wholly owned by TEGNA (NYSE: TGNA), a publicly traded media company operating a portfolio of broadcast stations. KSDK produces and distributes local news, weather, traffic, sports coverage of the Cardinals, Blues, and City SC, investigative journalism via its I-Team, and lifestyle programming anchored by "Show Me St. Louis" (30 years on air) and "Today in St. Louis." Content is delivered over-the-air on NBC's channel position, through cable and satellite carriage, on the free ad-supported 5+ streaming channel available across Roku, Fire TV, Apple TV, Samsung Smart TV, and LG TV, on the ksdk.com website, and via iOS/Android mobile applications.
The station's technology base consists of digital broadcast transmission, CTV/OTT streaming delivery, and a web content management system powering news, video, and weather products. Specialized products include interactive radar and weather maps, a Storm Alert closing-notification system for schools and organizations, a community UGC feature ("Near Me"), and a Storm Alert-driven school closings admin tool. In February 2026 KSDK relocated to a smaller St. Louis office under a new technology model, and in 2025 it extended morning daypart coverage and streaming hours.
KSDK's revenue is generated entirely through advertising. The three primary streams are linear television advertising (30-second spots, sponsored segments, branded content during news and primetime), digital advertising on ksdk.com and mobile (display, pre-roll, programmatic, direct), and advertising on the 5+ streaming/OTT channel. Pricing is quote-based and not publicly disclosed; rates vary by daypart, program, audience reach, and contract duration. The customer base consists of local and regional advertisers — SMBs and mid-market companies — seeking access to the St. Louis DMA audience across broadcast, digital, and streaming surfaces. The go-to-market motion is sales-led, executed by an in-house local sales team and supported by multi-platform promotional inventory. KSDK is not independently financed, has no venture backing, and is operated as a strategic subsidiary within TEGNA's station group.
KSDK firmographics
Firmographics- Name
- KSDK
- Legal name
- KSDK-TV
- Website
- https://ksdk.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KSDK is an NBC-affiliated local television station in St. Louis, owned by TEGNA, delivering local news, weather, sports, and lifestyle content across broadcast, streaming, digital, and mobile platforms to advertisers targeting the St. Louis DMA.
- Ownership category
- akta.pro rank
KSDK industry classification
Industry- Product category
- Local Broadcast Television News
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where KSDK is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KSDK business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Revenue generated from local and regional advertisers purchasing commercial spots during news broadcasts, primetime programming, and sports coverage. Includes traditional 30-second spots, sponsored segments, and branded content integrations.
- Digital Advertising: Revenue from display advertising, pre-roll video ads, and sponsored content on the ksdk.com website and mobile applications. Includes programmatic advertising and direct advertiser relationships.
- Streaming/Over-the-Top (OTT): Revenue from streaming services including the 5+ channel available on Roku, Fire TV, Apple TV, Samsung Smart TV, and LG TV platforms. May include advertising-supported streaming content.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
KSDK product offering
Product offeringCore offering
KSDK-TV (Channel 5) is an NBC-affiliated local television station that produces and distributes local news, weather, traffic, sports, and lifestyle programming to viewers in the St. Louis metropolitan area. Content is delivered free to consumers across over-the-air broadcast, cable/satellite, the 5+ streaming channel, the ksdk.com website, and mobile applications, with revenue generated through advertising sales to local and regional businesses.
Product overview
KSDK (Channel 5) is a local television news station serving the St. Louis metropolitan area, operating as part of the Tegna Inc. broadcast network. The station's product portfolio centers on its core 5 On Your Side news brand, delivering local news, weather, traffic, and sports content across broadcast television and digital platforms. Key products include the 5 On Your Side App for mobile access, the 5+ streaming service available on major smart TV platforms (Roku, Fire TV, Apple TV, Samsung, LG), and flagship programs such as Today in St. Louis (morning), Show Me St. Louis (lifestyle/entertainment), and 5 On Your Side at 6:30 p.m. (evening news). The station also provides specialized weather services including radar maps, forecasts, and a Storm Alert closing system for schools and organizations. The station recently expanded its digital footprint through extended streaming hours and a mobile application, positioning its content across broadcast, streaming, and mobile channels.
Differentiator
Problem solved
Functional benefit
Brands
- Show Me St. Louis: A live, daily show focusing on life in St. Louis with sponsored segments, celebrating 30 years in 2025
- 5+
- I-Team
- Today in St. Louis
Products and services
- 5 On Your Side (News Service) The primary brand and integrated news service of KSDK-TV, delivering local St. Louis news, weather, traffic, and sports coverage across broadcast television, the ksdk.com website, mobile applications, and the 5+ streaming channel for residents of the St. Louis metropolitan area.
- 5 On Your Side Mobile App Mobile application for iOS and Android that delivers local St. Louis news alerts, weather updates, and live streaming access to on-the-go consumers in the broadcast viewing area.
- 5+ Streaming Channel Free over-the-top streaming channel offering live and on-demand access to KSDK news content and original programming, available to viewers on Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and LG TV smart-TV platforms.
- Today in St. Louis (Morning News) Morning news program delivering local St. Louis news, weather, traffic, and sports coverage, airing at 4:30 a.m. with an extended two-hour streaming block on the 5+ channel for St. Louis area morning viewers.
- 5 On Your Side at 6:30 p.m. (Evening News) Evening news broadcast delivering local St. Louis news coverage at 6:30 p.m. as part of the station's flagship daily news lineup.
- Show Me St. Louis (Lifestyle Program)
Companies that use KSDK
Customer profileSegments1 record
Ideal customer profiles2 records
KSDK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KSDK partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NBC (Network Affiliation)coreKSDK is the NBC affiliate for the St. Louis market, carrying NBC programming including primetime shows, news, sports, and entertainment content. The affiliation provides access to national NBC content while KSDK focuses on local news coverage.
- RokucoreKSDK's 5+ streaming channel is available on Roku devices, allowing viewers to access local news and programming through the Roku streaming platform.
- Amazon Fire TVcoreKSDK's 5+ streaming channel is available on Amazon Fire TV devices, providing access to local St. Louis news content for Fire TV users.
- Apple TVcoreKSDK's 5+ streaming channel is available on Apple TV, enabling viewers to stream local news content through the Apple TV platform.
- Samsung Smart TVcoreKSDK's 5+ streaming channel is available on Samsung Smart TV devices, providing another platform for viewers to access St. Louis local news content.
- LG TVcoreKSDK's 5+ streaming channel is available on LG Smart TV platforms, expanding streaming availability for local news viewers.
- Muscular Dystrophy Association (MDA)minorKSDK participates in MDA fundraising initiatives including the annual 'Show of Strength' telethon, raising over $195,000 in 2025. This community partnership enhances local brand reputation and engagement.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
KSDK competitors and assessment
Company assessmentDirect peers
- KARE 11 (NBC Minneapolis): TEGNA-owned NBC affiliate in the Minneapolis-St. Paul market. Closest direct peer: same parent company, same network affiliation, same multi-platform strategy (broadcast + 11+ streaming).
- KTVI (FOX 2 St. Louis): FOX-affiliated local TV station in the St. Louis market competing head-to-head with KSDK across news, weather, and sports coverage. Same DMA, same broadcast model, comparable headcount scale.
- KMOV (CBS St. Louis): CBS-affiliated local TV station directly competing with KSDK in the St. Louis DMA for viewers, local news, and advertising dollars. Operates with a similar broadcast + digital + streaming distribution model.
- WXIA 11Alive (NBC Atlanta): TEGNA-owned NBC affiliate in Atlanta. Sister station to KSDK under the same parent, with comparable content portfolio (news, weather, investigative) and similar broadcast + streaming distribution model.
- KDNL (ABC St. Louis): ABC-affiliated local TV station serving the St. Louis market, owned by Sinclair. Competes directly with KSDK for St. Louis audiences and local advertising revenue across broadcast and digital.
Broad incumbents
- WUSA9 (CBS Washington DC): TEGNA-owned CBS affiliate in Washington DC. Sister station under TEGNA with similar broadcasting operations, multi-platform distribution, and advertising-driven revenue model.
- Hearst Television NBC affiliates: Hearst-owned NBC affiliates (e.g., WBAL Baltimore, WCVB Boston) compete with TEGNA NBC stations like KSDK for network compensation and audience scale. Closest comparable network-affiliated peers outside TEGNA.
- Gray Television stations: Major US local broadcast group with extensive NBC/CBS/ABC/FOX portfolio. Operates at comparable station economics to KSDK under TEGNA, representing an indirect peer for ad market dynamics and station-level operating benchmarks.
- WFAA (ABC Dallas): TEGNA-owned ABC affiliate in the Dallas-Fort Worth market. Same parent company as KSDK with comparable scale and operating model, but ABC-affiliated rather than NBC.
- Nexstar Media Group stations: Largest US TV station owner operating multiple NBC, CBS, FOX, and ABC affiliates. Competes with TEGNA/KSDK for national advertising and represents the broader local broadcast peer set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KSDK social profiles
Digital presenceKSDK financial estimates
Financial estimateRevenue estimate
Valuation estimate
KSDK leadership team
Management profileNumber of profiles
Profiles1 record
KSDK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KSDK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KSDK
What does KSDK do?
KSDK-TV (Channel 5) is an NBC-affiliated local television station that produces and distributes local news, weather, traffic, sports, and lifestyle programming to viewers in the St. Louis metropolitan area. Content is delivered free to consumers across over-the-air broadcast, cable/satellite, the 5+ streaming channel, the ksdk.com website, and mobile applications, with revenue generated through advertising sales to local and regional businesses.
Is KSDK a public or private company?
KSDK is a private company. It is classified as corporate owned and is currently operating.
When was KSDK founded?
KSDK was founded in 1947. It employs 51 to 100 people.
Where is KSDK based?
KSDK is headquartered in Saint Louis, United States, in the North America region.
How does KSDK make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and streaming/Over-the-Top (OTT).
Who are KSDK's main competitors?
Direct peers on record are KARE 11 (NBC Minneapolis), KTVI (FOX 2 St. Louis), KMOV (CBS St. Louis), WXIA 11Alive (NBC Atlanta) and KDNL (ABC St. Louis). Broad incumbents are WUSA9 (CBS Washington DC), Hearst Television NBC affiliates, Gray Television stations, WFAA (ABC Dallas) and Nexstar Media Group stations.
Does KSDK have an API?
No public API is recorded for KSDK.
What industry is KSDK in?
KSDK's product category is Local Broadcast Television News. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 51612 and its SIC code is 4833.