Cloud Ninjas
Cloud Ninjas is a Houston-based B2B hardware reseller selling new and refurbished enterprise servers, GPU-optimized systems, and custom AI workstations from Dell, HPE, and Supermicro to small and medium-sized businesses and creative-technical professionals via a direct Shopify e-commerce storefront.
- Company typePrivate
- Founded2013
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cloud Ninjas does
Cloud Ninjas LLC is a privately held B2B hardware reseller founded in 2013 and headquartered in Houston, Texas, operating with 11-50 employees. The company specializes in new and refurbished enterprise servers, GPU-optimized servers, custom-built workstations, and component upgrades, with deep domain coverage of Dell PowerEdge, HPE ProLiant, and Supermicro platforms, and additional breadth across Lenovo, ASUS, GIGABYTE, ASRock Rack, Kingston, and Cisco. Its product catalog spans enterprise SSDs and HDDs, branded server memory (DDR3/DDR4/DDR5), CPUs, NVIDIA ConnectX network adapters, GRAID SupremeRAID cards, OS licenses, and remote management licenses, plus a use-case-segmented AI Workstations line covering generative AI, AI development, media production, BIM, photogrammetry, GIS, and rendering workloads.
The company sells exclusively through a direct-to-customer Shopify-powered e-commerce storefront with brand-specific configurators and phone-accessible sales support, targeting small and medium-sized businesses, IT infrastructure managers, AI/ML professionals, and creative-technical specialists. Revenue mechanics are unit-priced hardware sales with optional Capital Ninja financing and Ninja Shield onsite warranty wrappers; ancillary services include asset recovery, secure hard drive sanitation, shortage fulfillment, spare parts management, and a trade-in program. Cloud Ninjas holds core partnerships with NVIDIA, Supermicro, Dell, HPE, and AMD, and operates without disclosed external funding or a parent company.
Cloud Ninjas firmographics
Firmographics- Name
- Cloud Ninjas
- Legal name
- Cloud Ninjas LLC
- Website
- https://cloudninjas.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cloud Ninjas is a Houston-based B2B hardware reseller selling new and refurbished enterprise servers, GPU-optimized systems, and custom AI workstations from Dell, HPE, and Supermicro to small and medium-sized businesses and creative-technical professionals via a direct Shopify e-commerce storefront.
- Ownership category
- akta.pro rank
Cloud Ninjas industry classification
Industry- Product category
- Enterprise Server Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Electronic Computers (3571)
- akta.pro primary industry
- Server Hardware Platforms (Rack/Tower/Blade) (HDABADAA)
- akta.pro secondary industry
- Server Appliances (Purpose-Built: Security, Backup, Analytics, etc.) (HDACABAL)
Keywords
Where Cloud Ninjas is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cloud Ninjas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Enterprise Hardware Sales: Sale of new enterprise servers, workstations, GPUs, and components from major brands including Dell, HPE, Supermicro, ASUS, GIGABYTE, ASRock Rack, and Lenovo.
- Used/Refurbished Hardware Sales: Sale of refurbished enterprise servers and hardware upgrades at competitive prices, targeting budget-conscious small to medium businesses.
- Server Memory & Component Upgrades: Sales of branded memory (RAM) modules, solid-state drives, CPUs, network cards, and other server components for Dell, HPE, Supermicro and other server brands.
- Custom AI Workstation Sales: Sale of custom-built AI workstations optimized for various workflows including generative AI, machine learning, rendering, and professional applications.
- Professional Services: Services including asset recovery, hard drive services (secure sanitation), shortage fulfillment, spare parts management, and trade-in programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Component Pricing |
| Unit Pricing | Pay-as-you-go | Pre-configured Server Systems |
| Unit Pricing | Pay-as-you-go | Custom AI Workstations |
| Unit Pricing | Pay-as-you-go | Enterprise GPU Server Solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Cloud Ninjas product offering
Product offeringCore offering
Cloud Ninjas is a B2B hardware reseller that sells new and refurbished enterprise servers, custom-built AI and GPU workstations, and IT components (memory, SSDs, CPUs, NICs, storage) from Dell, HPE, Supermicro, Lenovo, ASUS, GIGABYTE, and ASRock Rack. It supports the full server lifecycle through build-to-order configuration, pre-shipment testing, asset recovery, hard drive sanitation, spare parts management, trade-in, and in-house financing (Capital Ninja).
Product overview
Cloud Ninjas is a B2B hardware company specializing in new and refurbished enterprise servers, workstations, and IT hardware for small to medium-sized businesses. Their product portfolio centers on GPU-optimized servers and AI workstations for demanding computational workloads, complemented by server memory modules, storage drives (SSDs and HDDs), and replacement parts including CPUs, network cards, GRAID SupremeRAID cards, rail kits, and transceivers. The company also offers software products (operating systems, remote management licenses) and lifecycle services (asset recovery, hard drive sanitation, spare parts management, trade-in programs, and financing). Core products are organized by brand (Dell, HPE, Supermicro, Lenovo) and use case (AI workstations, GPU servers, custom-built servers), with add-on modules and comprehensive services completing the offering.
Differentiator
Problem solved
Functional benefit
Brands
- Capital Ninja: Financing service for enterprise servers and equipment purchases
- Ninja Shield Warranty
Products and services
- AI Workstations GPU-accelerated workstations designed for AI and GPU-heavy software workloads, configurable in ITX to ATX case sizes with consumer or enterprise AMD/Intel CPUs and NVIDIA GPUs, with specialized lines for Generative AI, AI Development, Media Production, High Performance Computing, Video/Photo Editing, Game Development, BIM/AEC, Photogrammetry, Rendering, and GIS.
- GPU-Optimized Servers Supermicro GPU-based servers designed for AI acceleration and AI model training with the latest NVIDIA GPUs, including NVIDIA HGX configurations, for datacenter AI infrastructure.
- Custom-Built Servers Build-to-order servers configurable to specific business needs, supporting Dell, HPE, and Supermicro platforms with AMD and Intel CPU options, sold under the Cloud Ninjas brand.
- Dell PowerEdge Servers (New and Refurbished) New and refurbished Dell PowerEdge servers in 1U, 2U, and 3U/4U form factors with custom configurators, including 12th generation and up.
- HPE ProLiant Servers (New and Refurbished) New and refurbished HPE ProLiant servers in 1U and 2U form factors with hardware upgrades, including Gen8 and up.
- Supermicro Servers Supermicro servers and hardware upgrades in various sizes and speeds for server infrastructure, including X9 and up platforms, MicroCloud nodes, and GPU-optimized configurations.
- Lenovo ThinkSystem Servers Lenovo ThinkSystem server systems for enterprise infrastructure, with dedicated memory and SSD upgrade pages.
- Server Memory Modules (RAM) Branded server memory modules and upgrade kits for Dell, HPE, Supermicro, Cisco, ASUS, GIGABYTE, ASRock Rack, and Lenovo servers, available in DDR3, DDR4, and DDR5 ECC and non-ECC variants.
- Enterprise Solid State Drives (SSDs) Enterprise SSDs for servers with brand-specific options for ASUS, Dell, HP/HPE, GIGABYTE, Cisco, Lenovo, Supermicro, Synology, MSI, and ASRock Rack.
- Server CPU Processors Processor upgrades for Dell PowerEdge and HPE ProLiant servers, including AMD EPYC and Intel Xeon CPUs.
- Server Operating Systems (Microsoft & VMware) Microsoft Windows Server and VMware operating system licenses sold for Dell and HPE servers.
- Remote Management Licenses (iDRAC/iLO) iDRAC licenses for Dell servers and iLO licenses for HPE servers for remote server management.
- Asset Recovery Service IT asset recovery services for decommissioning and recycling server equipment.
- Hard Drive Sanitation Service Secure hard drive data destruction and sanitation services for end-of-life drives.
- Shortage Fulfillment Service Service to fulfill server hardware shortages and gap requirements for enterprise deployments.
- Spare Parts Management Service Spare parts management services for ongoing server maintenance across mixed-vendor environments.
- Trade-In Program Trade-in program allowing customers to exchange server equipment toward upgrades.
- Capital Ninja Financing Flexible in-house financing options for enterprise servers and equipment purchases.
- Ninja Shield Warranty Top-tier onsite warranty coverage program for IT infrastructure protection and support.
Companies that use Cloud Ninjas
Customer profileSegments8 records
Ideal customer profiles4 records
Cloud Ninjas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Cloud Ninjas partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- NVIDIAcoreCloud Ninjas offers NVIDIA GPUs including RTX PRO 6000 Blackwell, ConnectX-7 network cards, and GPU-optimized servers for AI acceleration and high-performance computing. Products include NVIDIA HGX B300 and A100 configurations.
- SupermicrocoreSupermicro is a primary server brand sold and supported by Cloud Ninjas, including GPU-optimized servers, MicroCloud nodes, and custom configurations. Cloud Ninjas offers Supermicro memory upgrades and enterprise SSDs.
- Dell (Dell EMC)coreDell PowerEdge servers and Dell workstations are a core product category with dedicated upgrade options including CPUs, memory (Dell Server Memory), network cards, and storage solutions.
- HPE (Hewlett Packard Enterprise)coreHPE ProLiant servers are prominently featured with dedicated upgrade options including HPE ProLiant DL360 Gen10 systems, memory, processors, and enterprise SSDs.
- AMDcoreAMD EPYC processors and Ryzen processors are featured across workstation and server offerings. Cloud Ninjas offers AMD-based servers and highlights AMD CPUs and GPUs as suitable for server builds.
- ASUSsecondaryASUS servers and motherboards are supported with dedicated memory upgrades, with Cloud Ninjas offering ASUS-specific RAM and SSD upgrade solutions.
- GIGABYTEsecondaryGIGABYTE servers and motherboards are supported with dedicated memory upgrades and SSD solutions. Featured in server product listings.
- ASRock RacksecondaryASRock Rack servers are featured products with dedicated memory upgrade pages and enterprise SSD support.
- LenovosecondaryLenovo servers are sold and supported with dedicated upgrade pages for ThinkSystem servers including memory and SSD upgrades.
- Kingston TechnologysecondaryKingston memory modules are featured products including DDR5 ECC Registered, DDR5 Non-ECC Unbuffered, and DDR4 modules in various capacities.
- CiscosecondaryCisco server memory upgrades and enterprise SSDs are offered as part of Cloud Ninjas' component upgrade portfolio.
- ShopifycoreShopify powers Cloud Ninjas' e-commerce platform, handling online store operations, payment processing, and order management.
- GRAID TechnologysecondaryCloud Ninjas offers GRAID SupremeRAID cards for high-performance RAID solutions in server configurations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cloud Ninjas competitors and assessment
Company assessmentDirect peers
- Thinkmate: Specialty custom server and AI/GPU workstation builder selling Supermicro-based systems to AI researchers, VFX studios, and SMBs. Nearly identical niche and product positioning to Cloud Ninjas.
- Exxact Corporation: Custom GPU workstation and server builder targeting AI/ML, deep learning, and HPC customers with NVIDIA-based systems. Direct overlap with Cloud Ninjas on AI workstation line and SMB/research buyer profile.
- Servers Direct: Online reseller of new and refurbished enterprise servers, components, and workstations, including Dell, HPE, and Supermicro. Closely mirrors Cloud Ninjas' e-commerce-led model and brand mix.
- CDW Corporation: Large multi-brand IT hardware reseller serving SMB through enterprise customers with configurator-driven sales and financing. Closely comparable to Cloud Ninjas in product mix (servers, workstations, peripherals) and customer base.
- Connection (Connection Enterprise Solutions): IT hardware reseller focused on commercial and SMB customers, offering Dell, HPE, and Lenovo servers and workstations with configuration and lifecycle services. Directly comparable customer mix and product portfolio.
- Insight Enterprises: Global IT solutions provider reselling servers, workstations, and components from Dell, HPE, and others to SMB and enterprise. Overlaps directly with Cloud Ninjas on hardware resale, configuration, and lifecycle services.
- SHI International: Large IT reseller offering servers, workstations, and infrastructure across Dell, HPE, and Supermicro with configuration and financing options. Comparable buyer segments and product breadth to Cloud Ninjas.
Broad incumbents
- Hewlett Packard Enterprise (HPE): OEM behind ProLiant servers featured heavily in Cloud Ninjas' catalog. Provides direct sales, financing, and support that compete with Cloud Ninjas' value-added reseller offering.
- Newegg: Large online retailer of PC components, servers, and workstations with SMB and prosumer reach. Overlaps with Cloud Ninjas in the e-commerce channel and component-level sales but with a broader, more consumer-leaning assortment.
- Dell Technologies: Primary OEM whose PowerEdge servers and Precision workstations Cloud Ninjas resells, supports, and upgrades. Competes indirectly by selling direct to the same SMB and enterprise customers with broader financing and services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cloud Ninjas social profiles
Digital presenceCloud Ninjas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloud Ninjas leadership team
Management profileNumber of profiles
Cloud Ninjas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloud Ninjas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloud Ninjas
What does Cloud Ninjas do?
Cloud Ninjas is a B2B hardware reseller that sells new and refurbished enterprise servers, custom-built AI and GPU workstations, and IT components (memory, SSDs, CPUs, NICs, storage) from Dell, HPE, Supermicro, Lenovo, ASUS, GIGABYTE, and ASRock Rack. It supports the full server lifecycle through build-to-order configuration, pre-shipment testing, asset recovery, hard drive sanitation, spare parts management, trade-in, and in-house financing (Capital Ninja).
Is Cloud Ninjas a public or private company?
Cloud Ninjas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cloud Ninjas founded?
Cloud Ninjas was founded in 2013. It employs 11 to 50 people.
Where is Cloud Ninjas based?
Cloud Ninjas is headquartered in Houston, United States, in the North America region.
How does Cloud Ninjas make money?
Five revenue lines are on record. New Enterprise Hardware Sales are the primary driver. The others are used/Refurbished Hardware Sales, server Memory & Component Upgrades, custom AI Workstation Sales and professional Services.
Who are Cloud Ninjas's main competitors?
Direct peers on record are Thinkmate, Exxact Corporation, Servers Direct, CDW Corporation, Connection (Connection Enterprise Solutions), Insight Enterprises and SHI International. Broad incumbents are Hewlett Packard Enterprise (HPE), Newegg and Dell Technologies.
Does Cloud Ninjas have an API?
No public API is recorded for Cloud Ninjas.
What industry is Cloud Ninjas in?
Cloud Ninjas's product category is Enterprise Server Hardware. Its primary akta.pro industry code is HDABADAA, Server Hardware Platforms (Rack/Tower/Blade), with a secondary code of HDACABAL, Server Appliances (Purpose-Built: Security, Backup, Analytics, etc.). Its NAICS code is 33411 and its SIC code is 5045.