ASRock Rack
ASRock Rack, a Pegatron subsidiary founded in 2013 in Taiwan, designs and sells GPU-dense AI servers, multi-node servers, and server motherboards supporting NVIDIA, AMD, and Arm silicon for AI, HPC, and cloud workloads, sold globally to enterprise customers, hyperscalers, and channel partners.
- Company typePrivate
- Founded2013
- HeadquartersNijmegen, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASRock Rack does
ASRock Rack Inc., founded in 2013 and headquartered in Taipei, Taiwan, is a subsidiary of Pegatron Corporation that designs and sells server hardware for cloud computing, AI, and high-performance computing workloads. The company's product portfolio spans GPU-dense AI servers (supporting NVIDIA HGX B200/B300, RTX PRO Blackwell, AMD Instinct, and Intel Data Center GPUs), all-flash NVMe storage servers, multi-node high-density servers, mainstream rack servers, workstations, and a broad motherboard lineup based on AMD EPYC, Intel Xeon 6, and Arm architectures. Its current generation targets emerging AI categories with validated platforms for NVIDIA Vera CPU (2UXGM-VERA2 for agentic AI), NVIDIA Rubin GPU systems, NVIDIA IGX Thor (2UXGI-Thor for Physical AI and robotics), and Arm AGI CPU (2OU2N-ARM OCP server). Proprietary integrations include ZutaCore waterless two-phase liquid cooling capable of 3,500W+ TDP, and a Server Management Utility supporting IPMI and DMTF Redfish API.
ASRock Rack generates revenue primarily through B2B hardware sales via direct enterprise engagement and a global channel of authorized distributors and resellers across 50+ countries in Asia, Europe, Americas, and Oceania, supplemented by wholly-owned subsidiaries in California and the Netherlands. Customer concentration is tilted toward large AI infrastructure deals — notably a ~$257.4M order from Datasection for 587 servers with 4,696 Nvidia B200 GPUs for a Bangkok data center, and named engagements with Meta Platforms (Arm AGI CPU) and OnMobile Global (India cloud gaming). Marketing relies on industry events (COMPUTEX, NVIDIA GTC, OCP Summit, MWC) and a multilingual digital presence. The company holds ISO 9001:2015 certification and, as of October 2025, is preparing for a public offering as Pegatron's server subsidiary.
ASRock Rack firmographics
Firmographics- Name
- ASRock Rack
- Legal name
- ASRock Rack Inc.
- Website
- https://asrockrack.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASRock Rack, a Pegatron subsidiary founded in 2013 in Taiwan, designs and sells GPU-dense AI servers, multi-node servers, and server motherboards supporting NVIDIA, AMD, and Arm silicon for AI, HPC, and cloud workloads, sold globally to enterprise customers, hyperscalers, and channel partners.
- Ownership category
- akta.pro rank
ASRock Rack industry classification
Industry- Product category
- Server Hardware for Cloud Computing and AI Data Centers
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Computer and Peripheral Equipment Manufacturing (33411), Computer Storage Device Manufacturing (334112)
- SIC
- Electronic Computers (3571), Computer Storage Devices (3572)
- akta.pro primary industry
- Server Hardware Platforms (Rack/Tower/Blade) (HDABADAA)
- akta.pro secondary industries
- Rack & Tower Servers (General-Purpose x86/ARM) (HDACABAA), Hyperconverged & Software-Defined Storage Appliances (HCI/SDS Hardware) (HDACACAJ)
Keywords
Where ASRock Rack is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
ASRock Rack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Server Hardware Sales: ASRock Rack generates revenue primarily through the sale of server systems, server motherboards, and accessories to enterprise customers, cloud providers, and through channel distribution networks worldwide.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
ASRock Rack product offering
Product offeringCore offering
ASRock Rack designs, manufactures, and sells server hardware for cloud computing, AI, and high-performance computing data centers. Its portfolio includes GPU-dense AI servers, multi-node servers, all-flash storage servers, mainstream rack servers, storage servers, workstations, server motherboards, OCP-compliant platforms, and server accessories, supporting AMD EPYC, Intel Xeon, NVIDIA, AMD Instinct, and Arm-based processors with the Server Management Utility for remote monitoring.
Product overview
ASRock Rack Inc., established in 2013 and headquartered in Taiwan, is a specialized provider of cloud computing server hardware. The product portfolio centers on AI GPU servers supporting NVIDIA, AMD, and Intel GPU platforms, complemented by all-flash storage servers, mainstream rack servers, multi-node high-density servers, storage servers, and workstations. The company offers server motherboards based on AMD EPYC (9005/9004/8005/8004/4005), Intel Xeon 6, and ARM architectures. Latest AI infrastructure includes systems powered by NVIDIA Vera CPU (2UXGM-VERA2) for agentic AI, NVIDIA IGX Thor (2UXGI-Thor) for Physical AI and robotics, and Arm AGI CPU platforms. The company also provides OCP-compliant servers and a comprehensive accessory lineup. Software offerings include the Server Management Utility for remote server monitoring via IPMI and Redfish API. ASRock Rack serves global markets through distribution partners across Asia, Europe, Americas, and Oceania.
Differentiator
Problem solved
Functional benefit
Products and services
- AI GPU Servers Highly scalable GPU-dense servers built for high-performance workloads including AI, HPC, deep learning, and data analytics, supporting NVIDIA HGX B200, H200, H100, RTX PRO series, AMD Instinct, and Intel GPUs.
- All-Flash Storage Servers Scalable, parallel computing GPU-dense servers designed to support a significant number of NVMe drives for HPC, CDN, and scenarios where speed, reliability, and low latency are essential.
- Mainstream Servers Extensive portfolio of general purpose, compute, and storage servers in 1U, 2U, or 4U form factors for diverse workloads from small business, virtualization, VDI, e-commerce to hyper-converged infrastructure.
- Multi-node Servers Exceptional compute density servers designed for high-density data center deployments, cloud computing, and web hosting applications.
- Storage Servers Scalable rack servers for general purpose storage and compute workloads in 1U, 2U, or 4U configurations.
- Workstations Professional workstations for enterprise and industrial AI applications with support for high-performance GPUs and multi-core processors.
- Server Motherboards Single and dual socket server motherboards with a wide range of form factor variations and platforms including AMD EPYC, AMD Ryzen, Intel Xeon, and ARM-based solutions.
- Workstation Motherboards Motherboards designed for professional workstation builds supporting Intel and AMD workstation processors.
- OCP (Open Compute Project) Servers Servers designed following Open Compute Project standards to enhance power efficiency, streamline rack integration, and promote sustainability.
- Datasection B200 GPU Infrastructure Deployment Large-scale AI computing infrastructure deployment of 587 ASRock Rack servers with 4,696 NVIDIA B200 GPUs (approximately $257.4 million) delivered to Datasection for a Bangkok, Thailand AI data center.
- AMD EPYC 8005/8004 Server Platforms Single-socket server platforms with AMD EPYC 8005 (Siena) and 8004 processors for space- and power-constrained environments, with 8 to 84 cores, 70W to 225W TDP, Zen 5 architecture, and up to 96 lanes of PCIe Gen 5 and CXL 2.0 connectivity for telco, edge, and cloud storage.
- AMD EPYC 4005 Server Platforms Entry-level server systems with AMD EPYC 4005 processors featuring 6 to 16 cores, 65W to 170W TDP, DDR5 memory up to 192GB, and 28 lanes of PCIe Gen 5 expandability.
- Intel Xeon 6 Server Platforms Server platforms supporting Intel Xeon 6 processors with E-cores for cloud-scale workloads and P-cores for compute-intensive AI applications, supporting Intel Xeon 6700P, 6500P, and 6700E series processors.
- Server Management Utility (SMU) Server management software that communicates with ASRock Rack servers over Ethernet for remote monitoring and control, based on BMC (AST2500/AST2600 controllers), IPMI, web services, and DMTF Redfish API.
- NVIDIA HGX B300 Server with ZutaCore Waterless Liquid Cooling ASRock Rack 4U16X-GNR2/ZC server with fully integrated ZutaCore waterless, two-phase direct-to-chip cooling technology for NVIDIA HGX B300 AI workloads, featuring 80% lower pumping power and capability to cool processors at 3,500W+ TDP.
- 2UXGM-VERA2 AI-Native System (NVIDIA Vera CPU) AI-native infrastructure system (2UXGM-VERA2) powered by NVIDIA Vera CPU, optimized for the era of agentic AI with rack-scale configurations delivering up to 45,000+ cores in liquid-cooled designs and claiming 50% faster execution for complex agentic and reinforcement learning workloads versus traditional CPU infrastructure.
- ARMD12M3 Motherboard and 2OU2N-ARM OCP Server (Arm AGI CPU) ARMD12M3 motherboard and 2OU2N-ARM OCP Server built around the Arm AGI CPU, ASRock Rack's first commercial system featuring Arm's first proprietary production silicon, designed for agentic AI infrastructure and OCP-compliant deployments.
- 2UXGI-Thor Platform (NVIDIA IGX Thor) ASRock Rack 2UXGI-Thor enterprise-ready platform built on NVIDIA IGX Thor, supporting Physical AI and autonomous robotics across industrial, healthcare, and manufacturing environments, including autonomous robotics and predictive maintenance.
- NVIDIA RTX PRO Servers Enterprise-grade servers featuring NVIDIA RTX PRO 6000 Blackwell, RTX PRO 5000 Blackwell, and RTX PRO 4000 Blackwell GPUs, designed to accelerate enterprise AI transformation across professional workloads.
Quantifiable outcome
- 50% faster execution for agentic AI workloads with NVIDIA Vera CPU compared to traditional CPU infrastructure
- +2 more outcomes
Companies that use ASRock Rack
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
ASRock Rack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
ASRock Rack partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered notable, core and major.
- OnMobile Global LtdnotableOnMobile deployed ASRock Rack GPU servers as part of their ONMO+ cloud gaming infrastructure in India, powering the service across TVs, laptops, tablets, and smartphones through Flipkart distribution.
- AMDcoreAMD processors power ASRock Rack servers including the AMD EPYC 8005/8004 series for edge and telco workloads, and AMD Instinct accelerators. ASRock Rack is one of the earliest partners providing motherboards for AMD EPYC 4005 server systems.
- DatasectionmajorJapanese technology company Datasection purchased 4,696 Nvidia B200 GPUs (587 servers) from ASRock Rack Corporation for approximately $257.4 million to be deployed in a data center in Bangkok, Thailand, with phased operations beginning July-August 2026.
- NVIDIAcoreASRock Rack announced its AI infrastructure portfolio at COMPUTEX 2026 featuring systems powered by NVIDIA Vera CPU and showcasing liquid-cooled AI server platforms integrated with NVIDIA HGX Rubin and RTX PRO technologies. The company is a system manufacturer building standalone Vera CPU systems available starting fall 2026.
- Arm HoldingscoreASRock Rack is one of the OEM/ODM partners building commercial systems featuring the Arm AGI CPU for agentic AI infrastructure. The company announced the ARMD12M3 motherboard and 2OU2N-ARM OCP server featuring the Arm AGI CPU.
- ZutaCorecoreZutaCore's waterless two-phase direct liquid cooling technology has been validated by ASRock Rack for the NVIDIA HGX B300 platform. ASRock Rack 4U16X-GNR2/ZC server features fully integrated ZutaCore cooling, and the companies showcase their partnership at OCP Global Summit.
- EGIL WingsnotableEGIL Wings committed to integrating ZutaCore's End-of-Row Coolant Distribution Units into their 15MW AI Vault platform, with ASRock Rack advancing sustainable AI data center platforms including the NVIDIA HGX B300 server in this ecosystem.
- DexteritynotableDexterity and ASRock Rack partnered to deliver Physical AI Supercomputers for superhumanoid edge intelligence, combining Dexterity's robotics expertise with ASRock Rack's enterprise AI server platforms.
- Open Compute Project (OCP)coreASRock Rack participates in the Open Compute Project with OCP-compliant server products and OCP member status, contributing to open standards for data center efficiency and rack integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ASRock Rack competitors and assessment
Company assessmentDirect peers
- Supermicro: Supermicro is the most direct competitor to ASRock Rack, offering GPU-dense AI servers (HGX H100/H200/B200/B300), multi-node platforms, storage servers, and server motherboards with similar multi-architecture (AMD, Intel, NVIDIA) support. It targets the same hyperscaler and AI data center customer base with comparable validated NVIDIA configurations.
- Wiwynn: Wiwynn is a Taiwanese ODM specializing in cloud-scale and AI server platforms for hyperscalers (notably Microsoft Azure). Like ASRock Rack, it focuses on OCP-compliant designs and high-density compute, making it a direct comparable in the AI/cloud server ODM space.
- Quanta Computer: Quanta is one of the world's largest server ODMs, producing AI servers, GPU-dense platforms, and storage systems for hyperscalers and tier-1 OEMs. As a fellow Taiwanese ODM with comparable product breadth, it competes directly with ASRock Rack for global server OEM/ODM share.
- Inventec: Inventec is a Taiwanese ODM producing AI servers, hyperscaler platforms, and storage systems with comparable NVIDIA HGX-class offerings. It competes directly with ASRock Rack for cloud and AI infrastructure ODM/OEM contracts.
- GIGABYTE: GIGABYTE's Giga Computing division produces GPU servers (including HGX B200/B300 platforms), rack servers, and server motherboards with similar multi-architecture support. As a fellow Taiwanese vendor with comparable AI server offerings, it competes directly with ASRock Rack.
Broad incumbents
- Hon Hai (Foxconn): Hon Hai is the world's largest electronics manufacturer and an emerging server OEM/ODM with growing AI server production capacity. As a much larger incumbent with broader manufacturing scale, it competes with ASRock Rack across both hyperscaler custom designs and branded server platforms.
- Dell Technologies: Dell's PowerEdge server portfolio includes GPU-dense AI servers (PowerEdge XE9680/XE8640 with HGX B200), mainstream rack servers, and storage platforms competing across ASRock Rack's full product range. As a tier-1 OEM, it competes for enterprise AI and cloud server deals where ASRock Rack also participates.
- Hewlett Packard Enterprise (HPE): HPE's ProLiant servers, Cray AI systems, and Alletra storage platforms compete directly with ASRock Rack in enterprise AI, HPC, and storage server segments. As a tier-1 OEM with broad enterprise relationships, it overlaps with ASRock Rack's customer segments.
- Lenovo: Lenovo's ThinkSystem and ThinkEdge server lines cover AI GPU servers, multi-node platforms, and storage — overlapping significantly with ASRock Rack's product portfolio and competing for similar enterprise and cloud customers globally.
- ASUS: ASUS's server and workstation division (ASUS Server) offers GPU servers, rack servers, and server motherboards targeting AI/HPC and enterprise workloads. As a broader PC and components incumbent extending into servers, it overlaps with ASRock Rack's portfolio across multiple segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ASRock Rack social profiles
Digital presenceASRock Rack compliance and trust
Trust signalCompliance1 record
ASRock Rack financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASRock Rack leadership team
Management profileNumber of profiles
ASRock Rack subsidiaries and ownership
Company hierarchySubsidiaries2 records
ASRock Rack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASRock Rack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASRock Rack
What does ASRock Rack do?
ASRock Rack designs, manufactures, and sells server hardware for cloud computing, AI, and high-performance computing data centers. Its portfolio includes GPU-dense AI servers, multi-node servers, all-flash storage servers, mainstream rack servers, storage servers, workstations, server motherboards, OCP-compliant platforms, and server accessories, supporting AMD EPYC, Intel Xeon, NVIDIA, AMD Instinct, and Arm-based processors with the Server Management Utility for remote monitoring.
Is ASRock Rack a public or private company?
ASRock Rack is a private company. It is classified as corporate owned and is currently operating.
When was ASRock Rack founded?
ASRock Rack was founded in 2013. It employs 51 to 100 people.
Where is ASRock Rack based?
ASRock Rack is headquartered in Nijmegen, Netherlands, in the Europe region.
How does ASRock Rack make money?
One revenue line is on record: server Hardware Sales.
Who are ASRock Rack's main competitors?
Direct peers on record are Supermicro, Wiwynn, Quanta Computer, Inventec and GIGABYTE. Broad incumbents are Hon Hai (Foxconn), Dell Technologies, Hewlett Packard Enterprise (HPE), Lenovo and ASUS.
Does ASRock Rack have an API?
No public API is recorded for ASRock Rack.
What industry is ASRock Rack in?
ASRock Rack's product category is Server Hardware for Cloud Computing and AI Data Centers. Its primary akta.pro industry code is HDABADAA, Server Hardware Platforms (Rack/Tower/Blade), with a secondary code of HDACABAA, Rack & Tower Servers (General-Purpose x86/ARM). Its NAICS code is 3341 and its SIC code is 3571.