Nancy Packes
Nancy Packes Inc is a privately held NYC-based B2B consulting firm advising residential real estate developers on design, marketing, and leasing of new developments across the five boroughs. It also licenses proprietary Pipeline and Transactions databases covering NYC residential market activity.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nancy Packes does
Nancy Packes Inc is a privately held, New York-based B2B consulting firm founded in 1998 (rebranded under current entity in 2009) that advises residential real estate developers across the design, marketing, and leasing phases of new developments in the five boroughs of New York City. The firm works with developers from site acquisition through lease-up or sell-out, providing design consultation on unit mix, layouts, amenities, and finishes, then executing full marketing campaigns and on-site exclusive sales or rental brokerage. Its leadership team is led by founder Nancy Packes (President), supported by Seth Rosner (Managing Director, 20+ years tenure), Anthony Cekay (VP Marketing and Leasing), and Abraham Cook (Director of Research).
The company's core technology consists of two proprietary databases launched as sub-brand 'Nancy Packes Data Services': the Pipeline Database (2015), covering all residential developments with 4+ units planned or under construction in NYC, with approximately 60 filter fields and white-labeled by most major New Development Brokerage Companies; and the Transactions Database (2018), covering rentals, co-ops, and condominiums with accurate gross/net rent and concession data, including over 179,000 condominium transactions unavailable in any public database. The firm also publishes proprietary research studies on NYC market dynamics.
Revenue is generated through four streams: (1) development consulting on site acquisition and design, (2) full marketing and on-site sales/leasing execution as exclusive brokerage, (3) licensing of the proprietary Pipeline and Transactions Databases to brokerage companies, banks, developers, and investors (some white-labeled), and (4) independent market research studies. Pricing is quote-based and not publicly disclosed. The firm maintains relationships with an enterprise client base of major NYC developers including LCOR, Witkoff, Alloy, Brodsky, Douglaston Development, Stonehenge, and DelShah, with a cumulative portfolio of 133 buildings and 43,888 units over 25+ years.
Nancy Packes firmographics
Firmographics- Name
- Nancy Packes
- Legal name
- Nancy Packes Inc.
- Website
- https://nancypackesinc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nancy Packes Inc is a privately held NYC-based B2B consulting firm advising residential real estate developers on design, marketing, and leasing of new developments across the five boroughs. It also licenses proprietary Pipeline and Transactions databases covering NYC residential market activity.
- Ownership category
- akta.pro rank
Nancy Packes industry classification
Industry- Product category
- Real Estate Development Consulting
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Directory and Mailing List Publishers (51314)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Miscellaneous Publishing (2741)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Nancy Packes is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nancy Packes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Development Consulting Services: Consultation on site acquisition, design development, optimal mix and sizes of units, amenities and finishes. Services begin at point of site acquisition through to sale/lease-out completion.
- Marketing and Sales/Leasing Services: On-site sales and rental exclusive brokerage. Creating marketing materials including website, brochure, floor plans, advertising campaign, collateral materials, sales/leasing office and model homes.
- Database Licensing: Licensing proprietary Pipeline and Transactions Databases to major real estate companies, banks, developers, and investors. White labeled for brokerage companies.
- Research Studies: Independent research on rental and sale markets, rental reports on Manhattan market, studies for acquisitions, underwriting and asset sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nancy Packes product offering
Product offeringCore offering
Nancy Packes Inc provides B2B consulting services to residential developers covering site acquisition analysis, design development, optimal unit mix and finishes, marketing campaign creation, and on-site sales or rental exclusive brokerage. The firm also licenses proprietary Pipeline and Transactions Databases covering all five boroughs of New York City to real estate companies, banks, developers, and investors, and publishes independent market research reports.
Product overview
Nancy Packes Inc is a real estate marketing consultancy providing a unified service offering that combines proprietary data products with consulting services. The core portfolio consists of two proprietary databases (Pipeline Database and Transactions Database) that are licensed to major real estate companies, combined with design consultation, marketing, and leasing services for residential developers. The company serves the New York City residential market across Manhattan, Brooklyn, and Queens.
Differentiator
Problem solved
Functional benefit
Brands
- Nancy Packes Data Services: Proprietary database services including Pipeline Database (launched 2015) and Transactions Database (launched 2018) covering residential developments in NYC.
Products and services
- Pipeline Database A proprietary real estate database launched in 2015 covering all residential developments with 4 or more units planned or under construction in New York City's five boroughs. Contains approximately 60 filter fields, ACRIS transfer history, zoning information, and links to published articles. Licensed white-label by most major New Development Brokerage Companies.
- Transactions Database A proprietary database launched in 2018 covering residential transactions (rentals, co-ops, condominiums) with 4 or more units in New York City's five boroughs. Features accurate gross/net rent reporting, concession data, and over 179,000 condominium transactions not available in any public database. Licensed by prominent residential development companies.
- Design Consultation Services B2B consulting services advising residential developers on optimal unit mix, sizes, layouts, amenities, and finishes to maximize lease-up or sellout pricing. Work begins at site acquisition and continues through design development.
- Marketing and Sales/Leasing Services Full-service on-site sales and rental exclusive brokerage for new residential developments. Includes project identity establishment, website creation, advertising campaigns, collateral materials, sales/leasing office setup, and model home creation.
- Proprietary Research Studies Independent market research reports analyzing rental and sales market trends, including published studies such as 'Unintended Consequences', 'Homeward Bound', 'The Great Migration Report', 'A Tale Of Two Cycles', and a Long Island City Study. Provides independent rental and sale market analysis, acquisition underwriting, and asset sale studies.
Quantifiable outcome
- Green Street Group achieved record-setting rents and full occupancy at 24-unit Brooklyn multifamily development
- +1 more outcomes
Companies that use Nancy Packes
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Nancy Packes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nancy Packes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered notable.
- Cooper SquarenotableNancy Packes and Cooper Square collaborated on new developments. This partnership involved working together on residential development projects in New York.
- Citi HabitatsnotableNancy Packes partnered with Citi Habitats to handle leasing up for Forest City's 8 Spruce Street (formerly known as Beekman Tower, designed by Frank Gehry). This was a major new development leasing project in Manhattan.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Nancy Packes competitors and assessment
Company assessmentBroad incumbents
- CoStar Group: Dominant CRE data, analytics, and marketplace platform. Adjacent comparable on the data/analytics side; represents the type of scaled incumbent whose expansion into NYC residential could compete with the Pipeline and Transactions Databases over time.
- Yardi Matrix: Large-scale CRE data and analytics platform covering multifamily, including NYC new construction. Comparable as a CRE data vendor but at far broader scale and scope than Nancy Packes Data Services' NYC-only footprint.
- Halstead / Howard Hanna New Development: NYC residential brokerage (now part of Howard Hanna) with active new-development marketing practice. Comparable overlap with developer clients and integrated marketing/leasing service model.
- Compass New Development: National residential brokerage with a substantial NYC new-development marketing arm. Larger scale and broader geographic reach but overlapping service line for developer clients in the five boroughs.
Emerging players
- PropertyShark (Yardi): NYC-focused property data platform with deep ACRIS, DOB, and zoning records—directly competitive with portions of the Pipeline Database. Compares on data licensing to real estate professionals, similar buyer profile.
- CityRealty: NYC-focused residential real estate data and marketing platform covering new development pipeline, condo listings, and market analytics. Partial overlap with Nancy Packes Data Services' database and research offerings.
Direct peers
- The Marketing Directors: Long-standing NYC on-site new development leasing and marketing firm with similar developer-client base (including Forest City, Extell). Direct competitor for exclusive on-site sales and rental mandates on Manhattan and Brooklyn new developments.
- Corcoran Sunshine Marketing Group: Specialized new-development marketing division of The Corcoran Group serving NYC developers. Provides design consultation, marketing, and on-site sales comparable to Nancy Packes' integrated offering, often competing head-to-head on the same mandates.
- Brown Harris Stevens Development Marketing: Historical partner entity of Nancy Packes (she ran BHSPM from 2005-2009). Now operates as the development marketing arm of Brown Harris Stevens; competes directly on-site sales and rental exclusive brokerage mandates across NYC.
- Douglas Elliman Development Marketing: Major NYC brokerage with dedicated new-development marketing division (formerly known as Prudential Douglas Elliman). Competes for the same exclusive on-site sales and rental mandates from NYC residential developers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nancy Packes social profiles
Digital presenceNancy Packes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nancy Packes leadership team
Management profileNumber of profiles
Profiles4 records
Nancy Packes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nancy Packes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nancy Packes
What does Nancy Packes do?
Nancy Packes Inc provides B2B consulting services to residential developers covering site acquisition analysis, design development, optimal unit mix and finishes, marketing campaign creation, and on-site sales or rental exclusive brokerage. The firm also licenses proprietary Pipeline and Transactions Databases covering all five boroughs of New York City to real estate companies, banks, developers, and investors, and publishes independent market research reports.
Is Nancy Packes a public or private company?
Nancy Packes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nancy Packes founded?
Nancy Packes was founded in 2009. It employs 11 to 50 people.
Where is Nancy Packes based?
Nancy Packes is headquartered in New York, United States, in the North America region.
How does Nancy Packes make money?
Four revenue lines are on record. Development Consulting Services are the primary driver. The others are marketing and Sales/Leasing Services, database Licensing and research Studies.
Who are Nancy Packes's main competitors?
Broad incumbents on record are CoStar Group, Yardi Matrix, Halstead / Howard Hanna New Development and Compass New Development. Emerging players are PropertyShark (Yardi) and CityRealty. Direct peers are The Marketing Directors, Corcoran Sunshine Marketing Group, Brown Harris Stevens Development Marketing and Douglas Elliman Development Marketing.
Does Nancy Packes have an API?
No public API is recorded for Nancy Packes.
What industry is Nancy Packes in?
Nancy Packes's product category is Real Estate Development Consulting. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 5312 and its SIC code is 6531.