Tennessee Homemade Wines

What Tennessee Homemade Wines does

Tennessee Homemade Wines is a privately held, family-owned Tennessee winery founded in 2014 that produces Southern sweet wines from locally sourced Appalachian fruits (blackberries, strawberries, peaches, apples, blueberries, muscadine grapes) using family recipes. The company operates two retail locations — a flagship on the Gatlinburg Strip (643 Parkway) and a second site at the Tanger Outlet Mall in Sevierville (1645 Parkway) — and produces over a dozen core wine flavors plus a rotating Experimental Series of seasonal and limited releases. The portfolio also includes wine slush mixes, mulling spices, and hot chocolate mix as add-on SKUs, and the company co-markets hard ciders through a sister-company relationship with Tennessee Cider Company, including a shared e-commerce cart.

The business model is direct-to-consumer and tourism-anchored, leveraging foot traffic at the two retail locations in the Great Smoky Mountains corridor (the most visited U.S. national park with 12M+ annual visitors). Acquisition is driven by complimentary daily wine tastings with no reservation required, supplemented by a $5 VIP tasting upsell, merchandise, and the Gatlinburg Wine Trail passport ($10 for five winery/cidery stops). Recurring revenue is generated by the Wine Club subscription, which ships quarterly to 40+ U.S. states with up to 25% discounts and free shipping; retention is supported by the VineIQ loyalty rewards platform. Marketing channels include an SEO-driven blog with extensive Smoky Mountain area content, organic social (Facebook, Instagram, YouTube), and local search targeting visitors researching Gatlinburg and Sevierville activities.

The customer base comprises four segments: Smoky Mountain tourists and visitors (primary), wine enthusiasts and Wine Club members, group events and celebrations (bachelorette parties, birthdays, reunions), and local residents/repeat visitors. Tennessee Homemade Wines holds Yelp's "#1 Winery in Tennessee" recognition and a 2023 TripAdvisor Travelers' Choice Award, with all production localized in Gatlinburg and no documented institutional investment, parent company, or public-market activity.

Name

Tennessee Homemade Wines

Legal name

Tennessee Homemade Wines

Website

https://tnhomemadewines.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Tennessee Homemade Wines is a family-owned Tennessee winery producing Southern sweet wines from local Appalachian fruits. The company operates two retail locations in Gatlinburg and Sevierville, a Wine Club subscription shipping to 40+ U.S. states, and a founding membership in the Gatlinburg Wine Trail consortium.

Ownership category

akta.pro rank

Product category

Craft Winery / Wine Production

NAICS

Wineries (312130), Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Fruit wine production
• Sweet wine varieties
• Winery retail
• Wine subscription
• Wine tasting experience

Headquarters

HQ city

Gatlinburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Sale of bottled wines and ciders directly to consumers at winery locations and through e-commerce. All wines are produced locally in Gatlinburg. The company offers over a dozen wine flavors plus hard ciders from sister company Tennessee Cider Co.
2. Wine Club Subscription: Quarterly wine shipments delivered to club members' homes with discounts up to 25% off retail pricing. Members also receive early access to new flavors and free shipping benefits. Ships to the vast majority of states (40+ states mentioned).
3. VIP Tasting Fees: $5 VIP tasting experience that allows customers to sample all wines on tap plus a wine slushie, providing an upsell from the free basic tasting.
4. Merchandise and Accessories: Sale of merchandise including hats, mulling spices, wine slush mixes, and hot chocolate mixes for at-home use.
5. Gatlinburg Wine Trail Passports: $10 per person tasting experience covering all five stops on the Gatlinburg Wine Trail, normally worth $25 in total tastings. Creates group tourism revenue and cross-promotion for member wineries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tennessee Homemade Wines is a craft winery that produces and sells Southern-style sweet wines made from locally sourced Appalachian fruits through two retail tasting rooms in Gatlinburg and Sevierville, Tennessee, plus an online store and a recurring Wine Club subscription. The portfolio includes a core sweet wine lineup, a rotating Experimental Series, wine slush mixes, mulling spices, hot chocolate mixes, and canned wines launched in 2024.

Product overview

Tennessee Homemade Wines is a family-owned Tennessee winery offering Southern sweet wines crafted from local Appalachian fruits and recipes rooted in family tradition since 2014. The company operates two physical winery locations in Gatlinburg and Sevierville, Tennessee, producing over a dozen core wine varieties alongside a rotating Experimental Series of seasonal and unique flavor releases. Beyond bottled wines, the product portfolio includes Wine Club Membership for quarterly home deliveries, Wine Slush Mixes and Mulling Spices for at-home beverage preparation, and Hot Chocolate Mixes for seasonal offerings. The company shares an integrated e-commerce platform with sister company Tennessee Cider Co., allowing cross-brand shopping from a single cart. All wines are produced locally in Gatlinburg and distributed through both physical locations and online ordering with shipping to most US states.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Sweet Wine Collection Flagship lineup of Southern-style sweet wines made from locally sourced Appalachian fruits, sold by the bottle at both retail locations and online; targeted at sweet-wine drinkers, tourists, and gift purchasers.
• Experimental Series Seasonal, limited-release wines produced in small batches using the winery's family-style winemaking approach, including a Winter Harvest ice-style wine; targeted at Wine Club members and tasting-room visitors seeking novel flavors.
• Canned Wines Packaged canned-wine line launched in 2024, extending the sweet-wine range into single-serving, portable formats for outdoor and on-the-go consumption; sold at retail locations and online.
• Wine Slush Mixes Dehydrated wine slush mixes that allow customers to prepare wine-based frozen drinks at home; targeted at gift purchasers and home entertainers.
• Mulling Spices Packaged mulling spice blends sold for use with the winery's wines and cider; targeted at home entertainers and gift purchasers in the fall and winter seasons.
• Hot Chocolate Mix Hot chocolate mix offered as a non-alcoholic companion product alongside the wine lineup; targeted at gift purchasers and families visiting the tasting rooms.
• Wine Club Subscription Quarterly subscription of four bottles of core, seasonal, and Experimental Series wines shipped directly to the customer's home at up to 25% off, with complimentary glassware and free shipping on multi-bottle orders; targeted at U.S. consumers who want recurring access to Tennessee Homemade Wines at a member price.
• VIP Wine Tasting Experience Paid guided wine tasting experience priced at $5 per guest, offered as an upgrade over the complimentary standard tasting; targeted at tasting-room visitors seeking a deeper guided experience.
• Gatlinburg Wine Trail Passport Cross-promotional passport program priced at $10 per person enabling tastings at multiple partner wineries across Gatlinburg, sold jointly with other area wineries; targeted at tourists wanting to explore multiple wineries in a single trip.

Quantifiable outcome

• Voted #1 Winery in Tennessee by Yelp community
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Tennessee Cider CompanyflagshipStrategic or Co-development PartnerSister company sharing a seamless shopping cart experience across both websites. Tennessee Cider Company is Gatlinburg's original hard cidery, located at 611 Parkway (just a few doors down from Tennessee Homemade Wines in Gatlinburg) and shares the Sevierville Tanger Outlet location. Both companies cross-promote and sell each other's products, creating a complementary beverage portfolio of wines and hard ciders. Management and brand positioning appear unified under shared ownership.
• Smokin' BanjocoreStrategic or Co-development PartnerPart of the Gatlinburg Wine Trail consortium. Located at 631 Parkway, Gatlinburg, TN. Offers wines, sparkling wines, and hard ciders with creative bold flavors. One of five stops on the self-guided wine trail experience.
• Old Mountain Wine CompanycoreStrategic or Co-development PartnerPart of the Gatlinburg Wine Trail consortium. Located at 1133 Parkway near the entrance to Great Smoky Mountains National Park. Offers wines, hard ciders, meads, fortified wines, outdoor seating, and firepits. One of five stops on the self-guided wine trail experience.
• Great Smoky Mountains National ParkminorGTM or Marketing PartnerThe winery benefits from proximity to America's most visited national park with over 12 million annual visitors. Marketing leverages the park's tourism draw. No formal partnership structure mentioned, but the national park is central to the company's tourism-based business model.
• Gatlinburg Wine TrailcoreStrategic or Co-development PartnerTennessee Homemade Wines is a founding/proud member of the Gatlinburg Wine Trail, a consortium of 5 wineries and cideries offering a self-guided tasting experience for $10. The trail includes THW Gatlinburg, THW Sevierville, Tennessee Cider Company, Smokin' Banjo, and Old Mountain Wine Company. Passport holders collect stamps and earn a free gift upon completion.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ole Smoky Distillery: Headquartered in Gatlinburg/Pigeon Forge, Ole Smoky is the dominant tourist-distillery operator in the Smoky Mountains. Directly comparable because it sells a locally-made spirit product line to the same tourist foot traffic through owned retail locations and tasting experiences in the same geography.
• Smokin' Banjo Brewing: Gatlinburg craft beverage producer and co-member of the Gatlinburg Wine Trail. Comparable because it serves the same Smoky Mountain tourist customer with on-site tastings, creative flavor profiles, and a downtown Gatlinburg retail presence.
• Old Mountain Wine Company: Gatlinburg winery and co-member of the Gatlinburg Wine Trail. Comparable because it produces and sells fruit-forward and traditional wines from a tourist-area retail location with tasting experiences, sharing the same primary customer and distribution footprint.
• Sugarlands Distilling Company: Gatlinburg-based craft distillery operating tasting rooms and a downtown retail store. Directly competes for Smoky Mountain tourist spend with a similar experiential, free-tasting business model anchored on locally-made craft beverages.
• Tennessee Cider Company: Sister brand and founding Gatlinburg Wine Trail member producing hard ciders with shared retail locations and e-commerce platform. Comparable because it operates under the same ownership, sells adjacent craft beverage products to the same tourist customer, and shares a unified digital storefront.

Regional players

• Mountain Valley Winery: Hayesville, NC regional winery with tasting room and on-site retail. Comparable because it operates a similar small-batch, fruit-forward wine business targeting regional tourism with tasting-room-led acquisition.
• Apple Barn Winery: Sevierville-based fruit winery operating within the Apple Barn complex. Comparable because it sells locally-made fruit wines to Smoky Mountain tourists through a destination retail experience, though tied to a broader farm/orchard attraction.
• Hillside Winery: Sevierville-area winery producing fruit wines in the Smoky Mountain region. Comparable because it operates a similar fruit-wine production model targeting the same regional tourist base, though it competes in a slightly different Sevierville sub-market.
• Stonehaus Winery: Crossville, TN family-owned winery with tasting room and small-batch production. Comparable because it operates a comparable small-footprint, family-owned, tasting-led regional winery model within Tennessee.

Others

• NASCAR SpeedPark Smoky Mountains: Gatlinburg tourist attraction operator. Included as an adjacent ecosystem peer because it drives incremental tourist foot traffic into the Parkway corridor where THW is located, sharing the same underlying tourism-spend customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrCggblhoa5pQrVWFIAn3zQ
• Facebookfacebook.com/Tennesseehomemadewines
• Instagraminstagram.com/tennesseehomemadewines
• Xx.com/tnhomemadewines
• LinkedInlinkedin.com/company/tennessee-homemade-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee Homemade Wines