Tennessee Cider Co

What Tennessee Cider Co does

Tennessee Cider Company is a privately-held craft hard cidery founded in 2019 and headquartered in Gatlinburg, Tennessee. It operates as the first hard cider producer in the Gatlinburg market, with two physical retail locations — the original cidery on the Gatlinburg Parkway Strip and a combined tasting room with sister brand Tennessee Homemade Wines inside Tanger Outlets in Sevierville. The company produces small-batch hard ciders using locally sourced fruits and Appalachian-inspired recipes, offering more than a dozen year-round flavors (Golden Apple, Peach, Blueberry, Strawberry, Pineapple, Watermelon, Caramel Apple, Cider Donut, Hard Tea, and seasonal varieties) sold in 750ml bottles at $21.99.

The business model is direct-to-consumer and centered on tourist foot traffic, with complimentary daily tastings, $5-$7 VIP tastings, and participation in the Gatlinburg Wine Trail ($10 passport across five stops). Recurring revenue is generated through The Club, a four-tier quarterly subscription (Bronze at 2 bottles/$42+, Silver at 4/$79+, Gold at 6/$111+, Platinum at 12/$207+) with 10-25% member discounts and free shipping on Silver and above, plus an e-commerce storefront shipping to most US states. Add-on products include slush mixes, mulling spices, growlers, and branded apparel.

The company operates within a broader sister-brand ecosystem that includes Tennessee Homemade Wines, Smokin' Banjo, and Old Mountain Wine Company, sharing a unified shopping cart and participating in the Gatlinburg Wine Trail. Customer segments are predominantly Smoky Mountains tourists, with secondary segments of remote enthusiasts served via subscription, couples on romantic getaways, and event/wedding planners. Distribution is concentrated on the Smoky Mountains tourism corridor with no disclosed wholesale or enterprise channel.

Name

Tennessee Cider Co

Legal name

Tennessee Homemade Wines

Website

https://tncidercompany.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tennessee Cider Company is a privately-held craft hard cidery in Gatlinburg, Tennessee, producing small-batch Appalachian-inspired ciders across two tourist retail locations and a national subscription club, serving Smoky Mountains visitors and remote enthusiasts.

Ownership category

akta.pro rank

Product category

Craft Hard Cider

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Cider & Perry Production (AFAFAAAD)

akta.pro secondary industries

Cider & Perry Producers & Brands (CRADAIAE), Cideries & Meadery Tasting Rooms (THAFALAI)

Keywords

• Craft hard cider
• Small-batch cider
• Cider subscription club
• Smoky mountain cider
• Fruit hard cider

Headquarters

HQ city

Gatlinburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Bottle Sales: Retail sales of 750ml bottles of hard cider at $21.99 per bottle, available at both Gatlinburg and Sevierville locations, plus online shop with shipping to most US states.
2. The Club Subscription: Quarterly subscription shipments (February, May, August, November) with four membership tiers (Bronze through Platinum) offering 2-12 bottles per shipment with increasing discounts (10%-25%) and free shipping on higher tiers.
3. Tasting Fees: Complimentary daily tastings (3 ciders) and $5 VIP unlimited tastings at both locations. Gatlinburg Wine Trail passport costs $10 per person.
4. Merchandise & Accessories: Slush mixes, mulling spices, growlers, and branded apparel including T-shirts, hats, and hoodies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tennessee Cider Company is a craft hard cidery that produces and sells small-batch hard ciders in a variety of fruit-based flavors, including Apple, Peach, Strawberry, Blueberry, Pineapple, Watermelon, Caramel Apple, Cider Donut, and Hard Tea. The products are sold at retail tasting rooms in Gatlinburg and Sevierville, Tennessee, through an online shop shipping to most US states, and via The Club quarterly subscription, with attendance driven in part by the Gatlinburg Wine Trail passport program.

Product overview

Tennessee Cider Company is Gatlinburg's original hard cidery (established 2019), producing small-batch hard ciders locally in the Smoky Mountains. The company offers a portfolio of over a dozen year-round hard cider flavors including Golden Apple, Peach, Blueberry, Strawberry, Pineapple, Watermelon, Caramel Apple, Cider Donut, Hard Tea, and seasonal varieties. The product ecosystem includes: (1) Core hard cider products sold in 750ML bottles at $21.99, (2) The Club subscription service for quarterly home deliveries with Bronze/Silver/Gold/Platinum tiers, (3) Slush mixes, mulling spices, growlers, and branded apparel as add-on accessories, and (4) Integration with sister brands Tennessee Homemade Wines, Smokin' Banjo, and Old Mountain Wine Company through the Gatlinburg Wine Trail and unified shopping cart. The company operates two physical locations in Gatlinburg and Sevierville (Tanger Outlets) with complimentary daily tastings.

Differentiator

Problem solved

Functional benefit

Products and services

• Peach Hard Cider Tree-ripened peach hard cider with Southern charm; light in color with bold flavor and a clean finish; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Golden Apple Hard Cider Crisp, fruit-forward hard cider made from Golden Delicious apples with a smooth, balanced flavor; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Blueberry Hard Cider Blueberry-forward hard cider with apple and spice highlights; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Strawberry Hard Cider Strawberry-forward hard cider, light in color and balanced between fresh and sweet; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Pineapple Hard Cider Tropical pineapple hard cider with a crisp apple base, blended for an exotic flavor profile; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Watermelon Hard Cider Candied-sweet hard cider with watermelon flavor notes; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Hard Tea Cider Sweet tea flavored hard cider at 6.5% ABV; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Caramel Apple Hard Cider Sweet crisp apple cider blended with caramel notes at 6.9% ABV, evocative of a caramel apple sucker; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Cider Donut Hard Cider Cinnamon-sugar donut inspired hard cider at 6.9% ABV; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Strawberry Lemonade Hard Cider Strawberry and lemon-zest flavored hard cider at 6.9% ABV with sweet strawberry and lemon tart notes; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Sweet Heat Hard Cider Sweet and spicy cider blended with raspberry juice and a proprietary pepper blend at 6.5% ABV; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• Transfusion Hard Cider Grape and ginger hard cider with a touch of lime at 6.5% ABV; sold in 750ml bottles to consumers at tasting rooms, online, and via The Club subscription.
• The Club Subscription Quarterly subscription service delivering hard ciders (and sister-brand wines) to members across most US states, with four tiers (Bronze 2 bottles / 10% off, Silver 4 bottles / 15% off + free shipping, Gold 6 bottles / 20% off + free shipping, Platinum 12 bottles / 25% off + free shipping) and pricing from $42+ to $207+ per shipment.
• Slush Mixes Ready-to-freeze drink mixes that customers combine with cider and water for seasonal slushie-style drinks; sold at cidery locations and online.
• Mulling Spices Seasonal spice blends for preparing mulled hard cider at home during cooler months; sold at cidery locations and online.
• Growlers Take-home fresh cider containers (growlers) filled at the cidery locations for off-premise consumption.
• Apparel and Merchandise Branded merchandise including T-shirts, hats, and hoodies sold at cidery locations and online to support brand affinity among consumers.
• VIP Tasting Experience Paid in-person VIP tasting ($5) offering unlimited samples of every cider on tap plus a slushie or mulled hard cider sample at the Gatlinburg and Sevierville locations; also includes complimentary daily tastings of three ciders.

Quantifiable outcome

• Free gift upon completing all 5 Gatlinburg Wine Trail stops
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tennessee Homemade WinescoreStrategic or Co-development PartnerSister company under the same ownership. Tennessee Cider Company and Tennessee Homemade Wines share a combined tasting room location in Sevierville at Tanger Outlets. Both companies participate in the Gatlinburg Wine Trail and offer unified shopping cart across sister brand websites.
• Smokin' BanjocoreStrategic or Co-development PartnerPartner winery/cidery on the Gatlinburg Wine Trail. Located within walking distance on the Gatlinburg Parkway. Products (including wines and ciders) cross-referenced on Tennessee Cider Company website with unified shopping cart capability.
• Old Mountain Wine CompanycoreStrategic or Co-development PartnerPartner winery/cidery on the Gatlinburg Wine Trail. Products available through unified shopping cart alongside Tennessee Cider Company offerings.
• Gatlinburg Wine TrailcoreGTM or Marketing PartnerSelf-guided tasting trail featuring 5 local wineries and cideries. Tennessee Cider Company is a featured stop. $10 passport valid for 7 days across all locations, with free gift upon completion.
• Greenbrier Bee CompanyminorOthersLocal honey supplier in nearby Pittman Center, Tennessee. Provides honey for mead production including Honey Mango Mead.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ciderboys: Wisconsin-based craft hard cider producer with an extensive flavor lineup (including seasonal varieties) and broad US distribution. Comparable flavor innovation strategy to Tennessee Cider Company.
• Bold Rock Hard Cider: One of the largest craft hard cider producers in the US, operating taprooms and a multi-flavor product line in similar style to Tennessee Cider Company. Both target craft beverage consumers with regionally-inspired flavors and DTC tasting room experiences.
• Tennessee Homemade Wines: Sister company under shared ownership, co-located with Tennessee Cider Company at the Sevierville Tanger Outlets location and a fellow Gatlinburg Wine Trail stop. Operates the same DTC tasting room model with sweet fruit wines.
• Austin Eastciders: Texas-based craft hard cider producer with a broad flavor portfolio and DTC tasting room model. Comparable in flavor innovation strategy and craft positioning to Tennessee Cider Company.
• 2 Towns Ciderhouse: Oregon craft cidery producing a wide range of fruit-forward and experimental ciders with a taproom and national distribution. Closely comparable product breadth and craft positioning to Tennessee Cider Company.
• Reverend Nat's Hard Cider: Portland, Oregon craft cidery with a tasting room and innovative/experimental flavor profiles (including hopped and tea-infused ciders). Comparable flavor experimentation approach to Tennessee Cider Company's Hard Tea and Cider Donut releases.
• Stowe Cider: Vermont craft cidery operating a flagship tasting room in a tourist destination. Directly comparable DTC tasting room model and tourist-geographic concentration to Tennessee Cider Company.
• Schilling Hard Cider: Pacific Northwest craft cidery with a tasting room, broad flavor portfolio, and national distribution. Comparable in scale, DTC strategy, and craft positioning to Tennessee Cider Company.

Regional players

• Gatlinburg Wine Trail: Self-guided tasting passport program in Gatlinburg that bundles Tennessee Cider Company with sister wineries (Tennessee Homemade Wines, Smokin' Banjo, Old Mountain Wine Company). A direct ecosystem partner rather than competitor, but relevant for benchmarking regional DTC tourism strategy.

Broad incumbents

• Angry Orchard: The largest US hard cider brand, owned by Boston Beer Company. Operates a taproom in New York's Hudson Valley and competes directly with craft cideries across flavor innovation and DTC tasting experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cider_tennessee
• Facebookfacebook.com/tennesseecidercompany
• Instagraminstagram.com/tennesseecidercompany
• LinkedInlinkedin.com/company/tennessee-cider-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee Cider Co