Zbroz Racing
Zbroz Racing is a family-owned manufacturer of aftermarket performance suspension and chassis components (EXIT Shocks, A-arms, radius rods, lift kits) for UTVs, snowmobiles, and snowbikes, founded in 1998 in Logan, Utah, selling direct-to-consumer online and through an authorized dealer network.
- Company typePrivate
- Founded1998
- HeadquartersOgden, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zbroz Racing does
Zbroz Racing is a privately held, family-owned manufacturer of aftermarket performance suspension and chassis components for powersports vehicles, founded in 1998 in Logan, Utah, by four Zollinger brothers (Lance, Ryan, Anthony, and Nathan). The company began as an RMSHA race team before transitioning into product development, with founders doubling as engineers and test drivers. The core product portfolio centers on the proprietary EXIT Shocks brand (developed since 1999) and an extensive catalog of vehicle-specific components including A-arms, radius rods, trailing arms, lift kits, limit straps, spring kits, and bumpers covering Polaris, Can-Am, Ski-Doo, Arctic Cat, Yamaha, Honda, Kawasaki, and CFMOTO platforms across UTV, snowmobile, and snowbike categories.
The technical differentiation rests on race-proven engineering developed through direct competitor feedback, in-house USA manufacturing, and proprietary features such as tool-free compression adjustability on X1/X2 series shocks, swaged DOM steel trailing arms with no weld seams, and billet aluminum I-beam radius rods with camber adjustability. The company also operates a recurring service business providing factory shock rebuilding, dyno testing, and Stage 3 revalving/tuning for OEM shocks on recommended 1,500-2,500 mile intervals.
Zbroz distributes through a dual-channel model combining a direct-to-consumer Shopify e-commerce storefront with an authorized dealer network governed by a MAP (Minimum Advertised Price) policy across North America. Revenue comes from one-time hardware sales (price range $15-$2,297 per item) and recurring shock service/tuning fees. The company markets through website content, organic social, email, and racing-event activations, including the Zbroz Beaver Mountain Bash. Operating with 1-10 employees and no external funding, Zbroz is a small, vertically integrated niche player claiming 6 World King Titles and 19 World Championships as brand-credibility anchors.
Zbroz Racing firmographics
Firmographics- Name
- Zbroz Racing
- Legal name
- ZBROZ Racing LLC
- Website
- https://zbrozracing.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zbroz Racing is a family-owned manufacturer of aftermarket performance suspension and chassis components (EXIT Shocks, A-arms, radius rods, lift kits) for UTVs, snowmobiles, and snowbikes, founded in 1998 in Logan, Utah, selling direct-to-consumer online and through an authorized dealer network.
- Ownership category
- akta.pro rank
Zbroz Racing industry classification
Industry- Product category
- Powersports Aftermarket Suspension Parts
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Winter Sports Equipment Distribution (Ski, Snowboard, Ice) (CRAOAJAE)
- akta.pro secondary industry
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where Zbroz Racing is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zbroz Racing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Aftermarket Parts Sales: One-time hardware sales of suspension components, accessories, and performance parts directly to consumers and through dealer network. Products include A-arms, shocks, radius rods, bumpers, lift kits, spring kits, and other UTV/snowmobile components.
- Shock Service & Tuning: Professional shock maintenance and factory shock tuning services including inspection, cleaning, seal replacement, dyno testing, and Stage 3 performance tuning with revalved internals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium EXIT Shock Systems |
| Unit Pricing | Pay-as-you-go | Suspension Components |
| Other | Pay-as-you-go | Shock Service & Tuning |
| Unit Pricing | Pay-as-you-go | Clearance & Blowout Items |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Zbroz Racing product offering
Product offeringCore offering
Zbroz Racing designs, manufactures, and sells aftermarket suspension and chassis components for UTVs, snowmobiles, and snowbikes. Its proprietary EXIT Shocks brand anchors a catalog of A-arms, radius rods, trailing arms, lift kits, spring kits, limit straps, bumpers, and related parts sold through direct e-commerce and an authorized dealer network. The company also provides factory shock service and tuning (revalving, seal replacement, dyno testing).
Product overview
Zbroz Racing is a manufacturer of high-performance aftermarket suspension and chassis components for UTVs, snowmobiles, and snowbikes. The company operates as a single unified product portfolio centered around its proprietary EXIT Shocks brand, complemented by an extensive range of performance parts including A Arms, Ball Joints, Bumpers, Lift Kits, Limit Straps, Radius Rods, Spring Kits, Sway Bars, Tie Rods, and Trailing Arms. The offering spans two main product categories: UTV parts covering Polaris, Can-Am, Kawasaki, Honda, and CFMoto vehicles; and Snowmobile parts covering Polaris, Ski-Doo, Lynx, Arctic Cat, and Yamaha vehicles. Zbroz also provides factory-authorized shock service and tuning, including revalving and rebuild programs, as well as snowbike-specific EXIT strut shocks. The company was founded in 1998 by four brothers (Lance, Ryan, Anthony, and Nathan Zollinger) and is headquartered in Logan, Utah.
Differentiator
Problem solved
Functional benefit
Brands
- EXIT Shocks: Proprietary shock brand developed by Zbroz Racing for snowmobiles, UTVs, and ATVs
Products and services
- EXIT Shocks Proprietary brand of fully serviceable, tunable off-road shocks designed for UTVs, snowmobiles, and snowbikes, featuring adjustable compression and rebound for fine-tuned setup.
- UTV Performance Parts Aftermarket suspension and chassis components for Utility Terrain Vehicles including A Arms, Ball Joints, Bumpers, Lift Kits, Limit Straps, Radius Rods, Spring Kits, Sway Bars, Tie Rods, and Trailing Arms.
- Snowmobile Performance Parts Aftermarket suspension and chassis components for snowmobiles including A Arms, Ball Joints, Exit Shocks, Front/Rear Bumpers, Spring Kits, and Spindles.
- Snowbike Performance Parts Exit shock strut components for snowbike conversions, primarily Timbersled and CAMSO systems.
- Shock Service & Maintenance Performance shock maintenance including inspection, cleaning, seal/oil replacement, reassembly, and dyno testing. Recommended every 2,500 miles for UTVs and 1,500 miles for snowmobiles.
- Factory Shock Tuning Stage 3-level shock revalving service that upgrades OEM shocks with precision-calibrated high-performance internals, premium synthetic oil, and low-friction seals, including a vehicle-specific Stage 1 Spring Kit.
- Intense Series Radius Rods High-clearance billet aluminum radius rods with I-beam design for Polaris RZR, Can-Am Maverick X3 and other UTV models, featuring Teflon-lined heavy-duty Heim joints for camber adjustability.
- Bracket Lift Kits Steel bracket lift kits providing up to 2 inches of ground clearance for Can-Am Defender, Polaris Ranger, Honda Pioneer and other UTV models.
- HD Pro Trailing Arms Heavy-duty trailing arms with 1.5" DOM steel tube construction and swaged Heim joint lower tube construction for added strength without weld seams, delivering up to 2 inches of ground clearance gains.
- Shock Limit Straps Military-grade webbing limit straps with triple-sewn construction and heat-treated steel tabs designed to prevent suspension overextension during high-impact activities.
- X1/X2 Series EXIT Shocks Quick-adjustable EXIT shocks with tool-free compression knobs, available in X0-IFP, X1, and X2 configurations for various UTV and snowmobile applications.
- UTV Safety Harnesses SFI 16.1 approved 2-inch and 3-inch 5-point cam-lock safety harnesses with padded shoulders for UTV vehicles.
Quantifiable outcome
- Up to 2 inches of ground clearance gains with trailing arm upgrades
- +2 more outcomes
Companies that use Zbroz Racing
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Zbroz Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zbroz Racing partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Zbroz Racing competitors and assessment
Company assessmentDirect peers
- Fox Factory (FOX): Fox Factory manufactures performance shocks and suspension components for UTVs, snowmobiles, ATVs, and other powersports vehicles, including OEM supply. It is a direct competitor to Zbroz in the aftermarket performance suspension category.
- Walker Evans Racing: Walker Evans Racing is a long-standing manufacturer of snowmobile and UTV shock absorbers, including models referenced in Zbroz's own spring kit compatibility. Directly comparable as a specialty powersports suspension brand.
- Elka Suspension: Elka Suspension designs and builds aftermarket shocks and complete long-travel kits for UTVs, snowmobiles, and ATVs. Closely comparable in product category, target buyer (off-road and snow riders), and go-to-market model.
- SuperATV: SuperATV is a large aftermarket UTV parts manufacturer offering suspension, A-arms, lift kits, and chassis components across Polaris, Can-Am, Honda, and other platforms. Competes directly with Zbroz's UTV product lines.
- HCR Racing: HCR Racing builds long-travel suspension kits and chassis components for UTVs, including Polaris RZR and Can-Am Maverick. Directly comparable as a UTV suspension specialist serving the same performance and racing segments.
- Cognito Motorsports: Cognito Motorsports designs and sells suspension and steering upgrade kits for UTVs and side-by-sides, including control arms, tie rods, and shock packages. Overlaps with Zbroz's UTV steering and suspension offering.
- Holz Racing Products: Holz Racing Products manufactures UTV suspension and chassis components such as A-arms, trailing arms, and radius rods. Direct overlap with Zbroz's UTV product line for Polaris and Can-Am platforms.
- Shock Therapy: Shock Therapy specializes in snowmobile shock servicing, revalving, and rebuilds, and also sells aftermarket shocks. Directly comparable to Zbroz's factory shock service and EXIT Shocks snowmobile business.
- Race Tech: Race Tech provides shock valving, tuning, and suspension services for motorcycles, ATVs, and UTVs, with related aftermarket products. Comparable in service-led suspension business model and adjacent product overlap.
Broad incumbents
- Ohlins: Ohlins is a global premium suspension manufacturer serving automotive, motorcycle, and powersports markets including UTVs. A broader incumbent whose powersports line competes with Zbroz at the high end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Zbroz Racing social profiles
Digital presenceZbroz Racing compliance and trust
Trust signalCompliance1 record
Zbroz Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zbroz Racing leadership team
Management profileNumber of profiles
Profiles3 records
Zbroz Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zbroz Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zbroz Racing
What does Zbroz Racing do?
Zbroz Racing designs, manufactures, and sells aftermarket suspension and chassis components for UTVs, snowmobiles, and snowbikes. Its proprietary EXIT Shocks brand anchors a catalog of A-arms, radius rods, trailing arms, lift kits, spring kits, limit straps, bumpers, and related parts sold through direct e-commerce and an authorized dealer network. The company also provides factory shock service and tuning (revalving, seal replacement, dyno testing).
Is Zbroz Racing a public or private company?
Zbroz Racing is a private company. It is classified as family owned and is currently operating.
When was Zbroz Racing founded?
Zbroz Racing was founded in 1998. It employs 1 to 10 people.
Where is Zbroz Racing based?
Zbroz Racing is headquartered in Ogden, United States, in the North America region.
How does Zbroz Racing make money?
Two revenue lines are on record. Aftermarket Parts Sales are the primary driver. The others are shock Service & Tuning.
Who are Zbroz Racing's main competitors?
Direct peers on record are Fox Factory (FOX), Walker Evans Racing, Elka Suspension, SuperATV, HCR Racing, Cognito Motorsports, Holz Racing Products, Shock Therapy and Race Tech. Ohlins is listed as a broad incumbent.
Does Zbroz Racing have an API?
No public API is recorded for Zbroz Racing.
What industry is Zbroz Racing in?
Zbroz Racing's product category is Powersports Aftermarket Suspension Parts. Its primary akta.pro industry code is CRAOAJAE, Winter Sports Equipment Distribution (Ski, Snowboard, Ice), with a secondary code of CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro). Its NAICS code is 33633 and its SIC code is 5013.