Shock Therapy
Shock Therapy is a Phoenix-based direct-to-consumer e-commerce company that designs, sells, and physically tests aftermarket suspension tuning products, components, and packages for UTVs and powersports vehicles across nine-plus brands including Polaris, Can-Am, Kawasaki, and CFMoto.
- Company typePrivate
- Founded-
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shock Therapy does
Shock Therapy is a privately held, direct-to-consumer e-commerce business based in Phoenix, Arizona that specializes in suspension tuning products and services for UTVs (Utility Task Vehicles / side-by-sides) and related powersports platforms. The company designs, sells, and physically tests aftermarket suspension components including dual-rate spring kits, sway bar kits, steering racks, radius rod kits, limit strap kits, tie rod kits, aftermarket shocks, and complete branded packages such as the Ride Improvement Systems (RIS) and vehicle-specific Basic/Performance/Elite suspension packages for Polaris Pro XP, Polaris RZR XP/XP1000/XPT, and Can-Am Maverick R models. The company also offers shock rebuilding, re-valving, and maintenance services, and supports nine-plus vehicle brands including Can-Am, Polaris, Honda, Kawasaki, Yamaha, Arctic Cat/Textron, Segway, and CFMoto. In June 2025, Shock Therapy launched QSE (Quick Switch Electronic) Suspension co-developed with FOX, an electronic on-the-fly suspension control platform replacing the prior iQS system, followed by a Kawasaki Teryx H2 product line in October 2025. The company recently relocated to 2335 W Corporate Ctr Dr Suite 3 in Phoenix and was reacquired from Fox Factory by founders Justin Smith and Sean Geiser in March 2026, alongside sub-brands Geiser Performance and Upfit UTV. Revenue is generated through one-time product sales on a Shopify storefront with free ground shipping on orders over $1,000 to the Lower 48 States, supplemented by professional shock services, wholesale dealer portal orders, and bundled suspension packages. The company serves two primary persona segments — recreational UTV enthusiasts (weekend trail riding, rock crawling, desert recreation) and performance/racing customers — through website e-commerce, blog/YouTube content, Facebook and Instagram social channels, and event participation.
Shock Therapy firmographics
Firmographics- Name
- Shock Therapy
- Legal name
- Shock Therapy
- Website
- https://shocktherapyst.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shock Therapy is a Phoenix-based direct-to-consumer e-commerce company that designs, sells, and physically tests aftermarket suspension tuning products, components, and packages for UTVs and powersports vehicles across nine-plus brands including Polaris, Can-Am, Kawasaki, and CFMoto.
- Ownership category
- akta.pro rank
Shock Therapy industry classification
Industry- Product category
- UTV Suspension Tuning & Components
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Automotive Parts and Accessories Retailers (44133), General Automotive Repair (811111)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)
- akta.pro secondary industries
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA), Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM), Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN)
Keywords
Where Shock Therapy is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shock Therapy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Direct sales of suspension components, accessories, and aftermarket parts through e-commerce platform. Products include spring kits, sway bar kits, steering racks, limit straps, radius rod kits, and replacement parts.
- Shock Services: Shock rebuilding, re-valving, and maintenance services for UTV shocks. The company physically drives and tests all work to ensure optimal performance.
- Suspension Packages: Complete suspension package solutions for specific vehicle models (e.g., Polaris Pro XP Models, Can-Am Maverick R Models) sold at various tier levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Components |
| Unit Pricing | Pay-as-you-go | Suspension Packages (Performance Tiers) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Shock Therapy product offering
Product offeringCore offering
Shock Therapy designs, develops, and sells aftermarket suspension tuning products and shock rebuilding/re-valving services for UTV and side-by-side vehicles. Its portfolio spans proprietary Ride Improvement Systems, electronic suspension controls co-developed with FOX, vehicle-specific turnkey suspension packages, and individual components such as spring kits, sway bar kits, steering racks, and limit straps. Products are sold directly to UTV owners and through authorized dealers.
Product overview
Shock Therapy is The Premier Suspension Tuning Company specializing in suspension tuning products and services for UTV/side-by-side vehicles. Their portfolio is organized around a core offering of shock services and Ride Improvement Systems (RIS), supplemented by extensive add-on modules including spring kits, sway bar kits, steering components, limit straps, radius rod kits, and replacement parts. They offer pre-configured suspension packages for specific vehicle models (Polaris Pro XP, RZR XP/XP1000/XPT, Can-am Maverick R) and have recently introduced QSE (Quick Switch Electronic) Suspension developed in collaboration with FOX. Their products are compatible with Can-Am, Polaris, Honda, Kawasaki, Yamaha, Arctic Cat/Textron, CFMoto, Segway, and truck platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Geiser Performance: Powersports suspension and performance brand reacquired along with Shock Therapy
- Upfit UTV
Products and services
- Shock Services
Companies that use Shock Therapy
Customer profileSegments2 records
Ideal customer profiles2 records
Shock Therapy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shock Therapy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FOX (Fox Factory)coreShock Therapy developed QSE (Quick Switch Electronic) Suspension in collaboration with FOX. This partnership resulted in a next-generation electronic suspension system that replaces the outgoing iQS platform. FOX is a leading manufacturer of high-performance shocks and suspension components.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Shock Therapy competitors and assessment
Company assessmentDirect peers
- Cognito Motorsports: Cognito Motorsports designs suspension and steering components for UTVs, side-by-sides, and trucks, competing with Shock Therapy's radius rods, tie rod kits, sway bar links, and steering rack products.
- FOX Factory: FOX Factory is a leading manufacturer of high-performance shocks and suspension components and was Shock Therapy's former parent company before the March 2026 reacquisition. FOX makes the shocks Shock Therapy rebuilds and co-developed the QSE platform with Shock Therapy, making it the most direct peer and technology partner.
- ICON Vehicle Dynamics: ICON Vehicle Dynamics manufactures performance suspension systems, shocks, and components for trucks and UTVs, with overlap on Shock Therapy's truck and UTV suspension products and brand-supported performance tiers.
- Elka Suspension: Elka Suspension manufactures high-performance shocks and complete suspension kits for UTVs, side-by-sides, ATVs, and snowmobiles, competing directly with Shock Therapy's spring kits, shock services, and Ride Improvement Systems.
- King Shocks: King Shocks produces high-performance, race-proven shock absorbers for UTVs, off-road trucks, and other powersports vehicles, competing with Shock Therapy's aftermarket shocks and shock service offerings.
- HCR Racing: HCR Racing builds long-travel suspension systems and aftermarket components for UTVs/side-by-sides, directly competing with Shock Therapy's Ride Improvement Systems and complete suspension packages.
- ZBroz Racing: ZBroz Racing specializes in UTV-specific long-travel suspension kits, shocks, and portal gear lifts for Polaris, Can-Am, and Yamaha platforms, overlapping directly with Shock Therapy's vehicle-specific suspension package offerings.
- Walker Evans Racing: Walker Evans Racing designs and builds aftermarket racing shocks and suspension components for UTVs and off-road vehicles, directly competing with Shock Therapy's shock services and aftermarket shocks product lines.
Broad incumbents
- SuperATV: SuperATV is a large direct-to-consumer UTV aftermarket parts retailer offering a broad catalog across multiple vehicle brands, overlapping with Shock Therapy's DTC e-commerce model and product range but at much larger scale and broader category coverage.
Emerging players
- RaceWerks USA: RaceWerks USA designs and distributes aftermarket suspension and chassis components for UTVs and side-by-sides, with overlapping product categories including shocks, springs, and sway bar components, but at smaller scale than Shock Therapy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shock Therapy social profiles
Digital presenceShock Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shock Therapy leadership team
Management profileNumber of profiles
Profiles2 records
Shock Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shock Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shock Therapy
What does Shock Therapy do?
Shock Therapy designs, develops, and sells aftermarket suspension tuning products and shock rebuilding/re-valving services for UTV and side-by-side vehicles. Its portfolio spans proprietary Ride Improvement Systems, electronic suspension controls co-developed with FOX, vehicle-specific turnkey suspension packages, and individual components such as spring kits, sway bar kits, steering racks, and limit straps. Products are sold directly to UTV owners and through authorized dealers.
Is Shock Therapy a public or private company?
Shock Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shock Therapy founded?
Shock Therapy was founded in -1. It employs 1 to 10 people.
Where is Shock Therapy based?
Shock Therapy is headquartered in Phoenix, United States, in the North America region.
How does Shock Therapy make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are shock Services and suspension Packages.
Who are Shock Therapy's main competitors?
Direct peers on record are Cognito Motorsports, FOX Factory, ICON Vehicle Dynamics, Elka Suspension, King Shocks, HCR Racing, ZBroz Racing and Walker Evans Racing. SuperATV is listed as a broad incumbent. RaceWerks USA is listed as an emerging player.
Does Shock Therapy have an API?
No public API is recorded for Shock Therapy.
What industry is Shock Therapy in?
Shock Therapy's product category is UTV Suspension Tuning & Components. Its primary akta.pro industry code is IMAHAIAG, Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides), with a secondary code of IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension). Its NAICS code is 336330 and its SIC code is 3751.