What Simpson Marine does

Simpson Marine Limited, founded in 1984 and headquartered in Hong Kong, is a private yacht dealership and services company serving high-net-worth and ultra-high-net-worth individuals, superyacht owners and buyers, charter clients, and corporations. It represents six yacht brands, including Sanlorenzo, Bluegame, Nautor Swan, Axopar, Highfield, and Fairline, and provides new-yacht sales, pre-owned brokerage across hundreds of listings, charter, yacht management, yacht care, pre-delivery inspection, after-sales service, registration, and related water toys and tenders. Its regional platform comprises 11 offices and 10 service points across Asia-Pacific, supported by more than 120 staff.

The company makes money through one-time new-yacht sales, transaction-based pre-owned brokerage and charter services, and recurring or project-based management, care, pre-delivery, and after-sales services. New-yacht pricing is custom-quoted by model, specifications, customization, and destination; charter pricing ranges from HKD 8,000 for an eight-hour day boat to more than HKD 3.2 million per week for superyachts. Sales are conducted through experienced yacht brokers, regional offices, boat shows, private events, and digital and content channels. Sanlorenzo acquired Simpson Marine in 2024, adding global ownership backing, while the company continues to rely on regional expertise and brand relationships rather than disclosed proprietary technology, APIs, or AI systems.

Name

Simpson Marine

Legal name

Simpson Marine Limited

Website

https://simpsonmarine.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Simpson Marine is a Hong Kong-based yacht dealership and services company serving HNWIs, superyacht buyers, owners, and charter clients through regional offices, new and pre-owned sales, brokerage, management, and care.

Ownership category

akta.pro rank

Product category

Luxury Yacht Dealership and Brokerage

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730), Water Transportation (4400), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Luxury Yacht Manufacturing (IMAJAEAE)

akta.pro secondary industries

Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI), Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ), Bareboat Yacht Charters (Self-Skippered) (THAEAEAB), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

Keywords

• Luxury yacht sales
• Yacht brokerage services
• Yacht management
• Yacht charter
• Marine dealership

Headquarters

HQ city

Aberdeen

HQ country

Hong Kong SAR China

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. New Yacht Sales: Simpson Marine sells new luxury yachts from exclusive brand partners including Sanlorenzo, Bluegame, Nautor Swan, Axopar, and Highfield. As exclusive distributor for these brands in Asia-Pacific, the company generates revenue through the sale of new motor yachts, sailing yachts, catamarans, and superyachts.
2. Pre-Owned Yacht Brokerage: The brokerage division facilitates buying and selling of pre-owned luxury yachts with commission-based revenue. The company lists hundreds of pre-owned vessels across multiple brands and price points.
3. Yacht Charter Services: Simpson Marine operates a charter fleet division offering yacht charters across various price points from HKD 8,000 to HKD 3.2 million+ per week. Revenue generated from crewed charter services in destinations including Hong Kong, Thailand, Singapore, Australia, Mediterranean, and Caribbean.
4. Yacht Management Services: Comprehensive yacht management services including maintenance, crew management, accounting, technical support, insurance, operations, and charter management. Services tailored to each owner and yacht.
5. Yacht Care Services: Yacht maintenance and care programs for owners who cannot spend regular time on board. Services include technical checks, cleaning, repairs, provisioning, and preparation for charter or owner usage.
6. Yacht Services: Pre-delivery and after-sales services including quality control surveys, construction oversight, sea trials, commissioning, spare parts supply, warranty repairs, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels13 records

Core offering

Simpson Marine is a full-service yacht dealership and brokerage company operating exclusively across Asia-Pacific, selling new luxury yachts from brands such as Sanlorenzo, Bluegame, Nautor Swan, Axopar, Highfield, and Fairline. It also runs a pre-owned brokerage, a yacht charter fleet, yacht management programmes, yacht care/maintenance services, pre-delivery inspection, after-sales service, spare parts supply, Langkawi International Yacht Registry, and a water toys/accessories business. Operations span 11 offices across 7 countries with more than 120 staff.

Product overview

Simpson Marine is a full-service yacht dealership and services company operating across Asia-Pacific. Founded in 1984 and headquartered in Hong Kong, it was acquired by Italian luxury yacht builder Sanlorenzo in 2024. The company distributes new yachts from six exclusive brands — Sanlorenzo, Bluegame, Nautor Swan, Axopar, Highfield, and Fairline — alongside a pre-owned brokerage operation spanning hundreds of motor yacht, sailing yacht, and catamaran listings. The product portfolio is organized around three pillars: (1) new yacht sales across Sanlorenzo (flybridge SL, semicustom SD, crossover SX, sport SP, and steel superyacht series), Bluegame (BG, BGX crossover, BGM multihull, BGF foil ranges), Nautor Swan (ClubSwan, Swan, Swan Maxi, and Power Boat lines), Axopar (22–45 ft modular day boats), Highfield (aluminium RIB tenders), and Fairline (British motor yachts); (2) pre-owned brokerage and superyacht brokerage for all brands; and (3) integrated services including charter fleet brokerage, yacht management (with a dedicated Sanlorenzo programme), yacht care, pre-delivery inspection, after-sales service, spare parts supply, Langkawi International Yacht Registry, and water toys and accessories. Regional coverage spans 11 offices and 10 service points across Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, and Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• Simpson Superyachts: The superyacht division of Simpson Marine focused on selling and managing superyachts (vessels over 50 meters).
• Simpson Yacht Charter

Products and services

• Sanlorenzo Yachts Italian luxury yacht brand distributed exclusively in Asia-Pacific by Simpson Marine. Sanlorenzo offers bespoke composite yachts from 76 to 132 feet and custom steel/aluminium superyachts from 40m to 80m+. Model series include SL (flybridge), SD (semicustom displacement), SX (crossover), SP (sport), and 74Steel/Alloy superyacht lines.
• Bluegame Yachts Italian brand acquired by Sanlorenzo, known for unconventional multipurpose boats designed by founder Luca Santella. Bluegame offers BG (original series), BGX (crossover, launched 2019), BGM (multihull, launched 2023), and BGF (foil, launched 2025) ranges spanning 42 to 83 feet.
• Nautor Swan Yachts Finnish luxury performance sailing yacht builder founded in 1966, acquired by Sanlorenzo. Offers four lines: ClubSwan (racing), Swan (cruising), Swan Maxi Yachts, and Power Boat division (Swan Arrow, Swan Shadow, OverShadow). Over 2,350 yachts delivered, ranging from 28 to 131 feet, with recent expansion into aluminium superyacht construction from 40 metres.
• Axopar Boats Scandinavian day and weekend boat brand (Finnish, "The Adventure Company") distributed by Simpson Marine in Hong Kong, China, and Indonesia. Multi-functional modular boats with angular hull lines. Range spans 22 to 45 feet across Spyder, T-Top, Cross Top, Cross Bow, XC Cross Cabin, and AX/E models.
• Highfield Boats World's leading aluminium hull RIB (rigid inflatable boat) manufacturer, distributed by Simpson Marine. Offers small tenders from 2m to full-size heavy-duty RIBs. Product lines include Sport, Patrol, Classic, Roll Up, Ultralite, and ADV series, with dealers and distributors in 38 countries.
• Fairline Yachts British luxury motor yacht brand represented by Simpson Marine, offering a range of flybridge and sportsbridge motor yachts including the Squadron and Targa model lines for the luxury performance segment.
• Pre-Owned Yacht Brokerage Brokerage service for pre-owned and second-hand luxury yachts across all brands. Simpson Marine's brokerage team assists buyers and sellers throughout the entire purchase and sale process, with listings spanning motor yachts, sailing yachts, and catamarans.
• Yacht Charter Fleet Charter brokerage service offering crewed yachts, motor yachts, catamarans, and superyachts for hire. The charter fleet includes Sanlorenzo models (SD132, SL120A, SL118, SL106, SD96, SD90, SX88, SL86, SX76), Heesen, Westport, Sunseeker, Bluegame, Azimut, Lagoon catamarans, and Axopar boats, cruising in the Mediterranean, Caribbean, Australia, Thailand, Hong Kong, and the Maldives.
• Yacht Management Comprehensive yacht management service covering accounting and cost control, crew management, local registration and regulatory compliance, technical support, insurance, operations and logistics, crisis support, safety management, and charter yacht management. Includes a specialist Sanlorenzo Yacht Management programme. Operated across 11 offices and 10 service points in 7 countries.
• Yacht Care Yacht maintenance programme covering routine service, spare parts supply, repairs, interior/exterior cleaning, weekly mooring checks, bilge checks, gel-coat white-work, window cleaning, engine/generator/A/C operation, battery maintenance, and awning/cushion management. Centre of operations in Thailand with setups also in Malaysia, Singapore, Indonesia, China, and Hong Kong.
• Yacht Services (Pre-Delivery and After-Sales) Pre-delivery service for yachts up to 72 feet (quality control survey, sea trials, shipping supervision) and for yachts over 75 feet (construction oversight, custom decor selection, sea trials, commissioning). After-sales service including breakdown repairs, routine maintenance, warranty claims, upgrades, haul-out management, performance testing, spare parts supply, insurance claim management, and anti-fouling.
• Langkawi International Yacht Registry Yacht registration service established in 2003, providing entity yacht registration, change of ownership, change of details, renewal, de-registration, and MMSI license services under the Langkawi flag.
• Water Toys and Tenders Water toys including Seabob F5 series (F5, F5 S, F5 SR), Awake Ravik 3 and Ravik S, Flite Board (standard, PRO, ULTRA), Oliver James Lilos, stand-up paddleboards, kayaks, towable toys, and floating mats. Tenders by Highfield and accessories including life rafts, life jackets, flare kits, and fire-fighting equipment.

Quantifiable outcome

• Asia's leading yacht dealership company since 1984
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered regional, minor and core.

• G LION GroupregionalChannel Partner/ Reseller/ Distributor · 29 June 2026Sanlorenzo Asia-Pacific appointed G LION Group as Bluegame brand representative for Japan, expanding distribution network in the Japanese market.
• Barbagallo MarineregionalChannel Partner/ Reseller/ Distributor · 11 May 2026Sanlorenzo Asia-Pacific appointed Barbagallo Marine as Bluegame dealer for Western Australia, expanding the brand's reach within Australia.
• Shonan Sunny Side Marina LtdregionalChannel Partner/ Reseller/ Distributor · 16 March 2026Sanlorenzo Asia-Pacific announced launch of Sanlorenzo Japan in partnership with Shonan Sunny Side Marina Ltd, establishing direct presence in the Japanese market.
• J.P. Morgan Private BankminorGTM or Marketing Partner · 15 December 2025J.P. Morgan Private Bank renewed its partnership as Official Bank Partner for Singapore Yachting Festival 2026 for the second consecutive year, demonstrating corporate interest in luxury yachting events.
• Damen YachtingminorGTM or Marketing Partner · 15 December 2025Damen Yachting reaffirmed its sponsorship of the Superyacht Lounge at Singapore Yachting Festival 2026, supporting the premium segment of the event.
• Sanlorenzo GroupcoreStrategic or Co-development Partner · 1 January 2024In 2024, Sanlorenzo Group officially acquired Simpson Marine, bringing together Asia's leading yacht dealership with the globally recognized Italian luxury yacht builder. This acquisition provides Simpson Marine with global brand backing while maintaining its regional expertise and operations. Founder Mike Simpson retired as part of the transition. Simpson Marine continues to operate as the exclusive distributor for Sanlorenzo, Bluegame, Nautor Swan, Axopar, and Highfield in Asia-Pacific.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ferretti Group: Italian luxury yacht group (Ferretti, Riva, Pershing, CRN, Itama) combining manufacturing with selective dealer networks. Comparable as a competing luxury yacht brand portfolio targeting the same Asian HNWIs.
• Princess Yachts: British luxury motor yacht builder with established Asia-Pacific dealer relationships. Comparable to one of Simpson Marine's represented brands in size, customer segment, and distribution model.
• Lürssen: German custom superyacht builder. Comparable at the high end of the superyacht segment where Simpson Superyachts also operates, often competing for the same UHNWI newbuild clients.
• Azimut|Benetti Group: World's largest luxury yacht manufacturer group with direct dealer/distributor presence across Asia. Competes with Simpson Marine's brand portfolio across overlapping size and price segments.
• Sunseeker: British luxury motor yacht manufacturer with its own global dealer network. Competes with Simpson Marine-distributed brands (Sanlorenzo, Fairline) and represents the kind of vertically integrated OEM whose direct dealer strategy could pressure third-party distributors.

Direct peers

• Fraser Yachts: Long-established superyacht sales, charter, and management company with strong Asia presence. Directly competes with Simpson Marine in superyacht brokerage and management services across Asian markets.
• Camper & Nicholsons: Historic yacht sales, charter, and management house with global offices. Overlaps with Simpson Marine's full-service superyacht offering and Asian footprint, particularly in management and charter.
• IYC (International Yacht Company): Global yacht brokerage, charter, management and new construction firm with strong superyacht focus. Comparable end-to-end service model targeting the same HNWIs and UHNWIs as Simpson Marine.
• Burgess: Global superyacht brokerage, sale and purchase, charter, and yacht management firm. Directly comparable to Simpson Marine's superyacht division and Asia-Pacific ambitions, competing for the same UHNWI buyer pool.
• Northrop & Johnson: International yacht brokerage and management firm with significant Asia-Pacific presence. Competes head-to-head with Simpson Superyachts on brokerage listings and charter fleet representation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCodDP2tEFyh68iAgRftdPiQ
• Facebookfacebook.com/simpsonmarinehk
• LinkedInlinkedin.com/company/simpson-marine
• Instagraminstagram.com/simpsonmarine
• Xx.com/simpsonmarinehk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpson Marine