Switchcraft
Switchcraft is a UK-based fintech that runs an auto-switching platform moving consumers to better deals on energy, broadband, home insurance, and telecom, while licensing its white-label switching API to B2B partners.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Switchcraft does
Switchcraft is a UK-based fintech operating an automated switching platform for personal finance products, founded in January 2017 by Andrew Long and Chris Berry, both former investment bankers. The company targets the consumer 'loyalty penalty'—where households overpay by remaining with incumbent energy, broadband, home insurance, and telecom providers—by monitoring supplier markets and automatically moving customers to better deals without manual intervention. As of November 2019, the platform supported more than 30,000 members, with average reported energy savings of £268 per household.
The underlying technology combines a proprietary auto-switching engine, a quick-quote tool that captures address-specific data without manual bill entry, end-to-end broadband switching (reportedly 3x faster than alternatives), real-time availability checks, and an AI-assisted home insurance switching flow under development since March 2022 with Innovate UK grant support. The platform is exposed via a direct-to-consumer website/app and a white-label API infrastructure launched in March 2020, which enables partners such as price comparison websites, News UK, and Braiin Limited to embed switching capabilities into their own products.
Switchcraft operates a dual GTM motion: a freemium product-led growth channel for UK consumers (no fees charged, revenue from supplier referral commissions) and a B2B licensing/white-label motion (API and embedded switching) targeting price comparison sites, publishers, and property platforms. Reported milestones include partnerships with 12 direct energy suppliers (December 2020), a second blue chip API partner (July 2021), and the Braiin PropTech integration (May 2026). The company remains privately held, with 1-10 employees and no disclosed funding rounds.
Switchcraft firmographics
Firmographics- Name
- Switchcraft
- Legal name
- Hazelnut London Ltd
- Website
- https://switchcraft.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Switchcraft is a UK-based fintech that runs an auto-switching platform moving consumers to better deals on energy, broadband, home insurance, and telecom, while licensing its white-label switching API to B2B partners.
- Ownership category
- akta.pro rank
Switchcraft industry classification
Industry- Product category
- Utility Switching Platform
- akta.pro primary industry
- Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)
Keywords
Where Switchcraft is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Switchcraft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Commission-based switching: Switchcraft earns referral fees from energy, broadband, and insurance suppliers when customers are switched to their services. The company does not charge consumers any fees for the service.
- API and white-label partnerships: Revenue generated through partnerships where organizations use Switchcraft's API or white-label platform to offer switching services to their customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer switching service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Switchcraft product offering
Product offeringCore offering
Switchcraft operates an automated switching platform that monitors UK energy, broadband, home insurance, and telecom markets and moves customers to better deals without manual intervention. The company also provides a white-label API infrastructure that enables B2B partners such as price comparison websites, property management platforms, and publishers to embed utility and telecom switching capabilities into their own platforms.
Product overview
Switchcraft is a UK-based auto-switching platform offering consumers and partners utility switching services across energy (electricity and gas), broadband, home insurance, and telecom categories. The company operates both direct-to-consumer services and a B2B API/white-label platform. The core consumer offering is an automated switching service that monitors markets and moves customers to better deals without manual intervention. The B2B offering includes white-labelled API infrastructure and fully branded white-label solutions that partners can embed into their own platforms. All core products (Energy Switching, Broadband Switching, Home Insurance Switching, Telecom Switching) are available to consumers, while the API and White Label products enable partners to offer these capabilities under their own brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Switching Automated energy (electricity and gas) switching service that monitors the market and automatically moves UK consumers to better deals, eliminating the loyalty penalty at renewal.
- Broadband Switching End-to-end broadband switching service allowing UK consumers to compare, activate, and manage broadband services on Switchcraft's platform with real-time availability checks at the customer's home.
- Home Insurance Switching Home insurance comparison and switching service that uses AI to reduce the number of questions asked before offering a quote, with ongoing market monitoring for better deals.
- Telecom Switching Telecom service switching capability enabling users to compare, activate, and manage telecom services alongside energy and broadband.
- Energy API White-labelled API infrastructure enabling B2B partners to integrate energy (electricity and gas) switching capabilities into their own platforms.
- Broadband API White-labelled API infrastructure enabling B2B partners to integrate broadband comparison and switching capabilities into their own platforms.
- Energy White Label Full white-label solution for energy switching that allows B2B partners to offer branded auto-switching services to their own customers.
- Broadband White Label Full white-label solution for broadband switching that allows B2B partners to offer branded switching services to their own customers.
Quantifiable outcome
- Average energy savings of £268 per household
- +4 more outcomes
Companies that use Switchcraft
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Switchcraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Switchcraft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and key.
- Braiin LimitedcoreStrategic partnership integrating Switchcraft's white-labelled API infrastructure into Braiin's UK Living Infrastructure and PropTech ecosystem. The partnership enables embedded utility and telecom switching capabilities including electricity, gas, broadband, and telecom services. Targets property managers, estate agencies, landlords, and tenants with commission-based recurring revenue from customer switches.
- Second Blue Chip PartnerkeySigned second blue chip partner to API platform in July 2021, alongside many small and medium sized partners.
- News UKkeyPartnership began October 2018 to deliver energy switching services to News UK audience. Over the partnership, delivered millions in savings to their audience through embedded switching capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Switchcraft competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Switchcraft social profiles
Digital presenceSwitchcraft compliance and trust
Trust signalCompliance1 record
Switchcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switchcraft leadership team
Management profileNumber of profiles
Profiles2 records
Switchcraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switchcraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switchcraft
What does Switchcraft do?
Switchcraft operates an automated switching platform that monitors UK energy, broadband, home insurance, and telecom markets and moves customers to better deals without manual intervention. The company also provides a white-label API infrastructure that enables B2B partners such as price comparison websites, property management platforms, and publishers to embed utility and telecom switching capabilities into their own platforms.
Is Switchcraft a public or private company?
Switchcraft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Switchcraft founded?
Switchcraft was founded in 2017. It employs 1 to 10 people.
Where is Switchcraft based?
Switchcraft is headquartered in London, United Kingdom, in the Europe region.
How does Switchcraft make money?
Two revenue lines are on record. Commission-based switching is the primary driver. The others are API and white-label partnerships.
Does Switchcraft have an API?
Yes. Switchcraft offers a white-labelled API infrastructure enabling partners to integrate utility and telecom switching capabilities (electricity, gas, broadband, and telecom services) into their platforms. The API supports end-to-end switching processes including comparison, activation, and management of services. Partners can white-label the technology for their own platforms. Developer documentation is at www.switchcraft.co.uk/energy-api.
What industry is Switchcraft in?
Switchcraft's product category is Utility Switching Platform. Its primary akta.pro industry code is EUAGAEAA, Retail Energy Brokerage (Residential & SMB Switching).