HealthForce SuperFoods

What HealthForce SuperFoods does

HealthForce SuperFoods is a privately held, family-owned US supplement company founded in the mid-1990s by Dr. Jameth Sheridan and based in Las Vegas, Nevada. The company develops, markets, and distributes a portfolio of vegan whole-food and botanical nutritional supplements — including its flagship Vitamineral Green green superfood complex, Truly Natural Vitamin C and D, Liver Rescue, Intestinal Movement Formula, CircuForce Brain Power, Friendly Force Probiotic, SCRAM (glycemic support), and Warrior Food plant protein — all manufactured in an FDA-registered cGMP-compliant facility in the United States, packaged in glass, and certified vegan, Non-GMO, and gluten-free.

The business operates a direct-to-consumer e-commerce model through a Shopify storefront at healthforce.com, with phone-order support and a subscription/auto-replenishment option layered on top of pay-as-you-go pricing (products range from $6.95 to $82.95). A parallel wholesale channel (wholesale.healthforce.com) serves retail partners, and the company ships to four countries: the United States, Canada, Japan, and the United Kingdom. Marketing is conducted via organic social (Twitter, Facebook, Instagram, YouTube), email with a 10% first-order incentive, and content marketing through a blog covering recipes and company updates.

The company has no disclosed institutional funding, no executive leadership publicly named beyond the late founder, and no technology stack, app, API, or AI/ML capability referenced in available sources. It operates as a small, independent brand with a modest employee base (11-50) and an emphasis on clean-label, plant-based positioning rather than scale.

Name

HealthForce SuperFoods

Legal name

HealthForce

Website

https://healthforcesuperfoods.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

HealthForce SuperFoods is a privately held, family-owned US supplement company that sells vegan whole-food and botanical nutritional products — led by its flagship Vitamineral Green — directly to consumers via Shopify e-commerce and to retail partners via a wholesale portal, shipping to four countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH), Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM)

Keywords

• Vegan dietary supplements
• Wholefood botanicals
• Green superfood powders
• Plant-based protein powders
• CGMP nutraceutical manufacturing

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of vegan superfood products including powders, capsules, and supplements directly to consumers through healthforce.com. Products are sold at various price points ranging from $6.95 to $82.95 depending on product and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HealthForce SuperFoods manufactures and sells vegan, whole-food botanical supplements directly to consumers via its e-commerce site healthforce.com. The portfolio centers on the flagship Vitamineral Green superfood complex (powder and VeganCaps), complemented by targeted formulas including Truly Natural Vitamin C, Truly Natural Vitamin D, Intestinal Movement Formula, Liver Rescue, SCRAM (glycemic support), CircuForce Brain Power, Friendly Force Probiotic, and Warrior Food plant-based protein powders. All products are vegan, Non-GMO, gluten-free, lab-tested, packaged in glass, and manufactured in an FDA-registered cGMP-compliant facility in the U.S.A.

Product overview

HealthForce SuperFoods is a direct-to-consumer supplement company offering a portfolio of vegan, whole-food nutritional products. The flagship product is Vitamineral Green®, a potent green superfood powder or capsule, complemented by targeted formulations including Truly Natural™ Vitamin C and D, Liver Rescue™, Intestinal Movement Formula™, CircuForce™ Brain Power*, Friendly Force™ Probiotic, and plant-based protein powders like Warrior Food™. Products span categories including adaptogens, brain and cognitive support, cleansing/detox, digestive support, glycemic support, immune support, liver support, mushrooms, and stress/endocrine support. All products are vegan, Non-GMO, gluten-free, packaged in glass, and manufactured in an FDA-registered cGMP-compliant facility in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamineral Green An extremely potent green superfood complex combining nutrient-dense superfoods in powder or VeganCaps form, targeted at health-conscious consumers seeking daily whole-food green nutrition.
• Truly Natural Vitamin C Whole-food vitamin C supplement made with camu-camu, amla berries, and acerola cherry extracts for consumers seeking plant-based vitamin C.
• Intestinal Movement Formula Digestive support formula designed to support intestinal motility and digestive health for consumers seeking bowel regularity and digestive comfort.
• Liver Rescue Liver support formula designed to support liver function and detoxification as part of the company's cleanse support line.
• SCRAM Formula designed for glycemic support and blood sugar management.
• Truly Natural Vitamin D Plant-based vitamin D supplement featuring D3 sourced from reindeer lichen, combined with whole-food extracts, for consumers seeking non-animal-derived vitamin D.
• CircuForce Brain Power Cognitive function and brain health supplement designed to support mental performance.
• Friendly Force Probiotic Probiotic supplement supporting digestive and immune health.
• Warrior Food Vanilla Clean, plant-based vanilla protein powder positioned for consumers seeking vegan protein supplementation.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sunwarrior: Plant-based protein powders and superfood blends positioned for active, health-conscious consumers — comparable vegan/whole-food positioning and overlap with HealthForce's Warrior Food™ protein and green superfood lines.
• Garden of Life: Plant-based, Non-GMO, whole-food supplement brand (now part of Nestlé Health Science) selling greens powders, probiotics, multivitamins, and protein powders — directly overlapping HealthForce's vegan wholefood catalog and target consumer.
• Amazing Grass: Green superfood powders and plant-based nutrition products marketed to health-conscious consumers via DTC and grocery — directly competes with HealthForce's Vitamineral Green® flagship category.
• MegaFood: Whole-food vitamin and supplement maker with strong clean-label positioning, Non-GMO certifications, and broad DTC + retail distribution — directly comparable to HealthForce's whole-food, certified-manufacturing positioning.
• Oregon's Wild Harvest: Independently owned, Oregon-based maker of organic herbal and plant-based supplements distributed via natural retail and DTC — comparable in scale, family/independent ownership profile, and plant-based positioning.
• Pure Synergy: Small, premium-priced superfood and supplement company emphasizing organic, whole-food, and adaptogenic blends; comparable boutique positioning, similar SKU breadth, and similar DTC/wholesale motion.

Broad incumbents

• NOW Foods: Large, family-owned supplement manufacturer with extensive vitamins, greens, probiotics, and plant-based protein portfolio across grocery, natural retail, and DTC — broader incumbent that competes with HealthForce across nearly every category.
• Athletic Greens / AG1: Premium daily greens and supplements brand with heavy DTC and subscription model; competes with HealthForce's flagship green superfood category while operating at materially larger scale and marketing intensity.
• New Chapter: Whole-food and fermented vitamin/supplement brand (owned by Procter & Gamble) selling multivitamins, probiotics, and targeted formulas — broader incumbent with overlapping whole-food philosophy and retail distribution.

Emerging players

• Vimergy: Smaller, DTC-focused brand selling superfood powders and supplements targeted at health-conscious and specialty-diet consumers — comparable product type and clean-label positioning at similar boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/healthforce
• YouTubeyoutube.com/user/HealthForceSuperFood
• Facebookfacebook.com/hfsuperfoods
• LinkedInlinkedin.com/company/healthforcesuperfoods
• Instagraminstagram.com/healthforcesuperfoods

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthForce SuperFoods