What Vimergy does

Vimergy is a US-based (Jacksonville, FL) manufacturer and direct-to-consumer retailer of premium vitamins, supplements, and whole food powders, operating as Vimergy, LLC since 2012 with 11-50 employees. The company's core product technology is proprietary alcohol-free liquid formulations using 10:1 concentrated herbal extracts, positioned for faster absorption than capsules, tablets, or gummies. The catalog spans 54 SKUs across liquid extracts (e.g., USDA Organic Liquid B12, Ashwagandha, Lemon Balm), capsules (Chaga, Spirulina), powders (Reishi, Wild Blueberry), chewable NutriDense Drops, and eight curated self-care kits (Brain Body Rescue, GLP-1 Digestive, Collagen Replenish, etc.). The portfolio carries a full clean-label certification stack — USDA Organic, Kosher, Vegan, Non-GMO Project Verified, Gluten-Free, Paleo, and GMP-certified manufacturing.

The business model is predominantly DTC e-commerce through three localized storefronts (vimergy.com, .co.uk, .eu), augmented by 40+ international distributors and Amazon marketplace listings across North America, Europe, Asia Pacific, the Middle East, and Africa. Pricing ranges from $20 to $99+ per unit (kits $58-$144), with a Sign Up+Save subscription offering 5% recurring discount and a Mix+Save tiered bundle program (5-20% off 2-9 item bundles). Customer acquisition is community-led: VIMERGY leverages influencer partnerships (Carleigh Bodrug as Chief Recipe Officer, Danielle Brown, Nelson Dellis) and culinary collaborations (Christopher's Kitchen restaurant, Sept 2025), supported by content marketing via the Drops of Knowledge blog and Drops of Good educational microsite. The customer base spans health-conscious consumers seeking immune, cognitive, stress, sleep, energy, and vegan/plant-based supplementation, with no disclosed enterprise accounts and over 14,000 verified 5-star reviews reported across the product line.

Name

Vimergy

Legal name

Vimergy, LLC

Website

https://vimergy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Vimergy is a US-based manufacturer and DTC retailer of premium liquid vitamins, supplements, and whole food powders. Operating through owned e-commerce storefronts and a 40+ country distributor network, it serves health-conscious consumers seeking clean-label, certified organic supplements.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Multivitamins & Daily Packs (CRADAGAC)

Keywords

• Liquid vitamin supplements
• Organic herbal extracts
• Plant-based superfoods
• Dietary supplement manufacturing
• Vegan nutritional supplements

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through owned e-commerce website (vimergy.com) selling supplements directly to consumers. Includes one-time purchases and subscription/auto-delivery options with 5% subscriber discount.
2. Marketplace Sales: Sales through third-party marketplaces including Amazon Canada and international distributor websites across 40+ countries.
3. Culinary Partnership Integration: Partnership with Christopher's Kitchen restaurant featuring VIMERGY products on menu, potentially generating revenue through increased brand awareness and direct restaurant partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vimergy manufactures and sells a portfolio of vitamins, dietary supplements, and whole food powders in liquid, capsule, powder, and chewable-drop formats. Its core differentiator is fast-absorbing alcohol-free liquid formulations and 10:1 concentrated herbal extracts, marketed under USDA Organic, Kosher, Vegan, Paleo, Gluten-Free, and Non-GMO certifications to health-conscious consumers through direct e-commerce and subscription auto-delivery.

Product overview

Vimergy offers a comprehensive portfolio of liquid, capsule, and powder nutritional supplements and superfoods. The product line includes single-ingredient formulations (such as USDA Organic Liquid B12, Liquid Zinc, and Ashwagandha), blended supplements (Micro-C Immune Power Powder, Curcumin with Turmeric), mushroom extracts (Reishi, Chaga), algae products (USA Grown Spirulina), and mineral supplements (Magnesium Glycinate, MSM). The company also provides curated self-care kits including the Brain Body Rescue Kit, Collagen Replenish Kit, Shield & Soothe Kit, Nighttime Fortifier Kit, All-Day Resilience Kit, Day-Night Immunity Kit, GLP-1 Digestive Kit, and Skin Potion Kit. Additional offerings include specialty NutriDense Drops (Fruitylicious Turmeric, Berrylicious Immunity), children's formulations (Kids Liquid B12, Kids Liquid Zinc), and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• USDA Organic Liquid B12

Quantifiable outcome

• Over 14,000 5-star customer reviews across products
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Christopher's KitchenflagshipStrategic or Co-development Partner · 4 September 2025VIMERGY's first culinary partnership with Christopher's Kitchen, a family-owned vegan restaurant in Palm Beach Gardens, Florida. Collaboration debuted with a five-course tasting experience and features VIMERGY-infused dishes incorporating herbal extracts like Atlantic Dulse, Lemon Balm, and Wild Blueberry Powder on the daily menu. Partnership aims to address declining nutrient density in modern food by combining functional supplementation with plant-based cuisine.
• Carleigh Bodrug (PlantYou)coreGTM or Marketing PartnerCarleigh Bodrug, NYT Best-selling author and founder of PlantYou, serves as VIMERGY's Chief Recipe Officer. Curates product collection and creates recipes featuring VIMERGY supplements. Represents primary influencer partnership for brand marketing.
• Danielle Brown (HealthyGirl Kitchen)minorGTM or Marketing PartnerDanielle Brown, NYT Best-selling author and founder of HealthyGirl Kitchen, certified holistic nutritionist and mother, partners with VIMERGY. Serves as product advocate highlighting quality, plant-based, and effective supplement characteristics.
• Nelson DellisminorGTM or Marketing PartnerMemory Athlete and coach featured in customer testimonials and social content for brain health supplements.
• International Distributor NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 40+ country-specific distributors and retail partners including Australia, Canada, UK, Germany, France, Austria, Bulgaria, Bermuda, Czechia, Denmark, Estonia, Spain, Finland, Hong Kong, Croatia, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Mexico, Malta, Malaysia, Netherlands, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, Sweden, Switzerland, Taiwan, Thailand, Vietnam, and South Africa.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Care/of: Care/of (acquired by Bayer) is a personalized DTC vitamin and supplement brand with a similar subscription model and clean-label positioning. While more personalization-focused, both brands target the same digitally native, ingredient-conscious supplement consumer.
• Gaia Herbs: Gaia Herbs is a long-established liquid herbal extract and botanical supplement manufacturer. It overlaps heavily with Vimergy's 10:1 herbal extract portfolio (Ashwagandha, Lemon Balm, Milk Thistle) and is the closest legacy competitor in the herbal liquid category.
• MegaFood: MegaFood produces whole-food vitamins and supplements with Non-GMO and Certified B Corporation credentials, competing in the same clean-label, whole-food-supplement space as Vimergy and with similar retail and DTC distribution.
• Mary Ruth's: MaryRuth's is a DTC liquid supplement brand with overlapping product formats (liquids, gummies, drops) and a clean-label/vegan positioning nearly identical to Vimergy. Both compete for the same health-conscious, plant-based consumer and share a similar price-band ($20–$80) and influencer-driven marketing approach.
• Ritual: Ritual is a DTC multivitamin and supplement brand emphasizing traceable, clean-label ingredients. While Vimergy is broader and botanical-leaning, both target the same clean-label consumer and compete in the vitamin/foundational supplement category with subscription DTC models.

Broad incumbents

• Athletic Greens (AG1): AG1 is the broad incumbent leader in daily green/supplement powders and liquid-form nutrition. While much larger and better-funded, AG1 directly competes with Vimergy's superfood/greens and liquid nutrition portfolio for the same premium wellness consumer.
• Garden of Life: Garden of Life (owned by Nestlé Health Science) is a broad-incumbent organic, whole-food supplement brand offering vitamins, probiotics, and herbal SKUs. It competes with Vimergy across multiple product lines and benefits from significantly greater retail distribution and parent-company scale.
• New Chapter: New Chapter (owned by Procter & Gamble) is a broad-incumbent whole-food supplement brand offering vitamins and herbal extracts. It overlaps with Vimergy in herbal/category-specific supplement SKUs and benefits from P&G's distribution and marketing scale.

Regional players

• Standard Process: Standard Process is a US-based whole-food supplement manufacturer with overlapping 'nutrient-dense' positioning and practitioner-channel distribution. It represents a comparable whole-food nutritional supplement business but operates more heavily through practitioner/healthcare channels than Vimergy's DTC.

Emerging players

• Moon Juice: Moon Juice is a botanical and adaptogen-focused supplement and wellness brand with overlapping SKUs (Ashwagandha, Reishi, Magnesium) and a similar premium, clean-label, plant-based consumer base. It shares Vimergy's positioning around stress, sleep, and beauty-from-within use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vimergy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vimergy