Unimaze
Unimaze ehf is an Icelandic-headquartered SaaS provider of a cloud-based electronic invoicing platform built around the PEPPOL network, serving B2B businesses, public sector entities, and ERP integrators across approximately 28 European jurisdictions with subscription SaaS, APIs, and AI-assisted invoice digitization.
- Company typePrivate
- Founded2003
- HeadquartersReykjavík, Iceland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Unimaze does
Unimaze ehf is an Icelandic-headquartered (Reykjavík) cloud SaaS company operating a B2B/B2G electronic invoicing platform built around the global PEPPOL network. The core platform connects businesses, public entities, and ERP systems to send and receive electronic business documents (invoices, purchase orders, quotations) across approximately 28 countries using UBL (Universal Business Language) as the primary document format, with converters for additional EDI formats. The company is a certified PEPPOL Access Point provider and supports multi-jurisdiction compliance (EU Directive 2014/55/EU, Serbian Sistem E-Faktura, Slovenian UJP eRačun, Belgian Mercurius, Dutch Digipoort/NPA, plus country standards SAF-T, KSeF, eSlog 2.0, EN 16931). The product portfolio comprises the core Unimaze E-invoice Collaborator plus four add-on modules: UnimazeGo (mobile expense application), The Digitizer (AI/OCR-powered PDF/image-to-electronic invoice conversion launched March 2025), Approval System (electronic invoice routing and three-way matching), and Billing Web (supplier portal for public entities).
The business model is subscription SaaS with monthly billing cadence, monetized across three streams: direct SaaS subscriptions, API/integration access (MAPI Messaging API and QAPI Reporting API with REST endpoints, Bearer token authentication, OpenAPI specifications, and SDKs for C#, Java, Python, and TypeScript), and partner/reseller services under a two-tier Service Provider model. Go-to-market is sales-led with a consultative free-consultation entry point, supplemented by a partner channel through ERP integrators (SAP, Microsoft Dynamics 365 Business Central, Microsoft Dynamics Navision, Xero, Uniconta, Concord). Distribution is reinforced through the OpenPEPPOL network and country-specific public-sector e-invoicing hubs. Customer segments span businesses of all sizes, public sector/government entities required to receive/process electronic invoices under country mandates, ERP integrators and IT partners requiring multi-format document support, and international businesses needing cross-border compliance. The company maintains regional offices in Reykjavík (HQ) and Belgrade, Serbia, with a 11–50 employee headcount band.
Unimaze firmographics
Firmographics- Name
- Unimaze
- Legal name
- Unimaze ehf
- Website
- https://unimaze.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unimaze ehf is an Icelandic-headquartered SaaS provider of a cloud-based electronic invoicing platform built around the PEPPOL network, serving B2B businesses, public sector entities, and ERP integrators across approximately 28 European jurisdictions with subscription SaaS, APIs, and AI-assisted invoice digitization.
- Ownership category
- akta.pro rank
Unimaze industry classification
Industry- Product category
- E-Invoicing Software
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)
- akta.pro secondary industries
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC), iPaaS (Cloud Integration Platforms) (HDAEAIAB)
Keywords
Where Unimaze is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices2 records
Markets served
Unimaze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Unimaze operates as a cloud-based SaaS platform (Software as a Service) providing electronic invoicing services. Access is granted through web interfaces and web services. Pricing is likely subscription-based though specific tiers are not publicly disclosed.
- API/Integration Services: Revenue generated from API access and integration services including MAPI (Messaging API) and QAPI (Reporting API) for developers and partners implementing electronic document exchange.
- Partner/Reseller Services: Service Provider model where resellers and partners provide first-level service to end-users, with Unimaze providing second-level service and platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consultation-based pricing - Free initial consultation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Unimaze product offering
Product offeringCore offering
Unimaze operates a cloud-based SaaS electronic invoicing platform that connects businesses to the global PEPPOL network for sending and receiving electronic business documents including invoices, purchase orders, and quotations across 28 countries. The platform supports both UBL XML and traditional EDI formats, and provides complementary modules including UnimazeGo (mobile expense management), The Digitizer (AI-powered PDF-to-electronic invoice conversion), Approval System (electronic approval workflows), and Billing Web (supplier portal for public entities).
Product overview
Unimaze offers a unified e-invoicing platform that enables businesses to send and receive electronic business documents globally through the Peppol network. The platform supports the complete procure-to-pay and order-to-cash cycles. The core Unimaze Platform serves as the central hub, complemented by specialized modules: UnimazeGo (mobile expense app), The Digitizer (AI-powered PDF-to-electronic invoice conversion), Approval System (electronic invoice workflow and approval), and Billing Web (supplier portal for public entities). Core platform features include invoice validation, track and trace, e-quotations, business relations management, accounts payable automation, Peppol lookup, order management, and collaboration tools. The platform natively supports UBL format and integrates with major ERP systems including SAP, Microsoft Dynamics, Xero, and others.
Differentiator
Problem solved
Functional benefit
Brands
- UnimazeGo: Smartphone application that simplifies expenses incurred in three easy steps
- The Digitizer
- Billing Web
- Unimaze E-invoice Collaborator
- Unimaze Approval System
Products and services
- Unimaze Platform (E-invoice Collaborator) Cloud-based SaaS electronic business platform enabling businesses to send and receive electronic business documents (invoices, purchase orders, quotations) globally through the PEPPOL network. Streamlines procure-to-pay and order-to-cash cycles without requiring ERP replacement.
- UnimazeGo
Quantifiable outcome
- Paper invoice processing costs up to $30 per invoice
- +3 more outcomes
Companies that use Unimaze
Customer profileSegments4 records
Ideal customer profiles4 records
Unimaze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature16 records
Unimaze partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Microsoft Dynamics (Business Central, Navision)corePre-built ERP integration partnerships with Microsoft Dynamics Business Central and Navision. These integrations enable seamless electronic document exchange between Unimaze platform and Microsoft ERP systems.
- SAPcoreCertified integration partnership enabling electronic invoicing connectivity between SAP ERP systems and Unimaze platform for invoice exchange and processing.
- XerocorePre-built integration with Xero accounting software for businesses to send and receive electronic invoices through the Unimaze platform.
- UnicontacoreIntegration partnership with Uniconta ERP system enabling electronic document exchange capabilities for Uniconta users.
- ConcordcoreERP integration partnership with Concord accounting software for seamless e-invoicing connectivity.
- OASIS (Organization for the Advancement of Structured Information Standards)coreUnimaze uses Universal Business Language (UBL) as the preferred format, developed by OASIS Technical Committee with participation from various industry data standards organizations.
- OpenPEPPOLcoreAs a certified PEPPOL Access Point provider, Unimaze operates within the OpenPEPPOL ecosystem enabling global e-invoicing network connectivity across 28 countries.
- Nederlandse Peppolautoriteit (NPA)corePartnership with the Dutch PEPPOL Authority to provide e-invoicing services in the Netherlands, ensuring compliance with Dutch Peppol requirements.
- Public Payments Administration (PPA) SloveniacoreIntegration with Slovenian Public Payment Administration's e-invoicing platform UJP eRačun, enabling electronic invoice exchange with Slovenian public entities.
- Mercurius (Belgium Federal E-invoicing Hub)coreIntegration with Belgium's federal e-invoicing hub Mercurius, connected to PEPPOL network in Peppol BIS 3.0 format.
- Digipoort (Netherlands)coreIntegration with Dutch government's central Digipoort platform which is part of the PEPPOL network, enabling e-invoice exchange with Dutch public sector.
- Sistem E-Faktura (Serbia)coreSupport for Serbia's mandatory B2B e-invoicing system Sistem E-Faktura, including periodic tax reporting integration for Serbian compliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Unimaze competitors and assessment
Company assessmentDirect peers
- Edicom: Spanish B2B integration specialist offering e-invoicing, EDI, and PEPPOL access point services worldwide. Comparable to Unimaze across multi-country compliance, ERP integration, and electronic document exchange.
- Storecove: Netherlands-based PEPPOL Access Point and e-invoicing network operator. Competes head-on with Unimaze on cloud-native PEPPOL connectivity, ERP integrations, and developer-friendly APIs.
- Billit: Belgian e-invoicing and PEPPOL Access Point provider targeting SMBs and accountants across Benelux and broader Europe. Comparable product scope and channel-led GTM to Unimaze.
- Tradeshift: Global B2B e-invoicing and supply chain finance network with PEPPOL connectivity. Competes with Unimaze on cross-border electronic document exchange and ERP-integrated e-invoicing for enterprises.
- Crossinx: German-based PEPPOL Access Point provider focused on e-invoicing networks and PEPPOL reachability. Direct competitor in PEPPOL AP certification, network connectivity, and European compliance coverage.
- TIE Kinetix: Dutch-headquartered provider of e-invoicing and EDI solutions with PEPPOL Access Point capabilities. Direct competitor serving European mid-market and enterprise customers with overlapping document-exchange functionality.
- Basware: Finnish provider of AP automation, e-invoicing, and B2B networks (PEPPOL-capable via OpenText ecosystem). Direct competitor for the AP automation, invoice validation, and approval workflow use cases Unimaze targets.
- Pagero: Swedish-founded certified PEPPOL Access Point provider offering cloud-based e-invoicing, Peppol routing, and AP/AR automation across global markets (now part of Thomson Reuters). Closest direct competitor to Unimaze given overlapping business model, PEPPOL certification, and multi-country SaaS delivery.
Broad incumbents
- Visma: Nordic-based provider of accounting, ERP, and e-invoicing software serving SMEs, accountants, and public sector. Broader incumbent with overlapping PEPPOL-related capabilities inside its accounting/ERP portfolio, particularly relevant in Nordic markets where Unimaze also operates.
- SAP (Ariba / S/4HAN) networks: SAP Ariba Network and S/4HANA provide native e-invoicing and PEPPOL access point capabilities inside the SAP stack. Broad incumbent alternative that can displace standalone PEPPOL APs at SAP-anchored enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unimaze social profiles
Digital presenceUnimaze compliance and trust
Trust signalCompliance1 record
Unimaze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unimaze leadership team
Management profileNumber of profiles
Unimaze funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unimaze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unimaze
What does Unimaze do?
Unimaze operates a cloud-based SaaS electronic invoicing platform that connects businesses to the global PEPPOL network for sending and receiving electronic business documents including invoices, purchase orders, and quotations across 28 countries. The platform supports both UBL XML and traditional EDI formats, and provides complementary modules including UnimazeGo (mobile expense management), The Digitizer (AI-powered PDF-to-electronic invoice conversion), Approval System (electronic approval workflows), and Billing Web (supplier portal for public entities).
Is Unimaze a public or private company?
Unimaze is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unimaze founded?
Unimaze was founded in 2003. It employs 11 to 50 people.
Where is Unimaze based?
Unimaze is headquartered in Reykjavík, Iceland, in the Europe region.
How does Unimaze make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are API/Integration Services and partner/Reseller Services.
Who are Unimaze's main competitors?
Direct peers on record are Edicom, Storecove, Billit, Tradeshift, Crossinx, TIE Kinetix, Basware and Pagero. Broad incumbents are Visma and SAP (Ariba / S/4HAN) networks.
Does Unimaze have an API?
Yes. Unimaze offers the MAPI (Messaging API) for implementing sending or receiving electronic business documents. The API is REST-based and supports Bearer Token Authentication (API Keys) with legacy HTTP Basic Authentication still supported. OpenAPI specifications are available for sandbox and production environments. Client generation is supported for C#, Java, TypeScript/Javascript, and Python. The platform also offers QAPI (Reporting Services) for creating reports on sales and expenses. Developer documentation is at developer.unimaze.com.
What industry is Unimaze in?
Unimaze's product category is E-Invoicing Software. Its primary akta.pro industry code is HDAEAGAD, Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP), with a secondary code of HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation. Its NAICS code is 513210 and its SIC code is 7372.