TripX Travel

What TripX Travel does

TripX Travel AB is a privately-held Swedish online travel agency headquartered in Malmö, founded in 2010, that sells package holidays combining flights and hotels directly to Nordic and broader-European consumers. The company operates a self-serve, direct-to-consumer booking platform accessible through six country-localized storefronts (Sweden, Denmark, Norway, Finland, UK, EU-wide), covering destinations across 45 countries including Europe, the Middle East, North Africa, North America, Asia and the Maldives. Its core technology is an automated booking engine that connects directly and indirectly to airline GDS/booking systems and hotel booking systems to surface real-time inventory and pricing, alongside a separate individual-component mediation mode where third-party contracts are formed between customer and provider upon booking.

The platform monetizes via the spread between pre-negotiated wholesale hotel/airline rates and retail prices charged to consumers, supplemented by transaction fees on add-on services (transfers, car rentals from approximately 65 partner providers, cancellation protection with tiered coverage up to 15,000 SEK, flexible rebooking, and Klarna installment payments). TripX positions itself on cost efficiency, claiming hotel rates 30-40% lower than hotel websites or large OTAs and 15-20% savings versus traditional charter operators, enabled by a fully automated model that eliminates intermediaries. A significant commercial relationship was established with Scandinavian Airlines in December 2024 under which TripX operates SAS Holidays, supplying curated hotel inventory, package travel compliance, and passenger protection under Swedish/EU law.

Operationally, TripX runs from a single Malmö office with 11-50 employees, holds a Swedish package travel license with mandatory travel guarantee (resegaranti) administered by Kammarkollegiet, and complies with GDPR and EU 2015/2302 package travel regulation. The ownership structure is undisclosed; no parent company, investors, or funding rounds are referenced in available source material, suggesting a bootstrapped mid-market leisure OTA.

Name

TripX Travel

Legal name

TripX Travel AB

Website

https://tripx.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TripX Travel AB is a Swedish direct-to-consumer online travel agency that sells package holidays combining flights and hotels to Nordic and European leisure travelers across 45 countries via six localized storefronts and the co-branded SAS Holidays product.

Ownership category

akta.pro rank

Product category

Online Travel Booking

NAICS

Travel Agencies (56151), Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Package Travel & Dynamic Packaging Marketplaces (Flight+Hotel+Car) (THALAFAH)

akta.pro secondary industry

OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)

Keywords

• Online travel agency
• Package holiday booking
• Flight hotel bundles
• Travel booking platform
• Leisure travel packages

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Package Travel Bookings: TripX generates revenue through commission/transaction fees on package travel bookings that combine flights and hotels. The company acts as a booking intermediary, connecting customers with airlines and hotels through its technology platform. Revenue is earned on the spread between pre-negotiated wholesale rates and retail prices offered to customers.
2. Add-on Services: Additional revenue from optional services including transfers, car rentals, cancellation protection, and travel insurance. These are offered as supplements to the core package booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

TripX Travel sells package holidays that combine flights and hotels at negotiated prices, offered both as curated pre-packaged trips and as a build-your-own model where travelers pick departure dates, duration, flight options, and hotels. The platform also brokers individual travel components (hotel rooms, flights, car rentals, airport transfers) by placing customers directly inside third-party booking systems via its technology connections, and offers add-on services such as cancellation protection, flexible rebooking, and installment payment.

Product overview

TripX Travel operates a multi-channel online travel platform that functions as both a package holiday seller and a travel component broker. The core offering consists of TripX Package Holidays — curated and pre-packaged trips combining flights and hotels — alongside a flexible build-your-own model where customers select individual components (flights, hotels, car rentals, transfers) through TripX's direct technical connections to third-party booking systems. The Restema thematic sub-brands (Lyx, Storstad, Familj, Sol & Bad, All-inclusive, Lägenhet, Boutique, Endast för vuxna) organize the hotel-and-flight package catalog by travel style. Add-on modules include Cancellation Protection, Flexible Rebooking, and Installment Payment. A notable co-branded product is SAS Holidays, developed in partnership with Scandinavian Airlines, where TripX provides vetted hotel selections and holds package travel compliance responsibility. The platform integrates with multiple airlines' GDS/booking systems, approximately 65 car rental companies, and multiple payment providers (Trustly, Visa, Mastercard, Amex, Klarna, Swish) to deliver its services.

Differentiator

Problem solved

Functional benefit

Products and services

• TripX Package Holidays Curated package holidays combining flights and hotels at negotiated prices, offered as both pre-packaged trips and customizable packages where customers select departure dates, duration, flight options, and hotels. Targeted at Nordic and European leisure travelers booking through tripx.se and sister storefronts.
• Individual Travel Components (Förmedling) Standalone travel components sold individually — hotel rooms, flights, car rentals, and airport transfers — booked through TripX's direct access to third-party booking systems, with the contract formed between the customer and the third-party provider. For travelers who do not want a bundled package.
• SAS Holidays Co-branded all-in-one travel product developed with Scandinavian Airlines, combining flights with accommodation, transfers, and tailored extras across the SAS network. Available across Europe and earning EuroBonus points on entire packages.
• Cancellation Protection (Avbeställningsskydd) Cancellation insurance product protecting against high cancellation costs in case of illness or other serious verified obstacles, with tiered pricing (195 SEK for 5,000 SEK coverage, 255 SEK for 10,000 SEK, 355 SEK for 15,000 SEK) and 15% deductible. Sold as an add-on alongside TripX package bookings.
• Flexible Rebooking (Flexibel Ombokning) Optional add-on product allowing rebooking of package holidays for certain destinations; specific destinations, terms, and conditions are presented to customers during the booking flow.

Quantifiable outcome

• 30-40% lower hotel costs compared to hotel websites and OTAs
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• SAS (Scandinavian Airlines)coreStrategic or Co-development Partner · 4 December 2025TripX serves as the technology and operations partner for SAS Holidays, a new all-in-one travel product launched by Scandinavian Airlines. TripX provides vetted hotel selections, handles package travel compliance, and ensures passenger protection under Swedish package travel regulations. The partnership enables SAS to offer bundled flight and hotel packages across its network while TripX holds package travel responsibility for regulatory compliance.
• Thousands of Hotel PartnerscoreTechnology or IntegrationTripX has partnerships with thousands of hotels across 45 countries. Hotels are handpicked and vetted, with pre-negotiated rates through the company's booking technology connections.
• Kammarkollegiet (Swedish Legal, Financial and Administrative Services Agency)coreOthersGovernment agency that administers the Swedish travel guarantee (resegaranti) system. TripX is registered with Kammarkollegiet and provides mandatory travel guarantee protection for package travel customers under Swedish law.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TUI: TUI is Europe's largest integrated tourism group, operating package holiday brands (TUI, Ving, Fritidsresor, Thomson) across Europe. Comparable to TripX in dynamic packaging of flight + hotel, but at vastly larger scale and with owned hotel and airline capacity.
• Fritidsresor: Fritidsresor is TUI's Sweden-focused package holiday brand, offering charter-based package holidays with its own airline capacity. Direct competitor to TripX in the Swedish leisure market with overlapping hotel partnerships and similar price positioning.
• Sembo: Sembo is a Swedish online travel agency owned by Schibsted, selling package holidays, hotels, and flights primarily to Nordic consumers. Direct Nordic competitor with similar model of combining flights and hotels into dynamic packages.
• Lastminute.com: Lastminute.com is a European OTA focused on dynamic packaging of flights, hotels, and experiences — overlapping TripX's core package offering, particularly in last-minute and short-break European city destinations relevant to Nordic travelers.
• Ving: Ving is the largest Nordic package holiday operator (part of TUI Group) selling charter flight + hotel packages to Mediterranean, Canary Islands, and long-haul destinations. Direct competitor to TripX in the same Nordic leisure segment with overlapping airline and hotel inventory.
• Apollo Reisen: Apollo is a major Nordic tour operator (part of DER Touristik) running charter-and-hotel package holidays targeting Sweden, Norway, and Denmark. Direct competitor in Nordic package travel with overlapping destinations and similar customer profile.

Broad incumbents

• Expedia: Expedia is a leading global OTA platform offering flights, hotels, car rentals, and vacation packages. Competes with TripX at the upper end of Nordic package travel and in long-haul destinations like the US, Japan, and the Maldives.
• Booking.com: Booking.com is the world's largest online travel agency (part of Booking Holdings), offering accommodation, flight, and dynamic package inventory across global destinations. Operates in the same Nordic travel market with far greater scale, brand reach, and paid marketing budget.
• Hotels.com: Hotels.com is a major OTA focused on accommodation (part of Booking Holdings) and overlaps directly with TripX's hotel booking functionality, including loyalty (one free night) versus TripX's pre-negotiated hotel rates and package bundling.
• eDreams ODIGEO: eDreams ODIGEO is one of Europe's largest OTAs (eDreams, Opodo, Travellink, Liligo), serving 250+ markets including the Nordics with flights, hotels, and dynamic packages. Closest large European-headquartered peer with similar Nordic retail focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tripxtravel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TripX Travel