eDreams ODIGEO
eDreams ODIGEO is a publicly listed online travel agency operating across 44 markets through five consumer brands, with its Prime subscription (8 million members) — covering flights, hotels, trains, and car rentals — and a proprietary AI-first platform as the core business and technology moat.
- Company typePublic
- Founded2000
- HeadquartersBarcelona, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What eDreams ODIGEO does
eDreams ODIGEO (legal entity: eDreams International Network, S.L.) is a publicly listed online travel agency headquartered in Madrid, Spain, operating across 44 markets through five consumer brands — eDreams, Opodo, GO Voyages, Travellink, and Liligo. The company was formed by the 2015 merger of eDreams (founded 2000) and Odigeo, listed on the Madrid stock exchange in April 2014 (BME:EDR; OTC:EDDRF), and remains controlled in part by private equity sponsors Permira and Ardian, who led a €75M capital increase in January 2022 to address COVID-19 impacts and reduce debt.
The company's core product is Prime, launched in 2017 as the travel industry's first subscription programme. Prime had grown to over 8 million members by May 2026, contributing 75% of total Cash Revenue Margin and 90% of Cash Contribution Profit in FY26 (year ended March 31, 2026). Prime offers a multi-product travel subscription covering flights, hotels, dynamic packages, trains, and car rentals, with exclusive member-only deals (delivered via recurring Prime Days campaigns) and flexibility features such as 'Cancel For Any Reason' and Flexiticket. Ancillary revenue streams include transaction fees, airline and supplier incentives, advertising, and meta-search referrals.
The underlying technology is a proprietary AI-first platform, in operation since 2014, handling 100M+ daily searches, 6B+ daily predictions, and 100+ TB of data per day across 247 localized websites and apps. As of January 2026, the company has deployed agentic AI systems capable of autonomous end-to-end booking and voice-based support, and has integrated its booking engine into global AI assistants (Gemini, ChatGPT) via over 100 Model Context Protocols. For FY26, the company reported revenue of €802.98M, adjusted EBITDA of €172.3M (+29% YoY), and adjusted net income of €72.9M (+42% YoY), alongside a 14% reduction in voluntary turnover and continued capital returns under a €100M buyback programme valid through September 2027.
eDreams ODIGEO firmographics
Firmographics- Name
- eDreams ODIGEO
- Legal name
- eDreams International Network, S.L.
- Website
- https://edreamsodigeo.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- eDreams ODIGEO is a publicly listed online travel agency operating across 44 markets through five consumer brands, with its Prime subscription (8 million members) — covering flights, hotels, trains, and car rentals — and a proprietary AI-first platform as the core business and technology moat.
- Ownership category
- akta.pro rank
eDreams ODIGEO industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (56151)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where eDreams ODIGEO is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
eDreams ODIGEO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Prime Subscription Revenue: Annual subscription fees from Prime membership program offering exclusive deals, flexibility features (Cancel For Any Reason, Flexiticket), and member-only pricing across flights, hotels, trains, and car rentals. Subscribers grew to 8 million members by May 2026. Subscription revenue accounts for 75% of total Cash Revenue Margin and 90% of total Cash Contribution Profit. Transitioning from annual upfront payments to monthly/quarterly installments to improve customer lifetime value.
- Transaction Fees and Service Charges: Booking fees, service charges, and transaction-based revenue from facilitating travel bookings (flights, hotels, dynamic packages, trains, car rentals). Revenue recognized at transaction date for date-based bookings. Service auxiliary fees and travel insurance revenue.
- Airline and Supplier Incentives: Incentive payments from airlines and travel suppliers based on booking volumes and performance metrics. Gradual recognition over service period.
- Advertising and Meta-search: Revenue from third-party advertising and meta-search engine traffic sharing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Prime membership with multi-product access including flights, hotels, dynamic packages, trains, and car rentals with exclusive member benefits |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
eDreams ODIGEO product offering
Product offeringCore offering
eDreams ODIGEO operates an AI-powered travel booking and subscription platform through which individual consumers search, compare, and book flights, hotels, dynamic packages, trains, and car rentals. Its flagship offering is Prime, the first and largest travel subscription programme with 8 million members, providing exclusive member-only deals, flexibility features such as Cancel For Any Reason, and bundled multi-product travel savings across 44 markets. The platform aggregates supply from global travel suppliers and brands (eDreams, Opodo, GO Voyages, Travellink, Liligo) into a unified booking experience powered by proprietary AI technology.
Product overview
eDreams ODIGEO operates as the world's leading travel subscription platform, built on a proprietary AI-first technology infrastructure. The company offers a multi-brand portfolio (eDreams, Opodo, GO Voyages, Travellink, Liligo) serving 44 markets, centered on its flagship Prime subscription programme. Prime provides a comprehensive multi-product offering including flights, hotels, dynamic packages, trains, and car rentals, complemented by exclusive member benefits and flexible cancellation options. The portfolio includes both direct booking platforms and metasearch capabilities, unified by shared AI technology for personalization and operations.
Differentiator
Problem solved
Functional benefit
Brands
- Prime: The world's first and largest travel subscription programme, offering multi-product travel services including flights, hotels, dynamic packages, trains, and car rentals with exclusive member benefits and industry-leading flexibility features. Reached 8 million members as of 2026.
- eDreams
- Opodo
- GO Voyages / Govoyages
- Travellink
- Liligo
- Prime Days
Products and services
- Prime The world's first and largest travel subscription programme, offering members exclusive deals, flexibility features such as Cancel For Any Reason, and access to flights, hotels, dynamic packages, trains, and car rentals. Prime membership has grown to 8 million subscribers across 44 markets and accounts for 75% of total Cash Revenue Margin.
- eDreams Primary consumer-facing online travel agency brand serving customers in 44 markets globally with comprehensive travel booking capabilities including flights, hotels, and travel services.
- Opodo European online travel portal brand offering flight, hotel, and travel booking services across multiple European markets including UK, Germany, France, Italy, Spain, Austria, Denmark, Finland, Netherlands, Norway, Poland, Portugal, Sweden, Switzerland, UAE, and Australia.
- GO Voyages French online travel agency brand offering comprehensive travel booking services including flights, hotels, and vacation packages primarily to the French market.
- Travellink Nordic-focused online travel brand serving Scandinavian markets including Denmark, Norway, Sweden, Finland, and Iceland with flight and travel booking services.
- Liligo Travel metasearch engine that compares flights, hotels, and car rentals from multiple providers to help travelers find optimal deals across global markets.
Quantifiable outcome
- 8 million Prime members with 643,000 net additions exceeding annual guidance by 7.2%
- +6 more outcomes
Companies that use eDreams ODIGEO
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
eDreams ODIGEO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
eDreams ODIGEO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Travel Suppliers (Airlines, Hotels, Rail, Car Rental)coreTravel suppliers partner with Prime to offer exclusive member-only deals during Prime Days campaigns. This provides suppliers unique access to an incremental and closed group of travelers, boosting yields and visibility. The partnership model enables suppliers to reach high-value subscribers through a differentiated distribution channel.
Scale indicators19 records
Recent moves8 records
Expansion highlights7 records
eDreams ODIGEO competitors and assessment
Company assessmentBroad incumbents
- Booking Holdings: Parent of Booking.com, Priceline, Agoda, and Kayak — the largest global OTA portfolio by revenue and EBITDA. Directly comparable in core online booking of flights, hotels, and dynamic packages, with similar multi-brand and geographic diversification strategy, but materially larger scale.
- Expedia Group: Operates Expedia, Hotels.com, Vrbo, and Trivago across flights, lodging, and vacation rentals globally. Closely comparable multi-brand OTA and metasearch portfolio; competes head-to-head with eDreams brands in Europe and Americas.
- Trip.com Group: Global travel platform operating Ctrip, Trip.com, Skyscanner, and Qunar across accommodation, transportation ticketing, and packaged tours. Comparable multi-product OTA business, particularly in EMEA expansion, with strong AI investment.
Direct peers
- Airbnb: Global online travel platform focused on alternative accommodations and experiences. Competes with eDreams for travel bookings, particularly in accommodation category; similar subscription/loyalty experiments and AI-led product development.
- Hopper: App-first travel booking platform with subscription-style fintech products (Price Freeze, Flight Cancellation Guarantee) that closely mirror eDreams' Prime flexibility features. Comparable AI-led personalization and financial-product monetization model.
- Skyscanner: Global travel metasearch engine owned by Trip.com, directly comparable to eDreams' Liligo brand. Competes for consumer travel discovery and comparison in overlapping European markets.
- Lastminute.com Group: European OTA operating across flights, hotels, and dynamic packages via multiple brands. Closest direct head-to-head competitor in European leisure travel markets, with similar multi-brand portfolio strategy.
Emerging players
- Traveloka: Leading Southeast Asian OTA with mobile-first distribution and broad travel product coverage. Comparable in product breadth and mobile-led consumer acquisition, with similar expansion ambitions into underpenetrated markets.
- Kiwi.com: European online travel agency with proprietary virtual interlining technology and aggressive AI-led pricing. Comparable technology-led approach and direct competition in European consumer flight booking.
Regional players
- MakeMyTrip: Leading Indian OTA with broad multi-product offering and mobile-first distribution. Comparable in product breadth and emerging-market consumer subscription strategies, though focused on South Asia rather than overlapping directly with eDreams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
eDreams ODIGEO social profiles
Digital presenceeDreams ODIGEO compliance and trust
Trust signalCompliance2 records
eDreams ODIGEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
eDreams ODIGEO leadership team
Management profileNumber of profiles
Profiles9 records
eDreams ODIGEO subsidiaries and ownership
Company hierarchySubsidiaries5 records
eDreams ODIGEO funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eDreams ODIGEO M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eDreams ODIGEO
What does eDreams ODIGEO do?
eDreams ODIGEO operates an AI-powered travel booking and subscription platform through which individual consumers search, compare, and book flights, hotels, dynamic packages, trains, and car rentals. Its flagship offering is Prime, the first and largest travel subscription programme with 8 million members, providing exclusive member-only deals, flexibility features such as Cancel For Any Reason, and bundled multi-product travel savings across 44 markets. The platform aggregates supply from global travel suppliers and brands (eDreams, Opodo, GO Voyages, Travellink, Liligo) into a unified booking experience powered by proprietary AI technology.
Is eDreams ODIGEO a public or private company?
eDreams ODIGEO is a public company. It is classified as public and is currently operating.
When was eDreams ODIGEO founded?
eDreams ODIGEO was founded in 2000. It employs 1,001 to 5,000 people.
Where is eDreams ODIGEO based?
eDreams ODIGEO is headquartered in Barcelona, Spain, in the Europe region.
How does eDreams ODIGEO make money?
Four revenue lines are on record. Prime Subscription Revenue is the primary driver. The others are transaction Fees and Service Charges, airline and Supplier Incentives and advertising and Meta-search.
Who are eDreams ODIGEO's main competitors?
Broad incumbents on record are Booking Holdings, Expedia Group and Trip.com Group. Direct peers are Airbnb, Hopper, Skyscanner and Lastminute.com Group. Emerging players are Traveloka and Kiwi.com. MakeMyTrip is listed as a regional player.
Does eDreams ODIGEO have an API?
Yes. eDreams ODIGEO has deployed over 100 Model Context Protocols (MCP) to integrate its booking engine into global AI ecosystems, enabling external AI assistants and models to access the platform and complete real travel bookings. The company processes over 100 terabytes of data daily to support these AI integrations. While this is primarily infrastructure for AI ecosystem connectivity rather than a traditional public developer API, it represents a programmatic integration capability for AI platforms.
What industry is eDreams ODIGEO in?
eDreams ODIGEO's product category is Online Travel Agency. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 56151.