Fitness Professionals

Name

Fitness Professionals

Legal name

Fitness Professionals Limited

Website

https://fitpro.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fitness Professional Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

Keywords

• Fitness professional insurance
• CPD education courses
• Professional membership body
• Fitness music licensing
• Instructor liability coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Membership Subscriptions: FitPro Professional Membership at £50/year or £4.99/month (direct debit) provides access to CPD education vouchers (£45), insurance discounts, free music downloads, webinars, and digital magazine subscriptions. Core membership (bundled free with insurance) provides basic benefits including magazine and e-newsletters.
2. Insurance Premiums: FitPro Insurance Services (trading name of PHL Insurance Brokers Ltd, FCA authorised FRN 301732) sells public liability, teacher liability, personal accident, equipment, studio, and travel insurance. Underwritten by Aviva (UK's largest insurer). Premiums range from £4.38/month to £95/year depending on coverage type. Students pay £54.99-£60 for 6-month policies.
3. CPD Course Sales: Individual CPD courses sold at regular prices ranging from £25 to £698. Members and Core Members receive discounted pricing. Courses span Anatomy & Physiology, Coaching, Group Training, Menopause, Nutrition, Pilates, Strength & Conditioning, ViPR, Women's Health, and Business categories.
4. Music Subscription and Licensing: MyGroupFit music subscription at £9.99/month (with 1-month free trial) provides unlimited access to original artist albums. Non-original artist albums available for individual purchase. One free album download per year included with Professional Membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Fitness Professionals (FitPro) is the UK's leading professional body for fitness instructors, providing professional indemnity and liability insurance underwritten by Aviva, a CIMSPA-accredited online CPD education platform with 125+ courses, the world's largest fitness original music library via MyGroupFit, a bi-monthly digital magazine, and a Professional Membership tier bundling education vouchers, insurance discounts, music access, webinars, and content.

Product overview

FitPro operates as a comprehensive platform for UK fitness professionals offering four interconnected product lines: (1) Insurance products underwritten by Aviva including Instructor Public & Teacher Liability (£2m-£10m options), Student, Sports Massage, Personal Accident, Equipment, Travel (via Millstream), Studio (via Markel UK), and Personal Protection (via Newhomes/Aviva); (2) CPD Education Platform with 125+ online courses across 10 categories accredited by CIMSPA; (3) Membership tiers (Core free with insurance, Professional at £50/year) providing education vouchers, insurance discounts, music access, webinars, and magazine; (4) Content & Music including fitpro digital magazine and MyGroupFit music subscription (£9.99/month) with branded sub-products ViPR and MOSSA.

Differentiator

Problem solved

Functional benefit

Brands

• MyGroupFit: Fitness music subscription service providing professionally mixed music for group fitness instructors and clubs, with original and non-original artist collections.
• ViPR
• FitPro Insurance Services

Products and services

• Instructor Public & Teacher Liability Insurance

Quantifiable outcome

• Over 500,000 fitness professionals have chosen FitPro as their professional home since 1990
• +7 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Active IQcoreStrategic or Co-development PartnerFitPro partnered with Active IQ to launch the online Skills Hub CPD platform, powered by FitPro. The partnership delivers comprehensive learning and development content for fitness professionals, aligning with Active IQ's commitment to offering CPD opportunities. Jenny Patrickson, Active IQ Managing Director, stated the partnership helps fulfil Active IQ's commitment to fitness professional development.
• Newhomes Mortgage ServicessupportingGTM or Marketing PartnerFitPro partnered with Newhomes Mortgage Services, a specialist protection adviser with 28 years of experience, to provide FitPro members with access to health insurance, income protection, critical illness cover, and life insurance. Newhomes has access to a panel of top insurers and provides free bespoke advice to FitPro members. The partnership extends FitPro's product ecosystem beyond fitness-specific coverage into personal financial protection.
• Millstream Underwriting LimitedsupportingTechnology or IntegrationFitPro partnered with Millstream Underwriting Limited to create a unique travel insurance solution for fitness professionals. Millstream provides single trip and annual multi-trip travel insurance for holidays, mini breaks, and fitness retreats. The partnership includes Millstream360 country-by-country travel assistance, SmartDelay Plus airport lounge access, and a mobile travel wallet for policy documents. Millstream is authorised and regulated by the FCA (Firm reference: 308584).
• Markel UKsupportingTechnology or IntegrationFitPro partnered with Markel UK to offer studio and gym owners a cost-effective insurance solution. Markel UK, a division of Markel International (operating in 17 countries across UK, Europe, Canada, Latin America and Asia Pacific), provides studio insurance including Public Liability, Employers' Liability, Content and Equipment cover, and Buildings insurance. Limits range from £1 million to £5 million.
• PHL Insurance Brokers LtdcoreTechnology or IntegrationFitPro Insurance Services is a trading name of PHL Insurance Brokers Ltd, which is Authorised and Regulated by the Financial Conduct Authority (FCA FRN 301732). Company Registration number 04851546. PHL Insurance Brokers handles the distribution and administration of FitPro's insurance products.
• PPL (PRS for Music)coreStrategic or Co-development PartnerFitPro has worked with PPL (Phonographic Performance Limited) for over 26 years to deliver great music for group fitness classes. PPL is the UK music licensing company that collects and distributes royalties for recording artists and record labels. The partnership ensures FitPro's music offerings include properly licensed original artist music that fitness professionals can legally use in their classes.
• ViPRsupportingOEM/ Whitelabel/ Licensing PartnerViPR is a brand owned by FitPro and is part of its brand portfolio alongside MyGroupFit Music and MOSSA. ViPR produces loaded movement training equipment and related courses. FitPro offers ViPR courses as part of its CPD education catalogue, and ViPR products are available through viprfit.com.
• MOSSAsupportingOEM/ Whitelabel/ Licensing PartnerMOSSA is a brand partner of FitPro, offering group exercise programming. MOSSA is listed under FitPro's 'Our Brands' section alongside ViPR and MyGroupFit Music. MOSSA provides group exercise content that FitPro members can access, complementing FitPro's education and music offerings.
• MyGroupFitcoreOEM/ Whitelabel/ Licensing PartnerMyGroupFit is FitPro's music subsidiary, providing professionally mixed fitness music through subscription and album purchases. The platform offers hundreds of albums across original artist and non-original artist collections. MyGroupFit has a free app on iOS and Android for offline music playback. FitPro Professional Members receive one free album download per year.

Scale indicators15 records

Expansion highlights5 records

Direct peers

• Insure4Sport: UK-based specialist insurance broker focused on personal trainer, fitness instructor, and sports professional liability cover. Directly competes with FitPro's core insurance offering for the same UK instructor customer base, with a more price-led, single-product positioning.
• Protectivity: UK fitness and sports insurance broker offering public liability, professional indemnity, and equipment cover for personal trainers, coaches, and instructors. Closely comparable in product set to FitPro's liability insurance range and competitive in the same UK SME/micro-buyer segment.
• Sportscover Direct: UK specialist sports and fitness insurance provider offering public liability, professional indemnity, and personal accident cover to coaches, instructors, and sports professionals. A direct competitor for the same Aviva-backed liability value proposition FitPro leads with.
• CIMSPA: The Chartered Institute for the Management of Sport and Physical Activity — the UK professional body for sport, fitness, and physical activity. Comparable to FitPro in its 'professional body' positioning and its role as the gatekeeper of CPD recognition that FitPro's courses are accredited against.

Broad incumbents

• Active IQ: UK-established fitness qualification and certification provider offering Level 2-4 instructor certifications. While a current partner of FitPro on the Skills Hub CPD platform, it is also a broader incumbent in the same UK fitness education ecosystem and an alternative CPD source for instructors.
• Les Mills International: Global group fitness programming brand (e.g. BODYPUMP, BODYCOMBAT) with instructor certification and music programmes. Comparable to FitPro's MOSSA sub-brand for group exercise programming and adjacent in music-for-class delivery via MyGroupFit.
• SimplyHealth: UK health and personal protection insurance provider (health cover, dental, income protection) operating broadly in the same personal-lines insurance market. Comparable to FitPro's Newhomes-distributed personal protection suite as a larger incumbent that could expand into fitness-professional segments.

Emerging players

• T2 Fitness Education: UK-based personal training and fitness instructor education provider. While a current referral partner for FitPro insurance, it is also an emerging competitor in the CPD/training space that could capture share if it builds its own bundled insurance offering.
• Future Fit Training: UK personal trainer and fitness instructor training provider offering Level 2-4 qualifications and CPD courses. Comparable to FitPro's education platform as a specialist UK fitness education provider, and an alternative source of CPD points for the same instructor customer.

Others

• Gympass: Global corporate fitness and wellbeing platform connecting employees to gyms, studios, and digital fitness apps. An adjacent, ecosystem-level participant that touches the same fitness-professional end-customers FitPro serves but from the demand/employer side rather than the supply/instructor side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FitProLtd
• Facebookfacebook.com/fitproltd
• LinkedInlinkedin.com/company/fitpro
• Instagraminstagram.com/fitpro_ltd
• Xx.com/FitProLtd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Professionals