MOSSA

What MOSSA does

MOSSA is a privately held developer of branded group fitness programs headquartered in Marietta, Georgia. The company licenses twelve distinct workout programs — covering strength training (Group Power, Group Core), cardio (Group Blast, Group Fight), dance (Group Groove), indoor cycling (Group Ride, R30), mind-body (Group Centergy), athletic training (Athlete30, 3D30), and active older adult (Move30) — to commercial health clubs, gyms, and YMCA associations worldwide. All programs are built on the proprietary M4 Programming framework, which combines Movement (a Movement Health philosophy grounded in six fundamental movement categories), Music (customized soundtracks produced exclusively through Saifam's 13 studios), Motivation (coaching methodology), and Metrics (300+ development hours per release and 150+ field test workouts).

The company's revenue model is anchored in B2B program licensing to fitness facilities, supplemented by a direct-to-consumer streaming subscription (MOSSA On Demand), equipment sales (notably ViPR PRO for Loaded Movement Training), instructor training and certification programs, and affiliate referral programs for both clubs and On Demand subscribers. Distribution extends globally through dedicated regional websites and local distributors in the United States, Canada, the United Kingdom, Cyprus, Australia, and Japan. MOSSA also operates a workplace wellness sub-brand (De-Desk, NIMBL Percussion) and a branded e-commerce store. The company employs 51–100 people, is founder-led by Rich Boggs (with roots tracing to a 1970s Sportslife health club chain), and reports no external venture or private equity funding.

Name

MOSSA

Legal name

MOSSA

Website

https://mossa.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

MOSSA is a private Marietta, Georgia–based developer of twelve branded group fitness programs (strength, cardio, dance, cycling, mind-body, HIIT) licensed to health clubs, gyms, and YMCAs worldwide, supplemented by a direct-to-consumer streaming platform, instructor certification, and equipment sales.

Ownership category

akta.pro rank

Product category

Group Fitness Programming Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Group fitness programs
• Fitness program licensing
• Instructor training certification
• Fitness streaming platform
• Workplace wellness programs

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Club Licensing: MOSSA licenses its branded group fitness programs (Group Power, Group Active, Group Blast, etc.) to health clubs, gyms, and YMCAs worldwide. Facilities pay licensing fees to offer MOSSA programs and receive instructor training, program materials, music licensing, and ongoing support.
2. MOSSA On Demand: Direct-to-consumer streaming subscription service offering home access to all MOSSA workout programs. Includes 14-day free trial. Available via web and app stores.
3. Equipment Sales: Sale of proprietary equipment including ViPR PRO for Loaded Movement Training programs (3D30, ATHLETE30) and accessories.
4. Instructor Training: Training and certification programs for fitness instructors to become MOSSA certified instructors, available as live trainings and online training.
5. Affiliate Programs: Commission-based affiliate programs for both club facilities (Club Affiliate) and On Demand subscribers (OD Affiliate) who refer new customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

MOSSA develops and licenses 12 branded group fitness programs (strength, cardio, HIIT, cycling, dance, mind-body, loaded movement, and active older adult formats) built on its proprietary M4 Programming methodology. The company licenses these programs to health clubs, gyms, and YMCAs worldwide (B2B) and delivers them directly to home consumers through the MOSSA On Demand streaming subscription (B2C), supplemented by instructor certification training and equipment sales.

Product overview

MOSSA is a group fitness program developer offering 12 distinct branded workout programs plus a streaming platform. The portfolio includes strength training programs (Group Power, Group Core), cardio programs (Group Blast, Group Fight), dance programs (Group Groove), cycling programs (Group Ride, R30), mind-body programs (Group Centergy), athletic training (Athlete30, 3D30), and active older adult programs (Move30). All programs are delivered through licensed fitness facilities (health clubs, YMCAs) and the MOSSA On Demand streaming platform. The company's proprietary M4 Programming framework (Movement, Music, Motivation, Metrics) underpins all offerings. Additional workplace wellness products include De-Desk and NIMBL Percussion.

Differentiator

Problem solved

Functional benefit

Brands

• MOSSA On Demand: Streaming workout platform offering professionally designed health club workouts on demand, anytime, anywhere
• The Original STEP
• The STEP Company
• Sportslife

Products and services

• Group Power Strength training workout designed to get users muscle strong and movement strong. This 60-minute workout uses adjustable barbell, weight plates, body weight, and a step. Delivered through licensed health clubs, gyms, and YMCAs, and via MOSSA On Demand.
• Group Active Cross-training total body workout that improves cardiovascular fitness, builds total-body strength, and enhances Movement Health. This 60-minute workout uses dumbbells, body weight, and a step. Delivered through licensed facilities and MOSSA On Demand.
• Group Blast Athletic cardio step workout using a step in a wide variety of ways. This 60-minute workout improves cardio fitness, agility, coordination, power, and strength. Delivered through licensed facilities and MOSSA On Demand.
• Group Centergy Mind-body workout incorporating yoga and Pilates fundamentals with athletic training for strength, balance, mobility, and flexibility. This 60-minute session features emotive music. Delivered through licensed facilities and MOSSA On Demand.
• Group Core Core athletic workout providing three-dimensional strength training in 30 action-packed minutes. Uses body weight, weight plates, a step, and towel. Delivered through licensed facilities and MOSSA On Demand.
• Group Fight MMA-inspired cardio and total-body strength workout. This 60-minute session combines boxing, kickboxing, Muay Thai, and functional athletic training movements. Delivered through licensed facilities and MOSSA On Demand.
• Group Groove Dance fitness workout featuring a fusion of club, hip-hop, and Latin dance styles. This 60-minute cardio experience is set to current hits and classic dance songs. Delivered through licensed facilities and MOSSA On Demand.
• Group Ride 60-minute indoor cycling experience that improves cardio fitness, builds leg strength, and simulates outdoor cycling with terrain variations including hills, flats, and sprints. Delivered through licensed facilities and MOSSA On Demand.
• R30 30-minute indoor cycling workout that improves cardio fitness and muscular endurance. Features surges, intervals, power climbs, and sprints set to inspiring music. Delivered through licensed facilities and MOSSA On Demand.
• 3D30 HIIT workout using Loaded Movement Training with ViPR PRO equipment. This 30-minute three-dimensional workout integrates strength, cardio, and mobility training to build athletic performance. Delivered through licensed facilities and MOSSA On Demand.
• Athlete30 Athlete-inspired interval training session designed to help users become stronger, faster, and more agile. This 30-minute session uses ViPR PRO, dumbbells, steps, and agility cones. Delivered through licensed facilities and MOSSA On Demand.
• Move30 Movement health program for active older adults. This 30-minute workout practices fundamental movement categories including walking, squatting, lunging, rotating, bending, and ground-to-standing. Delivered through licensed facilities and MOSSA On Demand.
• MOSSA On Demand Direct-to-consumer streaming workout platform providing access to all MOSSA fitness programs including strength, HIIT, dance, cycle, mind-body, cardio, and loaded movement workouts available anytime, anywhere via web and mobile apps. Includes a 14-day free trial.
• M4 Programming Proprietary programming framework underlying all MOSSA workouts, encompassing Movement (Movement Health), Music (emotive soundtracks), Motivation (coaching approach), and Metrics (field testing with 150+ instructors). Backed by 300+ hours of development and 150+ field test workouts per release.
• De-Desk Workplace wellness program designed to address desk-bound physical limitations and promote Movement Health in office environments.
• NIMBL Percussion Percussion-based recovery and mobility offering within the Work-Ins product line, designed for muscle recovery and movement enhancement.
• Instructor Training and Certification Training and certification programs for fitness instructors to become MOSSA-certified, available as live trainings and online training modules across the full program portfolio.

Quantifiable outcome

• 300+ hours of development per workout release
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• SaifamcoreTechnology or IntegrationExclusive partnership with Saifam music producer (13 music studios worldwide) for customized, high-quality music playlists engineered specifically for each MOSSA workout. Ensures emotive, motivating soundtracks with popular songs from multiple decades.
• Institute of MotioncoreStrategic or Co-development PartnerResearch partnership with Institute of Motion for Movement Health science and the 4Q Training Model used in ATHLETE30 program. Provides scientific foundation for programming approach.
• ViPR PROcoreTechnology or IntegrationEquipment partnership for Loaded Movement Training programs (3D30, ATHLETE30, MOVE30) using ViPR PRO equipment. Proprietary rubberized fitness equipment enables three-dimensional movement training.
• MVP Sports ClubscoreChannel Partner/ Reseller/ Distributor50,000-member fitness chain using MOSSA programs and On Demand to maintain member engagement. Testimonial customer demonstrating successful partnership model.
• Jersey StrongcoreChannel Partner/ Reseller/ DistributorFitness chain partner using MOSSA MOVE Affiliate Program and On Demand. Successfully connected with members during club closures.
• YMCA of HonolulucoreChannel Partner/ Reseller/ DistributorNonprofit fitness partner offering MOSSA programming to community members. Positive member feedback on new programs.
• Metro YMCAs of the OrangescoreChannel Partner/ Reseller/ DistributorYMCA association partner using MOSSA for consistent, high-quality group exercise to support member retention.
• YMCA of Greater TulsacoreChannel Partner/ Reseller/ DistributorYMCA partner leveraging Movement Health messaging to differentiate in community wellness space.
• Fuel FitnesscoreChannel Partner/ Reseller/ DistributorFitness club owner using Group Power to unify staff, improve communication, and open group fitness to all members.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• F45 Training: F45 franchises functional 45-minute HIIT group workouts with proprietary programming - an emerging competitor in the licensed/scaled group fitness category adjacent to MOSSA's 3D30 and Athlete30 formats.
• Hydrow: Hydrow is a connected indoor rowing platform offering live and on-demand classes, comparable to MOSSA's Group Ride and R30 cycling products through streaming hardware+bundle model.
• Orangetheory Fitness: Orangetheory operates a franchise-based HIIT group fitness model with proprietary heart-rate-based programming - comparable to MOSSA's branded, science-backed group fitness approach and instructor network.
• Xponential Fitness (Club Pilates, CycleBar, Rumble): Xponential is a franchisor of boutique fitness brands across Pilates, cycling, HIIT and dance - competing with MOSSA-licensed clubs for the same group fitness consumer and franchisee audience.

Broad incumbents

• Apple Fitness+: Apple Fitness+ is a subscription streaming service delivering trainer-led workouts across many of the same categories MOSSA covers (HIIT, strength, cycling, mind-body), competing for the same home-consumer wallet share.
• Peloton Interactive: Peloton offers connected fitness content (cycling, strength, yoga, HIIT) both through its own equipment and a standalone app, competing with MOSSA On Demand for at-home workout minutes across overlapping disciplines.
• iFIT / NordicTrack: iFIT combines fitness equipment sales with a large streaming library of trainer-led workouts, overlapping with MOSSA's hardware (ViPR PRO/equipment) and MOSSA On Demand subscription businesses.

Direct peers

• Les Mills International: Les Mills is the dominant global group fitness program developer (BODYCOMBAT, BODYPUMP, RPM) licensing to clubs worldwide - the closest direct competitor to MOSSA in the licensed group fitness content category.
• BODi (Beachbody): BODi combines streamed fitness programs with trainer-led coaching, comparable to MOSSA On Demand's subscription offering across strength, HIIT, dance and mind-body verticals.
• Zumba Fitness: Zumba licenses branded dance-fitness programming and instructor training to clubs globally, with strong overlap to MOSSA's Group Groove and dance-style programs and similar B2B licensing + instructor certification model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/lets_move
• YouTubeyoutube.com/mossaletsmove
• Facebookfacebook.com/mossa.letsmove
• Instagraminstagram.com/mossa.letsmove

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOSSA