Visiotech

Security Systems Distributionvisiotechsecurity.com

Visiotech is a privately held Spanish B2B distributor of 1,500+ security and surveillance products from 20+ brands, including its own Safire and X-Security lines, serving security installers and system integrators across Spain, Portugal, Italy, and France.

Company typePrivate
Founded2007
HeadquartersMadrid, Spain
Headcount251–500
GTM typeB2B
OfferingHardware or Manufacturing

What Visiotech does

Visiotech is a privately held B2B security systems distributor headquartered in Madrid, Spain, operating under the legal entity LONG XIANG EXPORTACION IMPORTACION SL. Founded in 2007 and employing between 251-500 people, the company aggregates a catalog of more than 1,500 products from approximately 20 third-party manufacturers across IP CCTV, intrusion alarms, fire detection, access control, video intercoms, networking, mobility, audio-visual, robotics, IoT, smart home, and energy categories. Major brand partnerships include Hikvision, Ajax Systems, ZKTeco, Uniview, Akuvox, Reyee (Ruijie Networks), RAEDIAN, and Bluetti, alongside the company's own proprietary brands Safire, Safire Smart, and X-Security. Visiotech also distributes AI-enabled edge products from these OEMs, including facial recognition terminals, thermographic cameras, license plate recognition systems, and people counting analytics, though it does not develop AI itself.

The company's go-to-market is exclusively B2B, requiring business account registration to access pricing and ordering. Customers include professional security installers and system integrators who purchase equipment for installation at end-customer sites, with vertical reach into hospitality, commercial EV charging, self-storage facilities, and traditional commercial security deployments. Visiotech generates revenue primarily through hardware resale margins on distributed products, supplemented by project development services for tailor-made installations. Distribution occurs through a proprietary e-commerce platform at visiotechsecurity.com, dedicated sales account managers, and warehouse pickup, with next-day delivery offered for orders placed before 6 PM and a €20 shipping charge waived above €1,000. Extended payment terms are available to customers with invoicing volumes exceeding €3,000.

Visiotech operates branch offices in Spain (HQ), Portugal, Italy, and France, providing localized sales, technical support, and logistics across Southern Europe. The company complements distribution with value-added services including technical training workshops, free technical assistance with purchases, free DDNS remote access (Safire DNS), and bundled cloud platforms such as Ajax App, Reyee Cloud, ZKBioCV, and Akuvox Cloud. The company is privately held with no disclosed external funding, and its strategic posture reflects ongoing organic expansion into adjacent product categories (clean energy, EV charging, networking) and European geographies while maintaining its core identity as an installer-focused multi-brand distributor.

Visiotech firmographics

Firmographics

Name: Visiotech
Legal name: LONG XIANG EXPORTACION IMPORTACION SL
Website: https://visiotechsecurity.com
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 251–500 employees
Short description: Visiotech is a privately held Spanish B2B distributor of 1,500+ security and surveillance products from 20+ brands, including its own Safire and X-Security lines, serving security installers and system integrators across Spain, Portugal, Italy, and France.
Ownership category
akta.pro rank

Where Visiotech is headquartered

Location

Headquarters

HQ city: Madrid
HQ country: Spain
HQ region: Europe

Offices4 records

Markets served

Visiotech business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Security Equipment Distribution: Visiotech generates revenue primarily through the distribution and resale of security and surveillance equipment from multiple brand partners including Hikvision, Ajax, Safire, ZKTeco, Uniview, and others. Revenue is derived from margin on product sales with pricing based on recommended sales prices. The company offers B2B credit terms to established customers with invoicing volumes above €3,000.
Project Development Services: The company offers project planning and development services for custom security installations, providing expert support for the development of tailor-made projects. Technical assistance can be provided on-site with costs covered by the customer.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	B2B Account-based pricing

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Visiotech product offering

Product offering

Core offering

Visiotech is a B2B value-added distributor of security and surveillance hardware, offering more than 1,500 products from leading manufacturers (Hikvision, Ajax, Safire, ZKTeco, Uniview, Akuvox, Reyee, RAEDIAN, Bluetti, and others) to professional installers and system integrators. Its core deliverable is a consolidated product catalog covering IP/analogue CCTV, intrusion and fire alarms, access control, video intercoms, networking, mobility, IoT, smart home, robotics, and energy solutions, bundled with technical training, free technical support, project development, next-day delivery, and a 5-year extended warranty.

Product overview

Visiotech is a security systems distributor offering an extensive portfolio of over 1500 security products across multiple categories. The product lineup centers on IP CCTV systems (professional IP cameras, NVRs, thermal cameras, body temperature fever solutions), intrusion/alarm systems (Ajax wireless and wired), fire detection (Ajax, Hochiki, Securiton), access control (ZKTeco, Hikvision, Akuvox), video intercoms, networking (Reyee with WiFi 7 support), energy solutions (RAEDIAN EV chargers, Bluetti batteries), IoT, smart home (Aqara, Shelly, Eufy), and specialized solutions like Green Pass scanners and thermographic cameras for health screening. The company operates as a distributor offering technical training, project development services, and remote access tools like Safire DNS. Key brands distributed include Ajax, Hikvision, Uniview, ZKTeco, Safire, Akuvox, Reyee, and Teltonika, among many others.

Differentiator

Problem solved

Functional benefit

Brands

Safire: IP cameras and security equipment brand distributed by Visiotech
Safire Smart
X-Security

Products and services

IP CCTV Systems Network-based video surveillance cameras, NVRs, and related equipment distributed to professional installers across southern Europe from brands including Safire Smart, Ajax, Hikvision, Uniview, EASY-P, Milesight, Sunell, HiLook, X-Security, Avigilon, Pelco, and VCA Technology.
Analogue CCTV Traditional analog surveillance cameras, hybrid video recorders (XVRs), and encoders for legacy and hybrid CCTV installations.
Video Analytics Video analysis software and hardware for intelligent video surveillance, including AI-based analytics from Xtralis, Davantis, Videologic, VCA Technology, and CVEDIA.
Intrusion/Alarm Systems Security alarm systems including Ajax Wireless and Ajax Fibra, wired detectors, infrared barriers, fog generators, and Pyronix intrusion products for residential and commercial intrusion detection.
Fire and Evacuation Systems Fire detection panels, detectors, sirens, and voice evacuation systems from Ajax, Tecnofire, Hochiki, Securiton, DMTech, and Jade Bird.
Access Control Systems Biometric and card-based access control solutions from ZKTeco, Hikvision, Anviz, Akuvox, Avigilon, and Safire, including smart locks from Yale and iLOQ.
Time and Attendance Control Employee time tracking and attendance management systems from ZKTeco, Anviz, Safire, X-Security, and EasyClocking for workforce management.
Video Intercoms Video door entry and intercom systems from Akuvox, Hikvision, Uniview, and Safire Smart for residential and commercial buildings.
Networking Equipment Network infrastructure including routers, switches, and wireless access points from Ruijie-Reyee, with WiFi 7 compatible devices, PoE+ switches, and Reyee Cloud management with Zero-Touch deployment.
Mobility Solutions Vehicle tracking, fleet management, and on-board equipment from Teltonika, Queclink, and Streamax for fleet operators.
Audiovisual Solutions Digital signage monitors, LED displays, video conferencing equipment, and signal management systems for commercial audiovisual installations.
Public Address and Audio Systems EN54-compliant voice alarm systems, amplifiers, and speakers for mass notification in commercial and public spaces.
Robotics Security robots and robotic accessories for autonomous surveillance applications.
Energy Solutions Electric vehicle chargers from RAEDIAN (NEX and GEMINI ranges with dynamic load balancing and NEBULA cloud management), solar installations, and portable power stations including Bluetti clean-energy batteries.
IoT Devices Internet of Things products from Milesight and Teltonika for connected device deployments.
Smart Home Systems Connected home devices including cameras, alarms, and automation from Nivian, Imou, Eufy, Aqara, Shelly, Govee, Akubela, and Ajax.
Body Temperature Fever Solutions Thermographic cameras, infrared thermometers, and access control devices with fever detection and mask recognition, plus EU Digital COVID Certificate (Green Pass) QR code scanners for health screening at building access points.
Safire DNS Service Free DDNS service enabling remote access to CCTV installations by creating domains for accessing surveillance facilities from any location.
Technical Training Services Live online trainings and on-site courses for security professionals covering installation and configuration of Visiotech-distributed products.
Project Development Services Expert support for the development of tailor-made security projects, including consultation, design assistance, implementation planning, and optional on-site technical assistance (with costs covered by the customer).

Quantifiable outcome

Orders placed before 6 PM delivered next day
+2 more outcomes

Companies that use Visiotech

Customer profile

Segments4 records

Ideal customer profiles1 record

Visiotech technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Visiotech partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

RAEDIANcoreTechnology or IntegrationRAEDIAN is a supplier partner providing electric vehicle charging solutions. Visiotech distributes RAEDIAN's NEX and GEMINI charging station ranges designed for semi-public and corporate environments. The NEX range supports up to 21 devices connected in series with dynamic load balancing, while the GEMINI range offers dual socket configurations for simultaneous dual-vehicle charging. Both ranges include RFID access control and cloud-based remote management via the NEBULA portal.
Reyee (Ruijie Networks)coreTechnology or IntegrationReyee, a brand under Ruijie Networks, provides networking solutions distributed by Visiotech. Product portfolio includes WiFi 7 access points (RG-RAP72PRO, RG-RAP73PRO), cloud-managed networking through Reyee Cloud platform, PoE+ switches (NBS 3000/5000 series), and hospitality-focused solutions with customizable captive portals, VLAN segmentation, and zero-touch deployment capabilities.
BluettiminorChannel Partner/ Reseller/ DistributorVisiotech serves as a distributor of Bluetti clean-energy batteries. Bluetti products are featured in Visiotech's energy product category alongside electric vehicle chargers and solar installation equipment.
Ajax SystemscoreChannel Partner/ Reseller/ DistributorAjax Systems provides wireless intrusion alarms, fire detection, and video surveillance products distributed by Visiotech. Product range includes Ajax Wireless and Ajax Fibra alarm systems, Ajax CCTV (NVRs and IP cameras), and Ajax fire safety equipment. Visiotech also offers Ajax NVR integration with Uniview cameras and comprehensive Ajax + Aqara integration solutions for smart security applications.
HikvisioncoreChannel Partner/ Reseller/ DistributorHikvision is a major brand partner providing IP cameras, NVRs, access control systems, video intercoms, and Pyronix intrusion detection products. Hikvision products represent a significant portion of Visiotech's professional IP CCTV and access control offerings.
ZKTecocoreChannel Partner/ Reseller/ DistributorZKTeco provides access control and time & attendance solutions distributed by Visiotech. Product range includes biometric readers (facial, palm, fingerprint), controllers, standalone keypads, turnstiles, parking barriers, software platforms (ZKBioCV, ZKBioTime 8.0), and temperature measurement terminals with mask detection.
Uniview (Uniarch)coreChannel Partner/ Reseller/ DistributorUniview and its Uniarch sub-brand provide professional IP cameras, NVRs, thermal cameras, video intercoms, and video management software. Products feature proprietary Wise-ISP technology for enhanced low-light performance and color imaging in surveillance applications.
SafirecoreChannel Partner/ Reseller/ DistributorSafire is Visiotech's proprietary/exclusive brand offering IP cameras, NVRs, access control products, video intercoms, and thermal imaging solutions. Safire products compete directly with third-party brands while generating higher margins for the distributor.
AkuvoxminorChannel Partner/ Reseller/ DistributorAkuvox provides video intercom systems and access control solutions distributed by Visiotech. Products include cloud-managed intercom panels, monitors, and access controllers (AK-A02S, AK-A08S) with IP65 weather resistance and IK09 impact protection.
AqaraminorChannel Partner/ Reseller/ DistributorAqara provides smart home products including hub concentrators, sensors, smart controllers, cameras, door locks, and lighting controls distributed by Visiotech. Aqara products are featured in smart home integration solutions, particularly in combination with Ajax alarm systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Visiotech competitors and assessment

Company assessment

Broad incumbents

ADI Global Distribution: Global low-voltage/security distributor (owned by Resideo) carrying IP CCTV, intrusion, access control, and AV across many geographies. Comparable to Visiotech as a multi-brand security value-added distributor serving installers and integrators, though at substantially larger scale and broader geographic reach.
Anixter (Wesco): Large low-voltage and security products distributor (now part of Wesco) supplying IP cameras, cabling, networking, and access control to integrators globally. Comparable security distribution activity at much larger scale across broader portfolio.

Direct peers

Norbain: UK-based distributor of CCTV, access control, and intrusion products to installers and integrators. Most direct functional analog to Visiotech: multi-brand catalog, installer-channel focus, value-added technical support and training.
Fermax: Spain-headquartered video intercom and access control manufacturer/distributor selling across Europe and Latin America. Comparable product overlap (video intercoms, access control, IP door entry) and shared Iberian market, though more brand-owner than pure distributor.
Comelit Group: Italian video intercom, intrusion, CCTV, and home automation manufacturer with European distribution to installers. Direct competitor in Iberia and Italy via product overlap and regional presence mirroring Visiotech's branch footprint.
Alcad Security: Spain-based security equipment manufacturer and distributor covering intrusion detection and access control. Direct Spanish-market peer with similar installer channel and multi-brand distribution model.
SCATI: Spanish security solutions provider offering video surveillance, access control, and integrated platforms with installer/reseller channels. Comparable in Spanish-market focus and product mix to Visiotech's CCTV and access categories.
Bunker Seguridad: Spanish security products distributor of CCTV, intrusion, and access systems selling through installers. Closest sub-scale Iberian competitor with overlapping Hikvision/Ajax-led catalog.

Regional players

Pro-Vision Distribution: UK security products distributor carrying Hikvision, Dahua, Ajax, and other brands that overlap with Visiotech's catalog. Strong functional comparability (multi-brand installer distributor) but exclusively UK/Ireland in focus.

Emerging players

Ruijie Reyee Networks (parent of Reyee): Networking equipment vendor (WiFi 7 APs, PoE switches, cloud-managed) distributed by Visiotech and expanding its own European channel. Partial overlap on networking products sold into the same installer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Visiotech compliance and trust

Trust signal

Compliance5 records

Visiotech financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Visiotech leadership team

Management profile

Number of profiles

Visiotech funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Visiotech M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiotech

What does Visiotech do?

Is Visiotech a public or private company?

Visiotech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Visiotech founded?

Visiotech was founded in 2007. It employs 251 to 500 people.

Where is Visiotech based?

Visiotech is headquartered in Madrid, Spain, in the Europe region.

How does Visiotech make money?

Two revenue lines are on record. Security Equipment Distribution is the primary driver. The others are project Development Services.

Who are Visiotech's main competitors?

Broad incumbents on record are ADI Global Distribution and Anixter (Wesco). Direct peers are Norbain, Fermax, Comelit Group, Alcad Security, SCATI and Bunker Seguridad. Pro-Vision Distribution is listed as a regional player. Ruijie Reyee Networks (parent of Reyee) is listed as an emerging player.

Does Visiotech have an API?

No public API is recorded for Visiotech.